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The Legend Of Stone Island From Hooligans To High Street

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Ever wonder how Stone Island started? Stone Island is actually an Italian brand, despite the fact that it's looked at by many as being quintessentially British.
Over the years the brand has also blown up here in the states thanks to colabs with Supreme and Nike.
But how did they really set their start? Let's find out. I'm Nate the Great from Takeflight214.com and this is the history of Stone Island
www.takeflight...
/ / takeflight214
/ takeflight214
If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles:
www.youtube.co....
Happened To Alife:
www.youtube.co....
What Happened To Diamond Supply Co. :
www.youtube.co....
What Happened To Billionaire Boys Club/Icecream :
www.youtube.co....

Опубликовано:

26 авг 2024

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Комментарии : 86

@MrG77 4 месяца назад

The feeling i got buying and wearing my first Stone Island jacket as a 20 year old was unmatched. I walked a bit different wearing it. A dark blue suede one . Love there stuff.🙏

@pandora8478 Год назад

As a Brit, I can say you’re British accent was spot on!

@takeflight2142 Год назад

Thx 😂

@Bairn1876 Год назад

No such thing as a British accent pal

@KennyRigby-pd1vv 5 месяцев назад

so am I 😂 wtf are you talking about

@LaazrGaming 4 месяца назад

Great video. I've been collecting stone island since 2011. one day I will do a big wardrobe reveal. must have 300+ rare pieces.

@parisfinessin1901 Год назад

if u wearing SI or CP in russia ur definetely gon be respected by everyone. in russia these 2 brands are the major street fashion swag brands

@MRenderkoshakanal Год назад

Да ты шутник

@quereyeforstraightguy9585 Год назад

What cp stand for?

@marxman300 Год назад

@@quereyeforstraightguy9585 corporate profit

@murtonben Год назад

@@marxman300 what are you going on about 😂. It stands for Chester Perry you dumb-ass 😂

@d3mon1c82 Год назад

@@quereyeforstraightguy9585Chester Perry

@DmStandish4 Год назад

Thanks for the video. Really cool history lesson. Will be following.

@takeflight2142 Год назад

Glad you enjoyed it 👍🏽

@tambias 4 месяца назад

I have a si field jacket made from ww2 japanese tent material and a rare red silk mac. Still have my jackets from the 80s-90s.

@Kk-bq8sw Месяц назад

I’m not a football hooligan but I’ve got a few jumpers all stone island badges on left arm. Cp company coat, Burberry scarf , also few Paul and shark. The clothing just looks nice

@TrevorDans 3 месяца назад

get the badge in

@rugsbaby Год назад

Moncler bought stone island that doesn’t bother me one but honestly, I wonder if moncler has improved their quality due to this

@Mrdorf14 6 месяцев назад

Well informed video. Great work!

@takeflight2142 6 месяцев назад

Thx fam

@Byrney31 3 месяца назад

'Casuals' were wearing Stone Island (mainly Marina) by 86 not 92. Many originals dropped the label by 98 going for other Osti pieces such as Production and moreso Left Hand. CP now is an embarrassing parody of Osti's vision using the goggles or the 'compass window' from the 90s Mille Migle jacket in every piece.

@Capedcrusader79 3 месяца назад

They also had a third label boniville ,,,,

@Byrney31 3 месяца назад

Actually many more: World Side Web, Production, Navy and Artic, Left Hand, Double Use and collaboration s with brands like Levis

@marxman300 Год назад

Tbf the first time I saw an American wearing this was grand puba in the check it out video

@peperueda344 Год назад

Hey men nice video! Very good documented

@danielfrancis3660 4 месяца назад

I first bought Stone Island and CP Company in around 1992 in a shop called Zee and Co located in Upper Street Islington. At the time I didnt realise it was associated with footie hooligans. I think these days the products are nothing special imo.

@Capedcrusader79 3 месяца назад

What a shop that was 88/92 I used the Roman store every week ,,,

@yasarmalak3100 6 месяцев назад

The DMV area on stone island heavy right now

@tylerk2533 Год назад

Man I've been following hooligan culture for a long time and all I have to say is they love to turn up

@easyrouge 11 месяцев назад

Ok ,Drake was a big fan of the London gang series Top Boy , that much he funded a complete season ..stone island was worn by the gang cast, it’s known street ware in uk ..This was a massive influence on drake bringing it to the US ..bless

@clobberonline6812 4 месяца назад

Busta rhymes was wearing a stone island jacket on Yo MTV raps in the mid 90's !!!

@paulseymour8299 2 месяца назад

What is that jacket on the video picture at the start please

@mariusroyal1885 Год назад

Amazing video

@KennyRigby-pd1vv 5 месяцев назад

😂 amazing wtf

@AM-de6cm Месяц назад

highest res 360p ?

@takeflight2142 Месяц назад

The older videos were 360 but we upgraded 2 years ago

@mark222-px9lj 2 месяца назад

When English fans(Liverpool) started playing European games they stole brands like fila and Sergio tacchini, in the very late 70s and brought it back to the uk. Then other clubs noticed it, and wanted it, also. By around 1982 most English clubs started wearing the same stuff, by around 1985/86 that when stone island started to get worn, and by the early 90s most clubs started to wear it. In the early 80s no football fan wore stone island it was tennis and golf brands like that I mentioned.

@user-kh3nz9lb2k 3 месяца назад

I seem to remember Spurs were the first UK firm to wear Stone Island on the terraces. I got my first jacket in 1989 and 2 more after that through the 90's. Stopped going to football in 2000 when I emigrated. Had some CP Company clobber too. I liked CP cuz it was understated. I hate the modern stuff with the black disc... WTF is all that about?

@beachcity562 Год назад

Haven't bought any of there clothes it looks good

@staycasual7203 11 месяцев назад

Their clothes…..idiot

@user-ds2fw8sn6m 3 месяца назад

Drake, supreme kinda killed the real stone island

@fluxfotos22 4 месяца назад

Chav island now,

@paulyoung5514 3 месяца назад

Was for a few years but getting much better again and a lot of them have moved onto the CP Goggle gear now.

@nikolai1714 8 месяцев назад

Why 320p? Unwatchable quality but interesting video

@AnisaAkeya Год назад

Not them being the British Lo Lifes 😂

@markbragg885 5 месяцев назад

Beware of fakes ..OG Dr Green thumP

@rosskelly3244 Год назад

I wear a lot of stone island but doesn’t make me a football casual to be honest I hate football 😂😂

@markgreet3543 7 месяцев назад

Well said, ive a few tops as well, i do like football a bit, but they should never prejudge people on good fashion sense.

@panagiothspapazishs7824 Год назад

Its football not soccer

@beastmasterakathabarbaric1509 Год назад

🔨 ⚒️ 🔨 ⚒️ yours truly from your mate in Memphis

@itsking2u Год назад

My wife, would be roasting you if she heard your British accent 😂

@takeflight2142 Год назад

🤣

@Bairn1876 Год назад

No such thing as a British accent

@itsking2u Год назад

@@Bairn1876 tell her that.

@marcp3788 10 месяцев назад

You're so misinformed on this video, it's hilarious lol

@takeflight2142 10 месяцев назад

About what? What did I miss?

@user-gl1zx2rk6i 5 месяцев назад

@@takeflight2142everything bro not hating trust me I lived it

@trinibaduk9012 10 месяцев назад

360p 🤦🏾‍♂️

@takeflight2142 10 месяцев назад

It’s an older video, we have since upgraded

@jamieclarkclark756 Год назад

FIRST SEEN MY MATE IN A BROWN DUTCH ROPE SYSTEM JACKET IN ABOUT 90 91🏴󠁧󠁢󠁥󠁮󠁧󠁿 B.C.F💯

@MrJizzy9990 Месяц назад

Americans can neva match our style

@martyn98 2 месяца назад

Stopped watching after the first 30 seconds - English football hooligans, deary me

@takeflight2142 2 месяца назад

Well it is in the title, but 30 seconds counts as a view so thx

@michaelturner4457 2 месяца назад

I've seen more knock off stone island than the real thing.

@mattbrumhead655 9 месяцев назад

It’s called terrace fashion because we live on estates built with terraced houses, ‘the terraces.’ Nothing to do with footy fields mate, just the working class housing estates where we all come from, where the fashion started. Accent was awful btw 👍

@lukemcgarry6771 9 месяцев назад

So nowt to do with football terraces ??

@legitorecords5701 4 месяца назад

Terrace refers to football terraces mate - nothing to do with houses.

@user-kh3nz9lb2k 3 месяца назад

WRONG on so many counts. Got nothing to do with Terraced houses. It was Football Terrace fashion first and foremost. Only the Footy Firms around UK wore it in the late 1980"s. That is when the Stadiums still had "Terraces" before they were re-built into all seater stadiums. Spurs firm was always the best dressed back in the day with R.L and then S.I. Abercrombie came much later.

@paulyoung5514 3 месяца назад

What on earth are you spouting - of course it's about football terraces.

@jamieclarkclark756 Год назад

I WERE STUFF NOBODY ELSE WHERE'S IM NO SHEEP. IM A LEADER NOT A FOLLOWER...AS LONG AS IT LOOKS THE PART AND I LIKE IT, IT'S COMFORTABLE and fit's I'm happy. IV still got clobber from the 90s one of my favourite is an old school Burberry jumper wool, and still in good condition man I've still got chevigon Benetton & a PEPE JUMPER... JUST THERE MAN ENYWAYS PEACE OUT 8

@mikeycraig8970 Месяц назад

The only things I have left from the 90s are trophies and a Kangol jumper, which I still wear.

@Capedcrusader79 3 месяца назад

If your wearing stone or cp in England ,,, your not with it ,,, finished 93 very latest ,, or when ossti passed , but amazing gear 87/93

@user-kh3nz9lb2k 3 месяца назад

Agree, well past its sell by date now its gone mainstream.... it was a very exclusive brand back then. Hardly anyone wore it in the town on a Saturday night. Only the well off members of the footy firms seemed to wear it... I forked out 600 quid for a jacket in 1993, it was pricey AF back then.