The Making of Levi Roots' new TV ad 

A man walking in to Dragon's Den with a sauce he put heart and soul into, not knowing how his day would end, Now has an advert that really sums up him! Heart and soul on an advert... awesome work, Me wants some reggae reggae sauce!

No way! That’s stop motion! I thought it was no doubt 3D animation. Very, very neat.

after seeing the advert i went out to the shops and bought it and i love the taste

How did I not see this ad when it came out? Love it!!

it put some music in the food for me, its so nice with burgers and meat like chicken and stuff, well done levi and great progress !

Its my favourite advert so far in 2012 :) x

Love the sauce

At the beginning there is a sign on the fence saying 'Brixton Hill' and that is because he lives in Brixton. I've met him tons of times.

GWAAN Levi, nuff respect. God bless you.

I LOVE this sauce... and it's a great TV ad too!

This advert rules!!!!

GREAT Spot! RESPECT!

I love the Reggae Reggae sauce , and i love the Reggae box meal at kfc ;D

BEST ADVERT EVER, BEST SAUCE EVER!

Love Levi

love the sauce

Aardman animation are the Ardest animators in the business.

The guy can sing

my whole family loves your sauce it really goes with the jerk chicken from Jamaica you should try my mums and grandmas jerk chicken but you need to go to Jamaica to see them

Wouldn't it be easier to do it in blender? Edit: ah this was 8yrs ago

reggae reggae sauce is the best sauce EVER!

GO ON MERLIN!

Where can I find one of Levi Root's albums?

is this on itunes

Aardman+Levi Roots+KFC = Credibility Score of -10,000,000 Show us the money and we'll show you our handed down family recipe and oscar winning animation skills. Never mind about your fearsomely bad animal rights and food health issues.

TING

He didn't create the sauce. He admitted it in court! Allt that Notting Hill and grandmother's recipe was a big lie!

nope Rubicon mango

🤤as long as I’m still allowed to buy Reggae Reggae sauce I’m happy, 😁yummy😋 the BBC diversity brigade are telling me I’m only allowed to eat coronation chicken because of my skin colour, I can’t stand salad cream it’s puke 🤮