The Making Of Roddy Ricch's "The Box" With 30 Roc and Dat Boi Squeeze | Deconstructed 

what is the correct way to spell ehh-err? go

Melody plays for split second. Genius: Ight, play the slow mo cinematic.

"Good luck trying to make this 808" *808 sample plays, perfectly isolated in a high quality video*

So Roddy Ricch himself is the mastermind behind the ehh-err sound

“Let the artist rap” that’s a real producer right there. Learn ya craft and you’ll get there y’all

“ he really freaked on the hi hats” 2 step pattern with 1 roll

The energy in these guys is untouched.

1:26 SRX ORCHESTRA preset is 'Bad Ending' Make sure to turn off TONE SWITCH '2' '3' '4' The reversed 808 isn't reversed, its clicked in with 64th notes and an ascending velocity

Imagine that your friend only does the simple hihats pattern but you have to put him as a co-producer

"I can't pull that up'' Literally shows the pattern showing it's a 808 roll with velocity variance

i like the timing for the "ehh err" on the car doors in the beginning

The Making Of Chief Keef's "I dont like" With YOUNG CHOP

"I can't show ya'll the 808 pattern" *shows us the 808 pattern*

“you don’t have a good eaaerr” 😂😂

How to make reverse 808's. Step 1: Place an 808. Step 2: Turn the velocity all the way down. Step 3: Put a slide above the original 808 (Make sure the velocity on the slide is turned up!!) Step 4: Vibe.

30Roc: "It's not a sample !" Also 30Roc: *press one key on a sample-based vst*

That dude was proud of this Hi-Hats 😆

“If you don’t recognize that then you don’t have a good ee-ear...” lmfao

“he really went a freaked the hi hats” *simple hi hat roll* lmao

Ok, so with the reversed 808 it is just a crescendo in 64th notes. They act like it’s a secret.

Who’s here just to see Roddy say “ee-err” in complete silence?

They actin like we don’t know how to do "reverse" 808’s.

Everybody wanna know about the "ee err", the real producers wanna know about the reversed 808s

why are they acting like Einsteins of fl studio

fire episode, the thickness/density of those 808s are crazy ..it's the little things

The “reverse” 808 is just the same 808 but rolled like hi hats. Sounds like each one gradually gets a little louder too. Free sauce.

It’s like they tryin to stunt like we all said they couldn’t do it

Got to admit this is one of those beats that only come along once In a while Yes it’s basic but it’s the clarity of that drop and the sound engineering that really sets it off

Been waiting on this deconstructed

*Everybody gangsta until you hear "ehh-err" outside your window*

My man said: You don't have a good "eeh-err", I'm dead 😂😂😂

These dudes acting like they introduced 808's.

To all my producer fellas out there, theyr'e right, the reverse 808 shown at around 5:00 is incredibly simple. Since they didn't show how to do it for some dumb petty reason here's a step by step: 1. In your piano roll place a slide note of your desired length right before the actual 808 note that it's reversing to (make sure its the same pitch) 2. Place a note anywhere on your piano roll (preferably right under the slide note, just make sure they are the same length) and turn that notes velocity down all the way. Basically what this is doing is sliding from low velocity to high velocity. 3. Lastly, drag the note with 0 velocity right onto the slide note so that they're on the same pitch and position in the piano roll. Now all that's happening is that its sliding the velocity and not the pitch, which we perceive as a reverse Producers should help other producers ya know?

He sounds like the kind of dude to flex with two racks.

The mix done by roddys engineer really took the beat to another level

"808 or hihat first?" "Clap"

Just so you know everyone thought it was a sample because “Love Sex Magic” by Justin Timberlake has the same strings in the beginning.

10% of comments: EEE UUU 90% of comments: preaching and debating about how the producers made the reverse 808

i love their chemistry, they don't try to act hard and have some humour!

2019: Hi-hat rolls 2020: 808 rolls

5:06 you can see the reverse 808 is made by adding small individual 808s and then making the velocity rise with every new one, they probably cut off the attack from the 808 aswell.

i feel like nobody is pointing out when he said "That's where yall f**k up at because a lot of yall dont be wanting to make simple sh*t sometimes" cause its fr the simple stuff sometimes that goes along way frfr

Bring *Dr.Dre* to show us how he did "In Da Club"

“just let the artist rap” period.

False advertising. I was expecting to receive information about how to make a box.

I can’t hear this song without hearing the Indian version

“he did the hi hats” *fills every 2 then one roll*

7:39 "if you don't recognize it, you don't have a good ehh-err" 🤣🤣

There’s multiple ways to do that reverse 808 lol they actin like it’s some secret secret sauce 🤣

They always in a studio but pull up and do everything on their laptops lmao

Idiot: "Memes don't help anyone" >Memes literally launched people's careers to the top like Lil Nas X and Roddy Richh

When people say "Mane I coulda made that simple ass beat" Me: Yeeah, but you didn't

Love the chemistry between these guy, hoping I hear them make more hits in the future 🙏🏻🔥

“EE ERR” We all know what we’re here for

2:20 when your mom says dinner is ready but you gotta do one more thing on your pc

”Roddy going to sleep” *Bed: you already know what finna happen*

When people make memes about your song it means something .. you made it in a way

Everyone: What's the sample? Me: Show how you made the end of the song

Dat Boi Squeeze: Adds one 1/64 roll to a two step pattern 30 Roc: He ReaLlY FrEaKEd thE HihaTS

Bruh. If you in ableton just freeze the 808 pattern then make it audio then reverse the audio then slide it into a note to make it reversed

WE BEEN WAITING FOR THIS!🔥

It’s definitely spelled: EEH URR Tell me I’m wrong?

I can only imagine how many people bought SRX Orchestra because of this shout-out

The moment we’ve all been waiting for 😳

6:10 I kinda freaked out when the ee err didn’t play lmao

I see/hear songs like "The Box," and I actually feel somewhat encouraged. I come from the classical realm of music (I play the double bass, and have enough understanding of the other members of the string orchestra, that I could probably play the violin, viola, and cello in a month and a half if I was locked in a basement, and my release was contingent upon me learning those instruments well enough to teach it), and I actually write music in my spare time, but I listen to a lot more rap music than most of my colleagues in orchestras I've participated in, and would like to be able to go from writing orchestral works to creating beats. I think that, if I do manage to be able to make beats, the Genius series "Deconstructed" will be the thing I owe the most to that. This may all just be a part of my style of writing, and especially as it's applied to how I write solo repertoire, in that I view rap, or any kind of "pop" music, as a solo work, in which the artist(s) have a melody, that is accompanied by the beat, or the harmony.

These guys take the stuff that drive producers crazy and make it fun.

"Yall dont like to make simple shit sometimes... Just let them artists rap" 🔥🔥🔥

My man had every VST in the universe

*I love how they actually give useful tips and define what this and that does and not just show the beat*

4:56 that 808 is the pierre 808 combined with spinz and some eq-ing its really that simple

*The „eeh urr“ and the reversed 808 make the beat so much better💯🤞🏾*

🔥🔥🔥

So Roddy himself is the mastermind behind the ee-eer...solved mystery

This video is/should be used in court. They obviously didn't sample. W.

THE EPISODE WE'VE ALL BEEN WAITING FOR

Damn I thought the orchestra was a Justin Timberlake sample

1:26 yall can run through that now LOL

30 roc : everyone has rc20 but do y’all know how to use it also 30 roc : sO spAce bAsicalLY iS rEverB

1:31 sooooooo ... basically still a sample 😂

These dudes gotta great chemistry. They both funny as hell bouncing off each others energy. Good vibe all round

They basically pressed Alt+U on the 808 and rolled up the velocity gradually for each note( and enabled cut by itself) And there you go,you have the sauce now...

The "reverse 808" is done by chopping it to the max and altering the velocity

Been waiting for this fo so long

Reversing an 808 ain't no secret recipe fellas😂

30 roc: “all y’all wanna know how the reverse 808 was made, we ain’t gonna tell you” Genius: “sike”

“Here on the right we have 30 Roc and Dat Boi Squeeze, founders of the 808”

You select your 808, you do alt+u and you turn your cut to the max, after that just mess with the velocity. Your welcome 🖤

That reverse 808 REALLY makes this sound fucking lit!!!!

NAH-AH -AH 4:32 That could be a meme.

I like these producers because they have fun with it. that's the best part.

This is the only Genius Deconstructed video that I can think of that people actually asked for

put the 808 directly on the playlist, select it and click "reverse".

THE 808 IS NOT EVEN REVERSED OH MY LORD YALL

Not gone lie this beat is super underrated. The production on it is next level.

My guy really said “then you don’t have the right eee-rrr” LMAOOOOOOO

Reversed 808: adjust velocity on chops from low to high

The reverse 808 is made in FL Studio in 2 ways 1) by taking two notes with the same length and making one of them a slide (for the best result take octaves or the same note as the slide note. if you want to experiment with scales, that's possible as well). Then turn how the velocity down on the non-sliding note. 2) by taking the note you want to reverse, chop the note up into several pieces (I don't know how to explain it, but some of you should know what I'm talking about) and thenmake the velocity go up. Hope this helps

"No samples" - Plays one note on a VST that plays an orchestra sample (no hate, just don´t brag about not using samples, we all use them and there´s nothing wrong about it ;) )

these mfs are my new favourites.... the beat has always been hot, but these mfs seem mad chill and not to take things so seriously, extremely talented, those chords he played with that orchestra are underrated