The Making Of Roddy Ricch's "The Box" With 30 Roc and Dat Boi Squeeze | Deconstructed 

what is the correct way to spell ehh-err? go

Melody plays for split second. Genius: Ight, play the slow mo cinematic.

So Roddy Ricch himself is the mastermind behind the ehh-err sound

"Good luck trying to make this 808" *808 sample plays, perfectly isolated in a high quality video*

“Let the artist rap” that’s a real producer right there. Learn ya craft and you’ll get there y’all

“ he really freaked on the hi hats” 2 step pattern with 1 roll

1:26 SRX ORCHESTRA preset is 'Bad Ending' Make sure to turn off TONE SWITCH '2' '3' '4' The reversed 808 isn't reversed, its clicked in with 64th notes and an ascending velocity my pleasure

Imagine that your friend only does the simple hihats pattern but you have to put him as a co-producer

These dudes acting like they introduced 808's.

The energy in these guys is untouched.

They actin like we don’t know how to do "reverse" 808’s.

"I can't show ya'll the 808 pattern" *shows us the 808 pattern*

That dude was proud of this Hi-Hats 😆

"I can't pull that up'' Literally shows the pattern showing it's a 808 roll with velocity variance

“he really went a freaked the hi hats” *simple hi hat roll* lmao

why are they acting like Einsteins of fl studio

Ok, so with the reversed 808 it is just a crescendo in 64th notes. They act like it’s a secret.

The Making Of Chief Keef's "I dont like" With YOUNG CHOP

i like the timing for the "ehh err" on the car doors in the beginning

10% of comments: EEE UUU 90% of comments: preaching and debating about how the producers made the reverse 808

Got to admit this is one of those beats that only come along once In a while Yes it’s basic but it’s the clarity of that drop and the sound engineering that really sets it off

30Roc: "It's not a sample !" Also 30Roc: *press one key on a sample-based vst*

Who’s here just to see Roddy say “ee-err” in complete silence?

"808 or hihat first?" "Clap"

2019: Hi-hat rolls 2020: 808 rolls

“you don’t have a good eaaerr” 😂😂

“If you don’t recognize that then you don’t have a good ee-ear...” lmfao

Idiot: "Memes don't help anyone" >Memes literally launched people's careers to the top like Lil Nas X and Roddy Richh

“just let the artist rap” period.

How to make reverse 808's. Step 1: Place an 808. Step 2: Turn the velocity all the way down. Step 3: Put a slide above the original 808 (Make sure the velocity on the slide is turned up!!) Step 4: Vibe.

I can only imagine how many people bought SRX Orchestra because of this shout-out

7:39 "if you don't recognize it, you don't have a good ehh-err" 🤣🤣

Everybody wanna know about the "ee err", the real producers wanna know about the reversed 808s

It’s like they tryin to stunt like we all said they couldn’t do it

4:56 that 808 is the pierre 808 combined with spinz and some eq-ing its really that simple

These guys take the stuff that drive producers crazy and make it fun.

The “reverse” 808 is just the same 808 but rolled like hi hats. Sounds like each one gradually gets a little louder too. Free sauce.

Dat Boi Squeeze: Adds one 1/64 roll to a two step pattern 30 Roc: He ReaLlY FrEaKEd thE HihaTS

Why do producers get weird about showing their 808 patterns? Genuinely just want to know, producer for XO tour lif3 showed so what's the deal with it

*Everybody gangsta until you hear "ehh-err" outside your window*

My man said: You don't have a good "eeh-err", I'm dead 😂😂😂

30 roc : everyone has rc20 but do y’all know how to use it also 30 roc : sO spAce bAsicalLY iS rEverB

The "reverse 808" is done by chopping it to the max and altering the velocity

fire episode, the thickness/density of those 808s are crazy ..it's the little things

Been waiting on this deconstructed

2:20 when your mom says dinner is ready but you gotta do one more thing on your pc

"No samples" - Plays one note on a VST that plays an orchestra sample (no hate, just don´t brag about not using samples, we all use them and there´s nothing wrong about it ;) )

i feel like nobody is pointing out when he said "That's where yall f**k up at because a lot of yall dont be wanting to make simple sh*t sometimes" cause its fr the simple stuff sometimes that goes along way frfr

False advertising. I was expecting to receive information about how to make a box.

I like these producers because they have fun with it. that's the best part.

“Here on the right we have 30 Roc and Dat Boi Squeeze, founders of the 808”

I can’t hear this song without hearing the Indian version

5:06 you can see the reverse 808 is made by adding small individual 808s and then making the velocity rise with every new one, they probably cut off the attack from the 808 aswell.

When you finally make a hit by incident and brag like you run the game...

6:21 what's smooth though!

The mix done by roddys engineer really took the beat to another level

To all my producer fellas out there, theyr'e right, the reverse 808 shown at around 5:00 is incredibly simple. Since they didn't show how to do it for some dumb petty reason here's a step by step: 1. In your piano roll place a slide note of your desired length right before the actual 808 note that it's reversing to (make sure its the same pitch) 2. Place a note anywhere on your piano roll (preferably right under the slide note, just make sure they are the same length) and turn that notes velocity down all the way. Basically what this is doing is sliding from low velocity to high velocity. 3. Lastly, drag the note with 0 velocity right onto the slide note so that they're on the same pitch and position in the piano roll. Now all that's happening is that its sliding the velocity and not the pitch, which we perceive as a reverse Producers should help other producers ya know?

Not gone lie this beat is super underrated. The production on it is next level.

This ones nuts man. Can't express how much I feel this beat. 🔥🙏🏽

Just so you know everyone thought it was a sample because “Love Sex Magic” by Justin Timberlake has the same strings in the beginning.

There’s multiple ways to do that reverse 808 lol they actin like it’s some secret secret sauce 🤣

I respect how the guys created a simple catchy beat. Great ear for sound selection to make it easier for the engineer to make a great mix. It's a team. There's really only a handful of super producers.....

Mad respect to both the producers trully the producers play a major role in a song but don't get much recognition , thanks genius for doing such a great thing

They always in a studio but pull up and do everything on their laptops lmao

i love their chemistry, they don't try to act hard and have some humour!

This Is One Of The Greatest Beats Ever Produced!! THANK YOU So Much For This GENIUS!! 💰💰💯💰💰

Thanks to these guys, this beat was everywhere in early-mid 2020💀

Bring *Dr.Dre* to show us how he did "In Da Club"

Bruh. If you in ableton just freeze the 808 pattern then make it audio then reverse the audio then slide it into a note to make it reversed

Hard work pays off thiss song is forever my favourite thanks guys now they set the bar

This video is/should be used in court. They obviously didn't sample. W.

808 Sauce: place an 808 that has no velocity to it at all, then over that 0 velocity 808 put a full length slide 808 and the quiet will slide to the full volume sounding like a reverse, (rise 808)

When people say "Mane I coulda made that simple ass beat" Me: Yeeah, but you didn't

THIS IS AMAZING. I’m so happy for you guys

The intro is the same sample from a song called «magic» by justin timberlake. Correct me if I’m wrong but that shit sound the same

“he did the hi hats” *fills every 2 then one roll*

“EE ERR” We all know what we’re here for

7:02 squidward is every SoundCloud rapper

Old dude, just stopping by this post to salute you on this Masterpiece of a song/beat.

6:10 I kinda freaked out when the ee err didn’t play lmao

Everyone: What's the sample? Me: Show how you made the end of the song

Those pad chords give me chills FR

This is by far my favourite deconstructed ever lol

When people make memes about your song it means something .. you made it in a way

It’s definitely spelled: EEH URR Tell me I’m wrong?

The guy in camo bape shirt look like Meek Mill from the side when he was in the car, but somehow also look like Kawhi when he sitting infront the controldesk lmao

this the funniest deconstructed i seen in a while haha

The moment we’ve all been waiting for 😳

Love the chemistry between these guy, hoping I hear them make more hits in the future 🙏🏻🔥

Such wholesome individuals

Here after I was told “it was a sample”….definitely not a sample

”Roddy going to sleep” *Bed: you already know what finna happen*

My man had every VST in the universe

they actin like they did science on the beat 😂

To all my producers out there the unothordox beats be the ones don't give up keep grinding word 🔥🔥

Damn I thought the orchestra was a Justin Timberlake sample

🔥🔥🔥

Im 59 still enjoy rap love to dance i didnt know who roddy was when I first heard this song, that beat tho! especially the ehh err had me and i played it all day then got my 23 year old daughter stuck on the box too, keep makin them beats🔥🔥🔥

**makes one no.1 song** inside their heads: "might go down as G.O.D"

1:31 sooooooo ... basically still a sample 😂