The Most Successful Pitch In Dragons’ Den History | Dragons’ Den

Подписаться 614 тыс.

Просмотров 3,4 млн

50% 1

Reggae singer and chef Levi Roots is seeking an investment of £50,000 to manufacture his spicy Reggae Reggae Sauce, in return, Levi is offering a 20% equity stake in the business. The sauce is a secret recipe from Levi's grandmother and must be hot stuff because even Peter Jones raised a sweat after trying it.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #LeviRoots #ReggaeReggaeCreations

Опубликовано:

4 окт 2024

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 2,6 тыс.

@DragonsDenGlobal 3 года назад

Subscribe so you don't miss out on the newest clips from Dragons’ Den! 🐲 ru-vid.com

@muzammil9494 3 года назад

@MetaITurtle 3 года назад

How come the guy from the UK Office was there? Lol he shows up at the end

@abzinhoo 3 года назад

Yes

@Gabe94dotcom 2 года назад

nice

@ui9448 4 года назад

Gone from this to £45 million net worth, a truly inspiring man

@followmearound123 4 года назад

whaaaat?

@bcfc1822 4 года назад

Is that the true true?

@Abedeuss 4 года назад

@@bcfc1822 He has a Wikipedia article. He was worth 30 mln in 2010 and it grew to 45 mln in 2019-ish.

@grandmastarflash 4 года назад

its true I googled it, man went in with a guitar and some sauce, now hes worth £45 million. God dam im jealous!

@ui9448 4 года назад

@@grandmastarflash don't be jealous, be self criticising, that's what i follow. Instead of spending time envying someone's footsteps, make your own trails and marks, and hopefully one day it will be such an amazing path you've taken that others would look to your imprints as part of history, and take inspiration from it. (Metaphor)

@brianburnett7181 4 года назад

It still blows my mind that he got his numbers so wrong, yet still secured a mass investment and is still one of the most successful candidates to date. This was a dream come true for Levi. So good on him.

@thedappercook 4 года назад

Confidence and beliveing in your product helps. So too does a dragon who says the potential. He deserves every bit of success that comes his way.

@another_day4783 4 года назад

@@thedappercook also he was only asking fo £50k for 25%

@smolgok384 4 года назад

@Falcon Heavy Explain that. Do you even know what virtue signaling is?

@anazbin.m8939 4 года назад

Bruh

@smolgok384 4 года назад

@Falcon Heavy Why say it if you dont know what it means? Looking silly.

@hamzaqaffaf7433 4 года назад

"To have a smaller percentage of a business that's going somewhere Or to have everything of a business that's not going anywhere" ~Levi (aka. Keith)

@heisenburg8608 4 года назад

Profound.

@richanater99 4 года назад

@@MsMaryPatricia they did ask too much on this one. they practically robbed him. 50k to these people is pocket change, and they only offered him half that.

@JSmellerM 4 года назад

@@richanater99 Well, yes and no. Yes, it is pocket change for them but it isn't for him. They only show the end result but apparently they negotiated that he can buy them out at a specific time for a specific amount which he did with Richard's share. So he now owns 80% of a 45 million dollar company and all because he was robbed at the start of it?

@jayb6002 4 года назад

JSmellerM he already bought one out for 250k before drinks line

@richanater99 4 года назад

@@JSmellerM that sounds better, but i can only go off what was shown. if they allowed a buy-back that's a different story.

@sullivandeffinger4970 3 года назад

Its so hard not to feel happy for him. He really deserved all the success he's gotten. Congrats man!

@simonmaverick9201 2 года назад

He has inspired so many people with a dream that came true.

@TheSuperBoyProject Год назад

I'm not happy for him

@D-D-DAKI Год назад

@@TheSuperBoyProject why?

@Gematrinator Год назад

Do u know him personally then? Melt

@myrealnameisharry49 Год назад

@@Gematrinator Calm down, Kyle. 💀

@juanmanu9652 3 года назад

I'm so happy for Levi Roots. A humble guy who became a multi millionaire because of his passion, and the sauce tastes amazing too !!!

@cct7558 Год назад

It’s crap

@FormulaOneFan98 Год назад

@@cct7558 clearly have zero taste

@juanmanu9652 Год назад

@@cct7558 lol taste is all relative to each consumer.

@monkeytennis8861 Год назад

@@cct7558 correct

@rayfinkle2805 Год назад

But it’s not his sauce though is it

@jnicholls21 4 года назад

Peter Jones: 'Oh, we loved him as soon as he walked in.' Also Peter Jones: Looks impatient and exasperated by the song.

@bikinibandit2398 4 года назад

Virtue-signaling like his businesses relied upon it.

@abdihassan7208 4 года назад

First thing I realised.

@mksmike 4 года назад

Oh, I bet a lot of music managers love the money-making potential of music they can't stand.

@LC-vg8dl 4 года назад

@King's Food Gallery buy the sauce then.

@aminulh3328 3 года назад

All hypocrites

@WittyMick03 4 года назад

The most successful pitch in Dragon's Den history and Jenny would still be out.

@sandrajovic9304 4 года назад

Lol but I seriously doubt that

@minku1712 4 года назад

100% agree with you. 🤣🤣🤣🤣

@the90sfattyfromtakethat 4 года назад

It’s not the most successful

@topnotchadvice3375 4 года назад

These jennybcommments are boring Jenny has invested more then piers linny

@the90sfattyfromtakethat 4 года назад

TopNotchAdvice u banging Jenny

@MarFutbolero 4 года назад

Now Levi Roots have a net worth of over $45 Million , my man is richer than jenny

@business9024 4 года назад

Maybe she should just try an "Im in" every once in a while.

@BigHalfSteps 4 года назад

And for that reason I'm out.

@Qipy 4 года назад

But, I think you’re very credible!

@GhettoHits 4 года назад

that's my man

@leeboocock8013 4 года назад

I don't find this story credible and for that reason......i'm out.

@joshthorndike1277 Год назад

When you think about what Peter and Richard invested in, there is no doubt they added value but what’s remarkable about this deal is that the brand is what everyone talks about because Levi is so charismatic! A great deal for all 3 involved!

@Nka893 3 года назад

Oh my gawd this man's a genius "it tastes so nice, I had to name it twice" bars and truth

@souljaunt 2 года назад

That's very catchy

@DragonsDenGlobal 4 года назад

Happy Birthday, Levi! ♥️🇯🇲

@Toby761 4 года назад

🍾🥂🍰

@syed.jah1d 4 года назад

Happy Birthday!

@martron2k11 4 года назад

Happy birthday

@gamriii 4 года назад

Happy birthday to the Rastafarian legend himself 😂🎊🎉✌🏻

@doctorpanigrahi9975 4 года назад

Boris Johnson Should overthrow the system and declare himself as the Dictator of the UK

@AK-841 4 года назад

They should have done a proper update. Shown why they called it the most successful, give us an idea of how much it’s selling, how big the factory is now etc. This was basically a recap with some z list celebrities.

@mrbitcoin23 4 года назад

The year this was on tv he made £38 million. And his net worth is $45 million

@KHETTIUS 4 года назад

@@mrbitcoin23 yeah the guy is a huge success story, you see his products in every supermarket, for once it's a nice guy who made millions.

@youunculturedswine264 4 года назад

Lord a Sugar is a z-list?

@SleepySeel 4 года назад

I have two jars of it in my kitchen cupboard bought from Tesco which if your not from the UK is a big supermarket chain here so I would say he made it. Oh yes and the stuff rocks really good sauce so long as you like it spicy.

@mattie3349 4 года назад

How bugs the factory... this man needs no factory he bought a bigger kitchen!

@neilburns8869 2 года назад

I think the huge thing that Levi (Keith) had going for him is that he's totally unpretentious, a very genuine man and this obviously something that helps endear him to the Dragons and most other people.

@Tateygb 11 месяцев назад

Genuine thief

@superpantman Год назад

Peter Jones is such a great businessman. He smelt the potential first out of all the dragons. It's easy to look back and say its a great investment but at the time it was quite risky.

@doctorpanigrahi9975 Год назад

All investments are risky, except something we call a "fixed deposit" in India which gives a guaranteed 6-7 percent return per year and compound interest.

@19ryuusei 4 года назад

I lost it when he said his name was Keith, it was just so unexpected lol.

@bobbywaterboyboucher8820 4 года назад

This comment has made my day! Hahahahahahahahaha

@garymacgregor3312 4 года назад

Did ye aye

@purehopeclothing2087 4 года назад

That's my dads name and his parents (my grandparents) are Jamaican. Its an older Jamaican thing

@rm._7000 4 года назад

Its keef

@i_know_youre_right_but 4 года назад

Dave Chapelle can’t forget the Leroy’s as well

@alexisnevrose2420 4 года назад

I literally have this mans product in my fridge , had no clue he was so dope , glad I’m supporting him 😂

@jhesky 4 года назад

@Michael Walton well that's a nice thing to say

@alexisnevrose2420 4 года назад

Michael Walton to ur despair I have not choked yet :|

@Ozhys 4 года назад

Michael Walton what a sad life you must live. Some sad, lonely, depressed virgin you must be. I hope your life remains sad and unsuccessful. Horrible lmfao

@warriorharj79 4 года назад

@@alexisnevrose2420 yeh what he said?

@jameswest4692 4 года назад

He probably made some comment about dope i guess. Perhaps he mentioned the fact kind old uncle Levi was sentenced to 9 years in prison.

@coolerkin 4 года назад

Someone who realised that 60% of something is better than 100% of nothing...

@MsIndigo74 3 года назад

Wisdom right there!

@olukayodeayangbile3392 3 года назад

If only, Punters understand this simple logic all the bookmakers in the world will be out of business.

@nathanthesuper 3 года назад

I believe he 80% now

@dennisddt1146 3 года назад

@@nathanthesuper Did the other dude let the others buy him out of the company?

@nathanthesuper 3 года назад

@@dennisddt1146 not sure i know he got most of the shares back if not all

@preyankaridevidevyani9429 4 года назад

His success story is so amazing it was put in our A Level Economics textbooks!

@entanglednerves 3 месяца назад

Really? Just curious - could you help with the name of that Economics book pls.

@mwelb5251 Год назад

Now look at him. Reggae reggae sauce, cooking spots on TV shows, crisps, newspaper articles...all from one appearance on Dragon's Den and two people who believed in him and his product. That sauce is everything. Like he said, 60% of something is worth more than 100% of nothing.

@Aaronsteel94 10 месяцев назад

Caribbean crush fuzzy juice too!

@Figureight 4 года назад

He suggested himself that Keith was not a very "reggae" name. Clearly forgetting the existence of Keith Hudson.

@ethanbrasso6092 4 года назад

I see u ever were 😂😂

@MAXgiz2011 4 года назад

Figureight not seen you in ages dude used to be subbed still am long time ago

@SunOnMyStubble 4 года назад

Figureight Not to mention Keith Chegwin!

@RockyFluffyWhiskas 4 года назад

What about Keith and tex ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-JnQTGNcNpI4.html I prefer the Clint Eastwood and general smiley version myself

@girobuster 4 года назад

Why be another Keith. When you can be the original Levi roots. Now that makes sense it's called marketing

@dazzaMusic 4 года назад

This is why Peter is the most successful dragon he was the only one that knew this would be a success

@JSmellerM 4 года назад

Well, yes and no. Peter is a successful dragon because he knows when a business shows promise but he wasn't the only one on this. Although he believed in the success Peter took a very small risk. He saw the order and how much money it would make and made an investment where he would've at least made his money back with this investment.

@jakecooper5855 3 года назад

Yes Peter was the only Dragon that saw it and invested. I didn't watch the clip either!

@PointNemo9 3 года назад

Richard Farleigh invested as well

@J_MAC.93 3 года назад

Ey??? 2 of them ended up investing 😂 did you watch the video?

@vika0194 3 года назад

Watch the video next time

@_B.M_ 4 года назад

So glad Peter and Richard saw past the fact that he wasn't that good with the numbers and wasn't so business minded .... it was clearly the person that was the business and now he's a household name and very rich man! Well done Levi!

@nottherightone2 4 года назад

This. Some great people like this guy sometimes have great ideas and products but not just the number brain to do quantum maths in 2s. Such a humble person that worked in his kitchen with his kids and now has much to be proud of

@gravyboat2370 4 года назад

dumb Deborah doesn't Do busines with people who arnt top business minded people and fails to see beyond that into the product

@alphaslootari3126 3 года назад

@UJMX Except Arlene Dickinson from the Canadian Dragon's Den; she took gambles on personality quite a few times.

@souljaunt 2 года назад

I'm gladddd

@souljaunt 2 года назад

I'm gladddd

@GreenBananaz 3 года назад

Nearly 50 million net worth, successful restaurant In Manchester & so many products on supermarket shelfs 🙏🏻 What a guy

@MATCHLESS789 3 года назад

"I thought, you know Levi, you gotta be honest with yourself. You gotta go as you." - Keith

@MyselfTheThird 3 года назад

Levi Roots is his real name, even if his birth certificate disagrees 🤙

@ilyasali4249 4 года назад

He bought richard out of his 20% investment for £250 000 and kept peter.

@gabedunks1433 4 года назад

Nice I’m happy for him

@SaiyanGeneral 4 года назад

gid his sauce is sold at almost every store

@micha2761 4 года назад

@gid and they have branched out into drinks and pre seasoning packets aswell

@m.a3945 4 года назад

@@micha2761 45 million + net worth of the man

@closethedoornow7538 4 года назад

gid very well, there is a whole range of reggae reggae products now

@JakeGPotts 4 года назад

Levi Roots set a standard that can never be topped in Dragons' Den. Charming, hilarious and memorable.

@ayoutubesubscriberhore9285 4 года назад

Not true

@killler240 4 года назад

@@anjalisanjayify He likely did it to make sure he got on to TV. Remember this is a TV show and a normal story just doesn't get you there. Hell look at X factor not one normal person get on it... you have to have some sob story

@rufdymond 4 года назад

anjalisanjayify The amount of jealousy and bad vibes directed at this man is incredible....so he lied about the grandmother thing, does that make him a bad person. As some who worked in retail for 14 years you wouldn’t believe the amount of bullshit/half truths marketing companies come out with to move clients products. For every entrepreneur out there, there is someone claiming the idea was stollen from them.

@brettharter143 4 года назад

@@rufdymond no but the selling guns and drugs thing does..m

@dapperat8933 3 года назад

@@brettharter143 got any proof of that?

@ScotiaGabagoo 4 года назад

To anyone wondering why it's considered so successful; Levi is now worth 45million pounds! Awesome.

@Plague_Doc22 4 года назад

From just the sauce?

@MotoSloth_9 4 года назад

@@Plague_Doc22 they have expanded. Crisps, drinks seasoning. All are amazing

@vika0194 3 года назад

You didn’t even explain why.

@OS-yg9fr 3 года назад

@@vika0194 lol i thought that too. the guy had us in the first half but ended up nowhere.

@thereisnosuchthingasacoinc7207 3 года назад

@@OS-yg9fr what are you talking about? It was explained fine. He's successful because he's become rich.

@rathakseeart3399 3 года назад

Once did a Business project where we had to make a mock-up of how we'd market this. After watching this episode, the whole idea was meant to be that despite having no plan, the fact that Levi was so invested in his own product and refused to back down showed how serious he was about it.

@gaygranola 11 месяцев назад

Saw this guy cook live at a food festival. Absolute gem of a guy, really down to earth and captivating to listen to

@kob6912 4 года назад

Levi: Hello, my name is Levi- Jenny: And for that reason, I’m out

@tbotkak5832 4 года назад

"It was SOOO nice that I had to name it twice, I called it Reggae Reggae sauce oh reggae reggae sauce" - Levi Roots

@PirateDogAMV 4 года назад

Why I still haven't tried it, going to buy some later.

@s6383 4 года назад

It's nice tho

@ruerue1153 4 года назад

So how does it taste?

@gravyboat2370 4 года назад

Great on steak

@missy.x.6918 4 года назад

Rue Rue great with chicken

@garnhamr 4 года назад

i have it with my sausages in the morning. so nice i have to taste it twice

@abiola33 2 года назад

Levi is a cool dude for sure. I met him six years ago when I interviewed him for a small regional paper for a local health project he was doing in south London at the time. Very nice and friendly.

@tekkytekkers647 3 года назад

This is a prefect combination. The Dragon's handle the business side and Levi would make sure the products is on point. People go on the dragons den for more than just the money, the expertise is just as valuable.

@jonisuominen7836 4 года назад

Reggae Reggae Sauce is such a catchy name

@thedunyadoneya2628 4 года назад

Certainly more catchy than keiths sauce!

@thomascameron2612 4 года назад

It is infact, a catchy catchy name. xD

@chalkyman90 4 года назад

So nice they named it twice

@azizabrown 4 года назад

@@thedunyadoneya2628 Keith’s sauce 😂

@pennypillow4445 4 года назад

most people struggle to even present their idea, imagine starting off WITH A SONG

@ondrazposukie 4 года назад

singing but confusing numbers, he was really lucky to get the deal... I think the investors would appreciate honesty with numbers more than singing 😅

@seansavva2275 4 года назад

I actually met Levi Roots at my school, we shook hands and had a chat. Really nice man!

@stayconsistent7824 4 года назад

That’s why you’ve got to believe in your sauce . Literally

@randothol9003 3 года назад

Levi seems like such a down to earth and likeable guy. Good for you buddy!!

@xixXxxXxix 4 года назад

Levi is probably the reason so many people go on Dragon's Den now. He showed that this show can make a huge difference to small businesses.

@lucaparker1084 4 года назад

Agreed however now the sauce market and all markets are way more competitive then in 2007.

@chillinwithdylan636 4 года назад

@@lucaparker1084 *than 😎✌

@TheIkaraCult 4 года назад

Definitely, this is by far the most well known product to ever be on the show. I think that's why people like the show so much, you get someone with a little cottage industry that can become a household name

@ZephrymWOW 3 года назад

@@chillinwithdylan636 nobody loves you

@Redrally 3 года назад

This product and the tangle teezer.

@Dreamlink91 4 года назад

It is so satisfying when he gives you easy and clear answers.

@da14a49 4 года назад

It's like finding a shiny pokemon at this point

@Dreamlink91 4 года назад

@@da14a49 yess dood

@jrdn3246 4 года назад

lmao

@saelaird 4 года назад

Duncan was a funking boss. "Can you pass that letter to Theo for him to read, so I can ask you some more questions" haha legend.

@Jim-so3zm 4 года назад

Would be cool to bring him back as one of the Dragons next time there's a vacancy.

@ShadowLynx777 4 года назад

That could be legit legendary. Now he's worth as much as some of the lower end dragons.

@TheIkaraCult 4 года назад

I wonder how much he was involved in managing the business on the way up or if they just told him to get the sauce right and then get out there and promote it whilst they took care of the nuts and bolts. He's done a bloody good job in either case.

@V-O-V 4 года назад

TBH I don't think this bloke is that business minded, seems like a creator and marketer more than a financial man. Guy is happy to live his life with his many many millions.

@user-he2ly4up2g 4 года назад

It's not all about having lots of money but having a business mind. Just because he created a reggae reggae sauce and has a $45 million net worth doesn't mean he would be a good fit for Dragons Den. The dragons that invested into the business were the ones that brought him up to the level that he is at now. The guy is just the creator and a voice behind the product otherwise he would have bought out both of the dragons by now.

@ShadowLynx777 4 года назад

@@user-he2ly4up2g Damn, didn't know you were a fan of dragon's den. But I agree, you have to have connections and be able to set up the appropriate ones to each business. Would still be awesome though.

@bilbobaggins4654 Год назад

It's still one of my favourite sauces! Amazing guy deserved all the success he's got!

@samturner6061 2 года назад

Dragons: What is 5+5? Levi Roots: 10,000. Dragons: You're hired.

@lucaparker1084 4 года назад

"Peter it's a complete punt" now worth millions.

@dutchdykefinger 4 года назад

well high risk and high returns aren't anything new now are they? not that it would apply to sauce, but yeah he made it :D

@rizwaanansari5318 4 года назад

"What we are selling is not the sauce but Levi Roots... As long as my integrity remains Intact and we come up with some very good product..i think the British public will say 'We'll have a piece of that.'" That was very powerful statement!

@gravyboat2370 4 года назад

Did his integrity remain intact ??

@CAZMO410 4 года назад

@@gravyboat2370 packed full of sugar and GMOs. So no...

@rizwaanansari5318 4 года назад

I believe, Integrity in this context is delivering the quality as promised, nothing more and nothing else. It has nothing to do with his personal life choices.

@rizwaanansari5318 4 года назад

@Dirk Diggler I dont get the point. I dont know much about his personal life and i dont care. But if 7 women have found him agreeable and he has proudly fathered 8 kids and owned them, and working hard to take care of them whats the problem here. It might be part of his culture, i dont know. In fact it says more about his integrity.

@ChilliChump 4 года назад

Truly an inspiration!

@johnnyrats7083 3 года назад

Thanks

@MontageVisionHD 3 года назад

Now it's your turn Mr. Chillichump ! The blazing Buffalo ?

@juangabrieltan752 3 года назад

its truly an inspiration if he didn't lied about the secret recipe :)

@Gabe94dotcom 2 года назад

true!

@ibrahimabdulahi1564 2 года назад

لا أحد يصبح مليونيرا أو مليارديرا من خلال العمل للآخرين واعتمادا عليهم ، والاستثمار الجيد يجلب الملايين من الدولارات ، والاتساق يجلب المليارات ، والسوق هو كل شيء عن BTC في الوقت الحالي....

@jamesbaothanh9534 2 года назад

I'm interested in this stock market but I don't know how to come about it, I tried on my own but ended up making losses. Any advice??

@jamesbaothanh9534 2 года назад

@Emmanuel Ransom How does one know a legit broker?

@jamesbaothanh9534 2 года назад

@Emmanuel Ransom I love what I'm seeing here, how can I reach him so I can also benefit from his team.

@jamesbaothanh9534 2 года назад

Please help me, I've lost so much on my own

@kabiruusman1744 2 года назад

@Ethan James I'm have contacted different broker and they have failed me, not until I met Mr Jay pelle FX and with his strategies and guidance I made my break through.

@Mr-ye1vu 3 года назад

Absolute legend. Incredible what that man achieved just by being a good man with belief in himself.

@matthewhampshire1088 4 года назад

DRAGONS DEN. Please send a film crew out to document “where are they now.” That’s much more interesting to know the success of participants and how it’s developed to what it is now. Cmon. Do it.

@krimzonkamikaze8524 4 года назад

Better even for the ones that were rejected

@jp2650 4 года назад

@Matthew Hampshire the man is now worth Millions.

@madabbafan 4 года назад

They have done that a number of times, including some they rejected one being Trunki (a ride on children's suitcase) which has gone on to be very successful.

@jim191185 4 года назад

I'm sure that already exists. i saw him in his kitchen with his family in something, possibly one of their follow-up bits.

@johnfindlaymcgettigan9693 4 года назад

He's worth 45 million pound, and his products are in like all UK shops

@kung-fuhustle5755 4 года назад

I use this sauce for virtually everything. Man the sauce speaks for itself.

@jim191185 4 года назад

virtually everything?... even washing?

@hijislay3618 4 года назад

@@jim191185 Yup, I add it to my laundry wash every time. Works like a charm.

@justyourfriendlypebble8943 3 года назад

@@hijislay3618 legendary 🤣

@hijislay3618 3 года назад

@@justyourfriendlypebble8943 Like you, my dear pebble. 💕

@justyourfriendlypebble8943 3 года назад

@@hijislay3618 Merci mon ami : )

@januarybaby1063 4 года назад

This man was more than a dragons den pitch, he lights up a room and makes you forget about your problems

@AHV415 4 года назад

@@anjalisanjayify Something thats near enough a decade old and you're posting it everywhere here. Get a life

@black2.017 4 года назад

@@anjalisanjayify his worth millions you salty person get off ur foot and make some you troll

@ukdavepianoman 3 года назад

What was so amazing about this pitch was Levi Roots was the brand (he even had a song!). And the creator with a terrific product and backstory.

@PaulWalker-tx8qq 3 года назад

This guy is a legend and deserves all the wealth and success he has earned with the help of the dragons as his jerk sauces really are super tasty, especially the extra extra hot one that is my favourite. If I remember correctly I think it was his grans recipe. Either way, they have created an amazing product which is loved by the masses. Well done dragons and Mr Roots on your great success.

@AnotherSale 4 года назад

Guy is worth $45million. All three had a good day..

@briandora 4 года назад

Actually the other guy sold his share a while ago he should have held on because it really took off

@abdrizakmohamud6164 4 года назад

@@briandora peter or the other dude

@rafibellamyplaice1767 3 года назад

@@abdrizakmohamud6164 it was Richard who sold off, Peter kept his share

@craigsmith9843 4 года назад

this man is a marketing genious.he feels so passinate about his product.he deserves his success.

@tokeson8642 4 года назад

Now his net worth is higher than one of the Dragon's. Deborah Net Worth - 40 million Levi Net Worth - 45 million

@paulsz6194 3 года назад

What a lovely gentleman, -came on with the right attitude, admits his faults and has the willingness to work with businessmen who can lead him on the path to success.

@unknowngamerfrombirmingham9846 3 года назад

The product is amazing, Levi is an amazing guy. I’m proud of what he become, truly inspiring 💯

@MrBooBeeDoo 4 года назад

The pitch that has reached legendary status.

@joshdolby1961 4 года назад

I got a photo with him when he came to Cleethorpes, he also signed a cooking book which I bought, I gave it to my nana for her birthday (she loves cooking) she tells me how much she loves that present to this day (gave her 6 years ago) Love u Levi

@jimpaea5473 4 года назад

We finally have it in NZ and I use it every time on the barbie it’s fantastic and flavourful. Hope another Kiwi reads this comment and gets one themselves from Cracker Jacks it’s really worth it

@OscarGarcia-jc4dj 4 года назад

You've convinced me

@MrMctuck 4 года назад

I highly recommend it on a bacon and egg sandwich, the spices and the egg compliment each other nicely 👌

@tylerbarnes209 4 года назад

Hey bro apart from cracker jack can you get it anywhere else

@troxloop8591 4 года назад

From Auckland M8 i'll have a go

@Lizardbrainzzz 4 года назад

Chur tha bro

@1974alancampbell 3 года назад

He seems like a top, amiable and humble dude with no ego.

@betheey3248 2 года назад

"I have an ironing board that emails, makes toast and records coronation street" 😂

@cheetang9494 4 года назад

And even if we went back to 2007 and Jenny was in the seat knowing it's worth $45 million to date, she would still be out.

@mksingh79 4 года назад

I work at Tesco and while doing my daily routine yesterday, saw his sauce and rub and now, surprisingly, RU-vid recommended this video. Amazing journey and an inspiration.

@gravyboat2370 4 года назад

They know !!!

@jeremydewitte5952 3 года назад

get a better job

@realeyesrealisereallies97 3 года назад

@@jeremydewitte5952 jokeman

@happyguy2k 4 года назад

I don't remember watching this episode when it came out but what I know is that his sauce with chicken tastes good 👌🏿👌🏿

@DisemboweII 4 года назад

Reggae Reggae Sauce is the tits, I use it all the time

@iranicus 4 года назад

Have not tried it with chicken yet, will get on that the next time I shop ✌️

@Tom135 4 года назад

i bought it once and really wasnt impressed with the taste!

@fleshtaffy 4 года назад

@@iranicus what do you use it on, beef? Ya damn psycho

@happyguy2k 4 года назад

@@iranicus what do you use it on?

@LordTommyB 2 года назад

I still remember watching this episode when it first aired, and seeing what's come out of it is still incredible. Not only is Reggae Reggae Sauce a household name... but the Levi Roots brand is absolutely massive with all sorts of products! (Highly recommend grabbing a bottle of Caribbean Crush next time you see it!)

@leon3ev 3 года назад

His pitch was so nice, I had to watch it twice

@AbsSamaan1 4 года назад

This guy is apparently worth about 35 million pounds now. What a story, good for him!

@nickydavies4 4 года назад

@Serial Killa 45 million dollars about 40 million pounds

@pacman9635 4 года назад

Net worth doesn't mean u have that money he owns 50million it's just his net worth is 45mill

@CripTikRaZe 4 года назад

@@pacman9635 okay but thats what he said...

@knewmereal 4 года назад

@Dirk Diggler not really other than the idiots, anyway what's going on with the situation with your cops in america?

@poprobbob3856 3 года назад

I just saw this reply and I don’t get it but okay maybe the reply got deleted

@RawBerserker 4 года назад

I remember EVERYONE singing that song. What a magical moment.

@juliecooly3 4 года назад

Reggae reggae sauce is one of my favorite sauces ever. I physically can’t have a barbecue without it.

@mwhi475 11 месяцев назад

I bought some of his sauce from Sainsburys and I must say it is really good, so his success is richly deserved.

@kdobaggins3410 2 года назад

Great story, I remember watching that episode and thinking "Yes my man".. The sauce is one thing but levi is something else.. He is the sauce and the product.. I wish him all the best, I know he is doing well now and it's 100% deserved..

@e46_ggg 4 года назад

So good seeing someone coming from nothing from a humble background and making it big. RESPECT LEVI

@GOD-fg7rk 4 года назад

I met him at Reading Costco he even signed a book for me to give to my dad for his birthday. He’s a really nice guy

@Britalex 4 года назад

What a man!!! So glad to regularly see his products across stores in 2020.

@kieranbrady9750 3 года назад

“I will except gladly” what a legend, glad he is doing well for himself now.

@harrydavey9884 Год назад

Accept*

@AwesomeMetalBands 3 года назад

Although Levi did not have the correct figures he had the business acumen and mentality to make the right decision. So many so-called entrepreneurs turn down higher percentages. Levi understood the wealth of business knowledge and finances the dragons were providing.

@goldentouchhaircosmetics5994 4 года назад

Now Levi Roots is a millionaire! What a great success story 😀

@Josho922 4 года назад

i love the fact i can go to a tesco see a bottle and know how it become to get there from this vid

@aidandowlingdop12 4 года назад

Ngl his soft drink is pengggg

@gravyboat2370 4 года назад

Is penng good or bad ?? I'm old ?

@sammieandrews1361 4 года назад

gravy boat it’s good

@gravyboat2370 4 года назад

@@sammieandrews1361 cheers dude

@esther.o9545 4 года назад

You're from the UK innit?

@gravyboat2370 4 года назад

@@esther.o9545 you're from the UK arnt you .....yes

@Froggen88 Год назад

I met the guy in his Stratford Westfield restaurant, he was just approaching each table (assuming they knew who he was) and shook everyone’s hand. I was sad he didn’t sing

@daudahussaini7629 2 года назад

I have a said it a million times. A billion multiply by zero is still zero. His essence took over the place. He was humble. And honest. Even when the numbers didn't match he kept his cool. Am glad it turned out to be a success.

@conmayn 4 года назад

knew the story... heard everything about this episode but never saw it untill now.. thanks for the upload

@S7EVE_P 4 года назад

This is my go to sauce to liven things up. I’ve added it to tuna and rice, peas and rice, sausage and rice, burgers....it’s so lovely

@S7EVE_P 4 года назад

@@holly8358 Thanks for the tip -- I shall try it...salmon certainly needs it (imo😅)

@drillcream 4 года назад

he didn't even finish the song and i'm googling this sauce

@steroe7965 4 года назад

You never heard of it? It’s in every single shop

@briandora 4 года назад

I tried it and it's a bit too nippy for me but can see the attraction for spice lovers

@sam8954 4 года назад

The reggae reggae crisps are amazing! :')

@Will831100 4 года назад

It's good stuff.

@JM-cf8zy 4 года назад

Reggae reggae sauce bro! It's got some kick but it's finger lickin good!

@cybernautadventurer 2 года назад

I honestly think it was Levi's charisma that made Peter say ''I like impossible challenges'' rather than say ''It's too big of a risk. I'm out''.

@jeffstarzw 10 месяцев назад

His attitude and personality played a big part in his success.

@MrBooBeeDoo 4 года назад

I wonder how much the taste of the sauce has changed from his home made version to the mass-produced retail version.

@sarahcarey9902 4 года назад

Well the recipe is probably the same its just used in large quantities

@MrBooBeeDoo 4 года назад

@@sarahcarey9902 Well, when they mass produce like this they may have found ways to cut costs, use cheaper ingredients etc. Just a thought.

@L3ouis 4 года назад

@flip inheck lol you love spreading hate...

@gothicgolem2947 4 года назад

@flip inheck he didnt admit he stole it he admitted to fake the grandmother story NOT stealing the sauce he denies that

@blueboy3098 4 года назад

@flip inheck get your facts straight

@leoa4c 4 года назад

He is now a multi-millionaire. The company is worth dozens of millions.

@kingdomperspectivesmindset5595 4 года назад

Good 🥰

@yasa4091 4 года назад

· not everyone lives in the UK so it is helpful..

@tarcal87 4 года назад

@· "'We've all had our heads in the sand the last 15 years" You are like an American-the world doesn't revolve around you; half the world doesn't have RRS in their country, and surprise, there are billions out there who haven't seen this particular episode of this particular random UK show, ever. Get off your high horse.

@PassportGods 4 года назад

"It's so nice, I had to name it twice" Love it!

@brettymike 2 года назад

I wish there were more people in the world like Levi. A fantastic guy & presentation.

@nissan_skyline 11 месяцев назад

There are a ton. You just don't know who they are. Not everyone has an opportunity to get on TV and many don't care about going mainstream.

@umair6547 3 года назад

8:39 first i thought he was sweating, then looking at his shoulders made me realise it is a "reality show".

@rmhz6815 4 года назад

How dare Theo reads that paper, his eyes are unworthy. thats Deborah's job

@thiccfrosty6818 4 года назад

Dragons getting interviewed: He was amazing, so likeable Dragons when Levi was singing: *no visible emotion

@palkeys 3 года назад

Levi should be on the panel now. Would be a great example to those pitching.

@tahmedurrahman666 4 года назад

Extremely inspirational and motivational. Someone for everyone to look upto! Huge congratulations to him and now if I'm correct he has a near £50 million net worth! He is amazing and I absolutely love Levi Roots! And Reggae Reggae Sauce is delicious!