The Murder of Maurizio Gucci and the True Story Behind House of Gucci 

Man, their Papa who started Gucci would be so heart broken over all that crap his sons/grandsons did and losing the company 💔

my father was killed when i was 3 months old, no investigation was ever made, no arrests, nothing. i love watching these videos almost living vicariously through people who actually got some kind of justice or concern for their death. i love these videos & kendall

I'm not really a brand person but vintage Gucci pieces are such ridiculously high quality and just beautiful. I've inherited a couple of Gucci pieces made in the 60s/70s from my auntie (sun glasses, bags, 18K Italian gold jewelry) that I wear lovingly. They're not flashy, just beautiful and make me think of my auntie.

I knew all about Gianni Versace's murder but had no idea Gucci had a murder for hire plot going on until the film with Gaga so I'm looking forward to your take as always!

The movie should've been a mini-series. They spent maybe 5-10 minutes on the murder and the aftermath (how they were caught, etc.) and it was at the very end. I will say that Lady Gaga deserves something for carrying the entire thing on her shoulders.

Also I find it so sad, that the whole Gucci brand doesn’t belong to a single family member. All that greed and not one Gucci has ownership of the family brand :(

How ironic- the wife they thought was not loyal to the family, ended up being more loyal to the family than an actual GUCCI family member.

Gucci is a PERFECT example of the power of Wealth, Fame, Popularity, & Money will do to a person/family.

I got to see your billboard on Sunset in LA and I just wanted to tell you I’m so proud of you! You work so hard and your videos never disappoint!

Can you please do a video covering Lauren Smith-Fields? She’s a black woman from Bridgeport, CT who was found dead in her bumble date’s Matthew Lafountain’s bed. The police aren’t doing anything to investigate him and none of the major true crime channels are covering it! She deserves the same amount of attention Gabby Petito got.

As someone whose grandparents are Hard Italian, my grandpa actually born in Naples, your pronunciation is actually pretty good for a non-native speaker. The accent really glues together Italian words.

“It’s better to cry in a Rolls Royce, than to be happy on a bike”.. ya know, 20 years ago, I would have agreed with her, but the older I get, I disagree. True happiness is everything, not money

I'm definitely NOT a "Brand Name" shopper. But the history of the elite is always fascinating to me. I guess what they say is right. Money is the root of all evil.

I hate companies like this that burn or destroy extra products that were never bought. Economics supply and demand.

they changed quite a lot of things in the movie compared to the book. it was actually wayyy more complicated in reality.

My father was murdered by his “best friend” back in 2016 in the woods behind my grandparents’ house. I’ve always loved true crime, but you would expect after living it that I wouldn’t be so into it, but it’s the complete opposite 😭 I’m forever grateful for finding you!

I had no idea there was such a story behind the Gucci name. Now I kinda actually wanna see the movie. Thanks Kendall for always comin’ in clutch!

Kendall Rae! You are a great narrator. You were able to get to all points in a clear and concise manner. You summed up the movie in a effortless way.

I think they did really love each other in the beginning. His father gave him an ultimatum. They knew he'd be cut off if they married. I'm sure he had some money, but not that kind of money,, and they married anyway. They had no way of knowing what the future would bring. Only when he inherited his father's shares, did he really change. She must've been blindsided when he emotionally abandoned her. She (to herself) probably believed it would change back, once he reached some goal that he had for himselfand the company. Instead, he had someone else inform her that he wasn't coming back. Leaving his daughter's and her, for another woman. Ouch. That's soul crushing, total devastation, for someone who was a prominent person on an international scale. She was so insignificant, she wasn't worth anything, to him, anymore. Nothing. She had to have felt humiliated in front of the whole world. Then the embarrassment turned to rage. How dare he? Who does he think he is? Who does he think she is? Does she not have any value, discarded like trash? IMO anyway.

Ahhhhh! I have been hoping you would do this since November!! 😩❤️ I’m so excited! Thank you beauty! ❤️

"Better to cry in a rolls royce than to be happy on a bicycle" lol !!!!! I feel that

This should have been a Netflix show. They could have made a full season with all the details

Now Patricia gone be crying in a prison cell instead of a rolls royce 😂😂😂

You should consider doing a series of famous luxury brands backstories in the future! You did so well on the Gucci family, I’d love to hear other luxury brand back stories. Amazing video as always Kendall!

This story is so insane, like she was actually convicted and sentenced and she's out, that is honestly so wild

It sounds like money made them crazy. Made them lose realization of what really matters in life. It's sad.

You should do a video on the case of Sandy Rae who went missing in Shawnee, OK in 1984. This is a cold case and the family could use some help speeding the word about Sandy so they can finally find answers about what happened to her. This is actually not the only unsolved missing persons case from this town. Melody Garton went missing in 1983 from her home as well and the family has no answers on what happened to her either.

I can't express how much your videos help me out through my day! Thank you Kendall for all you do!!

I was in Milan a couple of years ago and my boyfriend, who is from there, pointed out to me that we were walking right where M. Gucci had been shot. Being a true crime lover, I felt a bit of a thrill. None of these Gucci people come across as particularly nice ("It's better to cry in a Rolls Royce than be happy on a bike"??), but Gucci as a brand , just like Versace, epitomised Italian chic in the world for years. Those early days handbags and luggage... 😍. However, I can't emphasise enough what Tom Ford did for the Gucci brand: does anyone remember Madonna in the silk blouse, skinny fit trousers and high-heeled mid calf boots? I think it was early to mid 90s and that outfit was stunning for that time!

I was a bit confused by the movie, the sequence of events and Maurizio downfall was not explained very well. this true-crime doc really helped me understand it better. Thanks

I was surprised that they didn't include Maurizios' behaviour towards Patricia and his daughters. He really was a dickhead. I also left a cinema feeling like they tried to portray Patricia as a manipulation master behind his 'business' moves.

Guess this is what people mean when they say that family and business don't mix well. Too competitive instead of working together. I love the Valastro family from Cake Boss, they seem wholesome..but then again, you never really know what goes on behind closed doors. I love your videos Kendall! You are an amazing storyteller. ❤️

I could listen to Kendall talk true crime for hours, no matter what mood I’m in!

1st of all just can't resist to say that all the 3 sets of kendallrae channel & The sesh & mile higher... Just loved it... Makes it more relaxing n cozy to watch... Gives meaning to being homies 🥰 N listening yo u 3 is kinda therapy... Love u all ❤️

This whole story is so messed up! The hard work of a man ended up a whole chain of pain and family drama. Also i am not surprised patricia was the one who ended up hiring someone to murder Mauricio. It’s like almost everyone in the family was just plain evil and greedy. This is one of those cases where you just find so hard to feel sorry for everyone involved 😖

Drama in an Italian family...you don’t say?!?!? I think EVERY Italian family had some kind of crazy drama. We are very passionate people that cannot hide our feelings.

I've always stated something quite the opposite of Patrizia. I'd rather be poor with love & happiness than rich, alone & sad...

im watching this right after the video you told us you are pregnant. I cant help but feel so overwhelmed with joy! Im so proud of you! I've been following you for a while now and even though we have never met I feel like I've watched you accomplish so much. You are an inspiration. Thank you.

"It's better to cry in a Rolls-Royce than be happy on a bicycle" 🤔. Interesting idea but I think I'll take happiness on a bicycle thanks 😅

This story is soooo interesting to me, who knew the brand had such a dark past

This story only has one valuable lesson to learn: don't let money get in the way of family.

Thank you Kendall for telling this story! I’m Italian and living and working in Milan, I see the door where Maurizio was murdered every day. Also, the villa you see in the movie as the villa where Rodolfo Gucci lived is just around the corner… I can’t believe I’ve missed all of the actors while filming 😫 Your Italian pronunciation was quite good 😉

I remember years ago my older more "distinguished" cousin saying she wanted a Gucci product for Christmas one year. So I, being a copycat of hers wrote a Christmas list for my mom that I wanted a "Gootchie" item for Christmas as well. I was like 9 and had no idea what it even was. Lol. I've not seen this movie yet but I need to. I loved the clip of Lady Gaga saying "Father, Son and House of Gucci" such a great and funny line.

so early! have loved your channel for years Kendall :))

you explained this case so well! here in Italy she has talked recently ab Maurizio and said that he had a weak personality and this new woman won him over, so for the love of her daughters she started searching for a killer bc she can’t shoot. so everything was intentional. while she was in jail, after some medical exams they found out that due to the brain tumor that she had, she doesn’t have a part of the brain anymore

You should do the story of Von Dutch next! It’s a crazy story with some murder & shady people!

Regarding time served behind bars, I’m Italian and I know it could be pretty confusing for outsiders. We actually have a problem of overpopulation in jails, so unfortunately sometimes people get released earlier than expected under “good behaviour” or “work permit” if they are considered not an immediate threat for society (they are not likely to commit the same crime again in the future). Sometimes if the crimes are not violent, the sentence is most likely to be converted to house arrest. Anyways, most sentences are recalculated after some time because we have lots of degree of judgment, so you can easy appeal the sentence and some changes may occur. I’m not into the law area, so I share my understanding of things as a common citizen.

I love these types of videos and it makes me happy knowing your spreading awareness. I love this so much.

There’s no doubt my day gets a lot better when I get a notification that Kendall just posted a new video! No matter what I’m watching, more often than not I’ll pause everything to watch whatever she has for us. Thanks for the amazing content, you are awesome!

So happy to be here!! Thank you for this episode ! You’re a gift!

I'm just scrolling through these comments and realized how many you actually reply to and that's just really very amazing. You're very in touch with your audience and we all adore you, it seems like you really do appreciate us. I feel like once they get a little fame, alot of content creators forget to appreciate the people who have supported them and you know, kind of got them where they are. Also I love your variety of content! True crime, supernatural phenomenon, especially the stories of reincarnation- you keep us educated and interested always. Thank you🖤

Happy Sunday girl 😘 I hope your week is fabulous and I'm looking forward to the The Sesh, Mile Higher and Lightsout this coming week 💞

Thank you Kendall it's so sweet and honorable that you what do helping these people find justice and the truth out there about there very tragic stories we appreciate you girl 🥰 xx

Snuggled up in bed ready to listen. You have such a perfect story voice! Amazing work you do with every video. Thoughts of everyone involved. Keep being you 💜

My first thought when the trailer came out was “I hope Kendall covers this soon” YOU DELIVERED

His wife was to obsessed with being rich, she should of been arrested years ago, how after you arranged for a hit on your hubby you only serve 18 years, she should have gotten life

I absolutely LOVE how much your Chanel has evolved. I don’t want to say “improved” because I never found any fault. I love your personality, your family, everyone you bring on it’s incredible! You’re doing amazing and your channel and podcasts have become a very important part of my life. ❤️❤️

This whole story is new to me and I’m glad I got to hear it from you before I see the movie!! Your the best storyteller and it shows by how many people subscribe to you! Your awesome 👏🏼 Kendall and I love your new upbeat attitude since the New Year! Love ya and all your hard work does matter so much! Thank you for your amazing work.

I just bought the book two weeks ago! Super excited to read it! Thank you for telling this story. I didn’t watch the movie since it was reported the Gucci family was against it. Love this !

You have been posting a ton lately! Thankyou for that ! i really look forward to seeing your videos pop up on my notifications and lately it’s been like every day or so! Go girl! Love your content so much! Thankyou again!

I've heard about how this was a true crime case but never really wanted to hear the details unless you told the story because I love how you are more accurate than anyone else

I’ve been binging all day, this is just what I needed 😫❤️

soo proud of you Kendall !!! Thanks for all the hard work it’s always a treat to see which case or story you are going to tell each week 🥰🤍

I am like you Kendall, I do not participate in name brand or high fashion. The history of these companies are fascinating.

Actually haven’t seen the movie yet but after this, I’ll be watching it. What a wild family - literally the epitome of “money is the root of all evil”

Love your videos, Kendall! I love binge watching your videos. Thank you for making my Sunday!

I'm happy on a bike right now - I wouldn't change it for "crying in a Rolls Royce" ever! :) Great video again, thank you so much Kendall! I love listening to your voice while I work 💚

So much content! Thank you Kendall!

Love you so much Kendall. You are one of my favorite you tubers. You give a voice and a platform to things that matter 👏🏻 and I’m forever thankful for you. 😘

I don't know how you could call Maurizio, or anyone for that matter, cowardly for getting someone else to tell Patrizia he's divorcing her when literally in the prior and following sentences you said he feared that she would kill/have him killed and then you told us *_how_* she reacted to it. *For* *_years._*

Kendall - Twice within a week. You are spoiling us dear. I’m looking forward to this story. I haven’t seen the movie.

I love all your videos, thank you for this one! Lots of love from Spain❤

So… I DVRed the _People Magazine Investigates_ special on this case back in late November/early December. I kept thinking I’d watch the movie first but that didn’t happen so I finally folded and watched the TV show… yesterday. I watched it just yesterday and now today Kendall releases a video on it as well. If I had just waited one more day I might not have even watched the TV show but I will watch Kendall’s episode because they’re always so well done and an inspiration to me. I’m still working on getting my own channel going and I aspire to be a professional like her while still maintaining my compassion & empathy, like she does as well.

Dear Kendall, I've been following you for ever, I do really love your video and they've been such a help in so many moments of my life! Also, I'm Italian and I'd really like to thank you for your comment at the beginning of this video - as always, you do care about everyone!

YESSS IVE BEEN WAITING FOR THIS THANK U

Thanks for the video Kendall! I'm glad to see it trending 💕✨

I love all of your videos, and love the sound of your voice when you tell them. I get so engulfed in your stories! Thank you for all you do!!💕💕

Literally absorbing allllll the content and info about this as I possibly could and then you go and make a video about it. Ask and Kendall will make sure you shall receive ❤️🙏

Kendall girl you’re shining! Thanks for looking after yourself. You’re such an inspiration and I’m so happy to see this energy in you 🥰🥰🥰

I never knew this even happened! Thanks for covering this, another awesome video as always Kendall ❤️

lately i’ve been getting a bit frustrated with TC content creators and their thumbnails. some have been really bad. i’m so sick of creators using a not good picture of a victim and then posing next to them with a thinking face. and i say that with love. it needs to stop, it’s so tone deaf and weird. thank you for not doing that. sometimes you do a little but it’s more with ones that aren’t as seriously?? idk i just want to thank you for having more tasteful thumbnails because lately i’ve been seeing some really crumby ones

I really love listening to you and whenever I’m having a bad day, your videos really help me. Thank you for spreading awareness!

Just wanted to take the time to tell you how much I just LOVE you and all your videos, and how beautiful you are inside and out. You’re literally glowing. I cannot wait for all your content this year 💕

Loving all the content you've byen making the past weeks🥲🥰

This was so interesting! I know you mainly do crime but doing the history of the companies we know today would be really cool!

Just tested positive, and this was great timing! Gearing up for the next week in quarantine (those are the current rules here in Norway) I’m just so proud of you Kendall!!!! I’ve been a subbie for years now, which is crazy. You are one of my favourite RU-vidrs!! I don’t know why this all came over me, but I’m just so proud of you ❤️ and Janelle and Josh and your entire team ❤️

Thank you for this video, super informative as always!

Love you Kendall! Enjoying all your new videos this year!!

early!! :) i watched House of Gucci a month ago and have not been able to stop thinking about this case- thank u for covering it Kendall! love you bae

I just watched Nadi's take on this story and loved it. Excited to see yours. I recently just started watching your channel since RBK shouted you out in her last video. 😘

I’ve been so interested in this story and today i see you’ve posted one!! So happy, thank you. Story is way more interesting than i thought! I have to see the movie now

i love love love this new type of true crime you’re covering!!!

I Love you so Kendall! My fiancé and I watch you every Sunday and have almost seen everyone of your videos! You truly are one of my inspirations 💜

I love when kendall puts a video out. I been depressed for awhile but watching and listening to her helps me

when i need a calming video that i know is familiar and comforting to listen to during anxiety, i come to ur channel, thanks for that ❤️

Love you Kendall! You are an amazing person! ❤️

Driving back home from a work travel , and Kendall posts a video… my life really is worth living.

Thanks for this video!! So happy to see it pop up

Yes finally, I’ve been waiting for this video. Thank you 🥰🥰

So sad that Maurizio sold out to Investcorp. I will cherish my bags that my mother had left even more as those were purchased at the time Gucci was owned by the family.