The Music Branding Plan: How To Grow Your Fanbase Beyond Spotify | NLN #85 Ft Clinton Sparks 

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Clinton Sparks is a versatile figure known for his roles as an entrepreneur, investor, executive, author, and innovative force in merging culture, collaboration, and cross-platform marketing. As a Grammy-nominated DJ, producer, and songwriter, he boasts a remarkable track record of selling over 75 million records. Notably, he's garnered awards like BMI songwriter honors and ASCAP music accolades for his work with DJ Snake and other artists. His influence extends to shaping the gaming realm, co-founding XSET, a rapidly growing esports lifestyle brand, and promoting diversity by involving hip-hop artists like Offset and Pitbull in the gaming space.
He solidifies his influence through platforms like syndicated radio and Twitch, where his show "WIN BIG with Clinton Sparks" and book, "HOW TO WIN BIG IN THE MUSIC BUSINESS," have reached millions, sharing insights from successful individuals across various fields.
Follow Clinton Sparks on his socials:
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Get Clinton Sparks’ FREE book (How To Win Big In The Music Business):
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Topics Covered:
0:00 Intro
02:28 Focusing on Brand Early in His Career
04:27 Dont Pigeonhole Yourself
07:22 How To Unlock Creative Freedom and Grow Your Brand
10:44 Brand Strategy: Build Brand Off Your Strengths
18:37 Brand Authenticity
25:30 Producing Akon's "Sorry, Blame it on me"
27:50 Karmaloop: Marketing Beyond Music
36:25 Bringing Artists into The Faze Brand
38:56 Before You Think Outside The Box
40:32 Music Promo Tip: Keep it Simple
43:59 Clinton Sparks Free Music Branding Book
48:22 Artist Usually Confuse These Two Things
51:52 Designing The Life You Want
59:37 Building Community
This channel is ran by the founders of ContraBrand Agency, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. ContraBrand Agency is a music-first marketing agency that helps artists impact culture through digital content and marketing.
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