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The Music Industry Is OVER as we know it.... 

Colt Capperrune
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20 мар 2023

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Комментарии : 1,2 тыс.   
@ColtCapperrune
@ColtCapperrune Год назад
My follow up video with much more info. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-odaUbSyGc3k.html
@normanpeachey6108
@normanpeachey6108 Год назад
mind bending - you are wearing the hat wrong - correct information
@donnadi3621
@donnadi3621 Год назад
Marketing 101. “The sky is falling the sky is falling” I was just waiting for the Sweetwater plug for ATMOS … and boom !!! there it was half way in. I think you definitely oversold it. It’s like you discovered the wheel. 70% of streaming companies revenue comes from retro music. Stereo is not a thing of the past. I’ve always appreciated your channel, this was as a tad hysterical.
@DonnyV77
@DonnyV77 Год назад
Right on the nose! This was obviously industry paying him to push this atmos equipment. I hope they paid you enough because you just sunk your credibility.
@sooesoss6063
@sooesoss6063 Год назад
AGREED 100% IT FEEL LIKE A PAID ADVERTISEMENT...INFLU....DEAL
@SRMoore1178
@SRMoore1178 Год назад
What the heck is ATMOS? I'm a hobby musician (for now), should I care? What, will it make crappy modern mainstream music sound better? Maybe I'll look it up but I'll probably just ignore it. Ok, just finished the video so... people need to add dozens of more speakers to their rooms and cars? How will this sound to the majority of listeners who have the basic stereo speaker setup? Is ATMOS supposed to scan your room for the best playback configuration? Still not interested.
@paxsincera836
@paxsincera836 Год назад
So true, most revenue comes from music done in stereo. Kind of funny, almost all normal people I know have crappy systems, like listening on cell phones and such.
@angermanagementstudios
@angermanagementstudios Год назад
Ah come on Colt. It sounds good with a purpose built system to listen to it. But it’s cack with anything else. And the less said about atmos through headphones the better. It’s never, ever going to be “the standard” as kids will still listen to music through a phone. And “the best way to listen to music”? Sorry mate I couldn’t disagree more. I’m yet to hear an atmos mix that doesn’t sound strange to me. Dude I love your channel but this vid really comes off as a advert.
@coldweatherstudios
@coldweatherstudios Год назад
The only people I hear talking about atmos in music are engineers. Consumers and musicians aren't excited about it, that alone tells me all I need to know.
@ColtCapperrune
@ColtCapperrune Год назад
Consumers are not excited about it if they haven’t experienced it yet. Engineers who are dismissing it also, haven’t truly experienced it yet. It’s going to take time.
@danweston6109
@danweston6109 Год назад
@@ColtCapperrune The most i've heard about Atmos lately from normal people is when they learned how to turn it off on their iPhones and shared that info with others lol. Defaulting to Atmos mixes and head tracking by Apple was unhinged.
@carlosp.1846
@carlosp.1846 Год назад
@@danweston6109 first thing I did on my phone, was horrible
@keithbanning
@keithbanning Год назад
@@ColtCapperrune Not entirely true, I’ve sat in some of the worlds best Atmos studios (with the the mix engineers who mixed and often tracked some of the biggest hits of a generation) when they’ve demo’d their Atmos mixes. It was an amazing experience to hear in those million dollar rooms (Capitol, Blackbird) etc. While it is paying badly needed bread to some guys who have been eating pretty lean lately, I still find it a distraction and an expensive novelty…a solution looking for a problem and an all too eager gear industry lapping up naive participant’s dollars.
@willsnyder8735
@willsnyder8735 Год назад
I feel like it would take time, and maybe even if it is the future… right now shockingly enough I was surprised how many have no idea what it even is. I don’t know how to feel about it tbh, I do want to truly experience it to see how I feel. My gut is that… in a car it doesn’t make much sense… maybe? But for me, that’s kinda weird. I need to experience it to know
@roryyerama5496
@roryyerama5496 Год назад
Industry: "shit, nobody needs recording studios anymore!" Computer nerd: "I can design an audio system that requires 27 speakers, hoy!" Industry: "We're in!" Kids: "We're still not paying for music."
@themagicianofsound
@themagicianofsound Год назад
😂 Good one 😂
@nine27
@nine27 Год назад
facts.. phuc the industry
@MichaelWashingtonAE
@MichaelWashingtonAE Год назад
That right there. (To the O.P.) meanwhile how much are the tier of artist right at the bottom of or just under the top pop, hip-hop, country, metal, alt rock, modern jazz/gospel/RnB making from their music being streamed in general? ... Vs sales through their site of downloads, vinyl, cassette (yes, many doing it now) or sales from their tour and local shows?
@actionfigureschannel
@actionfigureschannel Год назад
Truth! suckering people into this stuff is wild! I love a killer mix as much of the next guy but at what point does "the industry" say the juice ain't worth the squeeze? Hey, what do I know? I'm just a regular dude but it seems obvious from my end of the couch.
@sooesoss6063
@sooesoss6063 Год назад
Its a money grab
@EdgMixing
@EdgMixing Год назад
KEEP IN MIND.. 99% of Atmos mixes are going to be listened to by your everyday listener binaurally in headphones
@jamielailey4594
@jamielailey4594 Год назад
Try 99.999999999999% and you're closer to the truth
@augustlegend
@augustlegend Год назад
Headphones? People are often just listening to songs on their phone speakers 💀.
@BR_READDY225
@BR_READDY225 Год назад
@@augustlegendhell nah most ppl are on headphones.. no one has nan iPhone without headphones
@coywood203
@coywood203 Год назад
so, we gotta start mixing in Atmos so folks can listen on their $5 ear buds from 7-11 or their mono bluetooth speaker...got it
@BenC95
@BenC95 Год назад
The fact apple are now refusing to playlist non atmos mixes is a huge detriment to hundreds of thousands of artists who simply cannot afford to have atmos mixes made. How will new talent emerge without a large financial backing behind them. Real shame is this is what will happen across the board. Not to mention all the mixers (myself included) who cannot afford to install at atmos set up at the moment
@TeslaOsiris
@TeslaOsiris Год назад
The path forward for the independent/bedroom artist or producer 1) buy a Logic license for rendering ($200) 2) buy a DearVR Monitor for playback/mixing monitoring on stereo headphones ($180)
@resound7
@resound7 Год назад
Exactly- Apple becomes the gate keeper of “successful music”
@roryyerama5496
@roryyerama5496 Год назад
The only good thing about the music industry today is that an artist can be as independent as they want. I don't see 99% of artists going into debt for atmos gear / mixes to earn $700 per year from Spotify and Apple music. Plus in 3 months there will be an app that you can feed your stereo mix into to get an atmos mix out the other end for $19.99 per year, so no need to panic.
@SamBorgman
@SamBorgman Год назад
Much worse news for small producers than artists, me thinks. Artists will go to different studios and the non-atmos producers will starve.
@shinji1264
@shinji1264 Год назад
Don't worry Ai will be fully mixing your tracks in a decade give or take. It will at it for you in the click of a button
@Sundaydrumday
@Sundaydrumday Год назад
MAN REALLY LOVED THE PART WHERE HE BREAKS DOWN THE UTTER DECIMATION OF THE MUSIC INDUSTRY, TOTALLY NOT CLICKBAIT AT ALL
@christopherJSmokeandMirrors
I dont consider 2 companies strong arming the world into needing their xyz thing to put something out and have it be acceptable “progress”.
@robertbroadwayrb
@robertbroadwayrb Год назад
I agree
@SamBorgman
@SamBorgman Год назад
What if it actually happens? So now only expensive Atmos headphones will become the chosen way to listen to music?
@ryancrawford9894
@ryancrawford9894 Год назад
@@SamBorgman it won’t
@audios22
@audios22 Год назад
Yep I also agree.
@roryyerama5496
@roryyerama5496 Год назад
The big name mixers are flexing their muscles and trying to exert dominance as well. I'm sure they got in the ear of the execs at Apple Music and influenced the decision and promised them amazing things.
@VictorBock
@VictorBock Год назад
This sounds like Apple dumping U2 on our ITunes all over again...
@JustinColletti
@JustinColletti Год назад
Atmos and all surround sound formats are neat. But here are some straight facts: We both know you intentionally didn’t put the word “Atmos” into the title or thumbnail of this video, because you knew that if you did, it would have gotten 1/10th as many views, if that :-) I think that speaks volumes as to how much consumer interest there is in the format. It is definitely neat and inspiring to hear good surround mixes in good rooms! No doubt about it. I’m certain your excitement is 100% genuine. I’ve felt it myself. But that doesn’t mean it’s even remotely relevant to average music listeners. It’s a bit like jazz or classical music as commercial genres. It’s great that they’re there, and I love them, but it’s appealing something like 1-2% of the music listening audience… and that’s being generous. Atmos is an extremely worthy niche for music. But it’s still a niche. And millions of dollars of marketing efforts are unlikely to change that. Marketing simply can’t solve everything. Hope that makes sense. If I’m wrong, please do reach out to tell me you told me so! I’d absolutely love to live in a world where average people were passionate enough about audio to install dozen speaker arrays in their living rooms and sit and listen in the sweet spot. But if we do find ourselves in that world, let’s remember to pinch eachother to make sure we’re not dreaming ;-) Justin
@WorldBurial
@WorldBurial Год назад
Good points. I didn't think about not having Atmos in the title but you're probably correct. I've noticed on other channels that interest often seemed to be a bit lower. As for setting up speakers. When 5.1 was trending I almost never saw people set them up properly. Researchers noted that some people even put all speakers next to eachother underneath the tv or put a few inside furniture behind the couch to avoid clutter. By the way, it took me about a second to realize that I recognized the name from videos that I've seen ;)
@jamielailey4594
@jamielailey4594 Год назад
I have so much respect for you Justin, listen to tons of Sonic Scoop content, and you always talk sense! I'm so glad that you're willing to put your neck out with those opinions... I think Colt has had an amazing experience and his head hasn't come back down yet, but I said the same thing in another comment, but basically most households now have worse listening systems than they did 25 years ago, or sometimes barely more than a phone speaker, soundbar or smart speaker. As you say, all the marketing in the world will seriously struggle to solve that...
@donnadi3621
@donnadi3621 Год назад
All your points are more than valid Jason. I think it was a rookie mistake to stick his neck out like he did and be Sweetwater’s Rudy Giuliani. .
@kery6906
@kery6906 Год назад
This man smart as hell
@sooesoss6063
@sooesoss6063 Год назад
WELL PUT!!!!!! 100% AGREED!!!!
@HalcyonGuitars
@HalcyonGuitars Год назад
You can mix in atmos if you like, but I’m still only gonna listen to the first 12 seconds on my iPad…
@ColtCapperrune
@ColtCapperrune Год назад
😂😂😂
@rothconrad5428
@rothconrad5428 Год назад
🤣🤣🤣
@LeChapeauMusic
@LeChapeauMusic Год назад
🤣🤣🤣
@underredskies
@underredskies Год назад
😂
@AndroidGamingApps
@AndroidGamingApps Год назад
For real
@RedSpark_
@RedSpark_ Год назад
Thinking about it more, it honestly feels like a play from major labels to keep indie music out of the playlists. I don't know what the percentages look like now but it's definitely going to wipe out a lot of competition for them. It will certainly stop any small artist that got lucky through tiktok or similar platforms.
@ColtCapperrune
@ColtCapperrune Год назад
I can assure you it’s not coming originally from the labels, it’s coming from Apple themselves and they have no preference whether someone is on a label or not. They are just trying to push a new format.
@dopesnare
@dopesnare Год назад
I agree this is a great way to put out home studio's out and give leverage to the big guys again.. I'm not buying 10 speakers for my dining room apartment studio.
@RedSpark_
@RedSpark_ Год назад
@@ColtCapperrune Apple have huge contracts with major labels. As does Spotify. It is well within their interest to give them preferential treatment. The fact that they have a new format to push does not change that. They can do both.
@Naindurth
@Naindurth Год назад
stop making sense! I wouldn't mind a bit of filter and LABEL INVESTMENT, stopping "THE ALGORYTHM" is key. Everything is go viral or go home, we'll never get good albums again. Like Dark Side of the Moon wouldn't be possible nowadays.
@VelocityRecordingStudio
@VelocityRecordingStudio Год назад
Bingo! It’s something to upscale the industry again. It’s not something that everyone can have. So now select studios, select producers, select artist will be pushed which is great for them. It’s all about creating a market for it. And we are seeing it first hand. I’m glad you are all in colt! Much respect for you but let’s be honest “really serious” artist are making more money from their live/hired gigs than their streams on Apple Music. If that ratio is on the flip side chances are they already have that record deal and the label is choosing their engineer and studio. I’ll switch over when I’m at the level where I’m mixing/producing for #1 singles. Most of your viewer base is on the bottom to mid tier which this really won’t apply to them. I guess I’m just hoping this is your choice to put this out and not just Sweetwater.
@tecnica-de-voz
@tecnica-de-voz Год назад
Great opportunity for a new streaming platform to arrive that doesn't require 15 speakers mixes to be musician's friendly. Let's build it ourselves. I'm pretty sure normal consumers who also don't need 15 speakers to enjoy a good song would be in.
@roandenn933
@roandenn933 Год назад
This is without a doubt a move from big players to keep the common man out of the scope. And generate an entirely new revenue stream, because your music HAS to be Atmos?? Or nobody can stream their stuff? Naw, Brah 😮
@marcuslawson9750
@marcuslawson9750 Год назад
I’m very irritated that the industry is allowing people who don’t know any better to think they’re hearing real atmos (in headphones)
@Jake_Sachs
@Jake_Sachs Год назад
I don't think Atmos is worth it until the average consumer can easily get the proper speaker setup for listening to it. I've heard it both on headphones and on speakers. It's so subtle of a difference on headphones, but amazing on speakers. So yeah, until there's an affordable speaker-based listening solution for the consumer, or until it sounds better on headphones, I'm not worried about it.
@VictorBock
@VictorBock Год назад
5.1 was affordable, nobody cared, those little speakers ended up on the bins
@ThemFuzzyMonsters
@ThemFuzzyMonsters Год назад
@@VictorBock My mom already hated two speakers in her living room, so 11.1 would never have worked-out. 😂
@easternsouvenirs
@easternsouvenirs Год назад
Man, the speaker companies must be stoked 😂
@D_punkster
@D_punkster Год назад
Too many speakers alright. We're ALL screwed here. Time to take out the independent trash they say...😂😅
@TonyThomas10000
@TonyThomas10000 Год назад
I remember when they said the same thing about Quadraphonic back in the 70s. Surround sound has been around for decades and has never caught on despite the hype. Apple Music is pushing it hard. But it will take consumer demand to make it a true standard. In the meantime, more money for recording studios. Not a bad thing!
@ColtCapperrune
@ColtCapperrune Год назад
I think the consumer demand is going to take time. People are going to have to experience it in a real way before they demand it. But it is such an incredible moving experience, that I am betting on it being the future with everything I have.
@danielgaudet6114
@danielgaudet6114 Год назад
In addition to Apple requiring Atmos masters and the potential that Spotify will possibly require it and unlike Quadraphonic, Atmos can also the basis for binaural audio and Apple's Spatial Audio which is supported by AirPods 3rd generation, AirPods Pro, AirPods Max, and Beats Fit Pro. While not everyone will have a Atmos surround system, the number of individuals with Spatial Audio capable devices isn't small and for binaural audio, any pair of headphones will do.
@TonyThomas10000
@TonyThomas10000 Год назад
@@ColtCapperrune I hope it pays off for you. I remember the studio I once worked for here in CLE that built a third studio just for quad circa 1973. We'll see if things are different this time. My prediction is that there will be a small market for Atmos but stereo will still be the standard as it has been since the 60s.
@bobrandom5545
@bobrandom5545 Год назад
​@@ColtCapperrune I think it's very naïve to look at it this way. You might care a lot about the "experience" of listening to music, but most people don't, especially the newer generations. Look at where it has been going for the last decade. Music listening by people hasn't been going towards better quality, it has been going towards portability. More and more people listen to music through their shitty phone speakers, they couldn't care less about the overal sound quality. And that's even what we're mixing for nowadays. We try to make sure it sounds good on a phone. Take 3d movies for example. 3d is objectively better than flat, there's literally an extra dimension. But, 3d tv's died out. No one cares enough, it's too much of a hassle. You actually think people are gonna spend all this money and effort to listen to music? Nah. I can see it becoming a niche thing for people who want to get as immersed as possible. But I don't believe for a second that it will become a standard EDIT: Also, how many people actually listen to music? I bet it's not that many. For most people music is just background stuff
@NoeAnton
@NoeAnton Год назад
@@ColtCapperrune dude, with all due respect, that's not happening any time soon. For small studios the amount of money needed to build a rig for mixing on atmos would literally put us out of business, also the people willing to spend money to experience true atmos is similar to music mixed in 5.1 or 7.1, I literally know not one single person that owns or reproduces music (perhaps blue ray concerts or dvds) with 5.1 or 7.1. Yeah it might be the future, but it won't caught up any time soon, it's just not accesible both for smaller or even home studios or the average listener.
@1jpdrums
@1jpdrums Год назад
The real “problem” is how are regular people going to listen to this? I do 5.1 for film all the time and, unless it’s being played in a real theater, the stereo folddown is what most people will hear.
@citytonightproductions
@citytonightproductions Год назад
If Atmos is the future, this will kill off 95% of the home studios. It’s just not affordable or business practical in todays music industry. Artists and studio owners pay ridiculous money for gear, yet an artists song is worth less than a penny per stream. It just doesn’t add up, something has to change.
@JayDay285
@JayDay285 Год назад
Sales need to come back. Streaming sucks!
@chrisrlillo
@chrisrlillo Год назад
kill streaming and lets go back to records already
@mgyb8269
@mgyb8269 Год назад
If this really is the future, I feel bad for mastering engineers that invested 10's of thousands in their analog chain.
@DanielGuillaud
@DanielGuillaud Год назад
a beer, friends, a live band in a small club, that's the future! seriously personally atmos is for me like 3D for movies, it's nice, but it doesn't make the movie better and I prefer to listen to Otis redding in mono. than all the 2023 Grammy winners in the atmos … for now :) bravo et merci pour vos vidéos !
@davecaplan7087
@davecaplan7087 Год назад
I agree. If you want real atmos stand in front of a leslie cab at full rip. That is an immersive experience. So is 50yrd line at a DCI marching band competition. No recording or mixing techique will ever replicate that.
@DanielGuillaud
@DanielGuillaud Год назад
@@davecaplan7087 Thanks Dave for taking the effort to reply. that said, you are also obliged to satisfy the demands of your customers. if you are not competitive, they will go see someone else. And if you have the means to add this commercial advantage to your mixing proposals, that's great. the future is going to be exciting. Encore merci Dave !
@jimrogers7425
@jimrogers7425 Год назад
I worked in Nashville back in the mid to late 90s. Even then, before the advent of ATMOS, mind you, only surround was coming into vogue then, that a very prominent Nashville mastering engineer told me that he had a hard enough time getting his wife to agree to TWO speakers in the living room, let alone FIVE. The average home will not see ATMOS appear unless it comes out of a single sound bar, at which time enough phasing errors will be introduced that listening to music this way will be difficult. I remember the gimmicky nature of QUAD mixes in the 70s… and we all know where that technology went! (Okay… the fact that vinyl was a limiting factor aside, it still didn’t take off when CDs appeared.) The real thing that has killed the music industry as we know it is the prevailing lack of stellar songwriting, the corporate takeover of the industry as a whole, and the fact that the average ‘artist’ needs to rely on AutoTune to sing on pitch. Add to this that so much music released today all sounds so much the same. Progress isn’t always progress and while yet another gimmick will not save the music industry, it certainly has enhanced the film industry… however, again… a lot of films are going back to rehash old stories instead of teaching people how to write good ones. The fact that back catalog is more popular than ever should tell everyone something. Remember that some of the greatest musical masterpieces were originally released in MONO and when they were ‘remixed’ in stereo… having often been recorded on no more than FOUR TRACKS, the bass and drums were on one side while the vocals were on the other. ATMOS stands to profit speaker and amp manufacturers more than anything, but to hear music often made often using 200 to 400 tracks in a workstation is still as unsatisfying as it was to listen in a stereo format. A stellar song doesn’t need anything more than voice and guitar or piano… anything else is often nothing more than a brilliant, and rather expensive attempt to polish a stinking pile of crap. Sorry, but good songs have more or less faded from the musical landscape. I could NOT watch this entire video. As I said… progress isn’t always progress.
@DariuszBlasi
@DariuszBlasi Год назад
well said!
@jamielailey4594
@jamielailey4594 Год назад
Bingo
@shapelessshapefromthebay8759
The music inDUSTtree is not shiht because of a LACK of brilliant songwriting. ALL 7ruly brilliant heART is sovereign. THE MUSIC BUSINESS DOES NOT CARE ABOUT ART AND ARTISTS AND IT NEVER DID. GREAT SINGWRITERS ARE BEING BLOCKED, FILTERED OUT, MONITORED, MXRDERED, SILENCED, BOUGHT OFF, PRESSED INTO EXHILE. THIS IS NO DIFFERENT THAN STAR WARS. 7HINK YOU FXCKING MORXN. 7HIS IS A SPIRITUAL WAR. THE BIG MONEY IS PURE EVIL INVERTED UNCONSCIOUS DEMONIC WAR PIG SENSELESS BETA JEALOUS FXCKERY. THERE ARE GENIUSES EVERYWHER3 THAT CARE AND HAVE HUGE PROLIFIC CATALOGUES THAT ARE BEING BLOCKED. IF YOU DO NOT SURRENDER YOUR GODLY SOVEREIGN INTEGRITY YOU WILL BE BLOCKED FROM THE MOST EVIL STAGE CIRCUITS THAT RUN INTERNATIONAL BRAINWASH. 7HIS IS eXactly accurate. Use your sWORDz to fight correctly 04 7he heART and Mind of health *NOT* h3L7 on eARTh. EVERYONE IS BEING WATCHED. CHOOSE WISELY FOOOOL.
@Reflekt0r
@Reflekt0r Год назад
Yeah, invest more money to create more soulless professional music.
@ColtCapperrune
@ColtCapperrune Год назад
Or… Here’s a thought… Maybe use this to create music with soul and emotion. Use the tool to create the most emotional music ever.
@Reflekt0r
@Reflekt0r Год назад
@@ColtCapperrune I don't have the money. Appreciate your positive attitude towards my leftist critique, though.
@alwaysandy_
@alwaysandy_ Год назад
It never ends! There’s always something acting as a barrier to independents. I mean it’s super cool but completely not attainable for some of us. And now I’d have to go buy a mix from somewhere in Atmos just to be heard? Pass. I’ll just play music for the dogs I guess. 😂
@PlottingTheDownfall
@PlottingTheDownfall Год назад
Not worried about. I think it's another check box for music like Quadrophonic was in the 70s/early 80s, then SACD, Surround formats for music etc... niche, but not mainstream. I've read articles that the adoption of Atmos in homes is very low compared to when 5.1 was king, and now, most people with their 70+inch TVs have a simple soundbar and maybe 2 side speakers--not even doing 5.1 surround anymore. IMO, having listened to tracks mixed for Atmos, in a 7.1.4 room, while they sound wide, more ambient, spacious, they lose punch, cohesiveness with the typical rock/pop stuff. Localization of sources was more difficult too. Now, that being said, mellow jazz type stuff - like New Orleans style, the kind in a smoky dark basement type club where a sexy lady in a red dress croones about some lost love, did sound cool, it was like being in the center of the band and the panning automation made it so when you closed your eyes, the singer moved slightly - it was spooky in someways. Also classical, film score music sounded cool. For me, I am not investing in it.
@VictorBock
@VictorBock Год назад
Spot on, funny that the music that is more suited to is the least listen ...
@WorldBurial
@WorldBurial Год назад
The fact that it doesn't work well for many genres has been discussed by known mixing engineers. Specifically the part about losing cohesiveness. I already noticed that myself mixing in 5.1 and 7.1. As soon as you push certain elements too far away the music loses impact. And yeah, I also thought the same (just as one of those known names), mellow jazz focusing on realism or very effect driven music might benefit more.
@shinomorello
@shinomorello Год назад
@@WorldBurial I recently heard “kickstart my heart” from Motley Crue Atmos version on Apple Music and I can confirm that this new format Does not fit well in all music. The song loose the impact and power that you get on the stereo version.
@Ross_From_Synthetica
@Ross_From_Synthetica Год назад
I think there’s a better chance that Atmos will drag Apple and Spotify down than there is of anything profitable coming from this.
@sebastiandiaz29
@sebastiandiaz29 Год назад
A great way for Apple, Spotify, and the 3 shitty major labels to make the gap even bigger for independent artists and engineers, not to mention it doesn´t really add a lot to many genres such as rock and metal; who would want their guitars or bass flying around your ceiling?, yeah you can add some extra cool stuff, but at the end, you like how your favorite bands sound when you see them live with a stereo array. I´m a mixer for independent films, and Atmos never really took off because of this; there are even documentaries and films nominated to the Oscars that don't have an Atmos mix just because they don´t need it. I like it if it´s for creative purposes, but making it a rule for all genres and independent artists so they can have the same few streams really sucks IMO.
@angermanagementstudios
@angermanagementstudios Год назад
So true man. And when we see our favourite artists live, we’re not even listening in stereo, it’ll be a mono rig!
@jongriffin2608
@jongriffin2608 Год назад
Anyone else find this an ugly, cynical and obvious attempt at manufactured consumerism? If its a thing, I’m happy to retire out of it, makes me feel ill.
@helmanfrow
@helmanfrow Год назад
Just gonna record and release everything in mono. Okay everyone around the mic! Let's go!
@draztiqmeshaz6226
@draztiqmeshaz6226 Год назад
The audio industry must have forgotten to run this by the wife. It'll never fly
@TerryFisher
@TerryFisher Год назад
There's always a work around! It may be a good idea to start growing "non atmos" playlists for each genre now. As long as poeple create plalists with massive followings, smaller artists/producers will have a chance at exposure.
@dannyday1984
@dannyday1984 Год назад
Excellent comment! That could be the way to go. Youre right...there is ALWAYS a work around.
@Arsonloke
@Arsonloke Год назад
Good looking out bro 💯
@smtonlinevideos
@smtonlinevideos Год назад
It's all going to come down to consumer demand. When it comes to music, I'm not so sure consumers care about technology... The melody is king, and that will never change. I don't think Atmos will make the difference between a song being a hit or not being a hit. The playlist gatekeeping is B.S. Ultimately, I think services like Spotify will prioritize hits over file format.
@wphanoo
@wphanoo Год назад
Come down to earth xD Spatial sound is kinda cool but it's mostly a gimmick. Most of the emotional content of music is the music itself : notes and sounds. Natural listening (concert) doesn't put you in the middle of the band, that doesn't need anything more than stereo
@ColtCapperrune
@ColtCapperrune Год назад
I guess my emotional experience in Atmos is invalid… Thanks for letting me know lol
@anthonycunningham4598
@anthonycunningham4598 Год назад
Wow! That was fast! I was hoping it would be a while before the change. I knew it was coming. Not this fast though! Looking forward to checking out your journey. Thanks Colt!
@basscase78
@basscase78 Год назад
10 years from now on Colt’s channel : “be sure to check your mixes In stereo like we did in the old days before finishing it.”
@EdMcCraeMusic
@EdMcCraeMusic Год назад
I'm wondering, how did the Atmos mix that you heard in the studio that was built and tailored specifically for Atmos translate down to a headphone mix. Was the experience the same for you, and was it clearly different from a stereo mix?
@Jarrix
@Jarrix Год назад
especially for all the upcoming producers who just want to put their music out there to get started that might not be in the budget for atmos it will be super hard. Thank you for telling us
@Damianthelovetour2024
@Damianthelovetour2024 Год назад
I’m excited for u. This is awesome
@ryankarpienski1031
@ryankarpienski1031 Год назад
Atmos is weird because I don’t always feel like I need an “atmosphere” of sound or sound whizzing above my head. Sounds great in movies. Hopefully I’ll hear a song with a great Atmos mix that will change my mind. So far, most Atmos mixes seem to fall short to me.
@carlosp.1846
@carlosp.1846 Год назад
same here, its for cinematic purposes. Nothing beats stereo for regular song
@makximumlive
@makximumlive Год назад
​@@carlosp.1846 Louder, please!
@carlosp.1846
@carlosp.1846 Год назад
@@makximumlive as loud as the “Atmos is ineluctable” statement !
@HumbleTrader001
@HumbleTrader001 Год назад
@@carlosp.1846 Would rather listen in mono than be surrounded by a dozen speakers.
@ericlarkins
@ericlarkins Год назад
Atmos rooms like Sweetwater's do sound incredible. I've only spent an hour in one listening to various finished (released) commercial mixes and it really makes a difference, however, I don't know one music fan that has a surround system. In fact, even my wealthy clients (parents of the students I teach) don't even own a pair of regular stereo speakers. So, while Apple, Spotify, and whatever other gatekeepers want us to invest in this, (and with no return for us financially), I just don't know who will be listening to this investment - of time, and, money we put in - to hear it in its full glory??? (Last, in the Atmos studio I was in, I didn't hear one mix where I felt it was really utilized to its full potential, but it was a vast improvement over stereo.)
@NicStride
@NicStride Год назад
I've heard the headphone algorithms are getting pretty good, but also I tend to agree. It's getting pushed a lot because Dolby invested money into it and it's a cool technology, but this is generally a whole lot less accessible than surround, and surround is already a very niche product. I also question whether a guitar flying over my head is really an amazing thing for most traditional music. I've never been at a show where the guitarists amp was flying around the room, and most people's experience of live music (which a lot of recorded music is trying to reproduce the experience of) is very much a stereo situation. It might be cool for a niche of electronic based music though.
@zarlok5294
@zarlok5294 Год назад
@@NicStride There it is. Electronic music- the land of sonic make believe where nothing matters but the sonic sensations…. Because there’s nothing else there. I think this perfectly follows the intellectual and consequential artistic decline of our current culture. More lipstick on the pig. As a hypothetical case in point when your walking through a park one day and you find a beautiful girl with a voice from heaven singing “Sound of Silence” by Paul Simon and playing it perfectly on a vintage D 18 does it need to be in “Atmos?” But if it helps a cool guy like Colt make a living and stay in the game so be it …. Personally I’m a song guy. I’m not a post adolescent with the brain of a twelve year old who doesn’t need to hear much more than a sub sonic quarter note kick drum and some highly processed synth sounds that resemble the firing of the photon torpedoes during a Klngon attack on the Enterprise.
@GregoryStephenSchumacher
@GregoryStephenSchumacher Год назад
@@zarlok5294 If there was a love button I would have hit it for this comment.
@FortheSoulFtS
@FortheSoulFtS Год назад
@@zarlok5294 Go to festivals and you will understand how bad is your thinking about electronic music. You are a song guy but dont hate on people who actually listen music for what it is, sonic and frequencies experiences that make your whole body vibrates. You should consider as a song guy to focus on reading books, the experience might be more valuable for you.
@VictorBock
@VictorBock Год назад
​@@zarlok5294 yes! Haha, said it all!
@tristanableson6487
@tristanableson6487 Год назад
Thanks for your analysis. Any chance you could provide links to the articles/announcements you referenced?
@azizberk
@azizberk Год назад
This, couldn't find any either... Pls share any links that clearly state that apple won't playlist non atmos tracks. Sweetwater ad campaign until i see one...
@DMV-SaxTv
@DMV-SaxTv Год назад
Yo Colt ... thanks for the info breakdown and sharing the energy! The future in Atmos is surely here and we are all going to take a wonderous ride. Looking forward to hanging out with you throughout your journey. I can hear my $$$$ piggy squealing now, as I search for the resources to play.
@erikstolpe
@erikstolpe Год назад
I’m super looking forward to watching what you do as this unfolds. This video felt a little alarmist though. I get your perspective and I think long time viewers probably know where you are as a producer and what your standards for production and professionalism are, but a lot of your audience are amateur or just starting out as producers/engineers. Without a little clearer disclaimer/elaboration this video could be a little discouraging to some. I definitely freaked out for a second before taking a step back to consider where I really am and what this means for me as a long time musician/short time bedroom producer. But again I’m excited for where music is headed and to see what you do with the new setup. Somehow missed the Boss amp expander video til today. Love both in this one and that how you’ve really made the connection to your story and outlook.
@robfulco4739
@robfulco4739 Год назад
I get the excitement about how Atmos sounds. It is incredible. I am working into a small Atmos rig. What I don't like about the whole thing is it's pushed and sold like EVs, and the vaccine. Why waste time mixing on all of this stuff when 98% of listening will be done on earbuds. Why not mix Atmos on earbuds? Or is it about a constant stream of money to the companies that make and sell the idea of Atmos?
@ColtCapperrune
@ColtCapperrune Год назад
I feel you… I really do… And I do think one day you will be able to do it on headphones
@robfulco4739
@robfulco4739 Год назад
@@ColtCapperrune It can already be done on headphones. The Atmos renderer will up and down mix everything as needed. Like I stated before, I am currently making an Atmos rig (it's easy since Atmos music does not need Dolby certification). Why? Because it's awesome and fun and sounds good. I am with you on the excitement of Atmos. Hell, UA just released an update for the Apollo X16 to monitor Atmos, which means it will be coming to Luna soon. However, it will not overtake stereo. Stereo is much more efficient/cheaper for end user/listeners to consume. The push for Atmos is more exciting for engineers, producers and music creation nerds. Since it will never be as easy for people to consume, it must be sold as the "standard" and not give anyone a choice between formats.
@pywidem5823
@pywidem5823 Год назад
Well, that’s it. No more rising independent artists, this is the final boss of gatekeeping. Insane.
@D_punkster
@D_punkster Год назад
Used to be more cowbell... now it's more speakers.... hehehe 😂😂😅
@larswillsen
@larswillsen Год назад
Re-filmed, you are a hero!! :D
@JimBaldree
@JimBaldree Год назад
Great video Colt! I played it for my students this morning. My first request for an ATMOS show was a documentary I mixed for HBO in 2021. I quickly pulled it together with what I had till my speakers arrived. I was already using a MTRX studio. I ended up finishing the show on what I had with shipment delays and all that. Trust the downmix for balance is my 2 cents. Now I’ve got a 9.1.4 setup.
@jghillstudio1857
@jghillstudio1857 Год назад
Happy for you going Atmos. My question is where did you hear that Atmos is required mix to be added to a play list in Apple Music ? Can you post the article?
@trueneutral3092
@trueneutral3092 Год назад
it's up to consumers to cancel their Spotify/Apple subscriptions when they aren't discovering as much new music, and cite this as their reason why
@meetsoni3743
@meetsoni3743 Год назад
Colt is amazing when its come to share😍
@staylifted777
@staylifted777 Год назад
You are awesome man , life is evolving so fast it’s insane makes no sense but all sense at the same time
@davecaplan7087
@davecaplan7087 Год назад
Atmos, to me, adds needless complexity to the decision making for mixing. I feel like we are on a path to making the sensational normal. Its kinda like having music with over cooked LFE, instead of saving LFE for adding dynamic effect and impact. It gets over used. As our desires to have spatial effects envelop us constantly, I feel like many mixes will suffer. How many times do I need to hear this before it becomes trite. If used well it is amazing, but how many are going to do it well.
@NicoleHarringtonMusic
@NicoleHarringtonMusic Год назад
The music "industry" was taken over by non musicians because of the profits from people re-buying music on cassette then on CDs, then re-mastered CDs. Then things went down and down more with the internet and all the home producers being able to say, we don't need you, we'll just self produce/release. While I think Atmos will be a nice add on, it really feels like this is the next generation of having to re-buy your favorite music in the next new format during a time when many people still just stream music to cheap gear or listen on a single Alexa unit. Especially with Apple not saying we also want Atmos music but saying they Require it seems very heavy handed. Hopefully this will bring more people back to really wanting to listen to their music after video killed the radio star. But it's going to really hurt a lot of people especially during this economic down turn. As usual, those with money will best be able to make money.
@igorbeuk4068
@igorbeuk4068 Год назад
on the contrary, everything became "INDUSTRY" and creativity was lost and the sound became sterile until the collapse of MTV . Madona 🤮 sound, Lady Gaga and Manson ....now is the freedom then it was only for paying to look and listen .
@lowandodor1150
@lowandodor1150 Год назад
Well maybe sth like apple music or spotify will emerge for all the cool kids?
@phfatband
@phfatband Год назад
Absolutely cannot find anything from Apple saying they will only playlist atmos. Someone drop a link???
@heartsquaremusic2953
@heartsquaremusic2953 Год назад
How much do you charge for a full Atmos mix? How much do you charge for an Atmos stem mix? Is it advisable to do one over the other and why?
@redpillmafia960
@redpillmafia960 Год назад
I wouldn't say that the music industry is over because of atmos.. I would actually say this is the music industry's attempt to take it back from DIY musicians and producers. If Apple Music and Spotify are requiring this format for music in the future… that creates a new gate that people have to pass thru just like the old days. The record industry was tired of being irrelevant and this is their way of using technology to take control and be the gatekeepers again for music and music production.
@jamielailey4594
@jamielailey4594 Год назад
I've just built a studio from the ground up, cost me £30k, and I've started making a good income from it. It is going to take a HELL of a lot to convince me there's legs in this thing, and in the meantime I'll keep making great music with clients that need real production and songwriting. Eventually all the mainstream stuff will be AI written, created and mixed anyway, so I'll still have work with people that want to make real music. I'm lucky, I have a full two room studio built in my garden, and so many people can barely hope to achieve more than a decent interface and pair of headphones. Remember who your audience is, Colt, because if you go full cuckoo bananas on this type train you'll lose subs man, and not enough people are gonna be getting into the game going 'hey, I need to learn this atmos shit for the $70k rig I just put in my bedsit' People have largely forgotten how to listen to music, let alone write a decent song. You will mix bigger budgets than me, have more accolades than me, but my job will still be here, as it will for all the other little guys. Good luck to you man, but none of this actually adds up. I'm sure you had an amazing experience in that room, but I had an amazing experience watching a real live orchestra, or watching AC/DC live. With two ears, and a stack of speakers blasting it into my face. I think everyone can calm down a wee bit.
@RobVice
@RobVice Год назад
I am a bit confused what is going to change for me as a small artist. If I produce dance music that is not maybe super known for sounding atmospheric etc, what is going to be different in my world? If I can’t afford to mix in atmos (what does it even mean?), are all my mixes now going to sound rubbish in atmos?
@lahattec
@lahattec Год назад
Wow! No cap! Awesome!
@MrGunMusic
@MrGunMusic Год назад
Where can we find the Apple Music statement about playlisting? I recently had a release with no Spatial Audio / Dolby Atmos version of that track and still, I was featured in New Music Daily.
@ColtCapperrune
@ColtCapperrune Год назад
It came out through the head of Warner Chappell here in Nashville, unfortunately, it was not a formal press release, just to us in the industry
@FreestyleGalaxyNMore
@FreestyleGalaxyNMore Год назад
..and does Warner Chappel own an Atmos rig? 😅
@MrGunMusic
@MrGunMusic Год назад
Well, that doesn’t seem right for the people that don’t have access or money to pay someone just to get their songs mixed in atmos. It sounds like Apple Music basically just cuts whoever is in that situation and that’s just not fair. I will ask my distributors if they heard such thing from them.
@gotyor
@gotyor Год назад
I still need more confirmation myself. And in mean time, a quick Atmos on headphones will have to do. Honestly to deal with the apple gods you know we will all just cheat the atmos mixes. Throw some verbs and delays to back and do basic mixes changes to surround the music. Just so you won't be denied by Apple. I personal hate the idea of being on the center on the stage. It sounds horrible there. An enhanced front 2 channel mix sounds best with just a few sfx and verbs in and around. Funny because that what we end up doing in film. Most sfx and verbs to the back. Cant wait to hear all the truly horrible mixes this will make for next 10 years to people learn to mix in this format.
@VictorBock
@VictorBock Год назад
Haha😂 spot on!
@oscarpatxot659
@oscarpatxot659 Год назад
Where can we read the article about spotify building its atmos studio? Cant find it anywhere
@toslinked
@toslinked Год назад
this is huge but I cannot find any information on this. where does apple say that only atmos will be supported from now on?
@jimmyrigs
@jimmyrigs Год назад
If Atmos is to be the standard, there will need to be a more affordable alternative / solution in the market. This is exciting
@idanbigel
@idanbigel Год назад
Can you please paste the link for the article Apple Music won’t playlist non-atmos songs? And the one for Spotify? Thanks a lot
@FreestyleGalaxyNMore
@FreestyleGalaxyNMore Год назад
There isn't one. 😂
@timcity
@timcity Год назад
Can we get some citations on these articles? I can't find the update you are talking about with Apple Music requirements. Same thing with the Spotify info about the Atmos Studio. Link me bro!
@mostyles328
@mostyles328 Год назад
“You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time” - A. Lincoln. (Aka: Apples Marketing plan)
@DylanDScott
@DylanDScott Год назад
Hey Colt, just watched the video and I have a VERY big question, I don't know if you'll see this... How will guys like me who only uses Headphones for mixing be affected with this movement of Atmos? See, I can't start building a setup for a room in stereo yet, nevermind Atmos because I am in a rented house and my room also logistically wouldn't work for a studio monitor setup, and I've just been using a Headphones rig up until now.
@ColtCapperrune
@ColtCapperrune Год назад
So currently it is possible to do in Headphones, but the translation is not very good… My hope, and belief is that sometime in the future it will be possible to do in a decent way in Headphones. But I don’t have any insight into how long it will be before that is the case
@gotyor
@gotyor Год назад
I say just do your best with headphones. That is my plan, and I have the room and money to do it. I just not going to. This whole atmos mixing is not important enough to invest in. Its already built into my cubase pro to do binaural on headphones. So to appease apple, I will just use headphones and make minor mix changes and say there apple there your stupid mix, now shut up apple and play my dam music.
@DylanDScott
@DylanDScott Год назад
Thank you for your advice guys, looks like this is gonna be a lot of planning and action over the next few years on my part. Once I get my driver's license, I'm gonna see if I can get some experience in an atmos studio, get to grips with all this.
@bradsmalling7969
@bradsmalling7969 Год назад
Hey Dylan! You absolutely can get started with headphones and the translation is *fine*. Just think of it as learning a new technology. There will be a learning curve but that's to be expected. Research the Dolby Atmos Renderer and the headphone only "binaural" mode. It is recommended that you check your mix in a Dolby approved room. You'll learn a ton about how headphone only mixing translates to actual rooms. Once you get the hang of it, you'll do great. I've had a Dolby Approved room since 2021 and an Atmos certified. So hit me up with any questions.
@heitorneves
@heitorneves Год назад
As an independent artist, who lives really far from the USA or Europe, I get very intense mixed feelings about this. From one point of view, I am as excited as you are. I always thought about the Beatles era, when stereo sound was really being discovered and used. I can only imagine how great it would be to deal with a new technology that allows better and different elements to music. On the other hand, I can't control my anxiety about the negative stuff that comes with this for small people, especially those away from the technology center. In Brazil (where I live), we have a massive music industry, and a lot of the artists here come from realities such as mine (or worse): no label to assist, no money to pay studio + mix and master + advertising, no help from government or any kind... Imagine if Spotify follows the idea and accepts only Atmos mixed music. Only those who can send the music to the USA, or signe huge contracts with the traditional labels will be able to get in those playlists (and we all know that these playlists can be the first door to a bigger audience...). I don't know. Things are getting too easy and too scary at the same time. But, excellent video!! Please continue the excellent work!!
@seanmormelo01
@seanmormelo01 Год назад
How does an ATMOS mix sound out of a little iPhone or a single speaker like everyone I know listens these days?
@RANGDAP
@RANGDAP Год назад
Man! I learned so much from watching your videos. The investments on these Atmos setup looks scary but interesting as well.
@AndreasSteiner-kf1px
@AndreasSteiner-kf1px Год назад
You might be on to something, but if this should become the new standard it will take a little while before not having it holds you back, I think. I hope at least. Just got apple music editorial playlisted last week twice without atmos too. Interesting developements notheless. Thanks for your videos, Colt! All the best
@lilchulochulito
@lilchulochulito Год назад
Got playlisted too in February and March
@soundbyteNOLA
@soundbyteNOLA Год назад
Oh cool I'm thoroughly priced out of the thing that I've put 15 years into :)
@najeefilms
@najeefilms Год назад
Vinyl is the best way to consume music this guy works for big business
@jeffreymiller4049
@jeffreymiller4049 Год назад
Thank you Colt! Great content AS ALWAYS! This was super helpful for me personally and I can’t thank you enough. I am going thru the same process right now and your timing couldn’t have been any better! I hope you are super happy with the final outcome. SOS (my new slogan……Slower, Older, Smarter)😂😂😂😂😂
@kevindaoust
@kevindaoust Год назад
Hey Colt! Would you be able to link to the announcements from Apple Music and Spotify? Thanks!
@ColtCapperrune
@ColtCapperrune Год назад
Unfortunately, it came out through the head of Warner Chappell here in Nashville, and it was not a formal press release
@VictorBock
@VictorBock Год назад
Ah! OK...
@studio_a800
@studio_a800 Год назад
@@ColtCapperrune Wait... So when you say "February 1st it came out..." what you actually mean is "someone told me"?
@ScottBalkum
@ScottBalkum Год назад
Also, within 2 years, Ai will be able to create an Atmos mix for you without an expensive rig. Its going to be a wild ride.
@4evrluvbk
@4evrluvbk Год назад
I need this lol
@ScottBalkum
@ScottBalkum Год назад
@@4evrluvbk We’re all going to get it no matter what. Its not going to end up being a good thing. You think people are being cheap with budgets now. Wait until they pull the “Ugh, you literally just push a button”
@ColtCapperrune
@ColtCapperrune Год назад
It’s already a thing… However, people thought the same thing about online mastering, and that has yet to dominate the mastering industry
@4evrluvbk
@4evrluvbk Год назад
If atmos is the standard, I’m going to need the cheaper option unfortunately. Let’s see
@ScottBalkum
@ScottBalkum Год назад
​@@ColtCapperrune Oh I agree with you there. But the difference is Ai. What they called Ai a year ago is nothing compared to today. The Ai is getting 2-3X as good every month now. In the video world, its a tornado blowing through. Audio is there right with it. They can recreate a voice with only a 20 second recoding of a voice. Soon, Ai will listen to the mix and know exactly what drum is where and where it should be in the space, same with all the instruments. I’m not claiming the sky is falling. I’m just saying its about to flip the table again.
@kleygutierrez1461
@kleygutierrez1461 Год назад
I've been waiting for someone to make this content since I started studying my degree in audio and music production. I love the "theme" of dolby atmos. Now being able to find this content in your format will be the best in the world
@Hive5ive
@Hive5ive Год назад
Respectfully... I remember curved tvs and 3D being all the rage. We still only have 2 ears. I'll wait this fad out.
@drewnorth3816
@drewnorth3816 Год назад
Exactly. We don't experience live music in the way spatial audio presents it. We're humans with two ears, and for most humans with 2 ears, spatial audio is exciting at first, then it gets annoying after a time or two. I can't stand it.
@bjarnyg
@bjarnyg Год назад
i can't wait to hear how much better the songs get because of this😜😂
@JBAikensMusic
@JBAikensMusic Год назад
Songs or Production "CGI"
@wesleybrehm9386
@wesleybrehm9386 Год назад
Atmos is awesome. Makes me glad I was already building an Atmos mixing studio. However, the studio won't be finished before September. Guess I made the right decision. Atmos mixing isn't cheap, and I wasn't sure if I needed to do it yet. Thanks for this video.
@pascalmerschaudio
@pascalmerschaudio Год назад
Colt, my friend told me 6 months ago the same story..... I was pumped like you, then i calculate the price, what i need, and i was unpumped again. And i bought just my New RME UFX2 Interface, and i love it... do i must resell it for working with Atmos ?
@Mixbyab
@Mixbyab Год назад
Don’t worry guys, they will start creating mixing headphones that will allow mixing in atmos 🤓
@ColtCapperrune
@ColtCapperrune Год назад
🤞🏻🤞🏻🤞🏻
@Limit5482
@Limit5482 Год назад
Already available
@vonthorne8387
@vonthorne8387 Год назад
I mean that's fine and all, but who wants to mix only on headphones? gonna end up with a lot more deaf people in the future I guess
@Limit5482
@Limit5482 Год назад
@@vonthorne8387 don’t worry atmos is not what you think it will be
@vonthorne8387
@vonthorne8387 Год назад
@@Limit5482 I think it will be a class divide in music. Stereo will become poor peoples music. Most people just can't afford a surround sound set up like that, they'd have to make a very affordable set up, like some blue tooth speakers to get it into the suburbs, and poor people will stick with stereo. and then eventually stereo will become like this niche thing that rich people listen to for clout, cause they're so "Retro" lmao
@dirgmario
@dirgmario Год назад
Well, good luck, I’m sure your Atmos mixes will sound delightful on my friends’ mono and stereo speakers/headphones.
@the.wavproject
@the.wavproject Год назад
😂 the translation is a joke . Everyone will be excited to work with ten speakers around their head .
@ColtCapperrune
@ColtCapperrune Год назад
The translation has been a joke, no doubt… But that is specifically one of the things we dug into at this Mike Miller master class. He has solved the translation issue, and is spreading the good word.
@scottcorgan
@scottcorgan Год назад
Where did you hear about this? I’m having a hard time finding information about it.
@noahreineke9569
@noahreineke9569 Год назад
Okay, I am looking everywhere online for more information about apple requiring Dolby Atmos. Where can you source this?
@spencerratzlaff1861
@spencerratzlaff1861 Год назад
Just talked with studio manager and they agreed its worth getting it. Universal Audio just announced the x16 will output Atmos in the new update.
@ColtCapperrune
@ColtCapperrune Год назад
I just saw that!
@joshuabutlermusic
@joshuabutlermusic Год назад
It's absolutely the way things are going. I've been practicing Atmos mixes for a few months now (with my Neumann NDH 30's) and doing my research to upgrade my studio rig. I'm SUPER excited about what the future holds for Atmos.
@jambajoby32
@jambajoby32 Год назад
Them Neumann headphones 🎧 are legit!
@jamielailey4594
@jamielailey4594 Год назад
I'm curious though... certain genres, and largely those that are most popular currently, simply don't NEED atmos capabilities, surely? You don't need flying guitars in rock music, you want centred punchy 808s in hip hop, you want the same ideas in Bro Country. For sure, for an orchestra, or say an immersive and dynamic live style jazz or Bluegrass type thing I can see the point, but this push is coupled with an era where almost literally no one owns even a decent home hifi. Listening capabilities must be probably close to literally the worst they've ever been in the vast vast majority of households? Coupled with a generation of kids who are streamlined to listen to no more than 4 bar loops before skipping to the next. I can't square the circle, so I don't see how it can ever become mainstream. And before you say 'because it will be pre loaded on everything' , that doesn't count, because people will turn it off, and there is no way on earth you're telling me that you can replicate that speaker setup to be conveyed through a bs soundbar and smart speaker. There is NO way, that that will sound better vs a genuine even entry level home stereo system. I'm not a luddite, but I can't see it
@rickplester9727
@rickplester9727 Год назад
THX!
@WKWizard
@WKWizard Год назад
I can't even remember the last time I've seen a surround system, which has had 30+ years to take hold.
@allpdmusic
@allpdmusic Год назад
All of my favorite engineers that are switching are using setups like what you are showing here with all of those monitors but for the millions of bedrooms creators using Logic that only have the budget to do it on headphones, what are the suggested equipment purchases just to get started? I realize you could do it on any cheap headphones but are they suggesting a starting point?
@ColtCapperrune
@ColtCapperrune Год назад
So it’s technically possible to mix in Atmos on headphones, although it’s not good yet… My hope is that it will get up to par before this is actually required for distribution. But the jury is still out on that.
@ThatGuyAgyei
@ThatGuyAgyei Год назад
​​@@ColtCapperrune to piggyback a little on your point Logic added Dolby Atmos mixing in version 10.7. There's quite a few great videos on it.
@bradsmalling7969
@bradsmalling7969 Год назад
Those engineers are using steups like that because, at the moment, those setups are required for a studio to be Dolby approved for Atmos. You can absolutely get started in headphones and it'll sound great. Like any new technology, there is a learning curve. Once you get past it, you'll be fine. If you can, audition your headphone derived mix in an approved room. A little bit of trial and error and you'll do great!
@JAMPROSOUND
@JAMPROSOUND Год назад
The authoring tools are going to limit who makes this jump. That in itself will launch those who can pony up.
@Drake21339
@Drake21339 Год назад
I can't find the announcement by apple music regarding not playlisting unless it's Atmos - does anyone know where I can find it?
@romanokoenmusic
@romanokoenmusic Год назад
Hi. This is great. I wish I got onto Atmos earlier. I will push hard to equip my studio with the necessary products to ensure that I can make it happen.
@tdtrecordsmusic
@tdtrecordsmusic Год назад
well they better make it affordable enough for consumers. nowadays, its rare that someone even has a flippin stereo. Most peeps listen on their computer/phone/bluetooth speaker
@MelomanTheNerd
@MelomanTheNerd Год назад
The best way for this to successfully work for the Consumer or ProSumer is for Apple or Dolby to create an Atmos Helmet. This device would need 7-9 tiny little speakers in it so you can **take your Dolby Atmos Mix WITH you** and have it function like stereo cans. IMO.
@ColtCapperrune
@ColtCapperrune Год назад
While that is not a bad idea, it already exists within AR glasses, all the Apple HomePods haven’t built into it, all the new sound bars, etc. etc. It’s already in place
@MelomanTheNerd
@MelomanTheNerd Год назад
@@ColtCapperrune Oh, do the sound bars track you body’s physical position ? I’ve not heard those.
@roberteismann1929
@roberteismann1929 Год назад
The Atmos Helmet and how to disconnect from your fellow humans.
@MelomanTheNerd
@MelomanTheNerd Год назад
@@roberteismann1929 😂 yeah - we’re halfway there. Whoa.
@silverbackaudio643
@silverbackaudio643 Год назад
Do you think it’s necessary to have a full Atmos speaker system or is mixing atmos in binaural on a stereo system will work.
@maynardmadsen8712
@maynardmadsen8712 Год назад
How possible is it to mix in atmos with out having to look at a screen?
@franciszekdzwonowski53
@franciszekdzwonowski53 Год назад
What about producing edm music for clubs. Clubs and festivals don't need to have atmos. It would be very difficult and time consuming to have two variants of mix for one trsck
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