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The New Bronco Could’ve Tanked Ford | Up to Speed 

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Pretty much everyone thinks the new Bronco is badass, but if Ford had messed it up they’d be in big trouble. Bringing a beloved automotive icon back from the dead is risky business, and it’s gone badly for a lot of manufacturers in the past-including Ford! What did they do differently this time? And why were the stakes so high? Find out with host James Pumphrey as he dissects the return of the Ford Bronco!
High-five to our own Bridget Davies for demolishing this edit. Follow her on instagram for a water-cooled Volkswagen overdose @bridgetinabox
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6 сен 2024

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Комментарии : 2,5 тыс.   
@arcticfoam5480
@arcticfoam5480 2 года назад
I really liked James’s “energy” (for a lack of better words) in this episode. I really like when you can tell that someone likes what they do. Or at least I hope he likes what he does
@ShowhomesOfAtlanta1
@ShowhomesOfAtlanta1 2 года назад
You should go back and watch episodes before his heart attack! He's mellowed out since then but still amazing
@curtharakaly4620
@curtharakaly4620 2 года назад
pretty sure he is drunk in every single episode now...hopefully gets it under control or some help. It's almost completely obvious nowadays.
@Atlas.Brooklyn
@Atlas.Brooklyn 2 года назад
@@curtharakaly4620 explain
@seannomoney20
@seannomoney20 2 года назад
Enthusiasm could also work
@ARG0T
@ARG0T 2 года назад
@@curtharakaly4620 What?
@yeah.2596
@yeah.2596 2 года назад
I'm actually very sad about what chevy did with the blazer... or, rather, what they DIDN'T do with it.
@Donut
@Donut 2 года назад
Right? Things coulda been different. We coulda Blazed into the sun.
@ProjektHype
@ProjektHype 2 года назад
Body-on-frame + a Chevy V8 would have been the perfect Blazer IMO. Or atleast the option of a V8.
@nephrium
@nephrium 2 года назад
@@ProjektHype I can envision a world where body-on-frame vehicles become the boutique high ticket item from the various manufacturers while the rest of us plebs cruise around in crunchy degrading plastic. Buy an old vehicle while you can! I think there's a world where retrofitting an old solid machine might end up being more cost effective than buying new.
@dylahnrossi9429
@dylahnrossi9429 2 года назад
Yeah exactly, Ford did such a great job of re capturing the bronco. However, big fail for Ford for the new front wheel drive truck.. sad. But the blazer is god awful looking.
@Castigar48
@Castigar48 2 года назад
Low effort Chevy
@collinwall5169
@collinwall5169 2 года назад
The fact that there’s a manual option is what makes me want one so so bad
@someguy8811
@someguy8811 2 года назад
You know how much these are going for at dealerships smfh. You could build the most badass jeep for $100,000
@nunya___
@nunya___ 2 года назад
I get that but manuals for off roading sucks IMO and in my experience in mountain and costal terrane and somewhat so in snow/icey conditions. Operating 3 petals in climbing conditions with 2 feet is often impossible.
@someguy8811
@someguy8811 2 года назад
@@nunya___ it's called a handbrake learn how to use it 🤷🏼‍♂️
@joel9405
@joel9405 2 года назад
@@someguy8811 obviously, but maybe he wants the bronco lol I'm happy waiting for a while
@dr.floridaman4805
@dr.floridaman4805 2 года назад
Can't compete with the k5 363, sm465, np203, dana 60. Might only get 8 miles to the gallon but it will go anywhere at 1mph Tractor power
@xBruceLee88x
@xBruceLee88x 2 года назад
I worked IT for a ford dealer in my hometown... I can tell you that the Bronco was indeed being worked on in some form in the early 2000s. They held off due to fuel prices shooting up. Saw plenty of renderings and even some schematics.
@aaronthomas6155
@aaronthomas6155 2 года назад
Ford was planning the return of the Bronco in the 90's.... We had a meeting with the regional Ford rep in 2003 and were told that the Bronco was coming back and had been in planning since the day it was cancelled. The rep even showed us prototypes, concepts and design renderings of it.
@bBersZ
@bBersZ 2 года назад
You guys are pretty cool
@georgeschnakenberg7808
@georgeschnakenberg7808 Год назад
Should have spent more time on the motors....obviously
@alanhall9477
@alanhall9477 2 года назад
I reserved my bronco 4 hours after the unveiling, daily driver it now and absolutely love it! Had to get the manual transmission and it is an absolute blast! Ford did an amazing job with this one!
@belowaverageluke1369
@belowaverageluke1369 2 года назад
How much over msrp did you pay ?
@alanhall9477
@alanhall9477 2 года назад
@@belowaverageluke1369 not a dime!
@farhanpramadipta1858
@farhanpramadipta1858 2 года назад
@@alanhall9477 how long did you have to wait for your bronco?
@engineerisengihere44
@engineerisengihere44 2 года назад
Love the manual transmission as I refuse to buy a car without one, however I ******* hate the ipad screen in the dashboard as opposed to a standard radio.
@MaestroJericho
@MaestroJericho 2 года назад
@@engineerisengihere44 every single one of them get issues and freeze up too. Plus it's so dumb how if your phone GPS is hooked up you can't mess with the radio stations as easily.
@arcticfoam5480
@arcticfoam5480 2 года назад
Love to see this series back. Last one on Collin McRae was super interesting. Keep up the great work guys
@Omar-em7rl
@Omar-em7rl 2 года назад
bring back Science Garage :( poopheads.
@porroco
@porroco 2 года назад
Or keep the
@Train_Tok_Man
@Train_Tok_Man 2 года назад
Up to Speed on the Pontiac Firebird/Trans Am!
@bbeckers24
@bbeckers24 2 года назад
There is no up to speed... Pontiac is D. O. A. You are up to the speed.
@iamnobody3793
@iamnobody3793 2 года назад
@@bbeckers24 they have done up to speed on other defunct brands so why not a trans am?
@iamnobody3793
@iamnobody3793 2 года назад
Yes please
@Train_Tok_Man
@Train_Tok_Man 2 года назад
@@bbeckers24 Up to Speed has checked out different brands that are now gone, such as DeLorean, Hummer, and Holden, so I don’t see a problem of talking about the Firebird/Trans Am.
@rykerelwyn5433
@rykerelwyn5433 2 года назад
Naaaa 🤣
@alexandershambrock6643
@alexandershambrock6643 2 года назад
I worked on the Bronco Sport pre-production testing the life cycle durability of the trim, and I remember when I opened the tailgate and saw the bottle opener. I then asked the Ford Engineer why there was a bottle opener. He simply said, "Because this is the man's Escape." Respect The rest of the ENG at my work didn't believe me that there was a bottle opener until I dragged them out to see it. Was hilarious. #dontdrinkanddrive
@BrianBourgeois-
@BrianBourgeois- 2 года назад
One road soda never hurt anyone.
@LAC32Griffin
@LAC32Griffin 2 года назад
Bro you can open bottles with the seatbelt…
@jacobl6714
@jacobl6714 2 года назад
@@BrianBourgeois- lol road soda? never heard that one before i like it. and no, one probably wouldn't hurt anyone, but unfortunately very few of the folks who are willing to drink and drive ever stop at one
@jaredchampagne2752
@jaredchampagne2752 2 года назад
Yea but the bronco sport isnt the mans bronco, its literally a Ford Escape with a new front clip, a Karen crossover with a bronco badge.
@TheTapeandscissors
@TheTapeandscissors 2 года назад
@@jaredchampagne2752 says "man's Escape" there.
@stevebutters306
@stevebutters306 2 года назад
I honestly love the early 2000s Thunderbird, I'm just mad they made it a senior-citizenmobile, instead of giving it some nice stiff suspension and a 5.0.
@BPatches701
@BPatches701 2 года назад
Exactly, the thunderbird could have nearly overtook the mustang, but nope, pander to the SAME people that drove the 50s thunderbirds and impress them with "ride comfort"
@irvinvicente4067
@irvinvicente4067 2 года назад
I actually think that the 2000's t-bird will be a sort of classic to the future gen. Kind of like the predecessor is to us
@Isaiah-ft5nx
@Isaiah-ft5nx 2 года назад
Could have been a sweet car.
@Lianpe98
@Lianpe98 2 года назад
Well... that's what the Thunderbird had always been, a relatively affordable near luxury cruiser, so... 🤷🏻‍♂️
@AndrewAMartin
@AndrewAMartin 2 года назад
@@BPatches701 Why would Ford cannibalize Mustang sales? That just doesn't make any sense (or dollars, for Ford).
@hurtinalbertan3553
@hurtinalbertan3553 2 года назад
Straight up, over 10000 miles on my 21 Bronco and it’s crawled, muddled and hit whoops with some jumping. It’s fucking incredible! Worth the wait (not the American markup gouging but I’m Canadian 😅). I’ve owned some very fun vehicles, the closest being a long travel Gen 1 Raptor. It was crazy but it took serious modification and wasn’t daily liveable, hence why I sold it a few years ago. The Bronco though……. Holy fuck! Out the gate I know I don’t NEED to upgrade it to get into serious trouble… it does 90% of the stuff I liked to do in my Raptor but…. Is insanely comfortable. Gets fantastic mileage for a truck with 35s. Has excellent interior tech. Incredible, but more so, useful Offroad tech. Is narrow enough to fit on quad trails. Can crawl through just about anything and absolutely eats bumps even when you bottom out at full speed (like on a whoop). And daily driving, it’s just fun. I’m not going to lie, I wanted to like it. But I fucking love it. It exceeded my expectations and they were really damn high! Hope they’re able to produce more and that more of y’all can get your hands on them!
@masskhamisi4
@masskhamisi4 2 года назад
Lucky ...
@connor3288
@connor3288 2 года назад
Sasquatch, 2.7? Curious where you offroad in canada, surely better/less developed into strip malls everywhere than usa. I wish they had a solid axle v8 version, would be badass too. Realistically though for probably 95+% of people the ifs makes more sense. But i would prefer a solid axle to keep wheels on the ground more. Ifs makes sense to me for high speed offroad, but i dont think thats a great idea in a 40k plus vehicle that is heavy, has many airbags that could deploy, and that you rely on for transportation. Its truely amazing what the side by sides can do now. For the reasons above, i think the bronco raptor, like the svt raptor, will make little sense for most. Unless you live near whooped out trails, you arent going to benefit much from having spent the premium over regular f150s. Some f150s cost so much now though that the raptor makes more sense if you were comparing to high trim f150, since the raptor should lose less value over the years if keeping for a while, and its way cooler. But then people buy what they want, not what is practical. Like people buying dually diesels and they dont tow anything🙄
@danmoriarty6901
@danmoriarty6901 2 года назад
Have you had any reliability issues? Been toying between this, 4runner, and wrangler. I know wranglers can be a nightmare to maintain, but the inability to take the doors/roof of the 4runner kills me as well
@connor3288
@connor3288 2 года назад
@@danmoriarty6901 Broncos are still extremely new, he has 10k miles..... Wait 3,5, 10 years we will see how they hold up. Its not gonna be as reliable as a 4runner guaranteed, but if you wanna wait, wait a year or two to see if any major issues pop up. Toyotas are reliable but also boring and outdated. Im sure bronco is worth the extra cost of parts and repairs, as long as you keep up on synthetic oil changes every 5k to keep care of turbos and idle it for a minute or two before you turn it off to protect the turbos.
@tobereed
@tobereed 2 года назад
How's that gas mileage? ⛽
@justanaveragegamer9744
@justanaveragegamer9744 2 года назад
The real kick in the teeth is that the bronco was largely developed in Melbourne Australia from the t6 ranger but we won’t get any cause they aren’t making it rhd!
@phoebeeileenbrooks110
@phoebeeileenbrooks110 2 года назад
On behalf of my goofy ass country, I apologize to you my friend.
@yakuto9423
@yakuto9423 2 года назад
they might as well take an Australian engine and shove a Barra into it
@TROYSOLLY
@TROYSOLLY 2 года назад
THIS absolute madness. Instead they are happy to sell the Everest? My friends have picked up a couple of SUZUKI Jimmy's (completely sold out in Aus) how can they not bring it here, perfect competition for the jimmy and wrangler. younger family's that don't want a Ute and that little extra freedom. I was blown away, look, good luck to them.
@BERGERJeah
@BERGERJeah 2 года назад
I’m just so happy they nailed the design it is 100% Bronco even at first glance, then took it a step further by offering colors that are even retro.
@byrdland5790
@byrdland5790 2 года назад
Facts just a shame they got rid of the really nice dark blue they had
@ibraheemahmed7129
@ibraheemahmed7129 2 года назад
Not only that, but improved on the customization that was given by the first Bronco. 4 door, 2 door, no door, no roof, etc.
@Boatfisherz1
@Boatfisherz1 2 года назад
I'm sorry, that thing is ugly a F 🤮
@Redditor6079
@Redditor6079 2 года назад
@@Boatfisherz1 not as ugly as Chevy's new Blazer.
@paulmarion7578
@paulmarion7578 2 года назад
They look like 1970s international scout . And there 45k to 100K there why to much money .
@Ride-Drive
@Ride-Drive 2 года назад
Me: wow, new bronco raptor sounds and looks cool, want to buy it! MSRP: yeah, good idea bro, do it! Dealer's actual price: good joke, keep dreaming
@Donut
@Donut 2 года назад
"Put an $80k markup on the Dinosaur Edition of the Horse Truck."
@prezzatocustoms
@prezzatocustoms 2 года назад
It's kinda hard on the dealers right now too though, they don't have the quantity of vehicles to sell, so they gotta make up for it somewhere.
@goforbroke2
@goforbroke2 2 года назад
My neighbor just took me for a ride in his new Bronco Big Bend model with the optional 35” tires. We went off and did hood rat stuff with it. Pretty crazy how capable it was for a stock truck.
@ReanimatedYatzi
@ReanimatedYatzi 2 года назад
Got my Bronco after waiting 14 months. Definitely worth the wait! Ford definitely nailed the truck, but their dealer network could use some help. Communication between Ford and the dealers was lacking throughout the process and I recently had to pick up a small (mostly aesthetic) part that the dealer didn't get in for my Bronco until later. At least Ford sent us some sweet swag while waiting. To anyone who is still waiting on their Bronco to come in: stay strong, try not to back out if you can help it. It's worth it, I promise.
@corbinlauvray1535
@corbinlauvray1535 2 года назад
So glad up to speed is back for good. Love this series. Now I only wish I could get a Bronco for MSRP... :(
@braaap6292
@braaap6292 2 года назад
I played hard to get with the dealer and got mine ordered for sticker price.
@joelenglish5845
@joelenglish5845 2 года назад
As long as you order them, you do (at least all of my local dealers?) I ordered one and it’s supposed to be ready for delivery in march. Paying MSRP
@bradywilliams2951
@bradywilliams2951 2 года назад
MsrPwrs!
@Michael-jq5pf
@Michael-jq5pf 2 года назад
@@braaap6292 you can order them for sticker price easy. That doesn't require playing hard to get lmao
@Michael-jq5pf
@Michael-jq5pf 2 года назад
@@joelenglish5845 worth the wait. Hopefully you got MSRP agreement in writing
@MakeSomething
@MakeSomething 2 года назад
More wiener dog references please! Also an Up to Speed on Sprint Car Racing!
@Eversoncars
@Eversoncars 2 года назад
@Ametur #Fu
@FappinSteve
@FappinSteve 2 года назад
What about an Up to Speed.. *_on_** a wiener dog* ehh?? Ehhhh????
@MakeSomething
@MakeSomething 2 года назад
@@FappinSteve Maybe Up to Speed on Wiener Dog Racing!
@johndc2998
@johndc2998 2 года назад
That was great 😂
@Thumper68
@Thumper68 2 года назад
Dachshund.
@jamesjross
@jamesjross 2 года назад
They need to do this in Europe. an Escort as a badge like Bronco or Mustang would be awesome in the UK
@LucioG19
@LucioG19 2 года назад
Sierra too.
@tedecker3792
@tedecker3792 2 года назад
A euro/world Bronco to match the Jimny.
@TheNykademos
@TheNykademos 2 года назад
As an American, I've always been jealous of the Cosworth. I've never even seen one IRL
@AppleSlipper
@AppleSlipper 2 года назад
I agree. But sadly, the revived Escort is exclusive to China... as an economy sedan.
@josephperez810
@josephperez810 2 года назад
I bought the Bronco Sport back in August 2021 as a daily driver. It gets about 28 mpg and is functional enough to make it down trails here in Texas. Let's be real the majority of people don't go off-roading everyday and generally take their off-roading vehicle (Bronco, Jeep, F-350 dually king ranch) to their job at say T-mobile (no shade if you do, just making an example). So why do you think the big Bronco out sells the Sport? What do y'all think?
@two_tone_xlophone2630
@two_tone_xlophone2630 2 года назад
lol, i think you bought a rebadged escape and you're trying to justify the purchase....what you said about your sport can be said about a subaru.....they're fine and all for driving down dirt roads but lack the clearance and tech for actual trails and off road travel....a dirt road isn't a trail. lol
@Xtino1989X
@Xtino1989X 2 года назад
This is the only one I can think of where when u look at it u can see how it evolved from the original Branco to the one now and the overall shape is the same and glad they did it like that I can see why they have such a big fallowing now alot of other companies can only think of the future so the overall look normally doesn’t even remotely match
@geeksgamesandgears2369
@geeksgamesandgears2369 2 года назад
The new bronco is amazing, the designers really delivered on style and an understanding of what the market wants. Unfortunately the rollout has been a joke. The chip shortage and roof problems paired with unscrupulous dealers really sucks for anyone wanting to get their hands on one. If supply finally catches up to demand and you can get one for MSRP or under the Jeep will have a real competitor.
@McRaeHopper
@McRaeHopper 2 года назад
Even if you find a dealer that'll work with you at MSRP, you're still at the mercy of whether or not Ford is going to allocate many Broncos to them or not.
@Michael-jq5pf
@Michael-jq5pf 2 года назад
There's no way they could have avoided the supply chain issues though. But yes, it has been an absurd rollout.
@KenanTurkiye
@KenanTurkiye 2 года назад
''They'' got chips for cryptocoin mining cpu's which are been connected world wide for a 'General Artificial Intelligence' to be accepted by them as 'their' 'god'.
@TheScrubmuffin69
@TheScrubmuffin69 2 года назад
@@McRaeHopper at my dealer we are at msrp and honor a/z plans. The only thing is that you have to order one and wait. We will receive as many as we order
@gahbah274
@gahbah274 2 года назад
@@KenanTurkiye .....what?
@TheAwsomeSawse
@TheAwsomeSawse 2 года назад
Ford added so many really smart features. Even something simple like mounting the mirrors on the body so the doors can come off no prob.
@cevens2000
@cevens2000 2 года назад
My Thursday is complete now. Thank you.
@verenicemacedo8503
@verenicemacedo8503 2 года назад
Crazy thing here is, I always dreamed of the Bronco design in a car! I was tempted to get a Jeep, but never did just cause my gut told me to wait. I wasn’t disappointed when I saw the Bronco reveal. It was hard reserving one the first day, but was successful the next day. It was so worth it waiting for it!!!! 🤗🤗🤗
@purabus5450
@purabus5450 2 года назад
13:14😍. The Bronco is the best off-roader i have seen in a long long time, in fact I guess it is the best modern REAL SUV period.
@jankubat2694
@jankubat2694 2 года назад
Do an up to speed on Tatra finally. They have everything. 3rd oldest car manufacturer, being copied by Porsche, Dakar trucks, Mad Max trucks, starring in Kanye video, big aircooled V8s, killing nazis. Like what more do you want?
@jbmp1390
@jbmp1390 2 года назад
That would be an amazing episode. Upvote this people.
@germancavallo8277
@germancavallo8277 2 года назад
Bump
@jonnybridin
@jonnybridin 2 года назад
Up to speed on brembo! Up to speed on jerrys teeth whitening regime
@MsAnyOneANDavryone
@MsAnyOneANDavryone 2 года назад
Dude, Up to speed on Pikes Peak I was searching for it the other day, just sure I'd find it
@enfynet
@enfynet 2 года назад
It’s still amazing to me that the same company that did a new Bronco right, managed to “eclipse” the Mach e and maverick
@jeffreywhite7412
@jeffreywhite7412 2 года назад
The new maverick is sick it’s probably the best car under 30k
@enfynet
@enfynet 2 года назад
@@jeffreywhite7412 it’s nothing like the old maverick. It’s a Fwd crossover pickup It’s not a bad vehicle. It’s just using these established names that don’t match the new vehicles
@aaronthomas6155
@aaronthomas6155 2 года назад
@@jeffreywhite7412 Ford could have used any number of names instead of Maverick for their compact pickup....as for being "the best car under $30K".....if we're looking at cars, the Camry easily has it beat. If we're looking at Compact pickups, which is what the Maverick is, only Hyundai even has a competing model. However, the plastic trim in the Maverick feels cheap and the interior looks like it was designed by a toy company. (Yes, I have first hand experience with these vehicles)
@aaronthomas6155
@aaronthomas6155 2 года назад
@@enfynet The Maverick is not a cross-over.... It's actually based off the Bronco Sport....which uses a Compact SUV platform.
@enfynet
@enfynet 2 года назад
@@aaronthomas6155 apologies. The FWD platform for vehicles like that, including the bronco sport, feels like another crossover. Again my problem isn’t with the vehicle or tech used. It’s branding it with something completely unrelated for marketing purposes alone.
@orlandoobeso5135
@orlandoobeso5135 2 года назад
Dude this is why I love ford. I feel like they get things right when it comes to listening to what consumers want. This Bronco is awesome
@engineerisengihere44
@engineerisengihere44 2 года назад
Unlike mitsubishi
@theglitch99
@theglitch99 2 года назад
I had an 85 K5 and a 76 GMC Jimmy, I miss those vehicles! They were tough and looked nice! I broke them off roading so much I learned how to work on them!! Tymes were good in the 90's
@coolMan-nk8jv
@coolMan-nk8jv 2 года назад
idea for hilow: buy a normal version of a wrc car and make it a rally car
@peterlang5047
@peterlang5047 2 года назад
Yes that would be dope!
@patrickcovey4796
@patrickcovey4796 2 года назад
Hell yes! Broncos BAYBEEEEE! God I want one of these.
@djaceproductions
@djaceproductions 2 года назад
I worked at the Michigan Truck Assembly plant ( now named Michigan Assembly) from 1994 til 2015, i seen the last Full Size Bronco ( ie The OJ) roll off the Assembly line in 1996, before we retooled for the all new expedition and navigator, im so glad that its been retooled back again for the New Bronco and it is a good looking vehicle, glad Ford Motor Co. invested back into a classic namesake and gave it the nostalgic look, they really did a good job.
@hidalgojavier96
@hidalgojavier96 2 года назад
I'm so glad that ford still make the fiesta st here in Europe and also being relatively afforable
@aaronthomas6155
@aaronthomas6155 2 года назад
It's only in the US that Ford thinks people don't buy sedans.....even though the Camry has actually been the single best selling vehicle in the US for several years. (Hint: Ford doesn't actually release sales figures for the F-150 specifically. They release sales figures for the "F-Series" which includes the F-150, F-250, F-350 and possibly F-450)
@helpmereach45ksubswithoutvideo
@helpmereach45ksubswithoutvideo 2 года назад
These videos makes our days better
@melle1996meijer
@melle1996meijer 2 года назад
The funny this is that almost all cars from the 90' have more groundclearens and better off-road capability then most crossovers
@aaronthomas6155
@aaronthomas6155 2 года назад
Take a 2021 Ford Explorer off road.....see how many pieces it comes back in. Even most "SUVs" don't have shit for ground clearance these days. Crossover was originally just a new term for Stationwagon.
@prod.mxmo_mk9
@prod.mxmo_mk9 2 года назад
Donut is one of the 4 channels I watch that before the video starts I hit the like button
@DanTheVetteMan
@DanTheVetteMan 2 года назад
The new Bronco is an example to any company that wants to revive an old badge. It looks so freaking awesome!
@BH-gh6qm
@BH-gh6qm Год назад
looks like a dumb jeep wrangler copy. they could have just made an updated version of the old bronco instead of copying something that has already available for years
@DanTheVetteMan
@DanTheVetteMan Год назад
@@BH-gh6qm I'm not sure we are talking about the same vehicle...
@BH-gh6qm
@BH-gh6qm Год назад
@@DanTheVetteMan talking about that jeep wrangler copy that ford put out under the name "bronco".
@leagueofshadows5133
@leagueofshadows5133 2 года назад
Last week I saw at the grocery store parking lot the 2 door version with the orange paint just like the one you showed in the video! and I parked next to it and stared at the damn thing for like 20 min 😅😅 it looks beautiful I was drooling.
@FinanceMan
@FinanceMan 2 года назад
Man have you seen their new raptor version?? That beast looks amazing.
@adampierce9403
@adampierce9403 2 года назад
Didn't know that ford is going truck only, I think that's really interesting. I bet that cheap new maverick is helping with that strategy. Bronco looks sick!
@nolanmonke4330
@nolanmonke4330 2 года назад
of course it is! same chassis as the bronco sport. keep in mind Ford still builds cars for the rest of the globe, just not NA.
@adampierce9403
@adampierce9403 2 года назад
@@nolanmonke4330 the Maverick chassis I assume? That's pretty cool!
@nolanmonke4330
@nolanmonke4330 2 года назад
@@adampierce9403 correct, the maverick shares the the same chassis as the bronco sport. The C2 chassis I believe. Europe gets a fusion and focus still under this design as well if i’m not mistaken.
@adampierce9403
@adampierce9403 2 года назад
@@nolanmonke4330 very efficient on their part, investment wise, using a single frame design for that many vehicles.
@MistaRoyanT
@MistaRoyanT 2 года назад
Apparently the maverick is sold out for 2022 and they're not taking anymore orders until summer when they start 2023 production
@FLUXXEUS
@FLUXXEUS 2 года назад
The Thunderbird looks like an Aston Martin and Porsche combined 😂
@brodiebh
@brodiebh 2 года назад
That's because the lead designer of Ford and the designer of Aston Martin are brothers
@eeyorehikes2805
@eeyorehikes2805 2 года назад
I detailed a new Bronco Badlands edition the other week, I was definitely impressed.
@cov-hc2022
@cov-hc2022 2 года назад
“4 doors for more chores” 😂😂😂 dead 💀 🤣
@fairladyttz567
@fairladyttz567 2 года назад
Up to speed is what bring me to the channel years ago. Glad to see that's still a great show. I'm never disappoint when I click on an up to speed episode!
@SteveKemper
@SteveKemper 2 года назад
Great video, but I think you're dead wrong about the revival of the Thunderbird. Those things still look totally unique & dope AF to me.
@witchcraftauto
@witchcraftauto 2 года назад
This is s brilliant look at how Ford did it right, so many other car companies could have learned something from them. Unreal how these car companies miss the mark and ignore what their fans want.
@aaronthomas6155
@aaronthomas6155 2 года назад
Ford has done it repeatedly.... The Mustang 2, the Bronco 2..... The Probe, was originally going to be called Mustang.... They cancelled the Taurus in 2003 and replaced it with the "500" in 2005..... (nothing like bringing back a universally hated nameplate....) only to bring back the Taurus badge in 2008 in an attempt to save sales.
@Nickoboss29
@Nickoboss29 2 года назад
With the original Bronco, Ford wanted it to be the offroad Mustang... and after 30 years of absence we can now finally say that the offroad Mustang is back!
@johnturner5001
@johnturner5001 2 года назад
I've had my BaseSquatch Bronco for about 3 months now. I regret absolutely nothing about my purchase. It's so freaking good.
@miguelrivera5791
@miguelrivera5791 2 года назад
When are you guys gonna do a B2B on Matt's Off Road recovery?
@planetxmetal
@planetxmetal 2 года назад
Ford should have either called the sport the Bronco II or given it it’s own equine name like Colt. I do wish you’d mentioned the production and delivery problems. That’s an important footnote for Broncos.
@reesespieces5850
@reesespieces5850 2 года назад
Bronco city edition or something
@yermoffroad
@yermoffroad 2 года назад
Fully agree. I can damn near guarantee that they didn't use bronco ii again because the public would see the "2" part as a lesser than. Total missed opportunity though
@johnnymason2460
@johnnymason2460 2 года назад
The Colt name is owned by Chrysler. Calling the Bronco Sport the Bronco II could have been a good idea if done properly.
@SteveKemper
@SteveKemper 2 года назад
Production issues were caused by this little thing called a global pandemic. Hardly Ford's fault.
@unclefungus7395
@unclefungus7395 2 года назад
i think they want people to not remember the bronco ii
@judahweesner2651
@judahweesner2651 2 года назад
I was missing up to speed, this series hard carries Donut
@colbystoller2439
@colbystoller2439 2 года назад
Up to speed is one of my favorite shows and a strength of donut, speaking of which let’s get an up to speed on the Ih Scout and maybe international harvester themselves
@prestonklein6338
@prestonklein6338 2 года назад
I work at a ford dealer and they got two new full size bronco, but couldn't sell them for 6 months. Some dude bought one with a 40k markup. Also, The 2000s thunderturd failed because it was all jaguar underneath as well. A nightmare for ford service departments and techs alike
@Thebreakdownshow1
@Thebreakdownshow1 2 года назад
Instead it helped them get back on top have you seen the stock price.
@BrianBourgeois-
@BrianBourgeois- 2 года назад
That’s more to do with the lightning. For some reason Wall Street loves electric cars.
@sacsmitty
@sacsmitty 2 года назад
You guys keep me coming back with good content! Another great video!
@QMaverick1
@QMaverick1 2 года назад
Honestly, I think the Blazer is the best LOOKING in its segment, and would've probably sold great if they didn't call it a "Blazer." It's a good crossover that was, at least initially, priced a little high, but not ridiculously so.
@grahammizzi4368
@grahammizzi4368 2 года назад
It’s true
@enfynet
@enfynet 2 года назад
That’s how some people look at the Mach e
@QMaverick1
@QMaverick1 2 года назад
@@enfynet as a dude that just bought a Mach-E (and loves it), I can honestly say they should've just called it a Mach-E. Mustangs are 2 door pony cars, and my Mach-E is a performance crossover... different beasts
@enfynet
@enfynet 2 года назад
@@QMaverick1 even worse is they brought back the Mach 1 for the same model year; so the Mach E would have made a LOT more sense in the car platform, with a different brand on the EV crossover altogether. Make something exciting and new, instead of hoping that the wrong name works.
@QMaverick1
@QMaverick1 2 года назад
@@enfynet yup, I agree. And this is coming from someone that loves the car. Performance is great, and I can still haul my kids around. Works great!
@XtraCube
@XtraCube 2 года назад
i love donut's ads. buff horses shirt ad is one of my favorites now
@kentbremner7828
@kentbremner7828 2 года назад
It needs a slightly higher tow capacity around 5000lbs. My Santa Fe can tow 3500lbs too
@seanbrewer1232
@seanbrewer1232 2 года назад
6:35 I'm one of the, like, seven people on the planet who actually liked the new thunderbird. I admit the engine is trash though, I would love to find one with a blown motor so I could coyote swap it.
@lrrowley
@lrrowley 2 года назад
I liked them too, I don't understand the hate
@AFordFlex2377
@AFordFlex2377 2 года назад
@@lrrowley Me neither, I think it was at least decent.
@aaronthomas6155
@aaronthomas6155 2 года назад
How was the engine trash? It's a 3.9ltr AJ-30 making 252hp or AJ-35 making 280hp. The 4.6ltr only made 285hp when it was cancelled.....
@hh65flyer
@hh65flyer 2 года назад
Well yes, marketing nailed it. Production, however, is threatening to sink the ship. I'm a day one reservation holder and have yet to receive my Bronco.
@raymonds7492
@raymonds7492 2 года назад
I heard that they’re having quality issues as well
@damilolaakanni
@damilolaakanni 2 года назад
Great job by ford with the Bronco. I'm hoping they'll introduce a pickup version to compete with the Jeep Gladiator.
@McRaeHopper
@McRaeHopper 2 года назад
Great job by the Ford DESIGNERS, Ford Corporate has dropped the ball on this release every step of the way.
@joebi-dome1839
@joebi-dome1839 2 года назад
no point considering they already have the F150 line and the Ranger line
@freeski08
@freeski08 2 года назад
Bro, the bronco is based off the ranger platform. So a truck version is the ranger.
@damilolaakanni
@damilolaakanni 2 года назад
@@freeski08 the Ranger is only going to come with a fixed roof and fixed doors. It would still be cool to see a ford pickup that implements the Bronco/Gladiator concept. Removable roof, removable doors. And maybe make a Raptor version while they're at it.
@rice_only3269
@rice_only3269 2 года назад
4:16 Best line I’ve ever heard😭
@geffenleffen123
@geffenleffen123 2 года назад
6:17 I... I... never knew they released a new T-bird in the early 2000's... this is some mandela effect deals.
@VictorDeveze
@VictorDeveze 2 года назад
I love my Bronco. Covid did make it harder for production and availability, but the lack of chips can’t be blamed on Ford really
@engineerisengihere44
@engineerisengihere44 2 года назад
Si, los broncos muy bien.
@altongehringer9858
@altongehringer9858 2 года назад
Um...yes it can! Toyota and Ford both new about the possibility of chip shortage since the tsunami in 2011. Toyota decided they needed to stockpile a six to twelve month supply Incase of another disaster...like a world wide pandemic. What did Ford do? In 2019 on the eve of dropping the new Bronco they cancelled massive orders if chips because they thought there might be a recession in the early 2020s! Big mistake. Big.
@VictorDeveze
@VictorDeveze 2 года назад
@@altongehringer9858 funny you mention Toyota. They invented just in time manufacturing, which is why there’s a shortage of everything, not just chips. Toyota is the one that showed the whole world that stockpiling resources wasn’t making them any money in the short run. There’s shortage of Toyota vehicles as well, so it didn’t work for them too well.
@VictorDeveze
@VictorDeveze 2 года назад
@@altongehringer9858 ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-b1JlYZQG3lI.html This is a good video explaining it
@altongehringer9858
@altongehringer9858 2 года назад
@@VictorDeveze that's absolutely true and Ford copied almost every aspect of it...just not the chip part. Towards the end Toyota had to slow production for a couple of weeks but never had to park hundreds of thousands of trucks in rat infested lots. Don't get me started on the warrant problems those trucks are having.
@SvdSinner
@SvdSinner 2 года назад
Why wasn't there anything on how it almost failed with hundreds of Broncos made incorrectly that required expensive recall work and causing huge delays in delivering cars to people who had ordered them?
@trplll100
@trplll100 2 года назад
I don't know. The jeep in my driveway has been wsy more fun to drive than my year+ old Bronco reservation has been to drive. First non-Ford I've had in a decade.They did mess up.
@artienayak8822
@artienayak8822 2 года назад
this energy, editing, and storytelling was amazing, y’all are killin it!
@malcot0414
@malcot0414 2 года назад
Ye nah go watch the old up to speed
@carlosdesantiago8629
@carlosdesantiago8629 2 года назад
Love the style of the bronco, I have a 76 Scout II from international harvester, and I always get asked if it’s a bronco
@bruhnt5063
@bruhnt5063 2 года назад
Day 265 of asking Donut to bring old B2B back
@jauzaafaishalahmadpadmadis3846
@jauzaafaishalahmadpadmadis3846 2 года назад
Day 1 of asking donut for hilo s3😩
@charlesedwards4169
@charlesedwards4169 2 года назад
Day 265 of not knowing what you’re talking about.
@johnr4298
@johnr4298 2 года назад
Crossovers are overrated imo. I'd rather see a station wagon/hatchback renaissance.
@aaronthomas6155
@aaronthomas6155 2 года назад
crossovers are nothing but stationwagons..... different term, same vehicle....
@refreshing_ac6371
@refreshing_ac6371 2 года назад
I really want a Bronco. Always wanted a Jeep and the new Bronco seems like a better Jeep. I’m excited for the hybrid one that’s supposed to be coming, and an EV one would be cool too… not that I can afford any kind of Bronco atm anyway lol
@MaestroJericho
@MaestroJericho 2 года назад
It's kinda scary when they'll actually get new Bronco models since they're so late on backorders
@tonyslaughter8954
@tonyslaughter8954 2 года назад
As someone who works at a dealership, they are fun to drive!
@BrooklynNY1979
@BrooklynNY1979 2 года назад
Since you work at a dealership, can you explain why you all are robbing customers by charging astronomical prices over MSRP?...
@aaronthomas6155
@aaronthomas6155 2 года назад
@@BrooklynNY1979 Ummm....Supply and Demand..... It's simple economics. Quite frankly, I find it funny that those that bitch most about prices, are typically the same kind of people that would do the exact same thing if given the opportunity. If you don't like the price of something, convince those willing to pay it to stop paying it. If a product won't sell at it's stated price, the only option left is for the price to drop. As long as people are willing to pay the huge dealer markups, the dealers will keep doing it. Businesses exist to make a profit however they can. I work at a Ford dealership as a service technician.... I can't afford anything Ford is selling.
@mikeymike758
@mikeymike758 2 года назад
I loved my old basic Bronco. Bullet proof 300 engine, bull low standard trans 4X4. That truck could go anywhere. Bucket seats and a massive center console, big as a cooler. We drilled a hole in console and floor pan and filled it with ice and refreshments, and off we'd go camping and fishing! Oh the good ole days! 😁
@jonnybridin
@jonnybridin 2 года назад
Up to speed on yamaha! The R1 is an amazing bike. Maybe let Jerry head up that episode!
@ashlfl
@ashlfl 2 года назад
I dunno how to feel about Ford, all I've been told is that 'Ford' stands for "F.ix O.r R.epair D.aily" or "F.ind O.n R.oad D.ead" I'd love to drive a Bronco tho
@hotrod7603
@hotrod7603 2 года назад
First on Race day , Fûcked Over Rebuilt Dogshíts like dodge , jeep , toyota , Chevy....... , Forever on Rescue Duty!!
@hotrod7603
@hotrod7603 2 года назад
Due to their Ecobóom engine
@Donut
@Donut 2 года назад
Found Outside ReD robin
@ashlfl
@ashlfl 2 года назад
@@Donut 😭🤣
@josephrezin5395
@josephrezin5395 2 года назад
@@Donut lmao
@orunenf5533
@orunenf5533 2 года назад
I have a ford bronco sport. I love the car. Wasnt excited about buying a full size bronco for $70k just to not offroad it...
@TechWizMaster
@TechWizMaster 2 года назад
DUDE, CHIP FOOSE designed the Thunderbird 2000 tho!! lol a little respect the guy has done some awesome work...
@callumbailey43
@callumbailey43 2 года назад
Anyone else ever noticed that the piece of paper James is trying to grab in the Up To Speed Intro is actually a Letter that says "FROM: DAD". Nice little easter egg there.
@loganwade6581
@loganwade6581 2 года назад
I’m surprised it didn’t fail with how many issues it has been having
@hotrod7603
@hotrod7603 2 года назад
Which issues? it's actually not having that much issues like tundra which is breaking just after leaving the showroom floors ...
@chanceym6000
@chanceym6000 2 года назад
Lots of problems with steering, ball joints, all the front suspension parts, TFL had a shock failure, the hardtops, and the awful rollout and delivery
@hotrod7603
@hotrod7603 2 года назад
@@chanceym6000 lots of problem ? Don't exaggerate it's a single person name tyler mason who is testing the limits of his Bronco is breaking not others !
@hotrod7603
@hotrod7603 2 года назад
@@chanceym6000 shock failure ? Haha if one has doens't mean others are having tfl have a leak not a failure lol
@loganwade6581
@loganwade6581 2 года назад
James states in the video “they can’t keep up with sales” I have a friend in fords warranty division and they told me that the bronco is severely on back order from leakage issues with the hard top, tie rods are the most common break seen on these things as soon as they hit the trail, and like mentioned it the video they are experiencing incredible markups for basically a lesser jeep. I think anyone who wanted a brand new off road vehicle should just get a Toyota.
@ckmondaviable
@ckmondaviable 2 года назад
Too bad Ford can’t keep up with demand on these little Off-roaders. Prices on these little guys are insane!
@ArtemLokhovitskiy
@ArtemLokhovitskiy 2 года назад
At this point of time Bonco is literally one of the two offroaders on the market that I would ever buy (probably not, coz I am more of midsize sedan guy).
@ManateeMentality
@ManateeMentality 2 года назад
In your intro at 1:03 you should include Carlos Ghosn flying a plane or hopping in a box.
@jasonmajere2165
@jasonmajere2165 2 года назад
Heard this about the game industry, the idea doesn't matter as much as the execution. But when the idea and execution both hit the mark wonderful things happen.
@Famine_666
@Famine_666 2 года назад
hell yeah, 15 second gang 😎
@diegocueva1434
@diegocueva1434 Год назад
Feel bad for your girlfriend
@McRaeHopper
@McRaeHopper 2 года назад
Ford is absolutely screwing over reservation holders with their allocation process. This whole vehicle release has been a joke. 500+ day reservation holder & I keep seeing people who reserved a few months back getting theirs already. Screw me for finding a small dealer that wouldn't surprise me with an ADM. Reservation time stamp doesn't mean jack. Based on my dealers current allocations, it's looking like I've got 2 more years of waiting left. Build in order of reservation timestamp Ford, not allocation.
@jman6970
@jman6970 2 года назад
The 1st generation Mustang and Bronco are effectively timeless in design. Ford learned this with the popularity of the S197 Mustang, and I’m so glad they continued the trend with the Bronco.
@pops55650
@pops55650 2 года назад
It’s a great vehicle, hopefully they work out the hardtop issue and reign in dealer markups
@dollarmenudave4423
@dollarmenudave4423 2 года назад
I like how this guy is completely hammered making this video
@sejol3081
@sejol3081 2 года назад
bruh you have 6 mil subs surely you can have better mic quality than in this video..
@pillarofdawn
@pillarofdawn 2 года назад
It surprises me that Ford can bring back the Bronco and knock it out of the park, while at the same time Mustang Mach E is a dumpster fire
@aaronthomas6155
@aaronthomas6155 2 года назад
For every vehicle Ford gets right, they have to have at least a few dumpster fires..... I mean, just look at 2005/2006..... We had the absolute abominations that were the 500 and Freestyle that ultimately, nobody wanted and the exceptional Fusion that was selling like crazy.
@Rowdy3valve
@Rowdy3valve 2 года назад
Um actually there’s some false information in here. The mustang wasn’t named after a horse. It was named after a fighter jet called the P-51 Mustang
@WorkFromHomeFriday
@WorkFromHomeFriday 2 года назад
"Erm. Actually..." *insert nerd gif*
@prezzatocustoms
@prezzatocustoms 2 года назад
True or not, I don't see any airplane emblems on a Mustang
@derekunrein
@derekunrein 2 года назад
It broke my heart when your showed that 97 red xlt. That was my first car and yes it had the 5.8 god do I miss it, everyday I try to find it
@user-gj1we7hs4d
@user-gj1we7hs4d 3 месяца назад
Love the BroSpo… it’s like the old Escape that use to have room to haul stuff!
@Val1414_
@Val1414_ 2 года назад
❤I love this video at large but starting the YEAR with a GREAT INVESTMENT should be the wisest thing every individual should do. I will advice everybody who is into crypto to stick with ETH and BTC as much as you can guys.If everyone sells when it starts to fall, which at one point it will, the dream maybe lost because of it being too volatile for companies to get behind.
@maxgoodchild6111
@maxgoodchild6111 2 года назад
@Edward jones I've seen a lot of recommendation about Mr Bryan Nelson, Please can I have his info? I want to invest 2,000usd with him.
@maxgoodchild6111
@maxgoodchild6111 2 года назад
@Edward jones Thanks for sharing his details. I will leave a massage with him and place my trade Asap . 👍
@charityws9263
@charityws9263 2 года назад
@Ronald Weber Thanks you so much for the details .I will also contact him anyway,the comments are over the roof
@increasewill4254
@increasewill4254 2 года назад
Investing in crypto now should be in every wise individuals list, in some months time you'll be ecstatic with the decision you made today.✅.
@ashishraz9035
@ashishraz9035 2 года назад
Most intelligent words I've heard...
@user-yd8jq5dy2w
@user-yd8jq5dy2w 2 года назад
I heard that his strategies are really good
@daisy.p8160
@daisy.p8160 2 года назад
My first investment with Mr Luis Victor gave me the assurance that have made me invest without the fear of losing, I got four of my friends involved with him already
@eviefrye5804
@eviefrye5804 2 года назад
Seen a lot of story about him, he must be honest and for people to talk this good about him
@fmf5304
@fmf5304 2 года назад
since donut media has started dabbling with motorcycle video's and while i have heard the story of the traub motorcycle i'd love to see an up to speed on it personally, for those who dont know the legendary traub, it was found in 1967 in a Chicago bricked up in a building wall, what a spot to find a full motorcycle, its believed to have been there since ww1, but she still drives today and the full story of the one of a kind traub is not fully known to be honest.
@2011blueman
@2011blueman 2 года назад
I love my bronco badlands so far. My only issue so far has been cracking the windshield and it taking forever to get a replacement windshield.
@SlingKokWell
@SlingKokWell 2 года назад
Dude, those old school demo videos are so gnarly. Doing that with the suspension they had back then takes a lot of balls.
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