These routinely go on 20% off sale through Dometic or as mentioned below REI and currently OK4WD -Memorial day sale 2024. Which puts it near the price point you mentioned, which I agree is fair in this market. I wish they sold the “straw” on a cap and quick connect for the Jerry cans or the Blue 7 gal jugs that I already use. Even $56 for the jug is a bit much for a plastic 11 liter bottle. $80 for the pump is enough to shell out when others sell for less.
This is a great product. The pump is more expensive than others out there, but it's made out of quality material, most are all plastic, this one is metal, it holds it charge well and pumps the water flow is at just the right pressure. I like that I can easily lift and move around 11 liters/3 gallons of water as 5 gallon and 7 gallon containers are difficult for me, an older lady, to lift and move around. I use this system for drinking, cooking and brushing my teeth water as I don't want to put a filtration system on my potable water tank, that would cost way more than two jugs and the pump. These store nicely under the sink in my van, since I have a ton of counter space, I currently set one of the jugs on my counter once I've set up camp, but I am looking into a longer hose so I can just have the pump on my counter. If you can afford this system up front, it's the way to go. This pump also has an automatic turn off so if it's left running it turns off so it doesn't drain the jug or flood the area too bad. If you are an REI member, watch for 20% off coupon they offer several times a year and find a friend who's a member who will let you use their 20% off to get a bit of savings 🙂