Wool in fashion is a reality. Wool in sportswear is a reality. And the next trend to embrace wool is: streetwear.
Speaking from the Woolmark stand at Milano Unica 35, Regional Manager Francesco Magri says that many iconic streetwear brands - such as Carhatt - are now looking for opportunities with wool.
Generation Z, who grew up with skater, hip-hop, and other brands that were made famous by artists and celebrities, is now demanding more natural fabrics, Francesco explains.
These brands also want to add more long-lasting products to their collections, and wool is a perfect fiber to do that.
#wool #streetwear #streetwearfashion
27 сен 2024
