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The Next Story of Naadam: The Democratization of Cashmere 

NAADAM
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Visit us @ naadam.co
Naadam is democratizing cashmere. By sourcing cashmere directly from Mongolian herders and cutting out the middlemen, they are able to pay Mongolian herders 50% more, while also passing savings along to the consumer, and they are committed to ensuring sustainable practices along the way. Now, at the request of customers’, Naadam has taken those savings even further by introducing a 100% cashmere sweater for $75.
To learn more about our mission and to support the world's fairest and most sustainable cashmere, visit naadam.co

Опубликовано:

 

17 сен 2018

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Комментарии : 458   
@Airforceproud95
@Airforceproud95 5 лет назад
I must say, this was a fantastic advertisement. Watched & enjoyed more of this than the actual video I was waiting for. Well done.
@Ultimatebeag
@Ultimatebeag 5 лет назад
Airforce proud?! What are you doing here????? Hahahaha love the vids man.
@bonelesspizza3726
@bonelesspizza3726 3 года назад
I only skipped to come hear and be able to go back.
@onasknox9284
@onasknox9284 3 года назад
That's what I was going to post, you beat me to it. Also, holy cow its AFP!
@iceartist22
@iceartist22 3 года назад
Same!!
@ms.goldie
@ms.goldie 3 года назад
Same!!!
@RachieLu14
@RachieLu14 5 лет назад
One of the few ads that I didn't skip! Hope everything in this video is true. Would love to see more companies like this in the future​ :D
@janinehumphreys5419
@janinehumphreys5419 2 года назад
Same.
@mechadoggy
@mechadoggy 2 года назад
I did technically skip the ad but only because I was looking up their products in the middle of the ad, and by the time I switched back to the RU-vid app, the app reset, which is why I deliberately searched for this ad to finish watching it.
@emilyburgio3564
@emilyburgio3564 Год назад
I was in a rabbit hole about natural disasters and now I’m in a rabbit hole about sustainable cashmere. That’s a good commercial!
@CDubzWhat
@CDubzWhat Год назад
@@emilyburgio3564 I feel that
@chitterlingsrtasty
@chitterlingsrtasty Год назад
Same. This is how you do ads
@xiaoYanddabai
@xiaoYanddabai Год назад
Never did I think I would not only not skip an ad, but go to the search bar to find it so I can watch it again! Well done!
@caman5
@caman5 4 года назад
Loved the ad, because it actually humanizes the laborers. It was fun and witty. Next time I buy a sweater, it will be one of yours.
@justgivemethetruth
@justgivemethetruth Год назад
It's just an ad ... advertisement ... that means most likely very little truth. Cute but maybe total BS.
@fvr12345
@fvr12345 11 месяцев назад
It actually uses them for dual purpose. Do the labor and be actors in our sob story commercials.
@VetroPanther
@VetroPanther 2 года назад
This should win an advertisement award. Not looking for a sweater at the moment due to low funds, but I 100% would buy it. Not only that, but the ad got me attached to the company itself
@chloephm
@chloephm 5 лет назад
The only ad that I watched the whole thing. wow
@xingwei5416
@xingwei5416 4 года назад
the only ad that I watched the whole thing and for 5 times... lol
@orangalen
@orangalen 4 года назад
ikr
@alienalien9782
@alienalien9782 8 месяцев назад
Hahaha me too, love it! Free markets such a beautiful thing 👽❤️👽
@sdgathman
@sdgathman 3 года назад
Loved this ad. Watched it twice. I did notice, "We eliminated the middle man" (everybody hates the middle man, everybody needs them). Then we find out they *are* the new middle man. The claim is still morally true in that they shortened the supply chain, replacing one or more middlemen with a (hopefully) more efficient chain.
@mechadoggy
@mechadoggy Год назад
It’s an example of vertical integration as practiced by Andrew Carnegie
@ericasmith6498
@ericasmith6498 2 года назад
This is a really well put-together ad. I teach a college class on rhetoric and I'm using it as an example of persuasion techniques.
@DenseCortex
@DenseCortex 8 месяцев назад
It’s cringey and pretentious.
@alycehuber4461
@alycehuber4461 5 лет назад
usually I skip all the ads but it actually watched the whole thing lol
@kitbracadabra
@kitbracadabra 5 лет назад
same
@margareto1600
@margareto1600 3 года назад
We found it again, so kids can see it to:)))
@MrManerd
@MrManerd 3 года назад
I hate to have to tell you this but you've got it backwards. You should skip the ads that you DO like and let the ads you DO NOT like play all the way through. By skipping the ads you hate you make them NOT have to pay. This ad is clever and that's why you should skip it when you see it.
@savithrivenugopal
@savithrivenugopal 2 года назад
@@MrManerd Don't make no sense
@MrManerd
@MrManerd 2 года назад
@@savithrivenugopal Here's the facts. RU-vid charges the advertiser the most for advertisements that people DON'T skip. The longer the unskipped ad, the more the advertiser has to pay RU-vid (who in turn pays the content creator you came to watch). So by skipping the ads you don't like you are effectively rewarding the advertiser who deliberately made a bad ad by saving them money. By playing through the ads you DO like you are punishing the advertiser that made the good ad by making them have to pay the full amount. Knowing this, then a better practice would be: when you see a bad advertisement, mute the tab that it's playing on, open a new tab, and then copy and past the address from the muted tab into the new tab. This way, you get to watch the content you came for and the content creator gets paid and you still punish the makers of the bad advertisement.
@Aegisltd
@Aegisltd 5 лет назад
Best "add" I've seen for a company in a VERY long time. Keep up the great work Naadam.
@justgivemethetruth
@justgivemethetruth Год назад
Ad
@Aegisltd
@Aegisltd Год назад
@@justgivemethetruth I'd try to blame the coffee but the truth is I'm a poor proof reader.
@julius_the_python
@julius_the_python 9 месяцев назад
​@@Aegisltdwell, the overall tone of this company and their advert is so positive that even the comment section is staying kind and respectful. What's happening to us? Is this kind of world actually possible?
@Moses_Kanneh
@Moses_Kanneh 2 года назад
This was the most interest ad I've seen in years.
@mikeclark5321
@mikeclark5321 4 года назад
Simple. Probably one of, if not THE best ad I've ever seen. It's brilliant, for so many reasons. A creative genius behind this!
@fantabulousstargirl
@fantabulousstargirl 5 лет назад
Wow this is the only ad that has ever gotten me to go buy the product they were advertising.
@roefane2258
@roefane2258 4 года назад
I have it bookmarked. I’m waiting for a few of my sweaters to die, that way I can replace them with one of these.
@tomasbravenec742
@tomasbravenec742 4 года назад
Hi, how did you like your sweater? I live in Mongolia...thus enjoyi few of these.
@codymtf9142
@codymtf9142 3 года назад
@@tomasbravenec742 hi
@atlasvr7412
@atlasvr7412 3 года назад
same hahaha
@pacificeyeliner1915
@pacificeyeliner1915 4 года назад
I not only watched the entirety of this ad, I searched it up so I can watch it again.
@abigails.9841
@abigails.9841 5 лет назад
Best ad I've seen in a while. I do love cashmere, but I'm not sure if I'll be buying this so soon. I'm not on a budget that allows me to spend 75$ on a clothing piece right now, no matter how good it is.
@marcbergeron3569
@marcbergeron3569 Год назад
After having read about horrible conditions of factory workers in the textile industry it is refreshing and uplifting to see this video.
@justgivemethetruth
@justgivemethetruth Год назад
And you throw all that stuff away based on one cute ad? OMG.
@julius_the_python
@julius_the_python 9 месяцев назад
​@@justgivemethetruthI spent the last 45 minutes researching into this company, pulling up business records from Ulaanbaatar, and the claims made in this video are true
@dorito_chip_my_beloved
@dorito_chip_my_beloved 9 месяцев назад
@@julius_the_python where can i find that information? just wanna check the company out for myself.
@whiskeyblack806
@whiskeyblack806 4 года назад
One of the few ads I've never skipped. NICE! When I have a spare $75 lying around I'll buy one.
@ScotPhelps
@ScotPhelps 3 года назад
Saw the ad, immediately bought a sweater for my wife. This ad works.
@GypsyOakRetrievers
@GypsyOakRetrievers 3 года назад
This was posted over two years ago and it was the first time I've come across it. I watched the entire thing in awe and look to implement the same type of story line in my youtube videos...loved it!
@MitchellRudoll
@MitchellRudoll 4 года назад
Only ad I haven’t skipped on RU-vid in a very long time. Had to come find the original video to say it was a brilliant advertisement. Not buying a sweater right now, but you’re definitely noted for the next time I’m in the market for one. Well done.
@MrManerd
@MrManerd 3 года назад
I hate to have to tell you this but you've got it backwards. You should skip the ads that you DO like and let the ads you DO NOT like play all the way through. The reason is that skipping the ads makes them not have to pay as much. Whereas if you let it play all the way through, and give it a click at the end the advertiser has to pay the most to RU-vid.
@skillsoflyf123
@skillsoflyf123 5 лет назад
Legit didn't skip this ad - very very well done by your ad agency!!
@Marsellis
@Marsellis 5 лет назад
I didn't skip the ad for once, well done!!!
@tamitang8731
@tamitang8731 3 года назад
The only RU-vid ad that made me watched the whole thing. Brilliant marketing team!
@Davy_Toast
@Davy_Toast 3 года назад
I searched for this ad just to tell y’all that this is a great advertisement!
@radiorain5665
@radiorain5665 5 лет назад
Brilliant advertisement
@terapiaakashica6932
@terapiaakashica6932 3 года назад
Seems like 43 people couldn't afford this amazing piece of contribution to mankind ... just saying! Awesome job, folks! Truly inspiration, zero salesly. It is a total AHA! moment seeing this authority content laid with so much grace. You are my 'go to' whenever I need to make a piece of copy. Thanks so much and congrats also to the narrator. He made an awesome job bringing an amazing script to life
@MendezHayes
@MendezHayes 2 года назад
I worked for the Cashmere & Camel Hair Manufacturing Institute in Boston decades ago. I am very impressed by your gracious methodology - still curious how 2 guys can break into a pretty competitive and established industry! More videos please!
@betsychamp7572
@betsychamp7572 2 года назад
Enjoyed your commercial so much I watched it twice. Haven't researched your company or product but your sustainability image is what we need more of. Much success!
@surveytestmoney2550
@surveytestmoney2550 4 месяца назад
L❤VED the ad. I came here because of an article written about how your company got started. *"35-year-old risked his parents' house on a $2.5 million loan to start a fashion brand-now it brings in $100 million a year"* (Published Thu, Mar 7 2024) The only thing this ad and that article left out was how the company got its name. The link in the article brought me here. Thank goodness. I *now* know how to pronounce the company's name!🤣And congratulations on your success!🍷PS: To think, this ad was made way back in 2019 and I'm just finding out about your company 5 yrs later in (March) 2024😱🥶😞🤣I gotta buy me a sweater to test out how good it is!❤
@Nkohmedia
@Nkohmedia 4 месяца назад
Exactly how I got here today. Read the article about how the company was started, clicked on the link to watch the ad. Need I say I watched to the end and loved it! Congratulations to you guys.
@burntbrownie
@burntbrownie 2 года назад
This may possibly be one of my favorite ads on RU-vid. I'm getting one of these for my father. Godbless you all.
@jaggin7561
@jaggin7561 9 месяцев назад
Can't believe its been 5 yrs since this was put out because I'm watching this as an ad now.
@katiemaki5740
@katiemaki5740 4 года назад
I want to see more about how the animals are treated and handled.
@lindagunneson4297
@lindagunneson4297 3 года назад
Thank you for making that comment. I thought the same thing watching this video.
@susanewing1899
@susanewing1899 2 года назад
​@@lindagunneson4297 me too :( domesticated sheep and goats, USED for profit, are bred (genetically changed) to produce wool and hair that need to be shorn. No matter how nice this video may be, normally, these businesses slaughter or send them to slaughter when they are no longer USEful or profitable.
@maratdosov5081
@maratdosov5081 4 года назад
I didn't want to skip this ad, that good.
@kuriso
@kuriso 5 лет назад
I didnt skip this ad because it succeeded in catching my attention.
@AshleyOliviaDaCosta
@AshleyOliviaDaCosta 2 года назад
I don’t even remember what I was going to watch because I got this ad and then I had to find a RU-vid channel to watch it again and show it to others and then watch all the other videos on this channel so this is basically the best marketing I’ve seen in my life.
@laughingstarSTL
@laughingstarSTL 3 года назад
so enjoyed the advert, I freaking shared it on my social media - lol great job - Naadam !!!!
@daphnietsui881
@daphnietsui881 2 года назад
Can I just say…even without even thinking about wanting to purchase a cashmere sweater…your ad has caught my attention for the full entirety of the video. Absolutely brilliant…so catchy and loving the ‘farm to table’ story so to speak…I love it and will purchase a sweater just because of this amusing vid! Well done :)
@hikeskool
@hikeskool 5 лет назад
Finally! Something I can spend my money on! Thank you!
@thewriter8459
@thewriter8459 5 лет назад
this is a good cause and all, but you could also save your money you don't have to spend everything. but still very good cause and everyone who is looking for a sweater should buy on.
@hikeskool
@hikeskool 5 лет назад
@@thewriter8459 you should recalibrate your sarcasm detector.
@brandelynmarie
@brandelynmarie 3 года назад
The joy, love & humor of everyone is absolutely palpable! Love the humor! Blessings upon Naadam & all who work together within it (Especially the goats!) !🌟
@Deman74500
@Deman74500 3 года назад
I have never fully watched through an ad on RU-vid that I had the option to skip, your ad department deserves a pat on the back! Great commercial, one of the best I have ever seen. So engaging!
@pungkoysworld5198
@pungkoysworld5198 4 месяца назад
A CNBC article brought me here. But I didn't expect the ad would be this fun. Good job!
@marcogh
@marcogh 2 года назад
One of the best advertisements I ever watched.
@Suurit
@Suurit 5 лет назад
I always wondered who was behind naadam because it's a mongolian word and it didn't seem like a mongolian owned brand. It's nice to see the behind the scenes
@ItsErdene
@ItsErdene 5 лет назад
Suuri same
@samhouston2000
@samhouston2000 5 лет назад
I usually rather always skip RU-vid ads but this one I searched for to add in my favorites. Brilliant ad, and you know what I will be making a purchase too. I always believed any ad will ever be able to make me buy anything that I dont need but you proved me wrong, they work but the ads needs to be as Brilliant as this one.
@ValerieCH1
@ValerieCH1 2 года назад
I love these guys, and ordered two sweaters yesterday.
@tedadler404
@tedadler404 10 месяцев назад
I watched this a year ago, bought two sweaters for Christmas. Love em. Googled this and watched it again today. I love the business, the product and the marketing too.
@yanjun.tannnn
@yanjun.tannnn 4 года назад
It's really the only ad I didn't skip!!! And now I just serached it again!!!
@bntejn
@bntejn 4 года назад
I searched, to watch an ad again..?!
@iceartist22
@iceartist22 3 года назад
me too!
@2studiosinc62
@2studiosinc62 4 месяца назад
I have watched this ad sooo many times, and I never tire of it! I am happy for these two entrepreneurs, that their business came about in a holistic way: a beautiful, real friendship. I’m definitely going to buy several sweaters for my family and friends. And, of course one for me to wear when I’m drinking my matcha! 😂
@jimyang8824
@jimyang8824 2 года назад
Not gonna lie; this is probably the best commercial I've seen, and I'm not even ashamed of finishing it
@aristalea5644
@aristalea5644 4 года назад
I enjoyed this advertisement more than the video I went to watch LOL
@Wilma.Flintstone
@Wilma.Flintstone 5 лет назад
Many kudos to the advertising/marketing team who are behind your advertisements! Funny and slightly irreverent, yet tells us about the product.
@Jojo_leiva
@Jojo_leiva 3 года назад
The ad was so good that I had to stop watching my video to go see more content of yours. I love this video’s style!
@real_johnstone7502
@real_johnstone7502 4 года назад
This might be one of the best ads I have ever seen
@rickchatham4333
@rickchatham4333 3 года назад
Yup. Watched this ad multiple times. And now I'm sending it to friends.
@joshprabahar404
@joshprabahar404 3 года назад
"It's macha" "And I don't know what that means" ....I was dying of laughter GREAT AD!!! LITERALLY THE ONLY ONE I'VE NOT SKIPPED IN A LONG TIME
@johnkornet8188
@johnkornet8188 2 года назад
This is the best ad I've seen in a long time. What a story. What a company. Looks like it'll be a cashmere Christmas! (if there are any sweaters left)
@serenali7403
@serenali7403 4 года назад
Good work! Just I think you forgot to mention that the manufacturing facility is in China, not in Mongolia. 🇨🇳
@peggy4520
@peggy4520 3 года назад
I believe they 'forgot' to mention that deliberately.
@kdj29
@kdj29 3 года назад
i watched the whole ad, then, i went to and looked for and watched their longer video. Im buying these as Christmas presents for everyone. 75.00 is a great price for a quality sweater. hopefully there is no little red dot on them. LOL!! (must watch 90's amercian sitcom to get this joke) google red dot on cashmere sweater
@lancelotisupnext3623
@lancelotisupnext3623 Год назад
One of the most hilarious ads I've ever seen. Superbowl commercial worthy. Please take my money.
@leticiaferreira4806
@leticiaferreira4806 Год назад
This is genius! I think this is the first ad I watched until the end, liked way more than the video I was initially watching, visited the website and actually added the products to my wishlist. Congratulations for the company, creativity and products.
@victoriawang4726
@victoriawang4726 3 года назад
I saw this ad somewhere else and straight-up searched this. Hilarious.
@fl3661
@fl3661 5 лет назад
The only annoying RU-vid ad I did not skip. Not only did I not skip, I came to this video to tell what a great ad it is. I am sold. It's in my dream list now. Please make a turtle neck version of the essential sweater.
@LazaroTV
@LazaroTV 2 года назад
This is the best ad I've ever seen on youtube
@tedraortega
@tedraortega 5 лет назад
yep. watched the whole video. very nicely done. I wish more people did this kind of thing
@Minks252
@Minks252 Год назад
One of the best ads I’ve seen on RU-vid, defiantly learned a lot from the editing!
@kyhung2070
@kyhung2070 5 лет назад
I have nothing more to say, you deserve my subscription. The first of many!
@KatrinaTaTae
@KatrinaTaTae 4 года назад
I HAD to click over...one of the very ads (like I can count them on two fingers) of the ads I haven't skipped. Humor ✔️ BTS ✔️ showing the personal side of the brand ✔️ FANTASTIC video Naadam!!!
@brbailey
@brbailey 2 года назад
Love this video! Watched it all the way through like everyone else. I want to come on your next trip to play with the goats and meet all those great people.
@raphaelc1973
@raphaelc1973 Год назад
What an excellent ad. I echo the statements here by saying - the next time I order a sweater it's coming from Naadam.
@GotFlaatten12
@GotFlaatten12 3 года назад
This is awesome, funny and shows the real workers! Love it!
@macygore9986
@macygore9986 3 года назад
I love this commercial so much I am going to make a purchase I was waiting for a video and found this so enjoyable I did not "skip ad" as I usually do but searched for the video kudos
@jmcman6104
@jmcman6104 Год назад
One of the greatest ads I’ve ever seen
@katiechambers1319
@katiechambers1319 5 лет назад
Always skip ads but actually watched this all the way through! Now just to get $75..... guess I got to get a babysitting gig
@johannesbgonzalez
@johannesbgonzalez Год назад
I just stumbled upon this ad! It is a great piece of work!
@julius_the_python
@julius_the_python 9 месяцев назад
I have to echo the sentiment above - right before a Judge Judy video this advert came on and rather than skip it, I watched the entire thing and then searched your company, so I can watch the ad again and send it to a couple of friends. Very well-made, ppaotoe without being fake or slimy, and I would feel happy to support your company and buy a sweater. Cheers!
@evan9759
@evan9759 5 лет назад
All 4 times this ad has came up, I’ve watched all four times! Very good ad and I am interested in their products
@SnowFox-gv2rn
@SnowFox-gv2rn 5 лет назад
This is one of the best ads I’ve ever seen to be honest (it’s funny and I like it! Most American commercials are too serious)
@bonnietagliarini9885
@bonnietagliarini9885 7 месяцев назад
One of the best ads I've seen. Plus a really good product.
@isaiahmalone8820
@isaiahmalone8820 10 месяцев назад
I was waiting to watch a movie and saw this ad and I must say it’s way better than first thought and you all did nicely it’s like an actual RU-vid channel love the advert I might actually buy a sweater
@marcusvaladez44
@marcusvaladez44 3 года назад
This may be an older add, but I saw it mere moments ago and I support adds like this that are wholesome and stay true to a business's intentions. Good on you>
@ElanoreHour
@ElanoreHour 4 года назад
I laughed out loud, not once, but 3 times. So funny. Love it. Wish I could wear cashmere!!
@dominicsevere8285
@dominicsevere8285 8 месяцев назад
Ok. Seriously. I have watched this more then once on purpose. You guys put serious work into this. It has been many years sense I have seen someone actually make a commercial worth paying attention to. And now I need to look up matcha.
@MyAlex1357
@MyAlex1357 3 года назад
This is the best ad in existence.
@photolingo
@photolingo 2 года назад
best commercial i have ever seen. totally entertaining, beautiful & funny. Great job guys!
@yichen5527
@yichen5527 2 года назад
the only time i've looked for & clicked on the "share" button on an ad 👏🏼
@Studiotwest
@Studiotwest Год назад
I have been making video ads for ten years and this one in awesome. I might even buy a sweater.
@AmyTV
@AmyTV Год назад
This ad is magic.
@bencjr
@bencjr 5 лет назад
actually a great ad in a long while. I liked it!!
@Noemhy13
@Noemhy13 5 лет назад
I also watched the whole commercial! It definitely caught my eye and even though before watching this I had no idea what ‘cashmere’ even is, I will be buying ;)
@isabellakling8650
@isabellakling8650 4 года назад
this is my favorite ad ever thank you
@dr.daniabahdila1154
@dr.daniabahdila1154 3 года назад
Loved the ad and watched the whole thing ... Great work
@chenyuliu2921
@chenyuliu2921 4 года назад
i thoroughly enjoyed watching this! can't wait for the products!
@Conan_1997
@Conan_1997 Год назад
This is the first and only AD on RU-vid which I clicked the like button
@aaronrapp4120
@aaronrapp4120 3 года назад
I didnt skip this add... and I’m thankful I didn’t! Nice work!
@canerokan
@canerokan 2 года назад
I must say this is my favorite advertisement. I love it!
@yonimusf9669
@yonimusf9669 2 года назад
There is so much to like about this ad, I am definitely getting a $75 Mongolian Sweater
@richardmartin1432
@richardmartin1432 3 года назад
This is the best commercial I have ever seen !
@jonhusby9029
@jonhusby9029 Год назад
Wish we needed sweaters here in San Diego, but what a great company! Say hi to Bougul for us!! 👋
@laureneve2508
@laureneve2508 3 года назад
Well, this is a first. I did click on "Skip Ad". This might be the best ad I have EVER seen. Well done!
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