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The ONLY Facebook & Instagram Ad Strategy You'll Need In 2024 [For Beginners]

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I will walk you through my personal facebook and instagram ad strategy in 2024. I'll cover some quick tips on what I've seen over the last 5+ years marketing in this space. I'll also walk you through step by step everything you need to know about the options on facebook advertising as well as simple strategies to test that you can do with any budget.
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*Some of the links and other products that appear on this video are from companies which Austin Rabin will earn an affiliate commission or referral bonus. Austin Rabin is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. This is not investment or financial advice. Content is purely for entertainment purposes.

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4 сен 2024

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Комментарии : 270

@AustinRabin 6 месяцев назад

Hey Everyone! Thanks for watching! I was able to partner with Shopify to launch a free course plus a free custom built shopify store. It just launched today! If you want to grab one of the stores just check the description or go here www.myshopifyai.com Or dm me "builder" on instagram and I can build it for you in the dms :)

@lisam1812 6 месяцев назад

Austin, such an informative and well put together video. Thank you for sharing. I had a couple follow up questions for you. I have multiple creatives I’d like to test (video, carousel) and I was wondering if you would recommend setting up 2 different ad sets at the same time to test them independently (if we are testing the copy on each)? My other question is around setting up a funnel. There is a good chance folks might need some extra education/trust before purchase. Should I set up a MOFU or BOFU in a similar manner and test each of the creatives at those layers individually? Would you recommend setting those up at the same time as the top layer ads or waiting a certain amt of time?

@growthevangelist1695 5 месяцев назад

Austin, really enjoyed your video ❤️ Question🕺 would you use carousel for service like insurance? I try gif and short video so far. Wondering about your view. Thanks👍

@suzieqz1his764 3 месяца назад

I am really new to this kind of work... No nothing about any of it🤔. However , wanting to learn, Usually, I learn better with one on one personal teaching , so I can work on things like this side by side .. and it may take a bit for me to truly get it in my head right so I can do it with confidence by myself.. Cost$ is an issue for me right now, I'm trying very hard to get back my life , Was a In-Home care provider for 30 years +.. in Tacoma, WA. My Training was for Cna. Then went to school for Medical Assisting between the mid. 80s and 90s..I graduated from both.. Now however and for the past 5 going into the 6th. Year, I was put into a SITUASION that doesn't want to cut me any breaks... Came to Oak Harbor, WA 98277 We're after my client of 8 years abandoned me to go to another state... Leaving me nothing, and took my pay he owed me to pay for clothing a train ticket and shuttle to Seattle to board a train to Arizona!... Left me without any means to live!, I came to Whidbey Island, To tri get a new start. It is a place like no other!🧐... A lot of homeless people here and the public didn't care for them as far as work is concerned ...but for good reasons! Many of them have given up wanting to work for one, and also Steal from places!!.. I as a care provider, have never stolen from any of them however they do me! I've had to replace so much of the assets in order to service out here in a tent with only as of just the end of last year, 400.00 from DSHS,and Mental Health, (I signed up due to all the stress and anxiety last year.. 5 years is a lot of time to tread water going no where!... Only loosing everything you'd bought to tri make the best of the situation- Only to have it all be stolen ! Over and over again!) I Just turned 63 April 22 /24 ... And have lost my VEHICAL to vandalism as well! I'm not wishing to live anymore like this and need something to earn enough cash flow to change this unwanted lifestyle I've fallen into! Sometimes people aren't responsible for there outcomes ,Ive learned over this past 5 years like this!! Never the less, The chanes of events within the set instance still remain there.. SO Ya still Pay Even when you yourself weren't the cause of your demise!) I know this is a long story, thank you for reading it, it's a way that I spread knowledge to the so called Norm.. of Society's people ,that know nothing of what homeless means or the huge cost it is on people that become that way in like mine situations! Because, they normally think nothing of passing a person flying a sign for help on the streets, OR are afraid of them, and or just look away!. Again thanks for your reading this message. NOW, Back to your teaching..😊 I very much would love it if you could teach me how to do this, I've often wanted to do something like this with .. partnering or becoming an affiliate program trader/ sales on line , were in , I pick out the product line selling the best for the time advertise them and it's kinda a no brainier from there s person clicked on the add and I get credit from the company for that and any sales they do in my site goes to a set up account the store supplies through aromatic deposit.. kinda like set it and forget it easy cash flow.. But of course I still need to resurch each product to see what's the best seller at that time.. then they click on it and it goes to redirect to the merchant but a percentage of sales comes to my account.. Kinda need this kind of work , as my days are filled with a lot of walking and just trying to sustain my not so great life at this time and do what I can to service this mess!!😮‍💨.. WITH ALL DO. RESPECT Gratitude and Thanks Susan Hiss My Site I want to use Is Called THE FUEL OF. 🌈 REFLECTIONS SZYQz

@suzieqz1his764 3 месяца назад

I'll keep you up front on messages.. look for ya later ...Darn it is raining now; Ah, But the sun is TRING to come back out as well ..can you say 🌈😊 Maybe a good sign for this New adventure 🙏🕊️🪻

@karenperez4775 5 месяцев назад

This toooootaly worked for mee!! OMG!!!! You're the real deal and don't gatekeeper. I went to sleep at 2am last night following this video step by step (the only diffence I made was upload an already posted content instead of uploading a new one because I didn't have it in my computer) and I woke up to my first sale from a campaign with META eveerrr!! I've spent hundreds and the most I got were followers but man oh man am I grateful and thankful for you and God from putting your video in my face!!! THANK YOU!!!!!!!

@starwaves1993 5 месяцев назад

what do you sell? I’m curious because thats important.

@Franlouis 3 месяца назад

How much was your daily budget and what you sell?

@TR_marketing 3 месяца назад

that first sale is always the sweetest. Congratz

@loficutekitties 2 месяца назад

I'm so so so happy for you! 😍😊

@bradywilliams1085 6 месяцев назад

i always forget how much value you get in your videos because of how hard your editing goes. like normally im out from the click-baitey types of editing but your vids always have so much value, thanks a lot man

@saadiathomas4145 4 месяца назад

The ONLY Facebook & Instagram Ad Strategy I will Need In 2024. I walked with this video step by step and was able to setup my ad campaign after watching numerous other videos and getting frustrated.. Thank you sooooooo much.

@PaulMaxwell-gu5uh 4 месяца назад

You putting this up for free is actually clutch - praise to you

@GooseDave 2 месяца назад

Best 33 minutes I've spent this month. Straight to the point. Thanks for sharing.

@AnnaIranidoust 7 месяцев назад

Thank you so much. I watched multiple videos and still felt lost. Only watch this for 15 min and things are already making sense.

@javidahmad7479 5 месяцев назад

I appreciate your honest and hard work , I just made my lunched my first store just by watching your videos and I made my first sell on my first day, Huge respect and Thank you

@jaylen4415 5 месяцев назад

What niche are you in?

@javidahmad7479 5 месяцев назад

Beauty @@jaylen4415

@Theglamsquad_nyc 5 месяцев назад

His 1st SENTENCE GOT MY SUB ! thanks bro for actually caring about peoples pocket !!!

@kristaladen7520 3 месяца назад

This video was EXTREMELY helpful! It is so hard to find videos that actually help beginners, step by step set up. I watched this and implemented everything step by step while watching and it was awesome! I had spent hours trying to figure it out on my own & watching other videos and this was the only one that FINALLY helped my launch my first facebook ad campaign! Thank you SO much!

@ariyalaughing Месяц назад

do you have a Facebook and instagram ad business? Like you are a Ad Manager? I'm asking because I was going to sign up for a program but wanted to see if I can find videos for free.

@JulieFunderburk 3 месяца назад

wow - this was sooo freakin helpful, literally the first time in years that I finally understood how to do this and what all the options mean, can't thank you enough!!

@ecomtraveller 7 месяцев назад

Great content mate. I can’t believe how low your CPMs are. Have you ever seen any other ad accounts with CPMs this low? I’m lost as to how this is possible.

@breannhanks4664 Месяц назад

Bravo 👏 I spent $2k on a fb ads course and you just cleared all my questions up in 30 mins. (I have lots of frustrations with that haha) Thank you for helping us!

@wisecattt 6 месяцев назад

the easiest video I could find about Facebook strategy thank you

@starwaves1993 4 месяца назад

I agree!

@user-fd6cx8pn3j 5 месяцев назад

You did a great job explaining step by step for a novice, Austin. Thank you!

@TobiasWellington 27 дней назад

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

@user-wy3mu2zn6k 5 месяцев назад

BEST VIDEO IVE SEEN ON THIS SO FAR ALL THE OTHERS ARE SOOOO CONFUSING

@timelesselegance4u 19 дней назад

Super, super impressed with this video and I scan RU-vid videos a lot for the best ones on Facebook ads, thanks Austin. Keep up the good work!

@nico3d911 7 месяцев назад

Would be good to have more details like, what product to target when launching a product? Do you stack up countries? Only 1 campaign with a $25 budget or duplicate them? Like a “real” campaign set up walk through like you’ll do on day one of trying a product. Not just generic Facebook functionalities and how they work with some recommendations.

@colincass7578 5 месяцев назад

love this brother, so smooth and good, unlike your competitors, they talk a million times, love factual talk, this is great video brotha

@yoran4297 7 месяцев назад

Thanks a lot! Can you also show how you scale the winning ads?

@user-ec3ji5gb8u Месяц назад

Fantastic video Austin. Very grateful for the time you've spent and steady pace of articulating all the ins and outs of Meta ad creations. Cheers

@ShervinMazaheri 2 месяца назад

Straight to the point, no bullshit, full value. You're a champ. Thanks a lot!

@RakeshLahoti 3 месяца назад

Wow this video was way better than what I had expected. Just found the channel! 🔥

@AustinRabin 3 месяца назад

ayyy thanks! Glad you like it. These comments keep me goin!

@user-id3tp3ot2e 2 месяца назад

you literally made that so clear this was a great video ! You are impeccable at teaching thank you ! it was so helpful!

7 месяцев назад

This video is so amazing and exactly what I was looking for. Thank you Austin! new subscriber!!

@ChristopherBailey-kr5iv 4 месяца назад

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

@alexazimmerman7193 3 месяца назад

This was very clear and informative. Thank you. Subscribed.

@redtaylorsversion8492 7 месяцев назад

ur here when i need u the most thnx bro

@addictioncankill 4 месяца назад

It took me 33:20 minutes to disengage myself to subscribe😅 , you are a master teacher, every word vomit spit is packed with valuable knowledge and exp. Thank you incredible effort sir

@AustinRabin 4 месяца назад

Thank you for the kind words! :)

@GinoSavarino 5 месяцев назад

Great detailed video! Right to the point. Very informative. The best one yet on FB Ads. Thank you!

@magicmoneymakerrr 9 дней назад

Thank you so much for the informative tutorial. Appreciate you bro 😎

@marcsawyer8709 7 месяцев назад

This was an excellent video. I have been looking for something like this. You offer so much good information. I'm just starting out in dropshipping and I know that marketing correctly is the only way to be successful. Thank you!

@sharneehorwood1179 Месяц назад

This is epic… such a thorough explanation and demonstration, the best one ive seem. So helpful. Thankyou!!❤

@user-dv4mg3zl5o 6 месяцев назад

Exactly the video I was looking for. This is gold and thank you so much for sharing your knowledge. You got a new subcriber here :)

@user-yt8gx2rp2t 3 месяца назад

Hi Austin, I am so glad i found you . Thank you!!! So much for explaining everything. I am bout to try this today . I will let you know how it turn out. SO thankful i found you!

@smattadeniyi4493 5 месяцев назад

Please I need an answer, so is it very advisable to start with a little bigger ad budget to learn your best-targeted audience for your business?

@sittidejkitiparaporn6323 5 месяцев назад

Hi Austin, do you have a video on how to set up columns and how to read the data?

@ItsMePaitria 3 месяца назад

What platform is he in?

@stellarkureba8424 4 месяца назад

Thank you so much for this video. It's very easy to follow and I like how you explain each section of the Ads Manager.

@bettervoicecompany 4 месяца назад

Will you explain why you don't like to start your ads immediately? I don't see why starting your ads near the end of a day is a bad thing. What's the point of starting them at midnight or 6am?

@marvinsabaws 7 месяцев назад

lets say you do broad targeting with no interest. if that is a winning ad set, how do you scale? what do we do after getting a good amount of sales on that

@henkiehendrik 7 месяцев назад

Good question, I would love to know more about scaling as well

@SaraMenger 6 месяцев назад

Id love to know as well!

@nathanfothergill 6 месяцев назад

Scaling Facebook ads involves increasing your ad budget and expanding your target audience while maintaining or improving your return on ad spend (ROAS).

@azylon1994 2 месяца назад

Really really good step by step explanation Thank you for giving that much Game

@markkelderman2439 7 месяцев назад

Great video, your tips are always amazing and I genuinely try to follow everything you give to us. I am now having a store with over 350 sales per week. I have just used products from winnerzila, and I had conversions from first days, at least 5-10. You think this is good for a beginner like me?

@benny6191 7 месяцев назад

Do you advertise using Facebook and what methods of advertising have you used? I started about 6 months ago, and I’m just starting to make sales. So it seems like you’re ahead of most people 😂

@markkelderman2439 7 месяцев назад

@benny6191 products from winnerzila are key😉😀

@dlanor15 7 месяцев назад

I don't know if you're just trying to show off, but yes, 350 sales/week is very good. "How good" depends on your profit per item really.

@user-wy3mu2zn6k 5 месяцев назад

I have a question, let's say I am targeting more than 1 country in the same Ad - set and I set it so that it launches at 12AM how would it launch evenly and at the same time if different time zones? Would this make a difference or negatively affect the adset?

@ultrabolt4254 2 дня назад

Now we can add up to 5 headlines and primary texts, what do you think about that? Can we use that for testing, or do we need to test those separately

@aymanhoihoi 2 месяца назад

Why do you choose to have the ad campaign on "sales, conversion", knowing that the pixel does not even have data? When starting a new store, isn't it better to target on website traffic or awareness first, to fill up the pixel with data, and first get some sales, before you start a new campaign with the campaign-target on "sales". It does not make sense, to directly start with "sales" as a campaign type.

@ZafarMansuri-bx6bg 2 месяца назад

I think instrest targeting will still work for INDIAN audience after IOS14 coz their are not much iPhone users in india. I want to know your opinion on this??🙄

@CreatingKodie 6 месяцев назад

Austin, thank you so much for creating this video.. your content is super helpful! One thing I wanted to mention is the background music, it was really hard to focus during this video as the background music was a bit overwhelming.

@starwaves1993 4 месяца назад

I disagree and I am a musician. All I heard was his voice and his message!

@spiral9198 5 месяцев назад

Hi Austin, great video! I have a quick question does this work for online course marketing also? Better to go with sales or link clicks?

@jackpower5036 6 месяцев назад

Great video mate. Subbed! At what point do you decided to move away from testing angles to testing location or another variable? I’m always unsure if I’ve let Meta collect enough data.

@FindYourFree 6 месяцев назад

Super useful Austin..Haven't done fb ads since 2016-7 and it is not the same

@shkodranfeta 5 месяцев назад

Super video thanks! As a beginner I didn't quite understand 2 things: first: do you set a budget limit per Ads or per campaign and let fb manage it on its own? Second: after how long would you advise me to turn off a campaign if it's not profitable?

@DesignRobot_co 5 месяцев назад

So if I want to advertise to clients liking for commercial vehicle wrap designs. I should still go broad and keep it at broad? What if I’m a design agency that offers helmet decals, custom flags, car wraps and acrylic trophies? How does Facebook know which group of people to show a Car wrap specific ad vs a helmet decals specific ad?

@laurelroseart 6 месяцев назад

Thank you for such an informative and easy to follow video! When you say, "we know that X is the winning variable", how exactly did we know? Is it by pure number of conversions? Should we be looking at CTR or other metrics? Is there a combination of metrics that defines a "Win"? Is there a CPC that we should be aiming for? Can you comment or do a video on this? Thank you!

@williamcairns3180 5 месяцев назад

For my pixel on the asset it just comes up create and not select how do I fix that? I have a pixel made i can see it in my event manager.

@NZTiberius2023 4 месяца назад

This is the best explanation I've seen of the different levels in ad manager and how you use them. I've always been confused by campaigns, ad sets, and individual ads and how to structure your campaign. One question about choosing interests though, or going broad.. if you are selling print on demand niche products, you'd have to choose an interest or it would take forever for FB to find your customers in that massive pond when you only have a small budget (net). Is $25 a day the best beginner budget in your opinion? I'm scared of spending a heap of money and having no results. How long do you let your ads run before you know if they are worth continuing with, or whether they should be turned off? Cheers for your fantastic video!

@jmg9509 4 месяца назад

Hey NZTiberius, David fogarty says you should let each ad run for 2 to 3x AOV (average order value) before you decide to kill it or not. Your AOV can be your product price, or it can be the actual AOV of your product. You determine which, but probably product price is cheaper at first.

@minelizabethmark786 6 месяцев назад

Thank you. You took your time. I’m trying to learn how to do my on ad Campaign for myself. Thank you

@JackHorn-tt3dp 4 месяца назад

No water, fast! Way to go.

@lly7454 5 часов назад

When adding new ads to an ad set that already contains existing ads, will the existing ads continue to receive a larger portion of the budget due to their performance history? If so, what is the best way to upload new ads?

@wendychen2471 7 месяцев назад

Thanks a lot! Good structure and workflow! It is beneficial for a beginner, just like me!

@HiddenRealities-mv4ve 7 месяцев назад

Hi Austin, thank you for posting this vide. I have a quick question though... You say you are leaving your detailed targeting blank, for how long do you test these creatives in the broad audience before you know which marketing angle works best. As well, will there only be 1 marketing angle that works? Also, how many images do you add in a carousel ?

@queneditballetschool9107 5 месяцев назад

Can you do one video how to sell tickets, we are a non profit dance company

@robmurphy1558 3 месяца назад

Great content. Much better than the paid courses I’ve taken, thanks 🙏

@moneymaker3794 5 месяцев назад

Your video always very helpful with a newbie like me. Thank you so much for your effort to make an insane video. Keep going and hope to see another video from you soon bro.

@dianarodriguez2344 5 месяцев назад

For an online coaching business- do i still select sales? or would that be leads?

@jessierichardson7551 2 месяца назад

This is amazing and I love that you just cut to the chase and included as much content as possible, without giving a long, boring intro.

@crazeedandan 5 месяцев назад

Hi Austin, this video is super helpful especially for someone like me that has ADHD. It's organized, clean and easy to follow. Would you make this into a series? I have been getting sales with my previous products but the scaling part is where I'm stuck and I always end up turning it off as it's spending so much money with no return. So what happens next when we get 1 or 2 sales? Thank you!

@markhundley9963 6 месяцев назад

What would need to be differently for affiliate marketing? Do you have any videos for that? Thank you for the tutorial!

@PneumaFan 3 месяца назад

I knew you'll be on it...Thanks Austin.

@qav250fpv 6 месяцев назад

Bro, I like the way you explain things, very understandable. Thanks from Brazil

@immad9706 5 месяцев назад

Very helpful bro.... thanks alot!

@Hårbørsten 2 месяца назад

Hello my friend thanks for providing value. When you made the 3 different ad creatives is that to see which picture, text and headlines that works the best? Is it more effective making 3 different hooks for one ad and do the same?

@innpursuitofhappiness 3 месяца назад

Thank you this was really helpful and easy to understand

@MalekAmmarSaifAlahmar 5 месяцев назад

Legend you are mate! Thanks for this.

@reconnectbreath 2 месяца назад

Thank you so much for these videos! So helpful! What do you use to shoot your videos?

@Nightmares568 7 месяцев назад

managed to get my cost per click to $0.01 per click Broad its good but the last 3 days my cost per click is now at $0.07-$0.11 per click since the new update will this go down

@Nightmares568 7 месяцев назад

like $10 would get me 300 link clicks now i get 200 per $10 thats a big difference since the update, is there anything in the new updates what say ads have changed?

@carlascookiebox 3 месяца назад

Thanks for the info. I am so much more ahead now, than i was. When you duplicate your ads (in the last part) would you start by putting different products against each other? Is that what you did? I wasn’t sure. for example, i have a website that sells butter tarts, cookies and brownies. Would i put those 3 things against each other and see what is attracting the most people?

@JulianAnderson-s4v Месяц назад

It's a pleasure to watch.

@singlemomempire 6 месяцев назад

F*cking FANTASTIC video!! Thanks for the explanation and walk-through!!

@Altamash_SEO 2 месяца назад

Loved the explanation of AI applications!

@karinevolpini2550 Месяц назад

Great video, man. Thanks!!

@desi_safarnama 3 месяца назад

Harry bhai nifty ETF me kaise Paisa lga sktey hai account kaise bnana hai aur kaise stock choose Krna hai ek shuru se end Tak video bna do Harry bhai ======== ✅ kon kon agree hai hit like ✅

@Salty_reviews 4 месяца назад

The only thing my fb ad has attracted is scammers trying to get me to use them for marketing, this sucks.

@PlayJewel 2 месяца назад

for each of the creative or marketing angle, how much money to spend or how long to run the ad for till i try out new thing?

@lfcvallarta 6 месяцев назад

Thank you! Great video!

@YusufOktay-df9du Месяц назад

Obrigado, Avanco Social, pelos seguidores excelentes!

@ClaireWinter-tj7yo 5 месяцев назад

Great video! How long would you run an ad for before changing a variable/running a new ad with a changed variable?

@meruthie 3 месяца назад

Thanks for the amazing content! Quick question: For Affiliate marketing is it better to set the campaign as Sales or Engagement (driving people to your whatsApp)?

@durulnasution 2 месяца назад

Thanks for sharing, this is very useful for me.

@mkingscott 4 месяца назад

Thank you for this - when you're specifying the target url for the ad, you say "send them to the landing page" - do you mean the actual product page, or like some people do, a collection page with that product in? I could split test that, i guess...

@kiranbalakrishnan1632 6 месяцев назад

Hi Austin, thanks for the video. It is useful. Just some questions. What are your thoughts about learning limited and how do we know whether an ad is reaching learning limited? Any indicators for that?

@whatsgood22022 22 дня назад

If I am running ads for multiple pieces of clothing, should I do a single campaign per piece of clothing? A single ad set for a piece of clothing? Or can I just run a bunch of different pieces of clothing underneath a single adset/campaign?

@casaGnawa 6 месяцев назад

Excellent walkthrough for any beginner to start marketing. Thanks a ton for your amazing explaination! keep up the good work bud

@mrbusiness5364 Месяц назад

Sorry quick question..... So for the advantage demographics where you can put an interest do you leave all of them Broad? So for e.g if i had 5 adsets on a campaign how many should be broad?