The Only Google Ads Tutorial You Will Ever Need For Local Service Business 2024 

You putting this up for free is actually clutch - praise to you

As a Teeny nonprofit, I do all the work, we don't have anything except the grant that google gave us, so I'm taking this training, and it is taking various days to go through it all and in doing things step by step, I can see, so far, it's improved it! I got a sale today after just a few of the fixes you said to do. Liked and Subbed! Haven't finished yet, but very hopeful about the continued success of this! Glad I found you!

A good lecture that will benefit all who have followed this excellent explanation.

This video is over an hour but I felt like less than 20 minutes. So valuable. Time flies slow here 😅

Great video... I used Adwords since 2009 to about 2018, a lot has changed. and for my small business spending 200+ a day on advertising just isn't feasible.

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

A good lecture that will benefit all who have followed this excellent explanation.

As a beginner business owner and head of marketing, THANK YOU.

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

You putting this up for free is actually clutch - praise to you

Hi: I am interested in hiring you as my private tutor to teach me to learn advertising on Google with video and other media. I am thinking of asking you my questions through Zoom and paying hourly. I wonder if you are interested?

so a plumber might be paying almost $90 per click and has the possibility of getting no work from that?

Clear and understandable, I wish there was more information like this.

*The way you broke down targeting and budgeting specifically for local services was incredibly helpful!*

Thanks for the video! Loved it very much!

Everything is clear. Brief and clear. No water. Thank you)

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

Jordan, do you run ads under the clients email, or the agency's

Very easy, I thank that Google ads is so hard, but now I understand that I can use that platform 💯🙏

Great !

Thanks for the video! Loved it very much!

When I click "New Campaign" like at 2:14 it gives me a message saying "no account", but if I create a new account under the accounts -> performance tab, it says to create an account it needs to be an existing account that has already spent more than $1,000. How do I get past this?

Great content and I appreciate the free advice. But you are basically saying that advertising for a small business in not affordable!! $2,000 a month for a solo company is A LOT.

if there is low competition in my area for window cleaning near me (vancouver bc) 100-1k montly searches is that good or bad for me. its 3 low bid and 15 for high. i want to spend around 125 a day for ads but the competition is low apparently so i dont know how much to spread out the manual cpc cost on each keyword

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

Thank you for saving me 1:17:00. 8 minutes in you start fear mongering about Google wanting to waste your ad budget. As a PPC lead gen agency, you should know that every 1 person that says “oh man, I need to hire him”, there are 3 that take your fear mongering as fact and just decide not to spend anything on pay per click.

straight away I am lost because at 1:10 you say you are taken to a page that looks like this and I am taken to a completely different page for smart campaigns? haha

I wish you'd have a video that explains how to analyze and optimize a google campagne. You've explained everything very well in this video, but after setting everything up, I would love to know the exact next steps.

Hey Jordan, say for example they want me to advertise a custom video, should I get someone to create the video for me to advertise it or should they create it and send it to me?

Hi can you zoom out can’t see actual navigation thanks

It's beyond praise.

Your content is really good. No need for fake comments like “You putting this up for free is actually clutch - praise to you”. You just destroy credibility with that. People are no fools.

Hi Jordan, Great video!I have a question. I own an e-commerce gift store on Shopify selling jewlery gifts that come with a message card and also personalized metal wall art as housewarming gifts..I am thinking about only running google shopping Ads for 20 products(10 jewellery + 10 metal wall art products) but I am confused how much daily budget should I set up this google shopping Ad campaigns for? As in do you decide daily budget on mean CPC per google keyword planner? If that the case then the average CPC for both my message card jewelry products and metal wall art product comes out to be $3 average so does this mean I should set up daily budget for google shopping campaign containing these 20 products to $60 per day ($20*3 CPC)? I would greatly appreciate your response, thanks!

You only put one search term in the ad, with Broad, Phrase, and Exact. I know it was for brevity but Google suggests adding hundreds of terms for the algorithm to optimize the campaign. The old method was to keep the focus narrow with only +/- 7 terms. What is your recommendation for the new Google Ads format?

Thank you a lot, this is indeed the only tutorial you need for Google Ads. Maybe nex you want to do some more advanced strategies? And how to scale the add?

Everything is clear. Brief and clear. No water. Thank you)

is it better to do cities instead of counties for location?

Hey Jordan, Great content so far, one question, we run an Electrician company, would I need to set up different ad groups for each service as specific for example as appliance installation, re-wiring, hot tub installation etc?

Thank you for creating the video - likes Unequivocally !!!!

I added sitelinks to my website and my ad got my google account suspended, am I not supposed to be putting sitelinks to my website?

The video is great, informative!

how do u charge for managing ads for businesses, what is the typical cost?

Hi Jordan , appreciate you doing this and sharing this golden nugget. I have one question, would you suggest doing the exact same method for a yacht charter business ?

I own a local service based business, is google ads something I can do myself effectively I used to be LAN admin early years. It seems a lot less complicated than FB ad. but is it still better to find a google ad expert? it's pretty tricky to find a good one isn't it?

I am having an issue. I have created a call ad. Now when I click the blue button to create a new ad, there isn’t an option for a responsive ad. It only lets me create a call ad. I’ve searched everywhere and cannot figure this out. Can someone help me with how to have a responsive ad creation as an available option. Thanks

Thanks! This is exactly what I was looking for. I think I have set it up 90% good. Going to continue working on it. My issue was the conversion tracking. I only have 1 phone number and don't want to have a handful of numbers. The next step will be working on a landing page. That all makes senses and has given me more to work towards.

You putting this up for free is actually clutch - praise to you

Whenever I have my quarterly call with a Google rep they always want me to fill in all the boxes for headlines. I never agree w it and agree w what you’re saying. They tell me that it affects the ad strength when there are only a few headlines? If a weak ad strength then the ads will not place. Opinion on this?

Would love to see you talk about generating leads for real estate cash buyers...BTW-I love your content. I need to run another ad your way and see if I get better results than the last time I ran ads.

Excellent tutorial, thanks for covering all bases Jordan :)

Thank you for creating the video - likes Unequivocally !!!!

Thank you for creating the video - likes Unequivocally !!!!

Love this content thank you this really helped my detailing business 😊

so were spending 2500 on 3 different ads lmao? how can you do this with under 500$ a month spend. theres gotta be a way google guru

you say not to put our website on final url and send to landing page.. what if when they go on our website they right away see a pop up with a small form to fill out for a discount? Is that ok?

Everything is clear. Brief and clear. No water. Thank you)

Everything is clear. Brief and clear. No water. Thank you)

Everything is clear. Brief and clear. No water. Thank you)

So the summary is, finding problems in any activity that are hard and take time, and then make it easier for customers.

Much respect from Vancouver, Canada! So far, it's the best tutorial video in all categories combined.

how much should I be spending on a 3rd party software that gives me a new phone number?

Hey Jordan, I love your content. I've sent you an email regarding a potential collaboration.

GREAT, 1 QUESTION. WHAT DO U MEAN WHEN TALKING ABOUT COPYING THE CODE TAG INSIDE THE LANDING PAGE AT THE END? THANKS

What is the best objective to use for a company that is selling new and used cars..?

You putting this up for free is actually clutch - praise to you

Clear and understandable, I wish there was more information like this.

Thank you much need help your amazing ... Good Luck.

I've been doing this for 20 years... And there's a million variations that I don't know about... 100 % you don't know either

How do I reach out to you for an Advertising campaign contract?

When I login to my Google Ads the portal doesn’t look the same as on your video?

Hey! I tried creating a new account on mcc account, but it says you need to first start with A exiting account that has spent more than $1,000, has a history of policy compliance. I have not done it before, how do i get started without putting in an existing account and starting from scratch?

Good tutorial , will try and do my best! Thanks!

Love this video man! Thank you for the easy to understand and informative video on google ads. I was struggling to lean it.

Thanks for the video! Loved it very much!

What will you charge to get my adwords adjusted?

You putting this up for free is actually clutch - praise to you

You putting this up for free is actually clutch - praise to you

You putting this up for free is actually clutch - praise to you

You putting this up for free is actually clutch - praise to you

Hi, I tried to change bidding strategy to Manual CPC, however, there is no options to choose "select a bid strategy directly" because it says "Recommended because you track conversions, and these options will help you get the most conversions for your budget" , can you advise where i can choose Manual CPC.

Are call only ads effective for local based businesses?

Also a warning to people that watch. Anyone that shows you numbers without actual numbers... Has no clue how to count so not sure what they're going to teach you in here

step by step with captions would help explain

Need gas filters need electric protection and electricity

One of the best videos on the subject!

How much money must I invest to get this up and going

Hello Brother Jordan - Thank you for your sharing, its really help me. Warm greet from Komodo island of Indonesia.

Thank you, but what about a fashion brand that wants to run ads to thier website, you will also advise they use a landing page or run it to thier website

The video is great, informative!

The video is great, informative!

The video is great, informative!

The video is great, informative!

Perez Jason Hall Robert Perez Linda

Should the total amount of bids per key word equal our daily budget? How do the 2 correlate? Say for instance my daily budget is $60, if I bid $50 on a key word, and one person clicks on it on Monday, do I then only have $10 left for the day? After the bid limit is reached, does the ad not show until the following day? What happens if I bid more than my daily budget? These questions are super hard to find answers for, hopefully you've got the time to respond!

Thanks for this huge values: I have a question: Let say the client specializes on personal injury attorneys. Has a practice areas on: 1. Truck Accident lawyer: And maybe practice areas on: Truck driver fatigue, disctracted driving, inadequate training 2. ⁠Car Accidents: And maybe practice areas on: Back injuries, distracted driving accidents, DUI accidents, passenger injuries, rear-end collisions, underinsured and uninsured motorist and Defective vehicle accidents 3. ⁠Nursing House abuse: And maybe practice areas on: Bedsores, emotional abuse, how to report nursing home abuse, malnutrition dehydration, neglect, and physical abuse. My question goes thus: 1. What would you advise to name the ad group, should be it the specialization which is personal injury lawyers or the practice areas? 2. For the keywords beneath each ad group, are we expected to put in their sub-practise areas for examples: Let say the practise area is: Car accident lawyer. Should we name the ad group: Car Accident lawyer Then we name the keywords things like this: Back injuries, distracted driving accidents, DUI accidents, passenger injuries, rear-end collisions, underinsured and uninsured motorist and Defective vehicle accidents

i made call leads but no calls comes I'm in Saudi arabia why

Thanks for the video!)

So Good Jodan. I have one question Jordan. How many conversion do you choose for this campaign. Do you choose call only or do we have to select both Call Only and submit lead form for this campaign for our local Business ?

The step-by-step tutorials in the video are very clear and easy to understand. The content is super helpful!