The ONLY Style Rules A Man Needs To Know (2024 Edition) 

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"Gentleman, that diamond is YOU. Go out there and shine!" - the ending is so inspirational, and its delivery is perfect. Thank you, Antonio. If we ever meet in Ukraine, I'd like to shake hands with you.

This channel was meant for guys like me. I'm 42 this yr, married father of 2 and my wardrobe has not really changed in 10 yrs, save for the size on the label. Like a lot of guys I was stylish once upon a time (and a gym rat) but I kind of gave up over the years. Gaining weight led to buying less and less flattering clothes until I just said screw it. I'm currently getting back in shape and I fully plan on shredding almost every single piece of clothing I have when I get to my fitness goals and this channel has been a huge inspiration and motivator. The old saying "if you look good, you feel good" cannot be understated, and while I'm happy in general I'm looking foreword to feeling good again too.

I remember watching fantastic four and rise of silver surfer and getting inspired by Reed Richards formal sweater look before the bachelors party. And when I had money I knew what to buy then

Every man should have a suit in his wardrobe, even if he doesn't expect to wear it often. Finding yourself without a suit to wear when something comes up is a rotten feeling. I've only worn my suit a handful of times in the years that I've owned it, but I never thought, "I probably should've bought something else with that money"

My advice to men, as a woman, is to follow Antonio’s advice! He nails it. We women are attracted to men who have a clean, classic style.

I like the methodical approach here. Lists of must-have pieces are useless nowadays, because stores are full of crap, and store employees, when you can find them, don’t know much.

I think no one could ever go wrong with standard colors: Shoes: White, black, brown Pants: Black, dark blue Shirts: White, light blue, navy jackets: grey, navy owning these will set you apart from your peers

the principle is simple: EVERY CLOTHING SHOULD FIT YOUR CHARACTER. You don't have to rely on someone. Wear it WHAT YOU ARE.

Who are you? A guy who has been doing this for nearly 10 years. A guy who has experience in this. I can take your opinion or no. Most of the time, I find your opinion works. I like timeless more and more than trendy. I am in my 50s, now. Timeless and classic work so much better for me. I like the styles by Carey Grant and Thomas Shelby (not the lifestyle, of course).

I love that quote, “steal like an artist”. I read a book on this exact topic, and it was about how nothing is original anymore and that it’s okay to steal inspiration from anywhere as along as you make it your own. I find a lot of people try to make everything from scratch whether it be a website, program, sweater, or painting, and it’s always this long and drawn out process, where if you just copied someone else’s work and changed it enough to not be recognizable but it’s your own, then you can be successful.

this really is the best mens channel! very tasteful! not as loud as alpha M and not as classical as gentemens gazette. Although they both have some good video. But this channel! really is the best. And i like your demeanor so much!

i like to browse macys and marshalls once or twice a year

An inspiring video as always. I would like to contribute on oral health part of the video as a dentist. Do not use mouthwashes regularly, especially the alcohol based ones. They are going to dry your mouth and disrupt your oral bacterial flora which is critical for your oral health. Just use a tooth brush of your choice (medium hardness), an toothpaste that contains fluoride and a tongue scraper. And use your brush dry, do not wet your brush before starting. Have a great day.

Wish I could adhere to these simple rules. I’m not too far behind you Antonio as I have at least 100 dress shirts, 20+ suits, 10+ dress shoes and probably won’t stop adding to that! So I’m good for the next 275 years!! Appreciate all of the videos and advice.

You outdid yourself this time my man This piece of content is “Timeless”

I was appointed to a leadership position in my church last year and have had to go back and rebuild my wardrobe to look the part and represent my office well. Thanks for the helpful suggestions.

Excellent vid, Antonio. I especially like your directive about "practice dressing sharp." I've built some revelatory insights in front of the mirror -- trying on pieces, integrating what works, and discarding what doesn't. I've always been a strategic dresser -- each outfit to match the occasion. I know why I need to wear what I wear and what impression I strive to make. I call it "aspirational dressing." And I believe in the concept of enclothed cognition: performance is tied to appearance. Arriving at my core wardrobe (the go-to garments) has taken time and patience. I've paid a boatload of school dues along my style journey. After much trial and error, I'm still trying to get it right. I'm always learning, evaluating, and experiencing.

Great video Antonio. Learned in the military to dress sharp and practice until it becomes second nature. Self pride in how you look makes a difference to you inside and out.

One rule that you and alpha M teach that I've broken to my benefit is the military tuck rule. I think tucking a shirt with some fabric hanibg over is a better look, widens the frame and overall makes you look more attractive.

I enjoy wearing my zoot suits on a daily basis. 100% wool with docker slim suspenders, and a fedora.

Great advice! (be) inspired, Imitate, innovate! I love this!

Fellow Marine here and I'm very grateful for your expert insights so that I can present myself professionally in order to make more money for my family. Most days I'm just in cargo pants and my unit hoodies that my kids have spilled food on, but sometimes I need to weaponize my presented appearance when a professional business meeting comes along. Thank you for your help! If you ever want to do a boots to business cammies to suit makeover, I'm your perfect target for it 🤣 Also, I haven't seen you discuss it yet but what are your thoughts on collar pins? In my business suit I wear my US flag/USMC flag pin both for flair but also if they served or were also a Marine that we have an immediate connection point.

One thing I notice when I dress better is that I carry myself better. I walk more erect, face more up and forward.

Great content, Antonio. I've been watching your videos for a few years now, and it has helped me greatly with finding a style and building a wardrobe that fits me (physically and personality-wise). A few good-enough, well fitting clothing goes a long way. I work in behavioural health and the power of perception is often overlooked. I receive compliments from coworkers and patients quite often on my clothing and appearance. In public, people treat me as "important." These compound on each other where: I look good, then feel good, am acknowledged and raise people's opinion of me (generally), gain confidence, repeat the cycle. I am currently overweight and losing some it, so I have lower-budget, decent quality Amazon Oxford shirts and chinos in the range of $20-25 per piece. Traditional business/smart casual style in earthy tones to compliment my complexion. A few pieces that can be combined in various ways. Nothing fancy.

I do like that mate, hence why I consider myself minimalist.... two colours, 3 brands Lacost, RL and HB for the day to day life😉 by the way I don't dress for woman but to please myself, used to have huge expensive wardrobe... its a long story, bad affair...

Another great video, very well done Antonio!

Love your content, it a great help rebuilding my style

Absolutely love this channel

I find it helps to figure out which outfits make you feel the best and then lean into that. Find your uniform first and then make small variations in color, formality, etc.

Very interesting - keep going!

I'm all into about dressing sharp, whatever the occasion. Nowadays away from offices, my dressing requirements are simply casual, and when I play gigs I try several outfit combinations the days before. I want something that's comfortable to wear onstage and in the aftershow, that adapts to the weather indoors and outdoors, and that brings out my vibe outside from my "INTJ" personality type.

Great video, Antonio! On your note of first impressions, I agree that we should treat styles that are different that what we are used to with an open mind. Being a retail worker and chasing shoplifters for 3 years taught me to be vigilant, and there are a few small details that I picked up on can certainly raise red flags. Granted, we had plenty of paying customers who (to put it bluntly) did not appear to be the traditional patrons of a fine men's clothing store, so I quickly learned how to be supervision/surveillance, but friendly at the same time. I also have something to add to "Practice makes Perfect:" I remember a time when I was in Portland Youth Philharmonic, and we (the trombone section) were in a section rehearsal led by a professional trombonist. He told us, "Practice doesn't make Perfect, Practice makes PERMENANT (so let's practice perfectly, please)." Don't just wear your new hat around the house; put on an OCBD, jeans, and a nice pair of dress shoes/boots to get a feel for the different outfits in which you can implement your new piece!

Thank you so much for all your tips now I know how to do it effectively.

Nice tips, thank you for the help.

Very inspiring, thank you. It's very true what you say if you put the effort into being the best version of yourself. People will take notice. I've seen the difference. take a bit of pride in one's self. You'll look and feel like a boss. Inspired thank you sir.

Our shoppe has a small team (3, just) with a combined 37 years of experience between us. I've got a significant dress wardrobe, because it's literally 5 days a week, we still do ties, and I both sell and sew. Everyone is involved in how things are displayed, and have input on what we carry and what we focus on. We've gone from a fully formal, very niche location to a near half split between casual and dress. I love vests, patterns, and shoes / boots, and I enjoy that more timeless looks are always in season. It never feels like we're too dominated by one off, shortlived trends. Because there is that input. Green is ALWAYS asked for, but there are a lot of companies siding with really awful shades of green. To the point we've limited what we bring in. On blues and whites, absolutely. Micro herringbone white in navy and pale grey are my two go tos. Along with micro stripes, and the occasional burst of red or purple. Having options is great, unless you have too many choices. For me, I plan my wardrobe two weeks in advance (for work, which, again, is more formal). I have 30 shirts, 20 of which get worn in a month. What doesn't get worn gets shuffled to the front. If I pass on that piece 3 months in a row, it's gone. It's wasting space, wasting time in my mindset, and clearly isn't something I'm overly attached to. Unless it's something I only wear around Christmas time, or maybe something bolder for New Years. I have 5 pairs of dress shoes, 5 pairs of dress boots, and 5 or 6 pairs of casual shoes. In the fall and spring, it's boots. In the winter and summer, it's shoes (and shoes with covers if the weather calls for it, naturally). One pair of dress shoes for each day of the week. I typically get 150-200 wears out of a pair before they might get re-soled with leather soles or 250-300 with synthetic. Still, that's NOT 50 wears a year. That's 25. Meaning they tend to last 4+ years EACH. Naturally, when one gets worn down enough, I tend to cycle it out and replace it, but I find dress wear can be a big cost to set up everything and then you're good for a long while OR you start with a half dozen key pieces and slowly build something more substantial. It's definitely not the wardrobe I would suggest anyone start with, and while I do have thousands of options with everything, I don't feel compelled to highlight one over any other. You get your favorites, but that's bound to happen. I like forcing myself to try different combinations, and find those are the times I get the most compliments. The big thing I'd say to anyone building either dress or casual first is start timeless. Once you have your base, add something trendy every so often, a pop of something that's a bit more adventurous. If you layer timeless with trendy, skewing heavily towards the former, you'll eventually start to see the older, trendy pieces return to prominence. Or that funky pocket square ended up being your go to splash of color in an otherwise monotone outfit. That vibrant scarf really pulled a winter look together. Maybe a quirky pair of socks added just the right amount of personality to your chino, v-neck, and overshirt look. I like to think a guy could go back to that chunky knit sweater, maybe dressing up some jeans with boots.

Very helpful as I am going to expand my wardrobe in the next days.

Always appreciate these updated videos. They make for an amazing review to measure how progress has been made after starting to follow these videos. Which tips have paid off and which to start working on next.

Nice....... always something new to learn..... really enjoy your content.......on my way to becoming a proper gentleman........ watching from Kenya

great thanks for an awesome vid :)

Thank you Antonio.

So good, so good, so good!🙏🏼

Nice video! In terms of copying celebrity styles, it's easier to borrow from the celeb's more relaxed moments rather than copy their most formally posed images.

Excellent video . Every man should see. GREAT STUFF!

Shaving oil and a hemp shaving foam bar are an awesome combo for me. Smooth easy shave and protects my skin too.

I appreciate this channel. I'm now 51 and while I don't have the wardrobe down yet. I know that jeans and tee shirts are no longer serving me.

😊 great video

Thank you for giving a damn about how us men look. So many of us don't and its a shame.

The next level is to follow whatever works for you and ignore whatever anyone else tells you. This is when your style is your own and others will recognize you as an individual icon!

Wow Mr Aaron..... always enjoy and learn from your content......on my way to be a proper gentleman......

Cary Grant taught American men how to be cool in a suit.

Beautiful style

Trust me when I say that having a wide choice of jeans is a blessing, especially when all you can find are either skinny jeans as tight as yoga pants or construction worker jeans.

“Lay off the savagé”. Bahahahahaha

Such a great video.

I wear a uniform at work and when I’m home I’m usually working around the house . So I don’t have much of a weekly need for nicer clothing although I do enjoy wearing nicer clothing. My opportunities are limited to holidays, weddings, rare nights out or anytime I’m sure I’m not in danger of snagging, tearing, getting paint on my nicer clothing.

Hehe insanely proud that you ended up with my version of the style pyramid in the end 😇

In this video, there is a book on the shelf behind your right shoulder. It looks like a comic book that has been graded and placed in a protective case by Comics Guaranty Corporation. Is it?

Good stuff 😊

Simple and effective

I’m 19 and kinda lacked a father figure in life so I’ve never known how to dress. I’m moving soon so I’m looking to kinda reinvent my self with a new style that I like because all of these stores are way to confusing. Thank you for the videoed! :)

“Perfect practice makes perfect” I can hear 1sg John Mckim in my head.

I am 42 years old and genuinely don't like how I dress. I mostly wear trainers, jeans and a band/graphic t-shirt usually with a zip up hoodie. When I was younger (before kids and when I had a social life) I dressed much better and had a better wardrobe. Like someone else who commented of a similar age to me, I am in the process of losing weight and getting back in shape and I'd like to make more of an effort with how I dress. Should you happen to read this comment, do you have any advice of what someone could wear who works in tech, sits at a desk all day, doesn't often see clients, but who wants to escape the trappings of the "checked shirt" or "hoodie" that is often seen as part of the uniform. Love the content. Liked and hereby subscribed!

Your vedios are great I learned so much from them , I was wondering if you can make a vedio about analyzing and going in details about hair style of 1 Harvey specter (suits) 2 Elijah Mikaelson ( the vampire diary & the originals) 3 Barney Stinson ( how I met your mother ) A vedio related to then like you did style analysis of James bond etc.

As a Mason I have to wear a suit quite often and this has helped me tremendously

I've counted and I could wear a different outfit for a whole year... or almost. But clothes and styling is a hobby of mine so I've gone completely over board. I wear ties to work even though my colleagues wear Mickey Mouse and Star Wars t-shirts. I just want to dress up because it makes me feel good. It's half of the fun going to work. I would become depressed if I couldn't dress up. One of my siblings used to work for a tie store so I've gotten around 80 ties, 40 pocket squares, several lapel pins and much more for free. I can mix and match every combination I want to.

Re: shaving. Do you have a handy map like that one for scalps??

Hi Antonio, I had a question and thought it might make an interesting video/topic…we’ve had an unusual hot snap the past week here on the northeast and I’ve found that my feet have been let’s say a little less than pleasant by the end of the day. I usually wear derby’s to work and nothing special dress socks. Any tips to keeping feet cool during the warm months when a dress shoe is required in the office?

I have a very important question to ask that I can't find a video on and I'm wondering if you will do it. I went to Walmart today and bought Adidas Body Spray. It's not something you will over but because you use cologne. I have no idea when it's need when to wear it and wear to apply it. In Florida I want smell good all time but without smelling like an entire perfume counter. This is marked as perfum. Anyway I applied it under my arms, on spray on the chest, behind the ears and black of the neck. It didn't seem to last after I applied it. This is isn't body spray deodorant. It's marked as body spray fragrence. So like if your outside for like a lunch or a walk you sweat do this like you use this a quick use before you can get cleaned up again. Instead of a second shower I use cleaning wipes but without soap body it doesn't work by water and ingresdients alone because my arm pits is still there. Lime Green is in for 2023 it's color clothing I bought today at Walmart. It will always work in Florida as a pastel but I never seen Lime Green anywhere. It's going to be weird to wear it, just like,dark green and maroon.

What kind of suit coat were you wearing in this video? it look just like what I'm looking for

Black Rock leather conditioner. Use cream polish

Great video! I'm still trying to find a style, but it's hard in this Texas heat. You really can't layer and a lot of the fabrics that look good are inpractical in this region.

Man can you put this in pdf form? Especially the clothes! Looking up upgrade the wardrobe

Antonio I need Help I have a pair of Olive Alligator Dress Shoes what is the best way too wear them Thanks

Fashion on a shoestring budget should be a video.

can you make a video of the infinite wardrobe? Please it would give a better visual and idea. Thank you

what is the best place to shop for men's wear?

Love the sportcoat, what are some of your go-to brands?

Hi Antonio. I'm a knife maker from south Texas and I'm looking for ways to step up my style at work even in the heat of Texas summer. Any suggestions for me?

nice - how about a link to that piece @ 4:52 !?

What's your take on resale or thrift stors for people who are on the beans and rice budget?

I person can shop little by little so men to tight budgets only need to shop one outfit once a week. I have an Adidas budget about $300 not including shoes, but it will take about to compete. I don't want go in debt so I shop within a budget. What sucks shopping weekly it's Walmart has this color I'll buy it next week and while your there you get this and that and still go over budget.

I do the 3-5/5-7 rule. Have 3 to 5 diffrent suits, have like 5-7 pairs of shoes. Think of your environment, your job, and what you like to wesr when you just go outside. Some choice but you waredrobe shouldnt look like the inside of the gucci store.

Do you have a book that covers all a-z topics incorporating all your videos in one book?

For me I followed Steve Mqueen and Daniel Craig they pretty much have the same style

How do I get VITAMAN products delivered to Ausrralia? I have grabbed Anskn Belts and buckles and even started a scent subscription because of the video’s you post. When I read that the ingredients were from Australia but I could not get them, I was a little disappointed. Please allow delivery to Australia from VITAMAN.

I try to follow the character John Reese's dressing style from the show Person of Interest.

Unless you wearing pieces of clothing independently, the number of combinations for 5 pieces of clothing is 5! which equals 120.

Knowing your brand know your style know your self . Be creative

Is Vitaman better than Tiege?

you want shorter strokes or different strokes? What you talking about Willis Centenio??

You will absolutely know you're on point when you get compliments. Preferably from strangers.Thats it!!! Otherwise you go ahead and live in your little fashion fantasy land.

Antonio, I love your videos and advice, but heck they make me feel scruffy after watching them! I have far too much clothing, but I wear the same things 80% of the time - real Pareto principle dressing!

Scissors to cut nails? I've only ever used nail cutters. Are these scissors specially made? At that size, I would treat them as beard/moustache trimmers.

Lined shirt with checked jacket?

❤❤❤

200 shirts? I'm not feeling like a hoarder any more :)

Two hundred shirts! Kind of over doing it? Kind of?

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