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The problem with a lot of the old money brands, like brooks Brothers, allen edmonds, polo, is that over the years,,manufacturing has shipped overseas and diminished quality has been creeping in over the years as a byproduct. Plus much to a lot of our chagrins most Americans don't dress for the occasion anymore. We have moved to athleisure over knowing what to wear for the appropriate occasion
@@hoverda Definitely! I've also noticed Brooks Brothers sizing has become very wonky, too tight or too loose or just unflattering. They still have some decent stuff it just never fits me properly unfortunately. Spent like $1,900 on a bunch of items in multiple sizes per item every single item went back unfortunately due to sizing.
so true. I dont mind casual wear, but i hate discomfort for the price, if im spending $100 or more i want a product that is both. heritage is not enough, but being trendy and modern is just as arrogant and conceited to me. looks and function should come together seamlessly
I am definitely not Old Money, but after watching this I could be Quiet Luxury as I like the classic lines and straight forward look. I will add a pocket square and Lapel pin to round out my outfits also.
Leatherneck, I really appreciate the 100% effort you put in passing on hard won knowledge. I first learned of the word sartorial splendor while reading W. E. B. Griffin's Brotherhood of War series. Two army officers were discussing an upcoming gala and that the Marines stationed in post war Germany would be there, quite possibly in boat cloak. It was at this time in the late 1980s as a young, snot-nosed LCpl that I decided to step up my game with what and when I could afford it. Now that I'm 60 I'm looking to scale back a bit, ditch the over half of my wardrobe that is outdated and never coming back, but remain reasonably fashionable as I reenter the dating scene. This Devil Dog might be old, but with your help he's still learning some new fashion tricks . Thank you and Semper Fidelis!
One of the things I appreciate the most about Antonio is his authenticity, however I did not cherish the comment he did in the video saying we would not be influenced by someone's wearing expensive clothing because we are too smart, he knows very well that we would and that he would and that humans are not the paragons of reason that we think we are. And it felt a bit of feeding off our egos for like hunting. Regardless, great video as always Antonio, I will give you my like as customary; I just wanted to give you this feedback so you keep improving and producing good educational content.
Great video Mr. Centeno and your break down of what is similar and different between this two ideas was great! When you mentioned GUCCI since I am 50+ to me they are Old Money but when Tom Ford worked for them he made it modern which was a good thing. Thank you Sir for all the great content You and Your Team create!
Always find your videos very informative and timely 😊 This one was so right on for the season that I had to comment on it. The way you compartmentalize the different aspects of quiet luxury was so concise I felt my brain finally understood the concept. Kudos 2 U!
Of course old money brands 50 or 100 years ago could have been classed as quite luxury in their day. Rag and Bone might fall into the category of old money in 50 years time if they are still around.
Love this topic. I always dressed very traditionally (vests, topcoats, chino's, leather dress shoes, etc.) and indeed it always upset some progressives. Nietzsche calls their criticisms sIave morality.
🤔 Well it's never upset this pragmatic Progressive. I've been dressing straight Ivy my entire life. Alden, Allen Edmonds, PRL, Brooks Brothers. Those items are literally 90% of my wardrobe. Has been since the 70's, will be until the end. I do realize that you said "some". And I certainly didn't take offense to your comment. Gentleman may disagree on policy, but they should always agree manners. Be well my sartorial sidekicks.
Excellent content, as usual! I always get to know some interesting brands while having my morning coffee. You are the best in the business, Antonio. Bravo! 👏🏾
Great video again, and an explanation between the two. Both are nice styles, and I'm guessing old money brands would be the least expensive, but still good quality. There's Charles Tyrwhitt from London that would probably fit under old money and Sunspel.
Re Charles Tyrwhitt; well, kind of. In style certainly. But the company was only founded in 1986, I guess capitalising on the rise of London as a financial centre and all the Yuppies that it created. So, in a way, more "New Money"? (I buy nearly all my shirts from them, plus a few from Marks and Spencer).
Thank you for the awesome content you put out for us! Your videos have inspired me to pay more interest on how I look, smell and act. Past year I feel I've finally started becoming the man I want to be, and would have never achieved it without your videos! Thanks, and keep it up!
I would say this was not true. Also, jeans are completely overrated and unnecessary for many of the people who wear them daily even if they HAVE "labor" jobs.
@@jareknowak8712 Chinos are way more comfortable and look nicer (especially with stretch). Good ones even feel as comfortable as sweat pants, but you still look sharp in them. Jeans can't compete with that
Gucci's loafers and non-flashy items, luggages fall into Old Money. While their other flashy items fall into regular runway fashion and stuff the "masses" buy. Burberry is such a brand as well, most of their non-flashy items such as the trench coat and basically anything dressy such as their suits, ties ect. fall into old money, however their flashy huge check patterns fall firmly into new money.
A good exemple that shows the differences between Old Money and Queit Luxury can be exemplified between Ralph Lauren Polo (old money) and RL Polo Colonge Intense (quiet luxury). Booth are classics, and refined, but have their differences. Thats one way to ilustrate.
I love both aesthetics and take heavy inspiration from both when it comes to conceiving outfits and acquiring garments for my forever expanding wardrobe. I've also taken the liberty of classifing some other menswear brands into either The Old Money category or The Quiet Luxury category respectively: R.M. Williams 🇦🇺 = Old Money M.J. Bale 🇦🇺 = Old Money Akubra Hats 🇦🇺 = Old Money Brothers at Otaa 🇦🇺 = Quiet Luxury Charles Tyrwhitt 🏴 = Old Money Rodd and Gunn 🇳🇿 = Quiet Luxury Suitsupply 🇳🇱 = Quiet Luxury Ralph Lauren 🇺🇲 = Old Money Hugo Boss 🇩🇪 = Old Money Politix 🇦🇺 = Quiet Luxury
As an Italian, I can say with confidence that we have known for centuries how to embody both these forms of luxury and style, although we Italians are not always so quiet about it, but we do know how to be subtle too. Great video, as always. Is this community you speak of that you are giving for free something that women can enjoy too? If not, then I will respect that, because more men need their own private domain. Thanks!
No apologies, Antonio. Old money and quiet luxury is a long term thing. It has been there since forever. Regular folks are just not aware. You are doing exactly what you are supposed to, as a style guru.
Hmm. In principle this makes sense based on how the words themselves, but I don't think this actually captures the trend. The "old money" trend seems to be dominated by pastels and neutral tones (beige, coffee, pale greens, etc.) while the "quiet luxury" trend does not seem constrained by the color palette. However, independent of the aesthetic of the trend, this is actually the reverse in real life.
I like watching James bond films and seeing clothes that would look perfect today, I've taken a pic of the screen and went out and built the outfit for myself. To be classy is to dress classic.
When you focus on classic styles and quality materials, you won’t have to worry about artificially mimicking old money looks. Quiet luxury avoids recognition via logos but standout because of craftsmanship and sourcing of materials. Also, many brands like Turnbull & Asser, Lock & Co., RLPL and others could fall into both categories
I am just a slob, but I have never had much trouble finding good quality products that don’t draw too much attention. Chances are, if it costs a lot of money and is flashy, it isn’t worth it. I will say that I love my Ettinger wallet.
I don't know if this brand is quiet luxury but Peter Manning. I bought two pairs of their jeans, wear them on the job, get comments from coworkers how squard away I look and act. Then they had a heart attack over the price. " OMG that much on jeans?" Because they are well-made and I can!
I think of Quiet Luxury as an extension of the Grey Man style -- you want to blend in with the crowd but you're also okay with spending more money for quality clothing; you just don't want that quality clothing to make you stand out in a negative way. In regard to branding, I don't think Old Money should have any exterior branding, and Quiet Luxury should have mainly interior branding, but small exterior branding is acceptable. For that reason, I don't think Gucci belongs in _either_ category. I view them akin to Supreme: Obnoxious Rich (I know; them's fightin' words, but I said what I said 😜)
Sounds about right. I would say that there should likely be a THIRD category for show-off guys who want to flaunt the logos and such. I'm sure there's already a term that everyone is ignoring....
Nino Cerruti is as old money as it gets. Loro Piana + Canali + and also there's a brand that is very eccentric from Milano that I wouldn't share publicly as I wear some of their clothes and is not mentioned here, which is fantastic for me and still being extremely low key brand but high end.
I feel there is a continuum from classic/traditional menswear, to old money, to quiet luxury, to current fashion. There is fair bit of overlap between adjacent styles, and that overlap can make it hard to distinguish between them, and many outfits could fit two or even three of them, and small differences could push an outfit one way or the other. Additionally the vendors on this continuum tend to have a variety of products that cross the style boundaries. For example, Loro Piana make cashmere sweatsuits (definitely quiet luxury), but also make more traditional sweaters that could fit any of these styles. And minimalist sneakers could find a place in any of these styles except classic/traditional menswear.
I try to ignore labels like "old money," "quiet luxury," "techwear," "formal," "athleisure," anything that ends in CORE 😂etc, and just try to consider learning about them to be "how to dress different ways."
Thanks so much, Antonio, for this excellent and informative video. Personally, I am a huge fan of the Old Money look, whether we are talking about Brooks Brothers, Allen Edmonds, Burberry, Rolex, or Stetson. The fact that I am almost fifty-eight years old likely factors into my preference here, plus the fact that, as a retired high school teacher, I can find some amazing deals at thrift stores and on eBay for many items categorized as Old Money. (Twenty dollars for a Hugo Boss suit, anyone?) Just about everything classified here as Quiet Luxury is significantly above my pay grade, and fortunately for me, I honestly don't like the look of most of these brand offerings and genuinely wouldn't enjoy wearing them, even if I had money to burn. Of course, as with every rule, there are always exceptions: I thoroughly enjoy both Tom Ford's Tobacco Vanille and Black Orchid, but wouldn't wear one of his suits if someone gave me one for free. (Well, maybe if it was free.)
Gucci is loud fashion, not quiet luxury. They used to be old money and I guess you can say in some ways they are, but unfortunately they stepped into the high fashion industry
Yeah frankly I don't know that much about mens fashion to be honest (I currently just wear jeans and generic t shirts with no or minimal branding because I don't want to just be a walking billboard for a half a dozen different brands...) but it really got me scratching my head when I saw gucci on this list, to me brands like gucci and versace are barely even a step above stuff like zara or supreme, basically just overpriced fast fashion slop for obnoxious flexers, if they at least at some point made actual decent quality items thats certainly news to me...
I am not one of the seven who doesn't like the old money videos. I think I like the old money style better. However, there is nothing wrong with quiet luxury. One area screams old money is virtually anything from Jermyn Street and Saville Row.
lol I am not sure if he took advantage of the Gucci Outlet nearby. Aeropostale was my favorite teenager brand along with American Eagles, Holister, etc. @@JamesRDavenport
lol I am not sure if he took advantage of the Gucci Outlet nearby. Aeropostale was my favorite teenager brand along with American Eagle, and Hollister. @@JamesRDavenport
This is great information for men who care. I see many men trying to go for this quiet luxury look, and several have asked me why I dress "like a bum". I dress for comfort primarily, and am not concerned about sending "signals" or whatever to anyone else. In fact, I'd rather not give any indication to anyone as to what I can afford, especially when a lot of the guys I know who are well dressed aren't what I would consider particularly well off.
Old money is not an item. Old money is an attitude, a lifestyle based on upbringing which then shaped the person’s preferences whether it comes to the clothing, interior design, intellectual pursuit. Quiet luxury is always a physical item. So yes, these two are totally different things.
But Old Money is a rebrand of Trad, right? Quiet Luxury is just another amorphous definition, but I think some people don't mean Old Money when they mean some other version of Modern Casual, etc. This is why I just call classic looks Preppy or Trad still, even if they aren't the best terms for some looks but at least aren't just new buzzwords for some of the same old stuff or whatever.
I probably wouldn't pay that much extra for a shirt, but then again, I probably wouldn't find much at someplace like Target that will be more elegant than functional to really pass for a high quality shirt. I guess first I would check the POLYESTER content amount and go from there?
Wait, now it's the unassuming one that's somehow MORE the status symbol? I thought the Old Money was trying to be the status symbol by buying brands and branded logo stuff like Polo Ralph Lauren [which I've never owned because, again, more Trad than OM in intent]................??? And this is why I'm not sure which parts to agree or disagree with except that more men should be willing to dress up more without worrying about getting labeled as Dandy by looking too flamboyant and all that. Insert Billy Joel lyrics here or later....
No, most of the Old Money fad is NOT because your dad went to that tailor. Your dad shopped at K-Mart or JCP and you want everyone to THINK you're from Old Stock Money. Duh. That's why they CAN'T AFFORD the quiet luxury clothing, which would more likely come from an old tailor than Ralph Lauren off-the-rack stuff.
Actually a hundred years is going back outside the envelope a smidge because most of the clothes fashionable in 1924 would look too costume today. More like around the 1940s thru early 60s to be safe or fair with SOME items being updates of holdovers, like Preppy rowing blazers or tennis sweaters and such. Nobody is wearing detachable collars with their club ties just to go out for lobster dinner, for instance.
Any man who hates on the “old money” trend just wants justification to continue dressing like a child the rest of their lives aka me before I discovered how much more gratifying it is to not chase all these dumb street wear trends that fade out in a years time and leave you with a bunch of clothes that you felt guilted into buying
Mr. Centeno, I doubt you will read this comment but, just in case, here I go. In theory, I should not be watching your videos for two good reasons: A) I am not American. You are a product of American society and as such you reflect a lot of values and ideas which are uniquely American and, in many cases, do not apply to me for geographical as well as cultural reasons (I am Italian) B) I am 65 years old; which means I do not have reasons to dress very nicely, as I would like to. My social life is almost non-existent and my friends, as excellent and knowledgeable as they are, do not care for sartorial elegance; therefore, if I go to a reunion dressed very smartly I would be a fool out-of-place. So, why I am watching your videos? Because many of them are still relevant to me and, most importantly, because you are an excellent speaker; you are knowledgeable, articulate and, last but not least, eloquent. Wishing you all the best. Yours sincerely, Claudio
To be honest I could like both and would consider both. I would be a hybrid between the two. So much of what you see especially in Florida is the exact opposite of these two.
I still find it funny that 'Old Money' has become a fashion phenomenon for a few years, as a guy now late 40's (jesus), old money always had that stuffy old fashion look at least in the UK because its stuff handed down from older generations, it conjures up images of Bertie Wooster, Granville Tanktops (named after Granville from the TV Show 'Open All Hours'), Green Wellies, Wax Jackets, Tweed Flat Caps, Old jags and Rage Rovers in need of TLC, Pictures of Royalty from the 70's & 80's. Thank God for Succession for bringing Sexy back lol
It's definitely more tricky :D The best clothes are for winter time for men. I'm living in Thailand and I rely heavily on linen, or even better, wool-silk-linen blends. The latter one doesn't wrinkle easily and looks very classy but is still breathable. Great for trousers or sport coats.
Hi Antonio. Love your videos... but you've made one error. You've misspelled DISCREET. You meant something that doesn't announce itself. Discrete means separate and distinct.
After speaking to women about this Quiet Luxury "trend" 🙄 (it's not a trend) I slightly empathised with them. Women are definitely pushed and pulled to jump though hoops to keep up with constantly changing womenswear trends to be their most desirable self, meanwhile, menswear trends have remained quite static for decades and so very slow to change as Antonio mentioned. That's why I have trouble understanding a man who says he can't keep up, _buddy, menswear moves at a glacial pace compared to womenswear, and you're telling me it's still too fast for you?_ 😅
Both of these attempt to LOOK Old Money with most of their offerings, but Tyrwhitt will have more country gent stuff and Paul F tends to go a bit too flamboyant with some of their patterns and styles and suit cuts and such now.
Tyrwhitt might be slightly less costly with their three for $100 offers, but I don't know if they offer the same range of collar styles and tuxedo shirts and all that.
Old money wears a lot more colours than the quiet luxury! The east coast old guard are all about their Nantucket red faded pants with navy blazer. ladies will wear colourful dresses and Kaftan. The Brits will have a lot of Tartan, plaid, colourful corduroy etc. also a lot of prints in both group
...Well, first to say that i,m glad that FINALLY some classy trend has made its way to the everyday people, but, i, honestly can,t guess whare this came from.... i mean, it seems to have came out of nowhere! ...I honestly can,t imagine the youngster who wears that horrible new mullets ith sportswear transitioning to a classic haircut and a two piece suit... O-o By the way, great content as always, Antonio! 🙂
For my job I also visit quite some schools and I do see teens going for that old/quite luxury look or the dark academia. I can only applaud that to be honest.