That "feel" is what I believe keeps every golfer coming back. I enjoyed hearing everyone in the video saying the same thing. Even as an amateur golfer, you know when you've hit it right.
Yes! Like when I was learning how to snowboard. The faceplants were brutal but I felt that little glide and sway and I knew it was going to be so glorious when I learned how to ride well. And it was!
Whoever made this should be making documentaries or educational programs. I dislike sports in general and golf in particular but I would happily watch this again RIGHT now and I just watched it. It is entertaining as hell. So well shot and realized. If the team that put this together can make golf interesting to me, imagine what they can do with class full of school kids. Give these people a job, and pay them a lot. Seriously.
Pure iron shots are little ah ha moments like a dream. For an instant, you know it all, you have it figured out, and then like a dream, it fades and you just can’t put your finger on it. Until you do it again. Thank you Titleist for giving me the opportunity to have those moments. 👊🏼
Finding Feel feels like you're hitting nothing and everything at the same time. The beauty of watching this and seeing a beautifully diverse audience feel such genuine emotion when hearing the flushed ball demonstrates the beauty of golf. That feel brings us all together.
The feeling of a pure strike with a forged iron is like HEAVEN. It stimulates the soul. It is like a hot knife through butter. The perfect symphony or the greatest jazz guitarist playing the perfect riff!
I didn't watch this immediately expecting just some PR message. Instead, this is inspiring. THIS is the unspeakable conversation we all wish we could explain to others about why we love golf. The perfect feel "lights up your brain". A bad strike you feel in your hands; A good strike you feel in your heart.
This is exactly what I suddenly experienced the first time I hit the T300 in the shop. Besides the consistency and trajectory those irons give, the sound and feel shot after shot created an excitement expectation that you just keep wanting. I have been a Titleist user for more than 50 years (back to the Acushnet days), and with the new T irons and and TS i&r woods, all this engineering work has suddenly reached the pinnacle of perfection. The tingle that vertebrates in your hands and ears, and the rush of joy when you flush that shot. I wish I could have another 50years of this joy.
This is likely the best commercial I have ever seen in my life. I have a kid interested in golfing and now I am going to buy her a Titleist iron. This commercial proves that companies do not need to insult the intelligence of consumers to justifiably demonstrate how their product is worth using. I've never watched a 14 minute commercial before and have never shown a commercial to one of my kids before as being recommended. Whoever produced this for Titleist is a winner.
I love how Titleist is the standard for golf equipment, but they're not scared to keep pushing the limits of whats possible and how to improve their already great products.
this is why Titleist are the best in the business...precision and attention to detail...not to mention they treat their amateur players as well as their tour players!! Well done
What a relatable video. The more I play, the more I search for that sound and feel of the perfect iron shot. I loved her comment on it being a little addictive to pure your irons. It is such a unique feeling, and their smiles while listening to the golf swing and ball ripping through the air sums up why we love the game.
The pure smiles and joy when people talk about pure shots is one reason why we play the game. It’s almost unable to be articulated. Watching a video like that was awesome. Can’t wait for the next episode
The sound and feel of a purely struck iron shot is absolutely one of the best feelings in sport. Congratulations on the work to make it happen more often for all of us…no matter what our level of play.
An interesting perspective for an older person like myself to watch and listen to. I have not always concentrated on sound, but this was a good reminder how important each sense is.
I've been playing golf since I was 8 years old. Hitting a pure iron shot feels and sounds like you are swinging through the ball and you hardly feel the impact. The sound is pure joy. Everything is aligned.
I have been playing for a very long time and I rarely hit a pure shot but when I do it’s effortless. Your videos show Titleist goes way beyond the others.
This video on FEEL resonates with me. Every time I pure one, I benefit from the confidence my clubs give me. I feels like I've whiffed but look up and see the ball going right as planned. There is almost no greater feeling than hitting the ball great. It's amazing for how short a time the ball is on the club, it makes such a long- lasting effect. That's what feel is to me. That is what the long-lasting feel of golf is to me. Great feel never gets old.
Titleist is the gold standard in golf. Best feeling clubs I have ever hit and their dedication to improvement over just simply making a profit is why the pros trust them most.
What an eye opening video to the length that Titleist goes to not just producing quality clubs, but producing an emotion that is hard to explain. Loved watching the people wearing the headphones and breaking out in a smile.
That perfectly flushed shot is seriously difficult to describe to another golfer and impossible to describe to a non-golfer. The new T-150 irons are like absolute butter!!! I can't wait to get fitted for woods and wedges next!
I’ve been playing Titleist CB irons for over 20 years and the feel is why I keep coming back to them. I’ve tested other irons every time I upgrade, and I always end up with Titleists.
That’s why Titleist is the number one ball in golf and the number one club in golf. This video shows and says it all about the purity of the golf shot. Absolutely amazing there’s no other feeling like it in golf other than scoring and winning! Thank you Titleist!
It feels effortless and fills me with pure bliss. It can happen on the first hole or that last approach on #18 after a miserable round....but it will always keep me coming back for more. The endless pursuit of that feeling ...a lifelong endeavor for me. ;)
I know I shouldn't be amazed, but I am...I am amazed that they can quantify "feel". The relation between sound and "feel" makes so much sense to me and I just think this is one of the best videos Titleist has put out.
My sons now 17 and plays High school golf and we started watching the Titleist finding feel together , which makes this channel our #1 . Love the T series irons I play the old 200/300 combos , would love an upgrade to this seasons 150’s or my son would be great to get .
The best rounds of golf are the ones when you find this feel on multiple shots. You know you’ll be finding a lot of greens that day with a chance to go low. What a great video.
Nothing soothes the soul more than the feel of a well struck iron. The feel that I have had with every Titleist club I have ever had in my bag is why I will trust them until I die. Play well all.
Crazy how much actually goes into making the finest clubs on the planet! I've loved Titleist for so long but they now explain more into the why I do. They make me more confident and its from all the work thats done on the backend before we ever get them in hand.
It’s impressive how much technology is used to develop the irons. I love to see simulations and get a sense of the passion the engineers have for the pursuit of the best feeling irons in the game. Great series. Can’t wait to watch more.
Titleist is the best brand for such a broad spectrum between amateur and pro. I’ve been trusting Titleist for close to 20 years now and will continue to do so going forward.
There is something to be said about owning a club that you know just by holding it you know it's going to deliver. That's Titleist. Always has been and always be a confidence inspiring brand.
Nothing can compare to the sound and feel of a good shot, a "pure shot" it is something that is felt immediately. The instant gratification you get when hitting the ball flush, that is "pure"! It just amazes me the technology that goes into todays golf clubs and Titleist is knocking it out of the park! Great job Titleist, this video is awesome!
Excellent presentation. Titleist has definitely grew a following above all others. The T series brakes through to every golfer, beginner to pro. Thank you for all you do.
Best video from titleist ever - I have the t100s - old I know - but whenever I hear the sound of a pure shot - i know i made the right choice. Well done Titleist.
Love this video. Reminds me when I was 15 years old striping Titleist Tour Model blades that had the diamonds at the ends of the scoring lines. I have played blades ever since and this video is exactly what I was looking for to bring my irons back to Titleist. There is one component in addition to “feel”and “sound” missing and that is “the look”. For me if the “look” is not there I won’t even swing it. After that, it is the “feel”. It MUST “feel” great. If it passes the “look” and “feel” test then the “sound” is the last component of the iron that completes the ideal iron. Hoping to try some Titleist irons early this season to make the switch back to the pure “look”, “feel” and “sound” that is Titleist.
So fascinating to think about all of the engineering tradeoffs so often focused on getting us ams a few more yards when feeling that sweetest of moments from a pured iron shot is what brings you back.
I was fitted for T200 Irons in 2022 and have never once thought about going back to my original irons. The difference is absolutely insane. When my friends ask to try out my irons I take that as a compliment.
Titleist to me has always been the standard in golf! That is why I have played titleist since I was a young kid and will pass it on to the next generation of golfers in my family!
Incredible to see the multiple layers of design and engineering that go into club design. Appreciate having an understanding of all that goes into Titleist irons.
I've always appreciated the level of research, development, and engineering Titleist put into the design and production of their balls. I've only played Titlest balls since the ProV1 was launched but never played their irons (excluding Vokey wedges). This video peaks my interest to test their irons! Well done Titleist team!
Thank you for giving us a glimpse into the time, energy, and focus you put into developing irons. I can’t wait to pure an iron shot during my next round.
Loved my AP2’s for years, loved my T100’s. 6 months in, I LOVE my T150’s more than any set I’ve ever had. Amazing Titleist keeps getting better and better. Best in the game, not even close.
Played 712 AP2s for years (and 690 CBs before them), only to switch to Taylor Made p790s. Despite being professionally fit for the p790s with custom shafts, I was never in love with them. Yes - they went further, but I felt like I was hitting rocks with ProV1X's. Eventually I knew I would never be happy with the feel. Thankfully a Titleist fitter was at my local club late last year, and I was fitted into T150s. I didn't even need to look at the launch monitor readings - the feel was back immediately! Thank you to every Titleist engineer who helped create these amazing clubs!
After attending my first Team Titleist event and watching this video, I’m all amped up! Time to put some work and chase that feel! Back to the course I go!
