The direct-to-consumer market, known as the D2C market had a size of about $33 billion in India in 2020. By 2025, the total addressable D2C market is forecast to grow almost threefold and reach $100 billion.
In today’s episode we have with us, Abhishek Goenka, Head of Investments, RPSG Capital Ventures.
RPSG Capital Ventures, is an early-stage consumer VC fund focussed on investing in the D2C ecosystem including food & beverage, personal care, and lifestyle goods.
Some of their portfolio companies are mCaffeine, Plixlife, and The Souled Store among others.
In today’s episode, Abhishek shares the differentiating factor of what led them to invest in Plixlife, one of their portfolio’s profitable exits, and more.
CHAPTERS:
00:00 - Intro
02:41 - What are the Largest Brands he has been a part of?
03:38 - What is D2C?
05:03 - The Four Ws of D2C
14:11 - How does a D2C Brand keep on differentiating itself?
22:22 - Things that didn't work out for him
29:41 - Why is such a disparity in the D2C Market?
32:13 - The Guiding Principle of a D2C Brand
37:43 - Outro
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100x Entrepreneur is a podcast series hosted by Siddhartha Ahluwalia, a 2x founder, and VC & Startup Business Development Manager, South at Amazon Web Services (AWS).
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7 июл 2024
