The Principles of B2B Marketing 

Video content starts at 14:55 👍🏼

i just finished my degree in marketing and i have a job interview next week with a big cosmetic distributor. I knew a lot more about B2C than B2B and these videos have been really helpful. thank you so much!

When the title says B2B marketing. Pls refrain from giving examples of B2C marketing. Companies like Taco bell, Geico insurance, McDonalds are not the perfect examples to learn principles of B2B marketing.

Awesomely refreshing content! Regarding the rational vs emotional advertising discussion, one thing missed out on is how emotional advertising disappears when lower level execs(when they are the ad viewers) have to communicate value to multiple stakeholders, i.e. rational msging is required in this case. emotional advertising works better for top level decision makers.

I couldn't agree more! This webinar was fantastic, and the slides were incredibly well-prepared. I learned so much from it. In my experience, many marketers tend to rely on standard practices without investigating the underlying data or reasons behind them, particularly in B2B marketing. This can lead to missed opportunities for improving their strategies and ultimately driving more leads and sales. What's more, I find that many marketers don't always consider the critical relationships between marketing, sales, and the products they're promoting. By working closely with all stakeholders and maintaining open lines of communication, marketers can better align their strategies and ultimately drive better results for their clients.

brilliant marketing geniuses and I learned alot. But never thought of using 2 remotes.

Very very useful so much insights and go to market strategies

Thanks. Very well done. I have to listen to this again.

Cool webminar and the slides are very well prepared! Learnt a lot from it.

Very useful information for B2B marketing. Thank you for sharing

"Marketing drives the most growth when it is focused on customer acquisition and not customer retention."

There is some outstanding information in this video! thank you for sharing!

"Mental Availability" = "Brand Recall" It is a pet peeve of mine when people try to come up with new "technical" terms for concepts that already exist.

Can u share the link to download the presentation?

Came here for the lessons, stayed for the killer sarcasm. 😂

cant tell if this is male's voice or female if i dont see the video

Where's the presentation deck they promised?

why can't i understand anything

Peter Weinberg would be played by Kieran Culkin (ala Succession) in the movie version of this

A+ for TV on the Radio ref.

Great content

Thank you, great video

Ross Matthews?

Very interesting and indeed and useful... not sure about the Iron Throne opportunities for you all...

Great video. It helps me a lot

The audio quality is low 😞

Very nice presentation, thank you.

Get more Details: metinc.com/b2b/

Could someone here give examples of sales activation activities vs brand building activities?

"when you flipped the funnel like that..." hahaha

"The Principles of B2B Marketing with Ross Mathews"

too many difficult terms for me, I gtg.

What de Fluffs was that about professor Lombardo? 🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅

The b2b concepts are great, but the b2c examples used are meh and not relevant.

How obvious you can be gay? Peter: Yes

His voice sounds like a female

F fat and body is spelt in half

This gives a cringe vibe, exactly as the entire LinkedIn platform

Just waster 18min of life.

Boooring!