Tune into a riveting Creators 1 on 1 live session from Impressions Expo Long Beach 2024, featuring industry experts Victor Pena, sits down with Cole, the owner of the renowned Shirt Agency in Huntington Beach, California,. Dive into the heart of screen printing's evolution with insights into digital printing technologies like direct to film (DTF) and how these innovations are setting new benchmarks for efficiency and quality.
Victor and Cole break down the impact on traditional screen printing, offering strategies for adaptation in a digital-centric market. They also highlight the significance of online presence and a user-friendly website in attracting and keeping customers.
This concise yet comprehensive discussion is a must-watch for anyone in the printing industry, from veterans to newbies, or anyone intrigued by the future of printing technology.
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Watch now to empower your screen printing business with cutting-edge strategies and ensure your success in the digital age!
Social media
@Colel on instagram
Shirtagency.com
Contents of video
00:07 Introduction and Setting the Scene
00:21 Discussing the Current State of the Printing Industry
00:36 Exploring the Shift from Screen Printing to DTF
01:28 The Impact of DTF on Screen Printers
02:19 The Advantages of DTF over DTG
06:14 The Future of Screen Printing in the Age of DTF
08:15 The Role of Technology in the Printing Industry
12:58 The Importance of Web to Print Solutions
14:06 Closing Thoughts and Future Predictions
18:44 The Challenges of Building Your Own Printing Shop
19:27 The Struggles of Inktavo and the Advantage of In-House Solutions
20:03 Why Screen Printers Struggle to Invest in Web
20:52 The Importance of a Good Website and Marketing System
21:38 The Role of Agencies in Building a Successful Online Presence
22:33 The Challenges of Building a Trustworthy Web Presence
23:17 The Importance of Investing in Web Presence
23:42 The Need for Specialized Staff or Agency for Successful Online Marketing
25:00 The Future of Software and Connected Tech in Printing
25:25 The Challenges of Competing with Established Brands
25:37 The Pricing and Adoption of Software Packages
26:27 The Potential of Offering Custom Front End Services
27:38 The Pros and Cons of Outsourcing
35:37 The Excitement for Future Projects and Technologies
36:16 The Potential of Carousel Heat Presses
36:56 The Advantages of DTF Printing
37:33 Conclusion: The Future of Printing
25 авг 2024
