GPT-based summary: - Jonathan Vassel is the CRO at Toast, a company that experienced significant growth, going from a series B company with 20 million in ARR to passing a billion in revenue after Jonathan joined in 2017. - Toast is a vertical software and embedded payments solution focused on serving the restaurant community in the US, Canada, UK, and other markets. They have 85,000 customers and are still in their early growth stages. - Toast's customer acquisition strategy involves close collaboration between the CRO and CMO, deep understanding of their target market, and a field-based sales approach with a mix of inside and field reps. - The in-person approach to sales is emphasized, as it leads to higher conversion rates and provides access to a network of potential customers within the restaurant industry. - Toast places importance on continuous improvement, creating opportunities for growth within the company, and maintaining a competitive mindset to drive success in customer acquisition and sales performance.
