The Psychology of Commercials 

Marketers use clever (and subtle) tricks to influence your perception in commercials.
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RELEVANT STUDIES
Useful review of processing fluency:
citeseerx.ist.psu.edu/viewdoc/...
Semantic satiation (general):
link.springer.com/content/pdf...
Semantic Satiation (anger study):
www.ncbi.nlm.nih.gov/pmc/arti...
Subvocalization 1:
citeseerx.ist.psu.edu/viewdoc/...
Subvocalization 2:
pages.ucsd.edu/~pwinkielman/To...
Subvocalization 3:
psycnet.apa.org/buy/2011-23444...
Headphones and Nodding Study:
pdfs.semanticscholar.org/82b3...
Chameleon Effect:
faculty.fuqua.duke.edu/~tlc10...
The Invisible Gorilla
www.amazon.com/Invisible-Gori...
Top-Down Attention:
www.psych.utoronto.ca/users/fe...

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