The Psychology of Pricing Plans 

Every time I watch one of your videos I become absolutely disgusted with how easy I am to manipulate. Well done!

I think is the best video on RU-vid about pricing pages. 😊

1. Here's the guide: www.nickkolenda.com/psychological-pricing-strategies/

Your content is freaking awesome for Ecommerce beginner! I just found what I learnt in master degree is all about rational math. However math cannot represent the complex world...

Such incredible advice and information, cannot believe this is free, thank you so much!

I enjoyed this. Full of actionable ideas. I am making several tweaks now!

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

Thank you for sharing your knowledge! Excellent video!

Great video nick! Full of quick snippets of totally actionable information. I can't help but thinking though how much of this is affected on mobile as it accounts for about 60% of all web traffic now adays. i.e. pricing plans won't fit line by line next to eachother on smaller phone screens. How would some of these points change to be optimized for mobile? If your case about having restaurant revenue go up with their highest prices at the top, would that be a better way to position pricing plans on mobile? It's difficult as marketers because we do all of our work on our computers each day, but customers are increasingly viewing our work on smaller devices.

Excellent stuff. You hit me on a right time. Thanks for the great info.

Great content! I do find that enlarging a price plan can sometimes be benificial specially when you expect the user to buy that product. You could enlarge the middle priced product and say its recommended and visually make the more premium option also look more premium by making it much richer in colors. Sometimes starting with a higher price is better but it all depends ofc on what you sell as sometimes it can cause customers to leave as they think the rest of the prices will also be high priced.

I would also add as a business owner who runs a software development company. Copy matters. "Choose Plan" may not be the effective copywritting for you depending on your offer. Design is about 35-40 percent of what would get you the "BUY" and COPY is more like 50-55 percent

You need to offer website optimization with all these tricks but specified to industry and context.

Awesome video , You need to add tag to this video to people find you easily and also as end screen link with other video and add card as well

Great video, I came across while making a video o pricing methods for my channel.

Very insightful video 👍🏻 thank you

Fascinating stuff! Thanks!

WTF DID I JUST WATCH BROOO. Niceeeeeeee, suddenly I feel more powerful and knowledgeable. Hoping to apply more of your lessons, nice content :)

Awesome as always. Thank you!

Great as usual Nick. One thing I find at the moment is $37 and $47 seems to be a popular price point for offerings online for social media packages. Not sure why that is, considering it is an odd number.

Great work. I love these insights.

Great video!

really useful info packed digeastable! thanks xxx

Legendary, you sir are a real G !

I’d encourage guidance not just for “per time period” but “per X units per time period”. Units of measure are becoming increasingly important when pricing subscription based products which now fuel much of the economy.

I subscribed and I downloaded your pdf. Very helpful information, thank you.

good video.. interesting

Legendary

Thank you so much for this informative videe.

Great stuff

Excellent video, Nick!

Your content is f* awesome, thanks

shouldn't the texture pattern be on the button itself ?

So, question, as you didn’t include this in your quick summary at the end: would you out the light gray stuck-through price above or below the plan name? I would think below so you could connect them with a vertical line and it wouldn’t interrupt the subtraction inference, but would love to know your thoughts.

As always great content Nick!

Super one!! 🙌🏻

Economist me hears “prices are rational” 0:09 and I begin to laugh uncontrollably

outstanding vid mate

I'm not selling anything, but this was interesting

you just blew my mind! thanks!

I am also thinking about the ease of computation effect for 49 and 100. Do you have any answers now?

Recently increased my pricing from $99 - $109 (first time in a decade- inflation). Is there a better price you recommend that might convert better than 109 when over $100? Is it 111, 110, 108?

Omg! What a detailed informations!

Thank you! Great info.

Really helpful. Thank you!

So say you have 2 options one is monthly installments with a down-payment and the other is pay in full how would that look?

GREAT VIDEO

Thank You

Well described 👍

Your microphone with the foam cover makes the low end of the spectrum in your voice very loud, especially if you are boosting after.

Thanks for video. Did you tested this in some AB test?

This might be the judgment-call bikeshedding grey area, but I'm wondering if the visual lightness benefit might supersede the necessity to describe the pricing plan, so that the pricing is hierarchically above the heading in the box. For those starter/pro/enterprise labels, which seem pretty widespread on pricing pages, are there wording tweaks that could drive more sales? I also see a lot of pricing pages where the center column is slightly larger or otherwise emphasized, messaging that the entry-level plan isn't a good long-term solution and the enterprise plan is too expensive by comparison, but the middle is the best value on account of being the right balance of price and features. Would the business goal of getting people on intermediate plans override the gestalt of all the plans being grouped and sized the same?

I wish you had done this with products instead of plans.

wow

So much manipulation! We're tricked so easily! Thanks for the info!!

i want to build a website that does EVERYTHING the opposite.