How Kendrick Lamar Beat Drake At His Own Game 

And we, in hindsight, judged J Cole too harshly.

All because Aubrey wanted to act hard playing a character named Drake.

"The Real Reason Kendrick Lamar Beat Drake" Kendrick is a better rapper. Done!

J.Cole is a smart guy. He didn’t apologize because he felt bad, he apologized because he knew what was coming.

Kendrick Lamar has a Pulitzer Prize for writing lyrics. Drake never stod a chance. He was outmatched and outperformed, and it wasn't close, Drake never had the raw talent to beat Kendrick. He should have picked an opponent who was an entertainer like him, like the Weekend or something.

This battle gave us the worlds first DISStrumental BBL DRIZZY!!

This is like a beef between a scholar and a frat boy

Drake was battling Kendrick, while K-Dot was battling for the soul of hip hop culture. Kendrick wins hands down.

Drake said it was 20 vs 1 not knowing it was backwards, it was him and his 19 ghostwriters vs Kendrick

It was God's plan to show y'all the liar

Drake isnt a rapper. Hes an entertainer. People write his music and he goes and performs for 14 year old girls. Hes the Tayor Swift of rap.

Drake’s team gassed him to his demise. He should have ignored like that

Kendrick played it smart he attacked Aubrey's ego to box him in. His verse on Like That was to lure him in and get him out of his comfort zone. It was over after that. Kendrick systematically eviscerated him lyrically, and then danced at his repass with Not Like Us.

One of the most genius moves by Kendrick was by making both meet the grahams and especially Not like us, copyright free. Meaning it was being played everywhere, you’ll hear it on sports broadcasts, at sporting events, at night clubs, anywhere there’s hip hop music being played. Drake cannot escape not like us purely because of this decision. Genius

When your beef makes world news , on all platforms, this is deep.

Kendrick is top-tier lyricist Drake is well... Aubrey

The "They not like us" line is absolutely genius in manipulating public opinion. It literally makes the question of Kendrick vs Drake a Us vs Them thing. And if you don't want to be "them" you have to side with Kendrick. It makes really hard for anyone to say out loud they are on Drake's side.

Its crazy how this is only "hip hop beef" because of Kendrick Lamar. Because Drake isn't hiphop.

Drake isn't a rapper. He's a pop star. He never had a chance againts someone as real, as genious and as street tested as Kendrik

Why the comments have so many Drake meat riders? Kendrick destroyed him

That control verse is so mild, Drake has to be a fool to be offended by it

JCole got that “don’t come to school tomorrow” text, because goddamn that’s a slaughter

Kendrick is hip hop, a Pulitzer prize winning lyricist, and he’s the better rapper. It’s as simple as that. Never doubted he’d win against the pop artist (Drake).

J Cole having his on-stage prayer answered is the only proof that praying works I've ever seen.

I don't think this will kill Drake's career but it definitely hurt it badly. His record label gave him a $400mil deal and they are already mad asf because they see his appeal dropping off a cliff. Even if he finishes his deal he won't get offered that kind of money again. The man has been taking way too many L's since battling KDot.

Been a Drake fan and Kendrick semi-hater for years. Now I am starting to see the light. 💡 👀

In Aubrey’s defense, if he had dropped ‘Family Matters’ on any other artist, it would’ve been the killshot. Kendrick a whole different animal.

Your wrong FPS was the straw that broke the camels back… Drake never should’ve been held in the same respect as K-Dot or Cole he’s pop and anyone that thinks he’s gutter, hood or lyrical is a suburbanite.

Hiphop will always beat pop music

Kendrick is outdoing Drake with "Not Like Us" with it being a banger, lyrics that fit K Dot's MO, and Kendrick removed the copyright claim so now more people are motivated to do more videos to the song

“and nothing’s been the same since they dropped control and tucked a sensitive rapper back in his pajama clothes”

The biggest issue with Drake was that he and his team just completely misunderstood Mr Morale. What it was, what it meant, what it said about Kendrick. That really was when Drake lost this beef- his inability to understand actual lyricism, funnily enough

“Drake be wanting to party and you got to tell ‘em you got school tomorrow”

" not only ending the beef, but potentially ending Drake, his brand, His image, and his career. . . *forever* " only thing us #1 haters can do is hope 🤞

Drake's mistake was thinking it was his game. Kdot only allowed him to play.

The planning and execution on this was perfect. Kendrick found a lot of dirt on Drake, had a mole to feed him info on Family Matters, he knew Drake's plans for the beef, and went in prepared. The timing and precision of these releases was surgical, and he still kept it surface-level at first and fired several warning shots. 6.16 was like an emotional and spiritual perparation for what he knew was going to be a brutal, ugly war that he felt conflicted about, but both FM and MTG were ready to drop at that point. He was waiting for Drake's move, the arrogant celebrity boy took it there, and just as promised KDot ripped his fake persona apart. Drake was given more chances than he deserved and he ignored all of them

Kendrick just checked everyone with this to make sure everyone knows hes a much better rapper and a ACTUAL rapper. Drake just an actor.

I don’t think Drake’s career is “over” but his reputation is permanently damaged for sure. He still has Stans who won’t admit that he was bodied by Kendrick and a lot of Drake’s fans don’t really listen to hip-hop so they probably didn’t follow the back and forth of the diss tracks. It seems like day by day the accusations Drake threw at Kendrick are falling apart as well; while the riddler is on twitter showing that Drake didn’t “set up” fake intel for Kendrick, pretty certain Drake is hiding a daughter too. He should def be forced to take a paternity test because he denied having a son at first too. The idea that Drake fed Kendrick damaging information without having any proof or receipts whatsoever, it’s laughable and the fact that Kendrick had Meet the Grahams ready as a response to Family Matters makes it pretty clear that OVO had/has a leaker who at the very least, let Kendrick know the angle Drake was coming from in his track, allowing Kendrick to drop Meet the Grahams immediately after with lines directly addressing what Drake said.

I understood from day 1 why Cole apologized! I didn’t understand why he dissed Kendrick in the first place knowing they are REAL friends. Cole is a real one for not letting the internet trick him into doing something he knew he didn’t really wanna do 👏🏽

Hands down “Meet the Grahams” is the greatest diss track of all time.

Drake has been mad since the control verse. He just wasn't bold enough to go directly at him, then. He probably should have kept that energy a decade later.

I think it's funny that everyone was all for the beef and then once it actually got real people were saying that it's "Too much" or whatever 🤣

Id be fine if drake never made another song again

Even drakes exit was premature

Kendrick ending careers like In Living Color did Snow...

I keep thinking that Drake was looking at this battle more as a businessman, as if he thought that, yeah, we will be a lil' bit petty, then we finish and in a year we do a couple of couple collabs and then we both gain money', thought the whole thing he never seemed serious, he never understood what he was getting into, Kendrick freaking hates what he is and what he has done, this was the moment Kendrick was waiting for and like a fool, he jumped into the lion's den thinking it would be another playdate. In the end, Kendrick was right, Aubrey is not a one of them, he is just Malibu's most wanted, and if he is right, he is going to be Canada's most wanted too.

"How Kendrick Lamar Beat Drake At His Own Game" Drake is like an actor who's still in character of playing a gangster rapper from the hood

It's funny cause Drake featured on Poetic Justice, which would've been a banging tune if it didn't feature his verse. Cause obviously he misinterpreted the brief. It's talking about the seedy nature of love rather than it being an outright love song (hence the line "I could never right my wrongs unless I write 'em down for real - P.S.").

Did you just make a 11 min video, and not ONCE mention the pedo accusations towards Drake?? It's what did him in.

j.cole was smart.

Honestly i never understood how people can even listen to drake, the biggest industry plant the world ever saw, knedricks last shit has more talent than drakes entire career

The end of Meet the Grahams scared me so much. That beat is so eerie.

I never listened to a Drake album EVER. I seen right through him for some reason.

I got to go bad I got to go bad, is the worst thing to say as dude pushing 40 like dude you still 7 ya

2:10 - 2:33 without sound. Copyright issues?

Soul piercing.."longlife battle with yourself "😮😮

The internet to Jcole: Perhaps I judged you too harshly

Only one of them is a real rapper...

The only way Drake leaves music behind is if he goes touring in California 😬 🔫🚘

You can’t fake the funk. Drake played himself.

In an alternate universe, I kinda wish J Cole didn’t apologize because I wonder what dirt anyone could have on someone so chill and unproblematic. What would a diss on Jcole even look like? Especially from Kendrick.

He FAN He Fan He Fan!! 😂

Nice narrative more please

Absolutely killed this video. Amazing summary and explanation of how the beef started and what it manifested into.

#1 Rule of Battle Rap is, “Don’t be attracted to children.”

Anyone else’s audio go out at 2:10? Second time I’ve tried watching this video and same thing happened.

How Kendrick beat Drake: "Wop wop wop wop wop..I'mma do my stuff."

One of the best videos describing the beef 🔥🫡 you’re spot on! Respect my guy!

Drake just a glamorized hatin ass homeboy.

It's like Shakespeare vs 50 shades of grey tho.

Subbed! Love this breakdown from someone far outside the hip hop/ rap community

In summary: Drake is a pop star. Kendrick is a true rapper (and one of the greatest of all time)

Despicable and downright heinous 😂😂😂 Lol

Solid analysis! Thank you for sharing 😊

ngl though, that Dave Frees bar against Kendrick doesnt even make sense as an attack since it just makes KDot legit look like a better man for stepping up and taking responsibility of a kid who may not be his own blood but one he loves as his own all the same meanwhile Drake keeps denying children of having a father and leaving their baby mammas in the dirt like a coward

Drizzy's ghost writer said "I'm out"

anyone elses audio cut out

The habitual line stepper got that karate kick after using pac

Great video!

Drake and Cole basically tried to end Kendrick, WTF were they thinking 🤔

It was nice to see K• take down Drake and his 👻 ✍️

MF THE BIG THREE 🥷🏾 ITS JUST BIG ME🗣️🗣️🔥🔥🔥

The moment meet the grahams dropped, I could watch those reactions 1000 times

Bro, you got bbl doctors making tiktoks in the operating room. It's over, you lost, and if you didn't just walk away before someone gets hurt.

Audio cuts out @ 2:10

I didn't even know Drake had actual fans. I thought he was famous for summer hits and that's it. Pool music. Or yacht if you're rich.

I think you missed about like that, Your best work a "Lytpack" For all his dogs getting buried Theres a K with all those 9s He gonna see pet semetery I mean he really went in on drake on like that, everyone paid attention to the big 3 thing because Jcole responded first. I think it shows that kendrick WANTED this to happen, he has been waiting a decade for this moment and didnt waste his chance.

Who is beefing with a Pulitzer Prize winner??!!!

I haven’t seen a more decisive victory since Levi took down the beast titan.

Beautiful review ⭐️ ⭐️⭐️⭐️⭐️

I just clicked on this video because I'm a kendrick fanboy but hey- this was really well produced! Best of luck to you and I'm sure you'll continue to grow.

Every Drake song exactly sound the same.

2:11 the audio cut out right here for me 2:34 it comes back in. Am I the only one experiencing this?

Like president Obama Said, drake is an entertainer. Kendrick is the culture. Kendrick said he doesn’t mind Drake being an entertainer but REALLY takes issue with him cosplaying as a hardcore rapper & and throwing jabs at him. It’s an identity issue more than just personal insults.

And the dumb thing about this all? Drake was warned years ago not to portray something he is not... by Lil Wayne. Him running away from Pusha T should've been an indication. But it really makes me wonder why he thought it was a good idea to go up against Kendrick.

Nobody wants to hear j.cole say he's #1. Backed down from competition regardless of situation. Hip-hop at its absolute core, is competition.

Drake could have a longer career if he could simply accept that he was never going to be the king.

In my mind, the reason I was like “…….Drizzy is crazy going after this guy” cause …..seems like everyone has forgotten how Kdot cut his teeth back in the BET cipher days. The guy is a born battle rapper. Drizzy just doesn’t have those skills. It’s crazy to think he had the hubris to do this.

Aubrey never stood a chance. Kendrick can write lyrics for fuck sake.

AND AHHHHHH BBBLLLLL DRIZZYYYYYY