The Real Story Behind S2E7 of FX's The Bear 

Will Guidara's book "Unreasonable Hospitality" comes to life on the screen in the new season of ‪@FXNetworks‬ "The Bear". The original story involves Will serving an NYC street hot dog to a table of out-of-town diners at his four-star restaurant, fearful they didn't experience all New York had to offer (check it out here 👉 • Will Guidara's Theory ... . Might sound like a crazy idea but when you realize you're not just serving food, you're creating memories, unreasonable hospitality begins to take form. FX took this unbelievable story and adapted it for the world to see!
Will Guidara is a Restaurateur, Entrepreneur, and Author. He is the co-owner of Make It Nice, a hospitality group that currently includes Eleven Madison Park, the NoMad restaurants, and Made Nice.
While running the restaurant Eleven Madison Park, Will Guidara discovered the remarkable power of giving people more than they expect, and used this idea of Unreasonable Hospitality to turn a struggling two-star brasserie into the #1 restaurant in the world. This radical reinvention was a true partnership between the kitchen and the dining room, creating memorable, over-the-top, bespoke hospitality. Today, every business can choose to be a hospitality business-we can all transform ordinary transactions into extraordinary experiences. In his presentations, Guidara urges us all to find the magic in what we do-for ourselves, the people we work with, and the people we serve.
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#TheBearFX #truestory #unreasonablehospitality
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