The irony of this is that it makes perfect sense. The relatability attracts us (lower to middle class audiences) and then the influencer gets to these luxury heights and it seems like all these relatable influencers do is promote the luxury brands. The statistics show that it’s actually the audience (lower to middle class) that are keeping most luxury stores opening. We are literally their target audience so the brands target who we watch to influence us more.
The reality is: if you're rich and famous, your bags are seen as a sign of success. If you are just an ordinary worker working a 9-to-5 job, your real bag is likely to be *gtdupe*
@@alyssah2839 Because they aren't targeting us. we can't afford a 7000$ purse or 500$ pair of shoes. This myth that they are targeting the poor needs to stop. They target the rich and a lot of middle class people can afford like 2 or 3 pieces and will put themselves in debt sometimes to buy that stuff. A poor person however can't do any of that. What they can do is buy cheaper stuff like Lacoste, Abercrombie, McGregor etc. And sometimes put themselves into debt to do so. What a lot of people do, especially poor, is buy fakes. Something that is never mentioned in this ridiculous quiet luxury conversation. Quiet luxury is a trend and will be replaced by another just like any other trend. The people who dressed high quality non ostentatious pieces, have always done so and will continue to. The idea that this is what old money is, is based on fantasy.
I am confused though? My family is middle class but costs have been so high we don’t have money to spend on luxury items anymore? Who is buying the products after being influenced by these influencers?
I actually feel like in her case it kind of makes sense. Her channel always was mostly about fashion, and even though you could definitely criticize that she used to try to show an affordable and easy approach to fashion, I do think that her collaborating with luxury brands is kind of a way to professionalize and scale up what she has been doing for a long time.
For a long time, as the price of Chanel increased, I no longer thought I could afford it. I think I'll be happy that I have the *gtdupe* as my travel bag that I don't have to take care of. By the way, I'm sure no one will have a hard time telling the difference. Thanks for the comparison.
you’ve probably had the most level headed take on emma that didn’t feel condescending or misogynistic while also acknowledging the wealth she has. i feel some people were reducing her intelligence based on how she organizes herself. it’s strange how women have stricter responsibilities to erase their entire personality to fit someone’s idealized version of them. andrew tate rambles on, proudly flaunting his wealth, and gets idolized as a “role model” for young men. emma tries to remain humble but shares her opportunities, only needs to tweak a podcast script to make it more organized, and other women who hardly know her claim she needs to go back to school. i’m glad she took the critique by adding professionals to speak on her podcast rather than taking their unsolicited advice to heart.
Yeah, I don't know how people have the audacity to tell someone to go to college, when they have a whole career going on. It's so disrespectful. You're right, the video gave her some grace.
@@rubydoo3307exactly and also the elitist notion that one cannot comment on complex issues/topics unless they’ve gone to college is insane. like that excludes so many valid opinions of people who don’t have access to education lol
same! i’ve loved moya’s vids for years and related to her soooo much during the covid university experience. still love her vids but they’re def not at all relatable anymore, it also feels to me kinda like she’s selling out ?? by partnering with all the luxury and highly unethical brands. but maybe that’s an unpopular opinion. still happy for her, she seems super sweet and genuine
this was a really interesting video!! personally I don't have an issue with previously "relatable" influencers getting into fashion, as long as you don't become out of touch and are still concious of who you support/work with. but ig that's easier said than done as high fashion doesn't really align with those values lol
another point to mention is this pipeline is only open to thin bodies! emma, moya and bestdressed ashley are all the same size, probably around a US size 2. all i can think when i see them in miu miu and dior that's been gifted to them to wear to shows or events is of course they picked you, you fit into their sample sizes! they don't invite big girls to these things!
moya mawhinney!!! glad to see other people think this too. another thing i see is when these influencers are constantly “getting their life together” or things like that and it becomes really tiring to see their lives in such negative light for the sake of trying to be relatable.
Something about the fact that Dior and Armani hire migrant workers and literally pay them terrible wages. like that bag that cost $56 to make but is sold for like 3k is so annoying to me. All because of their marketing they can get away with treating their workers terribly when essentially their sustainability and employment practises are the same as Shein. How come the people making the clothes aren’t getting a living wage but the influencers can buy millionaire houses?
Can't tell you how much it makes my heart sing with pleasure to see so many amazing new super high quality content creators coming up. YT's algo finally sorted its life out!!!
Really loved how you presented the topic!! I’ve never fallen for the Emma Chamberlain charm, probably because by the time I was more into fashion than daily vlogs and also I’m 90s millennial girlie so was not the primary target audience but even tho I was not in the lore, her ascension from relatable to unrelatable is quite something, especially as a PR/communication manager! Also, wanted to say that the B Corp certification criteria are based on the current neoliberal capitalistic system meaning, the it’s quite lax and letting slip some issues here and there! The real problem is the production system the fashion industry operates on and as long as change won’t happen in that sector, the problem will remain 😭
Ironically, luxury IS sustainable because of its social clout. When he said it’s sustainable by nature, I didn’t think he meant environmentally sustainable, but sustainable as in gonna be around for a long time. People are gonna keep buying it the same way they keep buying fast fashion. The industry is propped up by social media, brand recognition, and flex culture. The idea of quiet luxury is stupid because you’re still being marketed to and you’re still “flexing” if everyone is following the trend.
Just to provide some context, Arnault said "luxury is sustainable by nature" at the Global Fashion Summit at a session addressing the fashion industry's impact on climate change. Your take is interesting, but it doesn't really speak to the message he was trying to get across. He was saying it in the context Charli is talking about, in that luxury brands are dissimilar from fast fashion because they take more time to produce higher quality items that are worn for much longer periods of time. However, we now know that that's not really the case for many of LVMH's brands.
Yes the color of the *gtdupe* is beautiful and it is a great decision, maybe one day they will add feet and straps. It would be nice to have a bigger bag during the colder months when we have to store gloves, beanies, scarves, etc…
I think this points to something inherent about "influencing" as a job; the way that influencers make the majority of their income is by turning themselves into advertisements for various companies. Obviously, many of these companies are of less questionable repute, but nonetheless, I think it's important for people to reflect on what that means when they enter this industry.
What a great video and important analysis on luxury marketing on social media! For example, someone like bestdressed who used to champion thrifting and sustainable fashion in so many of her videos now almost only posting outfits full of luxury items most definitely has an impact on how her audience sees these brands. These brands are basically working on converting people who care about the environment and social issues into possible customers (because otherwise there is no way these people would ever see these brands in a good light). Keep up the amazing work!! Subscribed ❤
Such a great video essay, so happy it showed up on my fy page. It has been something I’ve been thinking about a lot lately since I watch Emma and Moya on a regular basis and was also a huge fan of best dressed when she was still making RU-vid videos
I have absolutely no desire in purchasing luxury brands but I absolutely will consume these influencers content when its done in an entertaining and engaging way. I love Emma, love Moya, observing them almost as anthropological case studies knowing full well I will never occupy those spaces myself 😂
I agree.. it doesn’t feel genuine anymore and the whole “Parisian local bougie” personality feels like it’s not her at all. I feel like she just uses her content to show off what she has / owns / gets gifted
@@alissalou98i so agree. i like the aesthetic so occasionally i'll look at her instagram, but i seriously can't stand to watch her videos anymore. they feel so fake and dull
Yeah I used to love Moyas old Dublin vlogs but in the past year I’ve barely watched her, I can tell she’s still trying to play into the relatable girl next door vibe but it just doesn’t work w the life she leads 😅also working w brands we should be boycotting / not speaking up once for Palestine or other important issues Rn
Even her aesthetic changed after she moved to Paris and started working with luxury brands. I understand that people change and that's fine!! but I don't watch her videos as much anymore because the color grading is too dark and gloomy for my liking😭
this video is so articulate & non judgemental, I love it. I would love to see you speak on the whole concept of cancel culture and holding both celebrities and infleuncers accountable
This is such a great take on this topic!! Omg its so exhausting to watch it happen over and over again to creators I used to love, but end up not keeping up with after they've made the shift to more 'luxury' lifestyle content.
I agree it’s like a vote when we decide what to support regarding fashion etc. in terms of longevity, sustainability is literally key so it’s actually beneficial to pivot towards that. Just a thought
you're doing such a great job - so many commentary's I watch on here are rather negative towards the people they talk about but you have your own fascination and understanding for them and I love that
I usually don‘t comment much, but thank you so much for this Video!! This needed to be said and I hope as many people as possible see this and think about their consumer behaviour
This is what i thought also like first shes so relatable with her anxiety and stuff, but she used to date central cee?! Like woah two different opposites
Omg was waiting for someone to do this!! I can’t lie - these people drive me absolutely crazy :) I don’t watch them for my own good. Great take thank you for this video!! 🙏🏽
There is a model that is very relatable even though she was a Victoria Secrets model. Her name is Romee Stirjd. She is from the Netherlands and also lives there with her little family. Has a house and everything, but the way she lives and her house is, you would never guess that she has money. She and her husband are very down to earth and her house and the way she lives reflects that. She has a RU-vid channel and occasionally vlogs and I've seldom see her flexing wealth and luxury than Emma Chamberlain has. Romee is totally different from Emma, and I find that really interesting how someone who started out as a model and ventured out to RU-vid is more down to earth than someone who started out as an influencer and ventured out to fashion.
i’ve been thinking about this kind of things for months because of moya’s insta which has become more of an aesthetic than a real relatable person, so thank u for making this video♡ for my frenchies out there : i think léna situations also falls under this phenomenom, but in her own way because : 1. she studied fashion so she knows what she’s talking about/understands the industry on some level 2. is still somewhat relatable thanks to the vlogs d’aout even though some (or every lol) of the activities she does are like expensive af. plus the vlogs d’aout are what made her skyrocket to fame so she kinda has to keep filming them, they’re just more adapted to her rich lifestyle i guess 3. she’s not from an english-speaking country so i guess she has less visibly (or had because now billie eilish is on her podcast sooooo) if english-speaking knew about her im 100% sure she’d be featured in this video!
Nah rich people are also easily caught by luxury trends. Now trend is quiet fashion yesterday it wasn't. I worked around the richest people, you have all sorts of people there. You have the people that only wear their favorite brands like Lacoste, Ralph Lauren or McGregor for example. Then there are those that buy the more creative high fashion pieces you find at Louisvarioma for example. Then there are those that are addicted to brands that are more glamorous or flashy like Versace, Dolce and Gabanna, etc. Then there are those that basically wear a uniform: always in a polo and shorts in the summer, a down jacket and jeans in the winter plus whatever sneaker is the hype at the moment. Those uniforms as I call them you see everywhere. Then there are those into what we call quiet luxury now but has existed since forever. And lastly those that don't care about fashion or brands and just buy whatever.
I think a part of why luxury brands are doing well with people who aren't the usual luxury brand demographic is a better understanding among the population of quality of products. The old boot comparison of people with no money ending up spending a lot of money on boots when they have to keep buying cheap ones every year because they can't afford a bigger purchase at the time vs rich people able to buy an expensive pair of boots once that last a long time. I think people that have a little bit more money than maybe they used to start looking at better brands to seek better quality items that will last because they can afford them. If not at the rate of fast fashion or other goods, then at least once in a while. If you need a new coat and have the money in your account, you are more likely to splurge on a better quality coat that you know will last you many years instead of a cheaper coat that you know will only last a year or two. I know that's what it's like for me. Would I buy LV, Prada or something like that? No. I still don't have that money. And now that I know they are not fair or sustainable anyway, my lifelong commitment not to buy their products only strengthens. But when I had to get a sewing machine, I went for a £400 one because I would end up needing a better one anyway, so I didn't buy a 'first sewing machine' that would be much more basic, but would have cost me £150. I went for the one that had all the options I was after. When I needed a new air fryer, I splurged and bought a Ninja air fryer because it is a brand known for the good quality and their products lasting a long time. Several times more expensive than an Argos air fryer? Yes, but my mums Argos one lost the knob before it was a year old and the Ninja one cooks even faster than the cheap ones, saving me a lot of time in the kitchen too. I've looked at better quality and of course sustainable, fair fashion and the prices are just astronomical. Hence I'm starting the journey of making my own. Sewing and crocheting my own clothing will be great, but has a learning curve and you need to be able to afford the starting equipment even if you go for basics alone. The capitalistic money-grabbing business model of most companies is ruining the planet and depends on the suffering of so many people I think most consumers don't even comprehend it.
Literally my three favorite and only influencers I follow on the cover. Anyway I love these types of topics!! So interesting, keep making these videos!
Emma took it personally, because it hit close to the truth. She is not educated, she has always rumbled about NOTHING. Which is why it makes me sad for society. The more information is available out there, the more they seek brainless stupid content.
Agree. I think everyone should get a degree from university and also there should be a new media literacy course for our generation that is online. Whilst I learnt about being critical about sources through my humanities degree, others haven’t been taught that and they need to.
Never watched an emma chamberlin or any other youtuber mentioned and im proud of myself for that because i dont want to contribute to consumerism and “high end” fashion. I prefer watching informative videos like this. Maybe if i were 5years younger i would entertain that greed
i really like emma as a person but i can’t watch her videos - it’s not her fault per se but they make me feel bad about my life and im just over putting myself through that
I remember the diamond tray *gtdupe* almost all the bags from the jag line in the apartment. I think I watched that video 30 times. Purse collection goals
idk about you guys but i never found emma chamberlain to be relatable. she was a rich kid who grew up in san fransisco…one of the most expensive cities in the USA. she never mentioned ever working a real job or anything of the sort. that screams unrelateable to me. she’s only ever worked for herself because she has the immense privilege of wealth. she’s never had to work customer service or in the food industry because she is filthy rich. she’s a nice gal but we can all admit she had a lot of stuff just handed to her and is incredibly out of touch with what life is like for a lot of young people nowadays. personally, i know very few people who have never worked a job yet still find ways to complain about their life. just because she can do a ken burns doesn’t mean she understands the struggles of the working class lmao
This video was of such exceptional quality. You are a natural yapper and explore very interesting angles. Thank you for this amazing production. Subbed.
It's also frustrating when celebs misrepresent themselves as coming from middle/lower class backgrounds (and being self-made when they aren't). People like an "underdog" story. Taylor Swift was born to two billionaire parents, but she models herself as "the girl next door" from Tennessee (she's not even from Tennessee ... she's from Pennsylvania) who earned her way into the industry, when in fact she got it because her billionaire father bought major stock in the record label that signed her. She's never acknowledged these privileges. Grimes also cosplayed as a working-class communist, even after having kids with a billionaire. Then there's someone like Donald Trump with his wealthy dad and his "small loan of a million dollars". And lots of industry plant rappers that lie about coming from "the hood." It's okay to hold certain privileges - we don't choose what boxes we're born into. Doesn't inherently make you a bad person. But we do choose honesty about our privilege with others and ourselves. As well as how we choose to use that privilege. It's actually fine if these women wanna enjoy their wealth, but they also can't really lie to themselves or us by saying they are just like us. They aren't. I personally know a woman who lied about being middle class repeatedly ... her dad was a multimillionaire. She kept telling other people to check their privilege while she actively lied about hers. It's also important to note that luxury fashion brands are usually made with slave labor and unsustainable materials, so this influencers should be careful with what they promote and consume.
Gen z hates these young wealthy influencers but they're the ones who put them there. lol. The generation that created cancel culture can't help but hate watch those they have a deep disdain for. Hate watching, following, subbing, commenting, etc. drives the algorithm. It just makes me laugh to see and hear young people complain about the people they've helped get to the top 💀
@@andpeg it is... it's a mass withdrawal of support from a celebrity or public figure. Supporting someone, especially financially, is not canceling someone. Time to give mommy her phone back little one🤗
@@andpeg and by even "hate" watching or leaving nasty comments and driving the algorithm to their socials helps fill their pockets. Let's not pretend like we don't know how social media works.
I wonder how Bain&Co defines a 'luxury purchase' in their research cause stating that 15yrs is the common age for the first one seems suspicious to me ngl
It is insane! my understanding was that it could include much lower priced 'entry level goods' like Dior lipgloss for example, the article can be found here! www.bain.com/about/media-center/press-releases/2022/global-luxury-goods-market-takes-2022-leap-forward-and-remains-poised--for-further-growth-despite-economic-turbulence/
loved the video, meticulously researched & presented. however, i feel like the title was a tad bit misleading as it only summarised half of what you touched on. perhaps you could add something about luxury brands into the video title that would be great.
The "I do not have much money and people can relate to me" to "I have manage to become financially successful, my lifestyle changed and people are upset because they cannot relate to me anymore and it makes them feel inadequate" pipeline. People are not going to stay stagnant just because you want someone to relate to. Of course if they’re making more money than they had when they started, their lifestyle will reflect that and you might not be able to relate anymore… that’s fine. I think a lot of criticism on this topic is simply insecurities, people do not like to see others do better than them especially if it’s someone who started "at the same level" as them.
I think u may be projecting a bit much there in regards to the stemming from insecurity thing, or maybe u just aren’t listening to what ppl are actually saying. Maybe that benefits u. Idk.
Great video and this topic is not exactly new - teens wanting to be 'hip' and fashionable - however, I think growing up with luxury items being everyday consumerable toys ie iPhones, tablets, gaming and whatever sort of expensive and unetically made sh*t kids GET these days, lays the groundwork for wanting - and again, getting - the artifically increased priced toy that seems to be popular/trending. Millennial parents are to blame, particularly for not educating themselves with their kids' online life and prescene. With the 'end' of teen-hood (which is a fad I hope) and very young kids striving to become adults (at least the ones we see with their supposedly parent-run SoMe accounts) who are playing dress up in fashion branded clothing and having a skin care rutine (?!) and NO interference from the parents other than them gladly paying for the products - well of course the first crazy expensive handbag is bought by the 15 year old, who will never be able to afford a house anyway! We're living in a distopian time, and instead of lemmining our way to over the edge, we try to find some kind of meaning. Way too many kids aren't being taught empathy and sympathy. I think parents literally just assume kids are born with those traits. Parents who only just started opening their eyes to the harsh realities, copying their boomer parents by not wanting to take responsibility and accountability, but just buys the sh*t to make their kids sh*t up.
I have like a weird obsession with Olivia Neill and I have no idea why. It might be because o found her channel when I was graduating highschool and went into a degree I didn’t love, and saw her achieving so much. Like I want what she has in terms of money (duh) and she seems to be blessed all around but also admire her personality so much. Is anyone else like this 😭I feel like a freak❤
They come form middle class then they go to rich class and forget where they come form because they lose fans ro be real relatable and moment they pretty bur are they real pretty natrual one I think they need to be put in there place and wear quite luxury or all together leave the interest fame all together or be grateful for whst they have more then not be I understand why they got fame but not to spit that in our faces would be way better because to spit that in our faces is wrong brand bean created for reson to make insecurity come true because they are not only not sustainable bur quality is worst and many brands do it because they want mlre fame more I wish they given cloting away to those not have one
I stopped taking Luxury ( or even High Fashion in general ) seriously when they started promoting meat dresses as luxury, And now it's like all over YT, when that's not even what I mean by Dark Minimalism.
Confused as to what y’all want these influencers to do once they get rich? Like it’s not their fault once they become rich and famous so if you think being rich and famous makes someone unreliable then that’s on you.
I really love your taste and style always so chic. My faves would be the MoMcoco leather backpack and the Swarovski pave diamond ring so gorg. Thank you for your recommendations.
My friend sold the MoMcoco and it looks like the real thing you showed. It even comes with an authenticity card that matches the serial number of each bag. But her fake was $500.
Can someone explain to me why everyone was so upset about the bears I thought they were just goth bears till I read the bdsm take but like ?? I didn’t see gags n ‘bondage’ just little spiky leather fits im so sorry if this is ignorant but ? What😅 help is that why they’re cancelled ????
I think it's a bit outrageous for people to be walking around a big city with a $10,000+ designer bag on their arm, you might as well hold up a "please rob me" sign. Secondly, I really don't feel sorry for these brands, they raise their prices at least twice a year, so basically they are driving any potential customers into buying fakes *gtdupe*
