really love your rise and fall series! ive watched almost all. please do a rise and fall of undefeated and famous stars and straps I dont hear or see any these brands no more bearly even see anyone rockin these now.
Great vid! I think supreme will always be a beloved brand but I can’t deny that the last few seasons have been pretty lacking, and I have to admit that I sold a box logo shirt for under $100 recently 😂😂 doesn’t have the same draw of rarity and exclusivity/high price it did before, but they will always have some quality designs and pieces throughout the seasons
Dam I remember supreme being the coolest clothing brand Now i havent seen anyone wear it anymore nowadays people wear chrome heart,crocs and bb simons belts. Fashion really has been down bad.
I have a challenging proposal for you brother. I was a big fan of King Stampede back in the 90's and still do wear their clothes but honestly don't know anything about the brand. Internet doesn't have much info on it either and their website has been one of the most mysterious enigmas ever. Will really appreciate it.
The real reason Supreme is dying: I'll start by pointing out that Supreme wasn't necessarily world famous until the mid-2010s. As they've grown bigger, they've done more collaborations with other companies (which attracted more buyers). Some could argue that they ONLY became as famous as they are because of their collaborations with Louis Vuitton, North Face, Stone Island, etc. ... why does this matter?.. .. because now, Supreme as a standalone brand is no longer what people are interested in. Re-sellers and fans would rather wait for one (of their now, many) collaborations with others mainstream brands. In 2022, Supreme is almost completely reliant on its collaborations with other companies. They used to only do a couple collaborations every year, nowadays it seems like they have a collaboration almost every other week- it's the only way they're able to stay profitable at this point. I'm sure most of you have seen how they now drop at least two North Face collaborations every year. Doing this drives down the price for previous collaborations with the brand (they no longer hold their value).. the point is that it makes people not as interested in spending $300+ for a North Face jacket they could've got for $150 (without the Supreme name on it). Even in 2018, a Supreme x North Face collaboration would sellout in about 30 seconds or so. Since 2020/21, I've seen some of their North Face collaborations sit for weeks without selling out. Honestly, they could've just made more stock and chose to be the new Pacsun (which would've been slight work for them) but instead they decided to try to keep up the whole "sellout every release" mindset. It totally backfired on them. One last thing.. I wanted to note that the style of their t-shirts (and clothes in general) have completely changed. They rarely do patterns anymore (which used to be their big thing in the late 2000s up until 2013/14). They instead do plain tees with very minimal designs, especially their box logos- seems like they only do solid colors now [which (I think) they do because it's cheaper/less work]. All around they're non-collab clothes are just lacking these days. And that's another part of why they do all these collaborations with other brands; they're out of original ideas.
Just copped a tee from the supreme store in ny last week, they have a ton of stock in almost everything which makes that limited access feeling go away.
i think the most "fail" Supreme will have is to stay dormant for a while like some of other streetbrands then pop back up in popularity again sometime later. Unless somehow the whole generation just stops wearing streetwear altogether.
I’m 44 and grew up NYC always stuck with brands like Polo and some Stussy, thanks goodness I never fell into that stupid Supreme Hypebeast kids hype 😅, they’re such cornballs 😂
i got into supreme around 2017 and i’ve been an avid buyer, not so much for the hype (my friends bought some so i was like, man imma get some) but i fell in love with the box logo, and some of their most recent collars like lamborghini or skittles are really good collars imo. and i don’t think it would have happened if they didn’t get commercial a little
