The Rise & Fall Of Soccer AM 

Soccerette In the Brazil shirt will always be my Roman Empire

I can't believe Saturday Social replaced Soccer AM. I'd rather pull off my fingernails than watch a bunch of clueless RU-vidrs discuss football.

Soccer AM goes hand in hand with FHM magazine and Maxim. They both appealed to the same demographic. They epitomized the lad culture which emerged from the late 90s and into the noughties. As a 20 something male, living at that golden time in history, i was literally living in heaven. I just didn't realise it at the time.

The Soccerette wasn't the start of the 'downfall' of Soccer AM. Tim Lovejoy and half the crew going was the beginning of the end

Around 2000-2006 was the glory years. Always watched it before leaving for football.

Watched soccer am every Saturday morning in the lovejoy days, barcon sarnie and a cuppa, set you right up for soccer Saturday with jeff

The beginning of the end started when Tim left or maybe I just got older and moved on myself. For me it was a routine of lying in bed for 3 hours on a Saturday nursing a hangover and laughing along with the show.

class mate. Soccer Am early - mid 00's was pop culture in the uk

The Tim Lovejoy era was absolutely brilliant. Was a must watch every Saturday morning

I did work experience on Soccer AM for one week in Jan, 2018. It was the week Ronaldinho retired and we had to go to Sports Direct in Isleworth, to try and get Jimmy Bullard a Barca kit. They only had shorts aged 7-8, and Fenners’ son had a Barca shirt, so we got everything together, and he managed to fit into them and we filmed the Ronaldinho crossbar trick for 4 hours in the John Arne Riise until Jimmy got tired

My secondary school language teacher was a Soccerette. Oh Miss Simpson, you did us lads proud! One of the fittest teachers in the school doing the Soccer am catwalk. 😂

I remember growing up and Soccer AM was that whole 3 hour slot. Never missed a week

Saturday morning’s have become boring without Soccer AM. Saturday Social is a woeful replacement

In fairness the soccerette seems tame compared to what is on Instagram nowadays 😮

Dance offs were the greatest

This vid barely scrapes the surface on the impact that Soccer AM had on the culture in the UK, from the Save Chip campaign to the whole Bouncebackability campaign man it shaped so much of football lad culture.

My man said ‘Ripe age! and ‘My favourite age!’ to the 32 year old 😂😂😂

I was on this show with Gallagher and Scott. It was a dream come true, played with my band last year. We were called FLOWVERS. Like the show, we also closed the door on the band shortly after. All the crew, the presenters and producers were so patient, fun, and eager to help out wherever they could. Bacon butties slapped as well. Live TV, nothing like that 5..4..3..2..1

Barely a mention for Helen Chamberlain and her departure from the show.

With lovejoy and chamberlain, it was class. After Tim went, it went downhill very rapidly indeed. Him and HC chemistry was great, she was like one of the lads. It pushed boundaries which is what was and is needed. TV now is so bland i dont watch anything now.

Honestly one of the greatest shows of the 00s. Sadly time killed it.

Up until Lovejoy left this was must watch TV, a hangover ritual every Saturday morning before going to the game

I used to love Soccer AM. I would get up "early" and watch the whole 4 hours of it. It was a great build up to the days footy!

1997 - 2007 was TV Gold. Save Chip!, the campaign to placing the star on the England shirt, Soccerettes like Lucy Pinder and Chantelle, The Wenger Boys, Euro Boy, Fixtures Man, Lob Star, The Wrestlers, Mike Schweinberger" and "Randy Wakeman III commentary, the Colonel and Ginger, Sheephead Weather, Mancunians, Tottenham black cab driver, the end of year Dance Off, and especially Big Stan and Barry Proudfoot.

I have such fond childhood memories of soccer AM. Unbelievable tekkers and skill school are just iconic to me

Used to love playing football early on a Saturday as a kid (lived in Wales so Football was Sat, Rugby was Sunday) and coming home to watch Soccer AM before the games kicked off. The great age shouts at the Soccerette used to make me laugh even as a kid

This was part of my childhood and memories with my dad watching it religiously every Saturday morning 9-12. Best morning show sky has ever made. And they absolutely sold their soul

Fond memories every Saturday morning, laughing together with my Father when he was given 6 months to live. Never forget. Never regret. 😎

lovejoy left then the show died... end of.

'would not fly in the modern era' - yea, it wouldn't. And we're all worse for it. People are so uptight now.

SoccerAM with Lovejoy and Helen were top teir TV loved watching it every saturday morning

Topless weather was the best segment, Barry proudfoot was good too

This show never dropped off in quality. Sky fucked up is all. A truly legendary football program 🙌 🙏

In its prime it was unmissable for a football fan. Loved it. Once lovejoy left it was curtains barley ever watched it again

Bring back the old version of Soccer AM! 🙏

The Serge volley and the !998 “…..but what is it?” World Cup Wall still strong in the memory. Great show in its heyday 👏🏼👏🏼👏🏼

Regarding the soccerette feature, the soccerettes weren't being exploited at all. They apply to go on, and they've already watched it so they know the drill and exactly what will happen. Nothing mysogynistic at all.

Brilliant harmless banter from start to finish. The show was brilliant in the 90's and early 00's

You’re closing in on 100k man!! Huge, buzzing for you! 👏

I used to do hospital radio with Tim in the early 90’s, he was supposed to be on from 10 till 12 on a Saturday morning but he was the worst at getting up, so imagine my surprise when he ended up on Big breakfast then Soccer AM. 😊😬

Best start to a match day was getting ready to go with soccer am on in the background. Some great banter and wernt afraid to take the piss out themselfs. Great times

Did a week of work experience on Soccer AM, cool to be a part of

Them coming out decrying the Soccerette bit despite loving it at the time 😂

I think soccer AM tried to appeal to an audience that on the whole wasn’t actually interested. I remember the best days with the up and coming indie bands. The moment they started getting rappers who only wanted to sell an album when the vast majority of watchers were those who weren’t interested in that type of music it just indicated it died? Not sure if anyone agrees

When he said guests including Liam Gallagher , the person on screen wasn't Liam Gallagher, that was Fenners dressed up. As far as I know Liam didn't do Soccer Am live, Noel did but Liam was never in the studio.

This channel is so damn good. Keep it up! Nearly at 100k 💜

This was a staple for my Saturdays mornings I miss tubes 😂😂😂

Tim and Helen were the best filmed in the best era where PC hadn’t ruined everything and we still had a sense of humour- I loved Soccer AM back then!!!

I remember watching Soccer am as a kid of a weekend in the morning, after the cartoons stopped on other channels 🤣 early 2000’s was a great time to be a kid

Soccer AM was my favourite part of the week in the late 90s/early 00s. The old man would usually cook up a big fry up and soccer am was the perfect build up to the weekend of football. But it was perfect at that time, with social media being what it is now there is just no need for a show like soccer am covering the week

Soccerette was always a fine moment. Helped that Helen was also a Torquay supporter, saw her a few times at away matches.

Mid 2000s, the show had peaked. I just remember knowing pretty much everything that was going on in all 4 divisions of English football and could name at least a player from most teams. Those days are long gone now, as I can barely follow my own team let alone any others. The show did have a 3 hour slot during this time and I always felt it didn't really get going until the guests started arriving but I watched it start to finish as a teenager, I lived for football at the weekend. Would never now get away with some of the stuff they did with the soccerette like Tim pretending to tie his shoelaces in front of her and Rocket hounding her in the background. I did like the main gag, Stan Hibbert,, Barry Proudfoot etc. The OG crew lineup of Fenners, Sheephead, Neil, Tubes, Robbie Knox, Rocket and others all contributed and I love how they involved them. If you followed a professional team, surely enough they would get mentioned time to time and even have fans on the show which certain other broadcasters would never have done. Nothing lasts forever and I didn't mind Max but it was done when Tim Lovejoy left but I'll never forget those mid 2000s days.

Soccer AM used to be essential viewing

I was 10 in 96 when this came out. Always caught it after Saturday morning football doing my Panini stickers on the front room floor. Then off to Snooker at Rileys when it finished

It was must watch Saturday morning tv. Loved soccer locker,total chaos😂

was great viewing, in its heyday. the soccerette, topless weather, save chip, the dance offs, tim the loser, tubes, robbie the tramp.... i could go on. i still call schoolboy error when a mate holds out their hand to shake and i pull away... classic.

When Tim Lovejoy left it was the end of the show

It peaked with Tim and Helen. It wasn’t the same without them.

What a video! Soccer AM was so iconic

Great video. Used to watch this all the time when I was younger but as you mentioned with social media about, sitting around for 3 hours watching tv just wasn’t it anymore

I don't see the problem with the Soccerettes. It was funny and the women involved seemed to enjoy it and it was just a laugh. It is not supposed to be misogynistic, the problem is people getting too sensitive and politically correct and ruining it for everyone else.

Lovejoy held it all together , soccerettes , save chip , ladyboy and the comedy characters . Lovejoy left , never the same again . Tubes wasn’t that good either .

This was my childhood right through to adulthood. Very sad it’s gone

SoccerAm was class and became part of my match day routine. Lovejoy and Chamberlain were superb hosts. I remember Helen being a guest at half time at Roker Park. Bit cringe looking back but the Fulwell End started chanting “Get yer t**s out for the lads”. The whole ground was stunned when she started to take off the Sunderland shirt she was wearing only to reveal a Torquay top underneath to massive cheers. Anyone remember the World Cup wall in 98. “What is it?????”

Completely wrong , soccerettes was the beginning of the rise not the demise . Same people objecting are quite happy to have their young daughters watch a cardi b video !

Saturday social is just tragic. Bring back soccer am.

The 90’s Soccer AM FHM TFI Friday Lynx Africa Euro 96 Loaded Oasis Trainspotting Fantasy Football Blur What a time to be alive

Getting the Star on the England shirt for their World Cup win, the whole Forces appreciation segment were absolutely incredible before social media. The Wrestlers segment and the Ramblers was also utter awesomeness

Use to watch this all the time but stopped after Tim left it wasn’t the same . I will always remember sheep head .Northern boys love gravy . 😂so funny it’s was great to be a teenager in the 90s

Go woke go broke. Same for Football Focus

I use to love waiting for whatever tunes would be playing in the goals of the week segments. So many tunes to remember

For me, when i was a kid it was a kids show and an adults show at the same time, it had multiple levels that would capture different age groups and i'm not just talking about the soccerette, it had innuendo, sarcasm, sattire etc. By the end it was just a kids show.

Almost 100k mate

A few points for me were The soccerette whlie tacky(just like most of the show) wasnt forced to appear. Max Rusheden (or the human embodiment of The Guardian news paper) and Andy Goldstein who thought he was the funniest guy in the room with none of the comedic timing were the start of the nose dive for me.

The country lost its way when lad mags were banned and soccer AM followed

Soccer am was so good man. Went to a live viewing once and it was hilarious. Used to go round to the studios to get photos and autographs from the guests

Always made me laugh seeing a British show with "Soccer" in the title. I stopped watching when Lovejoy left as the show had lost its charm.

Social media has destroyed many many things and will continue to do so.

Used to watch it on away trips with the Baggies in a pub somewhere... Helen was a lovely lass.

Soccer am Crossbar challenge on youtube was my childhood. When Wolves hit 4 😂😂😂. They went mental

Same as most shows .. ruined by nanny culture and the terrifying thought that someone may get offended….

PM, been watching your videos since quite early on; gotta say this has to be one of your best researched and most informative videos! Loving it mate! 👌

You and SunnyV2 are my favourite commentary channels

I would love you to make a video about SMart that aired in the 90's. I watched it growing up in Scotland but ended tragically in Marks passing

Phat memer you are litterally the Haaland of RU-vid. Scoring bangers left right and centre with every video! Big respect for you, again mate. My favourite RU-vidr by a mile ❤

As someone who was born in 1997 my personal favourite era of soccer AM was the max rushden era around 2009-12

This was great. Huge part of my childhood was having bacon sandwiches and watching Soccer AM Special on Christmas Day.

I remember watching this on mornings as a kid before I headed out for my matches. Good times

Was funny with Tim and Helen, was entertaining, after they left it became over produced, forgot who the audience was and tried to change its identity, nobody wanted that. It could still be on today if it was still in that early 2000s it would be super popular today. Saturday Social is a good awful show full of kids and morons. Nothing wrong with the Socceretes, all parties enjoyed it and knew what they were getting into

And they replaced it with the garbage Saturday Social People who have never kicked a ball in their lives and thinking they're in the know

My highschool french teacher was once a Soccerette🔥

I was just thinking you should do a video on Soccer AM, looking forward to it

Ahh times were simpler - and funnier - back then. Its was like pub craic in the AM… damn this woke crap it takes the fun out of everything

It was a great show full of fun and pushing boundaries which is what all shows should do. Unfortunately it died when it was decided by TV executives that anything men like is wrong. Conventional TV is dying because it doesn’t give people what they want anymore, maybe going back to pushing boundaries and being innovative would help. It can’t be a fluk that is exactly what video sites like RU-vid do and people watch them and it’s not just about convenience it’s about off beat entertainment.

Most projects are about a time, a place and the people. You can only keep the magic going for so long before the faces changes, the times move on and the magic dies.

Great memories of Soccer Am with Tim Lovejoy and Helen Chamberlain back in the day. The Soccerette, The Rockford Files, Stuck On The Moon CDs, Topless Weatherman, Soccer Locker and The Pilots. Happy happy days the Noughties weee!

Cracking show. Remember watching the Lovejoy days with dad and loved the random bits like sheep-ups, Ally McMoist (its just a wee stain) and soccerettes etc. When lovejoy left it was still ok but lost the soul of the show.. The replacements just didnt quite stack up and didnt have the chemistry with Helen the way Lovejoy did. Some comment said that the wokeness didnt kill this but in reality it was probably one of the last nails in the coffin. The show would have just been another football discussion if not for their edgy skits and everyone involved knew what they were doing and if anything didnt it to try and propel their own “brand” on screen. For me, i stopped watching when i got my own place and refused to pay for sky, which with their costs, was probably another reason it ran out of steam as a show!

It makes literally zero sense that something like soccerettes was cancelled when at the same time, nowadays, we praise women who are making a lot of money through only fans or Instagram accounts etc. It’s either exploitation or it’s not. I don’t see how modelling can be exploitation on soccer am, but empowering on Only Fans?

Died the moment the soccerettes segment was axed. The hairy strikers and tom daleys dive of the week were the few funny bits after that, and they soon got axed.

I worked for Sky few years back, I made the Props for Soccer AM, I can honestly say Helen Chamberlain wasn't the nicest person to deal with and I'm being very polite.