Short Summary 1) No Pitching 2) Don't ask questions that offer something to the user 3) Never push any information/your opinions onto the user 4) Unusual answers by a single person are not enough to come to a conclusion 5) No hypothetical questions 6) Don't ask questions that makes the interviewee give ideal answers 7) Aim for stories not statements
Please correct: 'Customer development is all about validating your assumptions....' this is not true. This mindset contributes to the massive 90% failure rate we have in the startup industry. CustDev is all about 'Invalidating' you're asumptions to avoid confirmation bias. If you try to validate something, you will. It's easy, even when it's the wrong thing to build.
I feel seeing a full customer interview would really help me see how to utilize Customer Interviews properly (within Steve Blank's methodology)... can anyone point me to any good resources?