The Rules for Customer Interviews 

Short Summary 1) No Pitching 2) Don't ask questions that offer something to the user 3) Never push any information/your opinions onto the user 4) Unusual answers by a single person are not enough to come to a conclusion 5) No hypothetical questions 6) Don't ask questions that makes the interviewee give ideal answers 7) Aim for stories not statements

Please correct: 'Customer development is all about validating your assumptions....' this is not true. This mindset contributes to the massive 90% failure rate we have in the startup industry. CustDev is all about 'Invalidating' you're asumptions to avoid confirmation bias. If you try to validate something, you will. It's easy, even when it's the wrong thing to build.

How did this video not get more views? Great tips! Thanks guys.

I was surprised to hear such unconventional good advices from a team of youngsters... Really good and interesting.

I enjoyed the burp at 6:47. lol.

Guys, you`re so amazing! Thank you so much for this videos!

How did companies like Buzzfeed go about doing customer discovery to grow as big as they are today?

Looking good, you guys. I'm totally stealing this for a workshop pre-Startup Weekend Sheffield

Excellent video, very helpful. Thank you very much from Venezuela

Great vid, thank you!

I feel seeing a full customer interview would really help me see how to utilize Customer Interviews properly (within Steve Blank's methodology)... can anyone point me to any good resources?

HAH I feel attacked by the diet question :´) but this was really usefull!

Very well done!

Good stuff!

Hi! Really great video! What are the best books on the subject of costumer interviews?

*WHERE CAN I BUY THIS DOG SHAMPOO!!!!!*

someone belch at the end of the video 06:46 😂😂😂😂

Did someone behind the camera burped at 06:48? 😆