The Sabrina Carpenter Effect 

been a carpenter since 2015 and it shocked me how long it took for people to notice her for her talent

Sabrina just had her third song hit the billboard! Her slow rise to fame is fascinating and I can’t wait to see her grow

forever bitter that Sue Me wasn't one of the biggest pop songs of the 2010s

Even if you’re an artist who never sees main stream success, if you’ve established a stable Fanbase than you are more equipped for a long running career. Sabrina is it a point where even if she never sees a number one hit she will always have a loyal following and will never “fall off” THIS is true success imo. Much better than being an overnight success with a ton of hits and awards.

Sabrina would absolutely kill as host and musical guest on SNL.

I've been a fan of Sabrina for so long. I still remember when can't blame a girl for trying came out. I'm so happy more people are realizing how amazing of a singer and person she is.

I think having Sabrina open for the era tour in SA is absolutely genius. People show up for openers in SA, whereas here a ton of people have the “well I’m here for Taylor so it’s ok if I miss the opener” mindset.

Hollywood Records definitely kept a lot of control over her music. Yes she was still in her experimental stage but they definitely stunted her growth. I’ve been a fan since girl meets world and I remember the fandom by the end of the Singular era wanted her to get out of that record. Glad she managed to switch to a different one. Island Records barley promotes her but luckily she recently signed with UMG so she will be getting that worldwide promo

For Sabrina's tour it was also very interesting to hear the unSABScribe where a fan would like tell a story of heartbreak or like crazy stuff that they went through during their relationships. Then Sabrina would give them 3 options to choose from and based on that she would do a different cover

I think the slow rise of her career has helped Sabrina understand how to approach social media (maintaining a private life and being humble). Despite all the mass hate and threats towards her, she's still pushing through and providing a lot of grace to those who I honestly think don't deserve it with the nasty way they've treated her. To compare using one of your examples, Olivia Rodrigo gained overnight success and was not as well-prepared on how to approach social media, resulting in her laughing at the drama at the height of her fans bullying Sabrina, calling the drama "funny", accepting an SNL cameo that called Sabrina a "bastard", and refusing to directly address the situation (only a vauge statement many months after Sabrina's been threatened and bullied by her fans). I love how Sabrina's not scared of expressing her femininity despite certain fanbases pushing their internalized misogyny onto her since 2021. She's a very resilient person. I can't see many celebrities who're able to not clap back / break down publicly or make shady decisions, and even though she admitted she was on the brink of a public breakdown, she didn't, which was probably best because it would've been used against her. And all this during her early 20s. That's so much pressure being put onto an adolescent. People keep thinking she was old during all this drama but she was an adolescent getting told to kill herself and given bomb threats (even now) for dating someone who has an ex.

after the whole bullying sabrina faced for years for no other reason besides being the blonde girl.. she deserves the positive turn her life is going in

In Brazil we just love things very intensely, including artists. I was a fan of Sabrina before she came to Brazil and I got really excited to see that she was opening for Taylor. I went to the concerts with friends who didn’t know Sabrina or just weren’t fans, everyone was impressed, either for her songs, her vocals or her performance. I can tell you, Brazil loves her.

The Madonna music video that was designed and released deliberately to create controversy was Like A Prayer (1989). It was filled with religious imagery, including scenes inside a church (sound familiar?), all designed to get a rise out of Christian conservatives. Which it did. The Catholic Church even urged a boycott and organized protests. The result: Madonna became a bigger star than ever.

one thing about sabrina’s career that i love so much (out of many) is how LOYAL her fans have always been. even when i wasn’t super following her (before emails i can’t send came out) i regularly saw edits of her character in girl meets world, or saw ppl talking about her early music & how they still listen to it

Sabrina's Outros are literally Satire! I don't believe in more than half the sexuel outros she comes up with.

Been watching Sabrina Carpenter since she's in Sofia the first and Girl Meets World. I love her songs even then.

Love sabrina, and tbh her being the choice for opening act in brazil and latam is amazing and spot on. First bc she actually has a pretty big fanbase in latin america, especially in brazil, like old and loyal fanbase, and everytime she drops singles or albums it gets 1st place in itunes, trend topics on tt and youtube etc.

Been a ride or die Sabrina fan since 2014, and I am so for slow burn successes. She been so successful and I’m sure fulfilled up until now with her career. I am happy she’s had her fulfilling success before becoming mainstream. She’s done good movies, made great art, and gets to sit in her “I’m that bitch” era now, and we love it

her SNL Nonsense outro would prolly def be a callback to them calling her a bastard or smthn during the drama

Shadows is so good! I can't believe Sabrina wasn't even 18 when she made that song. Sue Me is also a huge jam. I'm glad she's finally getting her flowers now.

Sabrina is trying to brand her self with the whole heart thing the same way billy Eilish did with her baggy clothes. u can see a pattern with how artist play around with there appearance and there whole vibe to be more memorable.

1. Ah I'm sad you guys didn't mention that her other Disney moment before Girl Meets World was her being on an episode of Austin and Ally where she was a big focus. It's not that important really but I just wanted to mention it. 2. I think one of her first big songs before EICS that I don't think necessarily is in the "disney big" category was Sue Me. It did really well and was one of the first times more mainstream people started noticing her. Obviously it wasn't a huge breakout, but I remember at the time thinking that her breakout finally came with the popularity of that song. 3. Another thing Sabrina does at her shows is similar to the example you guys talked about with performers engaging with their audience. At her shows this year, she would take a moment to talk to someone in the audience and get a story from them about a relationship thing they've gone through. Then she would ask that person how are they feeling (and they'd have 3 emotions to pick from) and that answer determined what song she would sing at that moment (which was usually a cover song). It was a really funny segment in her shows.

i agree with that statement that Disney started to struggle promoting their artists when everything started to move on from cable and in to streaming, i personally think Sabrina was stuck in that time and she still had to finish her contract that's why her works didn't get enough promotion

fun fact: Sabrina Carpenter was included in Forbes 30 under 30 in 2021

Thank you RU-vid for recommending me this video LOL. I’ve been looking for video essays or at least similar content that discuss Sabrina’s slow rise to stardom. It fascinates me how she’s been in the industry for many years and has only gotten recognition during her EICS era. She’s gonna dominate 2024 y’all. I can feel it!

Coming back to this a few months later, I feel like you guys foreshadowed when the tortoise would finally win the race with your comment on the coffee shop printouts with Sabrina releasing Espresso. This song is a bop and in my opinion came out at a time when we all just want a song for the summer, and I feel that this is going to be a giant hit.

Amazing videooo!! Been waiting for this one! Just to add onto your thoughtful conversation; Nicky mentioned the ‘expectation variation’ and Sabrina did this in two ways for her concert. Yes the nonsense outros where it was a guaranteed viral moment for her fans to record, but a way to also involve her fans and get them excited for the ‘expectation variation’ was a game she made called ‘UnSABscribe’. This is where she would ask a fan in the crowd about their juicy breakup and then depending on how the fan feels now about their breakup (they had 3 options, Sad,happy, horny) she would dedicate a cover to them (she she had prepared 3 different covers for her fans, and they got to choose what cover she would sing.) There was loadsss of viral moments from when she would play the game from her tour!! Also to add, she was on 5 album HR contract like you mentioned, but released 4 albums with them. Her legal loophole to get out of the contract was claiming the soundtrack for the movie ‘Clouds’ since she had produced songs for it. She also mentioned in an interview that if she knew what signing a 5 album contract at 14 would mean she wouldn’t have done it (I think it was a teen vogue interview she did in 2021/2022) and has also alluded to Hollywood records being a toxic work environment ( she literally got sued by HR managers and wrote Sue me after firing them), has said she was told what she was and wasn’t allowed to wear in music videos, but she doesn’t go into too much detail about what happened at HR for legal reasons.

it’s so weird to me, as someone who was a big sabrina, troye sivan, etc…, fan back in the day and being made fun of for liking them, seing that these people are now mainstream and it’s cool to like them

Proud to say I’ve been a dedicated fan since her girl meets world era.

also sabrina was viral and more exposed in the eras tour because latinamericans respect more openers and they SHOW for them instead of more americans who came late

I went to the Eras Tour in Argentina and the excitement I had was huge, not only I was going to see Taylor but also Sabrina. Both of them where my most listened artist last year and also this year

i have been a fan of hers for 6 years and I am so proud of her for how much she has evolved as an artist and how far she has come. She has a huge fanbase and I know she can be topping all the charts but to me she is a friggin star already.

I saw Sabrina perform at my local mall back in early 2017, she’s always been an excellent artist with incredible stage presence. I’ve since seen her perform 4 times! Love her!

Went to Sabrina's Kansas City show in April! Another fun thing she does is pick an audience member to tell their sad story. She gives them a choice of two emotions after their story and sings a song based on the emotion they choose. She said a Britney Spears songs (Toxic) at our show! She also played Rock, Paper, Scissors with a fan who had a sign and dared her to sign her first single (which she did!)

Just like a lot of people, I been a fan of Sabrina Carpenter since Girl meets world and Eyes Wide Open it's really amazing she finally gets the recognition she deserved. Her evolution-especially- as an artist is remarkable, each of her albums have helped her experiment with different genres of music (new carpenters MUST LISTEN TO HER OLDER MUSIC PLS). She came to my city for the EICS Tour and her stage presence was phenomenal, everyone was having fun and singing her songs and btw the initial venue had to be upgraded to a new one BECAUSE THE AMOUNT OF PPL ATTENDING WAS BIGGER THAN EXPECTED (probably bc of the nonsense outros). Seeing her perform made me (and anyone who followed Sab for a while) a bit emotional like I was a proud mother, even tho she’s older than me. It does suck it took SO LONG for her to get this recognition, but, it’s at the right place at the right time. I'm so excited for her new music and what she has in store. (Btw we don’t like pinning Sabrina and Olivia against each other, it’s nonsense)

I’m going on record and say singular act 1 and 2 are actually masterpieces and deserve equal respect

another thing sabrina has started doing is sitting on the stage and giving relationship advice to fans

I was a bit taken aback when I realized she already had quite a big back catalog while still in her early 20’s. And that it showed progress, uneven and still not fully realized, but when you’ve already got a few LPs under your belt that young you’ll have a whole range of techniques you probably don’t even know you have. I’m watching SC because I think she can go one step beyond!

I have been following her career since around 2009! There used to be this website/forum for aspiring kid singers! Her dad was a member and she even had her own account at like 10 years old. I can’t find any artifacts from the website anymore and I have tried lol anyway, it’s been so cool to follow her career this whole time and see all of her success!

She is SO big outside the US, it’s such a shame and so crazy that people there think she is not good enough or known enough just because she might not be popular there. I’m from latin america and before she went on the eras tour she had a brief concert in brazil and people here in argentina and latin america and south america were begging for her to come tour here, and when she was announced as part of taylor’s tour we were so happy and they was so much demand for her we wanted to do side shows of her emails i can’t send tour. She is very much known from YEARS and same thing happens all over latin america and europe, but americans think it’s all about who is trending there on tiktok, and so many big artists that they think are so big could pass unknown everywhere else i swear 🫖🍵

i listening to sabrina since my teenage years and it was so beautiful to grow with her and her music year after year and see her being so popular now makes me so emotional

I’ve been following Sabrina since she was Maya on Girl Meets World and I’m so happy that more people are FINALLY recognizing her and her talent!! I feel like she’s really a full package deal, and it used to be astonishing to me how unknown she was. Also, I hate when people diminish her because she has had a slow burn rise instead of overnight instant fame like a lot of the newer artists today (think Olivia Rodrigo, Billie Eilish, Ice Spice, etc. all who rose to fame in a blink and you kiss it manner) so I’m so glad you touched on that!!

My fave outro she gave was the one in Oklahoma when she said "Tulsa spelled backwards is actually A SLUT." She is Greatness with a capital g.

this was such a fascinating conversation and i love how both of you bring light into success not being overnight but instead something that can be worked on for years - it feels more encouraging to know that you're on the right track and not be discouraged by the constant illusion of "overnight" success

i been with sabrina since she made her first appearance on austin & ally. i stood by her then, and will forever be with her till the end of my days. she is my holy grail.

Im blown away that you hit 15k. I’ve been subscribed and watching for a month or two and never really looked. Always assumed this was one of the big podcasts because the quality is so great!!

I found her today by accident. Listened to a lot of her youtube vids. Sorry to say that a lot of the better known singers( and their production people) we hear at the moment seem to have a great deal to thank Sabrina for. She deserve much better exposure.

just discovered this podcast and i’m obsessed!! this episode was so good, sabrina is so underrated but has really perfected her craft over the years

First time ever seeing you guys, I’m only 3 minutes and 50 seconds in and I ALREADY know I’m going to be a new listener! So much positivity/ motivation/ inspiration IN THE FIRST THREE MINUTES! Wow. found you guys from looking up “sabrina carpenter style analysis” and this popped up… not what I was looking for but what I needed lol thank you for the motivation ❤❤❤

I watched/listened to every episode so far either on the podcast or RU-vid. Good job Coco and Nicky! I love your insights, thoughts, and theories 🩵

"Cuz im falling down like a summer rain..." ugh. That song. Her voice. I cannot believe it's not HUGE. It will be. She will be. Very fun to watch play out.

the whole slow burn thing reminds me of a kurtis connor podcast i listened to the other day, where he spoke about how important having a slow come up in the comedy scene was for him. doing years of stand up and becoming comfortable with it, THEN transitioning to vine and youtube allowed him to really establish himself as a comedian. when he was starting out, if his set at a local comedy club didn't go as planned, it would fine because no one would see it except the people in that room. lots of tiktok comedians nowadays blow up overnight, which means they don't have time to grow as a comic (especially if they blew up during COVID and don't have much IRL experience). they have a huge audience watching them when they're still starting out! and stand up comedy isn't exactly known for being easy, so it's very easy for these people to bomb and not take well to criticism because they're not used to it

Sabrina deserves so much more 😔

Brazilian here! I was amazed by the eras tour and got in love with sabrina since then!!!

when u guys mentioned the surprise songs i was like "YESS EXACTLY", i went to two concerts at the eras and i swear my feelings abt each one are completely related to the different surprise songs i got in each one. I also have this feeling w wich sabrina concert i liked more (since she was the opener at my shows) depending on the nonsense outros that i got (like i got the "loirinha" outro so i automatically remember that one being better). I never connected these feelings until u guys mentioned it

This is my first video of y’all’s I’m discovering and you guys are SO ENTERTAINING!! Love!!

Obviously it’s the best if you have like a mainstream following + a strong fan base but I think having only a strong fan base is better than having only a mainstream following. You can build a fan base if you blow up with your first single but it’s not easy. I think Sabrina can adjust way easier to being famous. I know everyone wants quick results but I wonder how hard it is to adjust.

As a fan of her since girl meets world I’m so happy she’s finally getting the recognition she deserves

Was a huge fan of Sabrina during her first 2 albums. Listened to them all the time and asked if people knew who she was. It’s really weird being on the other perspective of things and seeing her blow up NOW all of a sudden.

I loved her since eyes wide open played almost everyday on disney channel. I love seeing her get the recognition she deserves and to see people loving her more and more each day

28:59 I've been saying!!! a lot of things, especially these days in the music industry, i feel are inspired by the kpop scene. Like Taylor Swift putting out 4 variations of the midnight album is not new at all. This strategies to boost album sales thing has been going on for a looong time in Kpop.

I LOVE UR CHANNEL I’m gonna binge watch all ur videos

I think part of the reason for why Sabrina still hasn’t gotten the full recognition that she rightfully deserves, is because there’s still that group of people who are mad at her over the situation with Olivia and Joshua. I mean just recently at the Jingle Ball, I forgot which song it was but she literally said that she received death threats all because she liked a boy. I think there still that dislike towards her over that even though Sabrina, Olivia, and Joshua have all moved on or at least tried to.

I love your brainstorming. Y’all already came out with a coffee book and like 3 other video ideas on the spot. I do this all the time

ive loved her music since 2018. She is such a huge talent to me.

Hii, i have been a fan of sabrina carpenter since i was 14years old. I saw her disney show " girls meet the world ", i fell in love with her music from there on. I love seeing how she getting recognition and respect , that she very well deserve it. Her stage presence is cheerful and we can feel she really enjoy performing. Thank you for this video.

YESSS SABRINA GET THAT PROMO GIRL also nice outfits yall and slow rising until i get noticed LOL

i’ve been a fan of sabrina since disney channel and i saw her eyes wide open music video on commercial time and i’ve been obessed ever since haha

just randomly clicked on this and i love your energy!!! definitely will continue to listen on spotify:)

I love listening to your podcast ❤ You have such a good takes and ideas

This is the first time I have heard of this podcast- so happy it was recommended to me. Learned a lot about the Disney machine today. Also, it was cool to learn about certain marketing strategies. Looking forward to more episodes. It would be neat if one day you two could analyze Madison Beer's career. The girl seemed to have everything behind her yet she never became mainstream.

Thank you for making this video. As a Carpenter I'm really happy for Sabrina's breakthrough and getting the attention she deserves. She's gonna slay 2024 ✨

I saw sabrina in the eras tour in Rio de Janeiro and got sooo more interested in her like the girl is so good!!! Also first time listening to you guys and i loved it🙇🏽‍♀️🙇🏽‍♀️🙇🏽‍♀️

I discovered Sabrina in 2022 when I decided to watch girl meets world and honestly have been a big fan since. I always thought she was super talented and deserved to be more popular

Really excited for sabrina's next projects ! Loved this video❤

Love what you said about success being unpredictable but always coming to people who keep persisting. I know many talented artists who get crickets in response to their music or films (which are very good) but I admire them for still staying passionate about their craft. Mainstream popularity is in no way a measure of success imo, there are many other things like mastery of your craft, profits and stability which factor in.

I’ve been a fan since girl meets world so I got to grow up with her albums and I’ve always thought she had so much potential and raw talent (also on a technical level she is an incredibly strong pop vocalist). I’m so glad to see her finally get recognition!

Love you guys!❤ Cheers!

Thank you for this podcast

I liked how this video showed great examples to explain certain concepts. Nice job, you two👏.

I'm loving this convo bc I recently became a huge Sabrina fan (had low-key tabs on her since honeymoon fades) but you mentioning GMU took me out 😂 I just thought all youtubers existed online not like 20 minutes from me lmaooo

As a brazilian fangirl, you perfectly described our fan culture 🫶🏻 loved the video, Sabrina is so special, just subscribed

Did you guys go to business school? You guys are so smart! Love this podcast and it’s my first time listening. I went to school for marketing, but I still feel like I’m learning and confirming things I was already thinking!

I was obsessed with her on Disney and loved her songs when she first started making music. It makes me happy to see how far she has come 🩷

Singular Act 1 & 2 have some of my favorite songs on there and emails i can't send has no skips. I love her so much.

you guys are so well spoken and omg?? dc area slay

We need more of these!

I think i've just found my new favorite podcast

I’ve been following her for like 7 years and she’s finally popping off a lot more. ❤❤❤❤❤❤ Sometimes I wonder if overnight fame is better for Sabrina but…… IDK

wait stop I literally subscribed as soon as I heard your voices cause they rung a bell lol! But nonetheless, having this be my first video recommended from the channel is important so I will share my 2 cents. Sabrina was definitely on the tail end of the pop star machine and did all the things necessary to achieve that result… however, at the time, culture was shifting to internet entertainment. Having been born in 1999 (like myself) meant that she didn’t quite snag any major share of any group because we still had the Miley’s and so on providing for us and the iPad kids were on their way to choose their own stars by means of relevancy through social medias. Another contributing factor is that while being under Disney/HR, she maintained a clean image… as we know, this doesn’t help with having her in the public conscious. She was very polished in that sense. Also, it’s crazy to see the same narrative being used in every generation which is the Brunette VS Blonde… it was even the undertone of her own show GMW! Like from the very beginning, she was destined to be pit against a brunette, and that just so happened to be another Disney star in 2020 (OR) I think they both had a show that wasn’t quite the success like the shows from the past, but Olivia moved onto the streaming age with Disney and was able to be at the forefront of that, which preceded where she is now. Sabrina has always been good at singing but not quite telling a personal story that we can follow, and maybe that has to do with life experience. When she was making her first albums we got to hear her amazing voice and put a face to a name, but it wasn’t until she was in her late teens and early twenties that we finally got to see her personality. I’ve always seen great things in her and I’m sure many other feel the same, that she’s good at what she does and time will be on her side at the end of her story!

First time listener here! I am really intrigued by this topic and will be checking out your other episodes!

I also think anonymity is something that gets people talking like Sia when she would wear the wig covering her face and Marshmello wearing the helmet people love that mystery.

This randomly popped up on RU-vid and I'm glad it did! To be honest, I wasn't a big fan of Sabrina until last year when emails I can't send came out. I'm happy Sabrina's finally getting the attention she deserves and she's gonna keep on growing!! ✌️ Also this is off topic but hopefully we'll get to see Sabrina and Olivia performing together in the future. 🙏 Thank you and take care!

I have loved her since "Sue me" incredibly skilled at such a young age

You’re one of my new favorite podcasts!

i've been a carpenter since 2014 and i always knew she's gonna be big the first time i listened to her it just took her YEARS and now, it's been a wonderful journey seeing her slow and steady rise. she's come so far through the years. i love her and i'm so proud of her 🩷

45 minutes on Sabrina Carpenter 😍 love thisssss

i have to say you guys are music marketing genius!!!!!!!!! (coming from a small musician perspective. so inspired!

just found my new favorite podcast ❤

The expectation variation thing is such a good point! Now i think about it, they are the only type of concert clips i see. Another big one is Beyoncé doing the mute challenge to see which city won (and maybe blue ivy’s performance but not as much)