The SAGA Continues! - Rolex Pre-Owned Program Exposed! 

Just buy a Pre-Owned Daytona for $35k get it serviced by Rolex, now you have a Pre-Owned Daytona serviced by Rolex for $37k instead of 65k

I spoke with a Rolex store owner that I know here in Vegas. He says they will start this program in April 2023. They will be able to buy the watch for whatever price they want, they will send it to Rolex for service and when they get it back they can sell it for whatever price they want. It will bring a lot of people into the stores, and for Rolex they will make a killing charging $500 to service every one of those watches. It’s a nice little scheme they have going on, forcing the dealer to send them every watch for service before they can sell it.

WOW that pricing is crazy... Thanks for making this follow up video. I was hoping it would come!

Meanwhile, I’m over here enjoying my no-drama Omega. Love the drone footage, tho!

Japan has mint pieces and with the yen low (not as low as in mid October) the ADs can buy from the Japanese market. As a tourist in Japan, you can buy tax-free, not sure if that also goes for export of watches from Japan to other countries.

I wanted a Submariner before I turned 50 and here I am a year later with my watch and still watching these videos. I got to get a new hobby. I love Eric and CRM but I’m watched out for a bit.

I think you nailed every single argument you put forth in this video. I was in the Rolex Corporate Tent at the US Open at Pebble beach and met both types of AD’s. Mine is very nice and very blunt! I’ve bought 8 pieces from my AD and 34 Swiss other watches from the gentleman who owns the not only the Rolex AD but 16 other brand AD’s.

I love this channel. Awesome work ERIC. My opinion is as Rolex is about to fall off a cliff and lose the hype of the demand, this is their way of propping up the prices and actually thanking the Grey Dealer for the amazing ride since 2016 !

Yep spot on - "certified merchandise" from the biggest gangsters of them all.. Rolex AD's are

A 'follow-up' video? You usually don't do those…lol! You nailed it (as usual) this whole thing is to address AD's wanting to get in on the secondary market. They will leverage the 'Certified Pre-Owned' status for all it's worth. As in all things the market will ultimately decide at which price point people will buy.

My AD had a pre owned case for the past year. I love the fact that they have a pre owned selection vs only the exhibition models...

I think a big problem with this is that Rolex ad staff lack knowledge to sell used Rolex watches👎👎

Really enjoy your straight up attitude. It's very refreshing.

And there's me out here :D... I personally believe this will be a great twist for me personally. Since working for and AD and having a RU-vid channel have been a challenge to keep the line and with the restrictions, also trying to stay away of viral topics to not upset Rolex. I also have a what club where we used to send all the pieces available but, since the market changed, I had to adapt and find other creative ways to continue getting customers since we also have other brands at the store. In this case i believe the restrictions about social medial in pre owned pieces might be softer. So im hoping i can try to sell to anybody who can see mi videos and contact me just like you Watch Erik and the rest of the gang. I think will be a really interesting year for the market. Let's see what happens and cheers to the community from South Texas..

they are going to sell new watches and call them "pre-owned" and jack up the price. Good luck ever getting a new piece....every piece now is "pre-owned". They are using the random serial number now exactly for this reason

Btw

Interesting and varied comments.

1) In the EU it’s illegal for Rolex to dictate prices in anyway whatsoever.

Like a watch guy said, what authorized dealers will now do is say, if you bring your old Daytona back for us to make the money reselling it for profit we will let you buy a new model. So the resellers will no longer be able to get new watches at authorized dealers

Excellent video as always Eric. Just one comment on the new rolex facility, I highly doubt that it will be used to pump up production for exactly the same reason you mentioned. Rolex love the hype and exclusivity. The new facility will most likely be admin, marketing and after market service…