We all want relevant content, when we browse the internet. We want the right offer at the right time - and even more we don't want the wrong offer ('I just bought a toaster, how many toasters do you think I need!'). But we also want to be left alone. We want to be anonymous, when we buy our macrame utensils and bird watching binoculars. On top of that, it shouldn’t require a masters degree to figure out and exert control of our data.
Though combining these desires is far beyond us right now - maybe it doesn't have to be ... in the future! Join Astrid Illum on a visit to the data broker Anubis® and explore what existing technologies might develop into in relation to our online existence, shopping behaviour and data signals.
Topics covered will be online/offline identity, data and privacy handling, the glorious promise of 360 attribution finally achieved and how data empowerment could look.
##
Recorded at SUPERWEEK 2020, January 27-31.
27 май 2020
