The Secrets Behind Influencer Deals: What Brands REALLY Want 

Dive into the world of influencer marketing with the minds behind the magic! Join influencer managers from various agencies like Iplix Media and Hypp, as they reveal the realities of influencer marketing and what it's like to be a talent manager in this ever-evolving space.
Chapters:
00:00 - 1:39 - Introduction
1:40 - 5:10 - A day in a life of Influencer Manager
5:10 - 8:48 - Managers are treated like assistants
8:49 - 13:06 - Why is there a need for Influencer Managers?
13:10 - 20:10 - Negotiating with brands and Influencers
21:43 - 28:46 - PR and Social Ethics
28:47 - 32:50 - Long form vs short form content
31:51 - 41:00 - The future of Influencer Marketing
41:01 - 45:48 - Career Trajectory of Influencer managers
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#brands #marketing #socialmedia #influencer #millennials #genz #mastercamp #mastersunion #talentmanager

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