Great video!! I was really confused about the difference in branding, brand identity and visual identity for some time and this video in just 5 min cleared everything. Thanks futur for such helpful videos. Thanks James❤
I never purchased a course this fast 😂 I was so happy to see this collaboration ❤ Would've loved to be part of the workshop that thefutur held in Europe, so I hope that you come to Europe again in the future (;
Such a great topic, I was discussing this with my partner. If I could I would hope to touch on all senses with a brand. Thanks for sharing, this was great!
I agree. Graphic designers tend to prioritise their part of brand identity but I’ve found that any of that elements that express the brand identity can be useful. I haven’t had a logo for 4 years and my business has done just fine.
Hi, amazing video, I am a music producer that has some skills in graphics and a I attended a basic academic marketing course. I'd love to work on helping brands and companies who are perfecting their strategies and contents. Yet I have no idea where to start looking for work. I know that being freelance is a thing, but I do that in my music career and that's enough. What type of companies should I try to get in contact with to propose myself as an all round creative with focus on musical abilitilies? Thank youu
he said that brand identity is not visual identity but he included visual identity in the list of elements he says that brand identity is ?Can someone explain?
The diagrams are confusing. You call the first one "What it isn't" (isn't is misspelled btw) but then you include brand identity in there. In the next one, where you describe what brand identity is, you include visual identity but not logo which you had nested as a box in your first diagram. Not trying to troll. Just trying to be helpful because people need precise understanding around these key concepts.
