⭐️ FREE resources to grow your personal branding photography business: photographerfreebies.com
Watch this LIVE Workshop to learn what makes a mini session photoshoot sell out!
PART 1: ALIGNMENT
With your branding, your energy, your offer, your pricing.
Mistakes I see with branding:
- Misalignment and disharmony with your brand and doing what other photographers are doing.
- No clarity with your brand and not sharing what makes you unique. Talking to everyone is talking to (and booking) no one.
- Not showing off your top 5% of your best portfolio images in your brand and marketing
**STORY: When you are trying on clothes that don’t feel like you. We all have that outfit or shirt in that one color that people compliment us on.
How to REALIGN YOUR BRAND:
- Take a step back to leap forward. Take a week or 2 to fine tune and refresh your branding.
- What are your 3-5 core values as a brand and business that you stand by?
- What are 3-5 adjectives that make yo your brand essence and personality? Aka the soul of your brand.
- Revamp and declutter your website and portfolio to magnetize more dream clients.
- Brand Embodiment. What you see and read and feel is what you get.
Create Your Irresistible Offer:
- Imagine you were throwing a party and inviting your closest friends
- What would you include at your party? What surprises would you add in to create a memorable experience?
- What is your irresistible mini session day offer that you can’t wait to SELL (aka invite everyone to)?
PART 2: CREATING CAPTIVATING CONTENT
If you are putting misaligned content out there, it doesn’t matter HOW MUCH you create it’s going to turn ideal clients away.
Mistakes I see with content/invitations:
- Putting out fluff content that is not helpful. Copying other’s content, and blending in instead of standing out.
- Speaking about your service/product and not your client’s TRANSFORMATION.
- Not speaking directly to your FYC for fear that you will turn other potential client’s away. Not knowing who your FYC is.
- Not selling ENOUGH and inviting people to your party
How to create CAPTIVATING CONTENT & INVITATIONS:
- Every piece of content should hit on an internal and external desire they have that you can support them with.
- I’m speaking to my FYC and crafting an irresistible offer & experience just for them.
- Talk about your party every single day until spots are filled especially when your energy is high vibe!
- 4 ways to market research: Social media polls + market research calls + discovery sales calls + giveaway
PART 3: MAXIMIZE YOUR MARKETING
- Your biz may be your priority, but you have other priorities too. I am a mama of 2 kids now.
- Our biz gets to make our life better, not take over our life. I work 25-30 hours a week by choice.
- More is not always better with marketing. LESS really is MORE. With more intentionality, embodiment, and alignment we can magnetize dream clients our way.
- Sustainability is key and we want to avoid burnout in our business.
Throw a PARTY!
- Minimalism
Mini Session GIVEAWAY
- Creates buzz and brand awareness and more reach to your ideal clients and secret fans
- Only 30 minutes (plus editing) of your time to gift someone in your community something really cool
- Generate dozens or hundreds of news leads and even start a waitlist!
Mini Session WAITLIST
- Create buzz and brand awareness and more reach to your ideal clients and secret fans
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About me:
I’m a proud Mom, world traveler, margarita lover, and brand photographer in San Diego who’s empowered over 250 heart-centered entrepreneurs to feel confident on camera. I went from having 27 jobs, 1 failed business, and quitting college, to creating my own six-figure photography business! I love seeing other photographers like you WIN in business which is why I created the Confident Brand Photographer course & Mastermind. Let me help you feel confident AF and build the thriving brand photography business of your dreams!
✅ Follow me here:
Instagram: / meg_marie_photo
Website: megmariephoto.com/
Email: meg@megmariephoto.com
Join our FREE Facebook Community for Brand Photographers: / 2688827781157789
What I talk about on this channel:
• How to grow your personal branding photography business
• Personal branding photoshoot ideas
• Personal brand photography tips
• Brand photographer resources and shortcuts
Do you have any questions? Ask me in the comments!
18 сен 2023
