The Strange Reason The NBA Banned Air Jordans [Documentary Short] | One Man & His Shoes

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Full Documentary on BBC iPlayer: bbc.in/3kRPEja
The story of how, in the mid-1980s, the NBA prohibited its players wearing Michael Jordan's iconic basketball shoe, which in turn only fuelled Nike's counter-cultural marketing strategy.
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Опубликовано:

22 ноя 2020

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Комментарии : 39

@vintage1950 3 года назад

Nike Air Jordans are iconic and historical. My sister had, still has one of the first pairs.

@daqu2880 2 года назад

Well i'd sell them

@Zeal808 Год назад

The NBA was still figuring itself out at the time. Since the air Jordan 1, players wear pink, purple, whatever color they want 👍🏾

@donniedavis6163 Год назад

Imagine wearing Jordan’s and everyone else wearing pro wings and converse in the 80’s. No wonder Jordan was so much better lol

@TheHusky9 Год назад

Who's here after air

@darkbionic1044 3 года назад

Jealousy that was it

@miguelpanta 2 месяца назад

@2:38 they are camping for the nike stores to open?

@Reppintimefitness 7 месяцев назад

I just heard about this

@terryllramsey8128 Месяц назад

The Jordan 1 wasn’t banned it was bred color air ships

@imchilling Год назад

Thise weren't the banns...

@user-gc5bw9ke9r 3 года назад

Good day, please WRITE under the video Russian SUBTITLES .

@CreepyFathers 3 года назад

i wouldnt have said anything about him wearing those shoes i bet dude was jealous so thats why he banned them shoes thats all

@g405t 3 года назад

Dope

@youngsuit 2 года назад

the problem is that this is actually a false story. nike never covered a fine for him to wear it

@nanamiswifeyyy568 3 года назад

First and wow

@Profit3dBeGoingViral 3 года назад

Wow interesting

@oliverwortley3822 3 года назад

nice to see my taxpayer money going towards such important topics

@1x403 3 года назад

@xxxxrckj 3 года назад

this is important to fashion history, sports history and the legacy of the athlete michael jordan. or are you mad that the bbc is spending your taxes on shining a light on successful black people?

@oliverwortley3822 3 года назад

@@xxxxrckj i’m mad the bbc is spending money to appease certain demographics, but nice attempt at reframing and recontextualising the conversation. hmm yes this is so important, that’s it’s just been covered endlessly many times before 🤣🤣

@garuda 3 года назад

At least its well spent. Kugh Brexit kugh

@vintage1950 3 года назад

Because Nik air Jordans are historical.

@jamescopening8591 3 года назад

It can’t be a nba with out Jordan having something to do with it!

@oliverwortley3822 3 года назад

is this the fruits of the ‘diversity’ money the bbc pledged. what an insightful, interesting and productive video.does the bbc think that because some 20-something bame diversity hire thought this would be a good topic, that it was actually worth producing? are they too scared they would’ve been called the scary r word if they didn’t??

@MsDarkie93 3 года назад

Oh shut up. By clicking and commenting you’re giving more engagement which means when we review the success you’re going to contribute to the high engagement stats. Which means we’ll commission more docs with more diversity with more black people 😍

@MsDarkie93 3 года назад

@@oliverwortley3822 big mad Olly boy

@oliverwortley3822 3 года назад

@@MsDarkie93 shaniqua mad. go sort ur wigs out

@Profit3dBeGoingViral 3 года назад

First

@zeeeeelot 3 года назад

This was the first comment

@mosaloom9041 3 года назад

first

@crystalm4324 3 года назад

June 1996 - The Bulls were sweeping the playoff games with ZERO loses! It was the best finale season of basketball for a single team in history! June 12th - if they win this game they win it all, and they’ll be inducted into the Sports Hall of Fame as the first team to sweep every single playoff game - I’m in labour with my first child that night. If it’s a boy he’ll be named Jordan - we already have a pair of baby Air Jordan’s. They lost. We had a girl.