The true cost of coffee.

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In this Our Changing Climate environmental video essay, I look at the true cost of coffee. Specifically, I look at how shade-grown coffee and sun-grown coffee are cultivated in order to understand the environmental and social consequences of consuming coffee. Worldwide, coffee is the second most popular beverage next to the water, and the large majority of it is produced in the Global South and imported into the Global North. As a result, the environmental destruction caused by sun-grown coffees pollutes and deforests producing countries in order to satiate the thirst for caffeine in Europe and North America.
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Twitter: / ourclimatenow
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Resources:
1. The History of Coffee (PBS): www.pbs.org/frontlineworld/sto...
2. Coffee Market Report November 2019 (International Coffee Organization): www.ico.org/documents/cy2019-2...
3. Bitter Brew: The Stirring Reality of Coffee (Food Empowerment Project): foodispower.org/our-food-choi...
4. Coffee and the Shock Doctrine in Puerto Rico (Food First): foodfirst.org/coffee-and-the-...
5. Why Shade Coffee Does Not Guarantee Biodiversity Conservation. (Tejada-Cruz et al.): www.ecologyandsociety.org/vol...
6. Coffee Export Statistics - Where's Your Coffee From? (Coffee Statistics): www.coffee-statistics.com/exp...
7. Mapped: The countries that drink the most coffee (The Telegraph): www.telegraph.co.uk/travel/ma...
8. Top Coffee Producing Countries (World Atlas): www.worldatlas.com/articles/t...
9. Coffee and Commodity Fetishism (Brock et al.): www.academia.edu/1168605/Coff...
10. Coffee as Ecological, Social, and Physical Unequal Exchange: A Cross-National Investigation of the Java Trade (Kelly Austin): www.academia.edu/7066086/Coff...
11. Tree Intercropping (Project Drawdown): www.drawdown.org/solutions/fo...
12. Ecological Benefits of Shade-grown Coffee (Smithsonian): nationalzoo.si.edu/migratory-...
13. Matchmaking for coffee? Intercropping coffee plants, macadamia trees (Phys.org): phys.org/news/2016-11-matchma...
14. Effects of Coffee Management on Deforestation Rates and Forest Integrity (Hylander et al.): www.academia.edu/5367898/Effe...
15. The Global Coffee Crisis: A Threat to Sustainable Development (International Coffee Organization): www.ico.org/documents/globalcr...
16. Nestlé admits slave labour risk on Brazil coffee plantations (The Guardian): www.theguardian.com/global-de...
17. Our coffee addiction is destroying the environment (Salon): www.salon.com/2018/10/05/our-...
18. Inventory of U.S. Greenhouse Gas Emissions and Sinks (EPA): www.epa.gov/ghgemissions/inve...
#Coffee #ShadeGrown #SustainableFarming

Опубликовано:

1 июл 2024

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Комментарии : 405

@OurChangingClimate 4 года назад

What kind of coffee do you usually buy/drink?

@rovingwaves1199 4 года назад

NONE - saving so much waste (even with keepcups) but especially, money.

@Pyro-et9vs 4 года назад

Our Changing Climate i haven’t drank coffee in a few years, but i will never touch a cup of coffee even after i go to my tomb

@AndreaHa 4 года назад

I used to drink a lot of coffee... switched to black tea (specifically chai) 5 yrs ago! I do drink 3 cups of tea per day though.

@Romandy13 4 года назад

There is this coffee farm in my area and their coffee is really good. The farmers don't only grow the crop, but also distribute the coffee themselves and even have their own café chain. They have both helped our local economy and have given lots of jobs to those who needed it. On the plus side, I get to indulge on their iced coffee when I have the budget.

@Pierluigi996 4 года назад

I buy only organic and fair trade coffee since I drink it every now and then... I hope I have made a good environmental decision..

@MarioRafaelM 4 года назад

My family has grown coffee for over 150 years we have done shade grown coffee financially some years it doesn't make sense you need to diversify your production. But there's some pride in the type of coffee you grow. One funny thing about the shade grown coffee it's that the coffee takes notes from the fruits they grow close by and viceversa like an orange or tangerines will be really bitter. What people should know that you buy a Starbucks coffee for $5 but producers from that probably will get less than $0.50 and workers a fraction of that that's why you should try to make your own coffee instead of buying Starbucks or getting a Keurig or Lavazza Blue. Thanks for reading if you make it this far. English its not my native language so sorry for the grammar

@Helsinkisillest 4 года назад

love it. where does your family come from? love to hear stories like this.

@brattingprincess 4 года назад

Yes this is why I only buy directly from farms like yours or cafes who work directly with farms like yours.

@yuliafeshchuck7675 4 года назад

Hi! English is not my mother tongue as well. But it would be great if you try to answer some of my questions. Do you sell your coffee by yourself or directly to coffeeshops? Or maybe it can be found in supermarkets under some brand name? As a final consumer in Germany, how can I recognize coffee from farms like yours? Should it be labelled as FairTrade or organic etc?

@firstclassstupid97 4 года назад

By far not the worst grammar I have seen. Some natives are far worse. You get your point across, which is something you cannot always say of natives, so you are doing pretty well

@niamhomahony7794 4 года назад

For a non native speaker your grammar is wonderful and it's really interesting to hear from someone who works with coffee full-time.

@mroverkill2 4 года назад

Can you please make a video about tea too

@ScarecrOmega 4 года назад

Was about to ask the same. Stay away from Chinese tea.

@Deathington. 4 года назад

he should have talked about what the most efficent source of caffeine is in this video

@gewreid5946 4 года назад

A video about tea would be great. I wonder if there would be any alternatives like shade grown coffee.

@rickali5407 4 года назад

@@boqoll Taylor's of Harrogate ftw

@KLK01 4 года назад

@@ScarecrOmega Everything that's chinese.

@meepcity48 4 года назад

My aunt in El Salvador grows coffee in fincas (shade grown, basically), where there are other fruit trees and plants growing alongside the coffee. First, the coffee is picked, then it is slightly roasted, then the shell is pulled off by hand (a very labor intensive task, as the shell does not come off easily), then it is roasted again and put into big sacks that only sell for $2 each. I did not believe her at first when she told me that was how much they paid, but considering how cheap a cup of coffee is about anywhere, it was quite infuriating to know that she and many other coffee farmers are not given enough to sustain themselves.

@leoperez6737 4 года назад

Meep City Al most the same happens to most of the produce. My uncle has orange fields he just sells a big box of oranges for about 0.05 US dollars. And once I’ve met a guy who inherited an advocado farm. He says he rathers to give them away, because he is frustrated about how little he can makes for a kilo of advocados, which is also about 0.05

@woodlymarcello2706 4 года назад

C grade coffee is at .90 per pound. Consumers need to find local coffee roasters who publish transparency reports that tell buyers what they pay for green coffee. Love coffees from El Salvador. Try Aida B. Finca Kilimanjaro or some of the Bourbon varieties.

@loganamnosiss 4 года назад

$2/lb FOB isn’t a terrible price. Especially;considering it would be exported in a lot approx 40k pounds. By the time it reaches the roaster, that coffee incurred additional shipping, customs, and finance charges and would end up being ~$3.10/lb to the roaster. The roaster would then roast the coffee and have a ~15% weight loss, which is accounted for in the final per pound roasted cost along with any packaging they use.

@sd8313 4 года назад

Video about chocolate please

@enigma4526 4 года назад

This needs more likes.

@hannahvincent7119 4 года назад

PLEASE

@ChicagoTurtle1 4 года назад

S D. Coffee and Chocolate are suppose to be lost in the climate crisis. All of our foods will see a reduction in variety. It’s going to be more and more basic and simple - if we keep our course.

@crazydragy4233 4 года назад

ChicagoTurtle1 I don’t think they have to be out completely but reduced by like 90%. Its not a necessity, and bring a bunch of health issues with over use which is rampant. It should have a proper price tag for the luxury items they are and i think its okay to consume a few times a year during celebrations n stuff but not multiple times a day.

@ChicagoTurtle1 4 года назад

Crazy Dragy. Ya probably. If that, then we will start to see things become rarities. Rare and highly sought after. Like trouffles.

@AlluX97 4 года назад

next video idea: The true cost of alcohol?

@crazydragy4233 4 года назад

Allu R thatd be really awesome! Im quite aware of the impact it ahs on people but ive never heard anything about it in this discussion.

@luc6284 3 года назад

Good one

@machematix 3 года назад

I'm scared.

@GhostOfAMachine 2 года назад

I get my locally produced moonshine here in WV for pretty good deal

@infidelheretic923 2 года назад

Quite high. Takes a great deal of grain to make it. Plus the cost of shipping and alcohol related illnesses and accidents. We even tried banning it once. Though that didn’t end well

@sarapocorn 4 года назад

My cognitive dissonance is not happy.

@lalbiakzualachhakchhuak9958 4 года назад

Fun, isn't it?

@puddingball 4 года назад

I saw the video pop up and I thought "damn, I will have to face this". It took me until today to watch it. Guess it's time to start looking into better produced coffee now. Thanks, OCC :(:

@ChicagoTurtle1 4 года назад

Sara K. But Robusta is used for ____________.

@fetterkeks2796 2 года назад

@@puddingball Same, I've seen this one pop up in my recommendations so many times and just never had the guts to watch it. I'm glad i did though, as from now on I'll try to both lower my consumption and in exchange buy fairly produced coffee :)

@Pyro-et9vs 4 года назад

My parents will be furious if i show them this video... Which is why i’m going to show them

@hannahvincent7119 4 года назад

James uber How?

@jackshen5093 4 года назад

James uber how so? Or u just don’t like the dirty facts about ur cheap morning coffee that u like so much?

@theasherroseman 3 года назад

@Gik76 by all calculation and scientific evidence we should be in cooling rn

@DangNguyen-jw9fl 3 года назад

@@theasherroseman So earth is cooling but ice is melting? Sound not right at all

@shirubaseishin3065 3 года назад

@@DangNguyen-jw9fl No earth SHOULD be cooling according to trends in climate. But it isn't because of us humans. Our impact switched the earth from a cooling trend toward a warming trend.

@arielaguilera96 4 года назад

I love your videos even though they make me depressed af lol and I don't think one can be exhausted of hearing your voice hahaha

@JessieRainbowEyes 4 года назад

Long time viewer here! The amount of research that goes into these videos is insane, it’s like a mini essay in video form! Keep it up!

@user-sn6jv5dv9s 4 года назад

“If you’re exhausted of hearing my voice” Bold of you to assume that I wouldn’t listen to a 1-hour podcast narrated by you. Stop that self-deprecating attitude, OCC

@machematix 3 года назад

9hour podcast. On a loudspeaker loop outside the government offices.

@franekwojciechowicz3167 4 года назад

I'm never exhausted of hearing your voice, you're great! This should be shown in every cafe.

@dennykeaton9701 2 года назад

Meh

@class_that 4 года назад

What about climate change and its effects on coffee production? I've read somewhere that by 2050 coffee on daily basis will be available only for a limited group of people (because of its price).

@Dubadubadu123 4 года назад

I heard by 2050 we are all dead anyway... Never trust any date which lays so far in the future

@hedgehog3180 4 года назад

I believe that it is true that climate change is shrinking the regions where coffee can be grown.

@Czarwenn 4 года назад

Wait wtf ?? Whyy😭

@class_that 4 года назад

@James uber I dont know the answer, that's why I asked 😉

@class_that 4 года назад

@James uber i wouldnt agree with it. I mean the climate has always been changing, but since industrial revolution the process has been faster due to all the ghg emissions. And I didnt mean to blame the coffee industry on that, if that's what you understood from my comment. Just wanted to start a discussion about the impacts of climate change on coffee production

@masara455 4 года назад

As an active coffee consumer, your video shed light on a very important topic that we try to avoid. There needs to be a demand for change if we wanna continue at this rate of consumption!

@marissachilders7550 4 года назад

If you like coffee, look for coffee at local shops and specialty coffee shops, they typically try to instill practices that are better both for farmers and for the crop. When they are based in relationship they usually treat the plants better and the people working on the farms. The specialty stores usually can tell you directly what farm it comes from and have probably met the farmers.

@UltimateAlgorithm 4 года назад

The rate of consumption is the primary force that drive the modern farming. Old ways of farming can not meet the modern demand. So it is either reduce the demand or increase production. If for some instance these modern techniques stoped but the demand stays the same, the price will skyrocket. Coffee will become luxury items.

@Sunmedallion_ 4 года назад

buy from coffee roasters who are publicly open about transparency in their supply chain - this often means they are committed to paying the farmer a living wage either through fair trade certification or a direct partnership with the farm. It doesn't solve the entire issue but it ensures financial support to small farmers rather than the industrialized coffee industry which is driving the C-price so low farmers can't get by.

@syk5166 3 года назад

This needs to be broadcasted on national television in every single coffee consuming country in the world!!

@amy_smith 4 года назад

Loved this video! So informative! Could you do a video on the cost of chocolate?

@wordsandtricks 4 года назад

You might like Rotten on Netflix. They did an episode on cocoa farmers & their struggles.

@camilascherdien5280 3 года назад

Your channel is amazing! Thanks for the great content and such important work that you are doing. I’m from Brazil and I want to congratulate you for emphasizing the responsibility of North countries in changing their consumption habits and pressing the government to change policies.

@typicalsnapshot 4 года назад

Super relevant topics and really amazing looking editing. Thanks!

@chesseski7271 4 года назад

* Mutes audio while watching * Wow, coffee is awesome

@Lydia00001 4 года назад

Definitely not tired of hearing your voice. Really look forward to each video

@DukeSloth 4 года назад

Quit coffee years ago to get rid of my caffeine dependence. After having watched the video, I'm glad I did. Though it would be interesting to try out shade-grown coffee to taste the difference.

@mrcrapsalot6043 4 года назад

Shade grown coffee is often "_sweeter_" and has a more developed and complex acidity.

@marissachilders7550 4 года назад

It depends on the coffee, but typically shade grown can range anywhere from nutty and chocolatey to fruity and sweet. It depends on the region and altitude it grows in as well! Most specialty coffee shops should have this type of coffee available as it is more of a craft and the roasteries attached to the shops will know where the beans come from and will probably know the family of the farmers who produce the green coffee beans. Buy locally. They usually have discounts placed as well if you bring your own cup in. A lot of the mission of the specialty coffee industry is to be kinder to the coffee farmers and provide a fair trade economy where everyone in the system is given a fair wage and better quality product that is more craft than industry. It might be a bit more expensive but the pay off is greater if coffee is something that people enjoy.

@LeahandLevi 4 года назад

Great video man! Loved the breakdown!

@MelancholyCrypto 4 года назад

I've been following this channel since it had 3k subscribers, only a few months ago! It's crazy how fast this channel has blown up!

@kevincgrabb 4 года назад

Shade grown? Corporate farms got that shade thrown.

@mikethompson7046 2 года назад

Underrated comment

@KingJoBo 4 года назад

This channel is wonderful - keep up the good job

@ElenaChiaradia 4 года назад

I love your animations! Keep doing this please!

@bluesword9112 4 года назад

I'm not tired of your voice, it's just so soothing that I get sleepy

@djssdns 4 года назад

Well researched and beautifully edited! I love the craftsmanship of this video

@notapplicable-zn9us 10 месяцев назад

You are so correct

@ImAdrianU 4 года назад

Amazing, I had no idea at all. Thanks for the sources of information!! You truly are changing the world.

@wictorhugo3244 4 года назад

Your videos are amazing! Great work!!

@calebhoo4193 4 года назад

I just bought my first bag of single origin, more ethically priced/grown coffee and came back to this video. I’m aware it’s a social privilege to afford what this product is, and merely consuming isn’t a solution to a problem. As good as the coffee is, the knowledge you share is more important. Thank you for making this video.

@gcason2 4 года назад

Another great, eye-opening video. This guy brings a much needed prophetic voice to the public. Keep it up.

@drqazlop 4 года назад

You're a steward/saint/gem! Thanks for these videos. Could you consider doing a video on the true cost of a grass lawn and the benefits of rewilding spaces, please!

@marevoievod 2 года назад

What a great video! Thank you for this! As an avid coffee drinker for more than a decade, I can honestly say that this video helps me become a more empowered consumer. Thanks, Charlie!

@Gweny 4 года назад

damn. the animations are so smooth every time !

@epochstories 4 года назад

I absolutely love your videos! And I completely agree with your conclusions. We just got so used to buy everything so cheap without questioning the true cost of things. However, it seems that it's slowly happening a cultural shifting where we are more and more aware of our own purchases.

@0III0 4 года назад

great video once again! always love the content!

@GLAXxan 4 года назад

Please do one on McDonalds/fast food in general!

@elliottsumers6202 4 года назад

Terrific Video! Heading out to find shade grown!

@marissachilders7550 4 года назад

Go look at your local shops! Make sure there is a roastery attached!!! Specialty coffee is the way to go

@zumabbar 3 года назад

doing my part to boost the recommendation algorithm!

@emmeliehallin7306 3 года назад

Wow, you made a student very happy when you listed your resources!

@pyroclone123 4 года назад

Nice video, I really liked it, keep it up!

@TommiNummelin 4 года назад

New to this channel. Was caught by surprise when you came to the very god damn right conclusion in the end. Might have to check another video then...

@frbo9002 4 года назад

What I really love about this channel is that you are not afraid of cirtisizing the capitalist system and its effect on ecology and climate! Really good and informative video, I had no idea about the difference of sun-gown and shade-grown and will defnitely look for the latter now!

@gewreid5946 4 года назад

This video is fascinating and not just in regards to coffee. It shows with an example how our understanding of progress as linear is flawed. Industrialisation in this case didn't just straightup make everything better in every way for everyone. It's a matter of prioritization and tradeoffs. It focused on things people cared for at the time and neglected other factors people werent aware of/didnt care about as much.

@Helsinkisillest 4 года назад

"if more farmers adopt tree intercropping systems like those used on coffee plantations, they could potentially sequester 17.2 gigatons of CO2 over the next thirty years." So I'm a carbon management student and I love this channel - but constructively criticising - what does "more farmers" mean? that needs to be made precise as does this mean 1 farmer doing shadegrown? or 100,000 coffee farmers utilising shadegrown? Keep up the good work! Love the videos and are great inspiration for my work.

@gewreid5946 4 года назад

Good old agroforestry. There's a lot of potential carbon sequestration to be found there, not just with coffee. Definitely something worth looking into/researching.

@KeeperOfKeys22 4 года назад

Hay can I get your perspective on an idea? Would a food forest/permaculture in people's front and back yards be able to work like mini carbon sinks and possibly help offset the rainfall loss that the shrinkage of the Amazon is going to create?

@sebastianpersch2215 4 года назад

I don’t think the study he refers to is using number of farmers as basis to derive the 17.2 giga tonnes number. It’s more a comparison of how much area could potentially be converted to agroforestry systems from agroindustrial systems. But the more important question here is not about how much area could be turned into agroforestry, but how this is done and if this would benefit the famers (and especially about the willingness of big agroindustrial companies to adopt the traditional system). I basically comes down to the consumer to demand environmental and socially sustainable coffee and their willingness to pay for it... Sorry for the rand though...

@Helsinkisillest 4 года назад

@@KeeperOfKeys22 There are many types of carbon sinks - we can use wet peatlands for instance to sequester carbon dioxide or forestry to do the same. Mini-scale carbon sinks would be a wonderful idea, if rolled out on a mass scale. From my understanding, you can't offset rainfall loss by rolling out mini-scale carbon sinks like you suggested because climate is incredibly complex and the climate envelop (what we call conditions - including temperature and rainfall variations) would be largely very different in the US than it is in the Amazon rainforest. However, I believe small-scale permaculture plantations like you suggested are excellent ways to get people to think more locally about their climate and produce mutual benefit for the people in your community and the planet as a whole. This would make the supply-chain for food a whole lot greener as transportation, treatment of food through chemicals can be controlled to the way you like it. Plus, permaculture is incredibly relevant as it creates ecosystems of mutual benefit for the plants and can also increase biodiversity in ways that monoculture doesn't even stand a chance. These are just my two cents, many thanks for your question! P.S. my lecturer is creating a carbon sink in the Scotland by planting around about 50,000 trees on his farm. Absolutely fantastic initative by one man - he's a true inspiration. His name is Dave Reay if you want a quick google :)

@nootherlikemyownskin3818 4 года назад

Can you make episode on? 1. Tea 🍵 Green Tea / Black Tea 2. USA Government Organic Food, Should I buy? Why not? How can I make better decisions? 3. Organic Items alternative options Foods, hygiene, make up 4. Vegan Items alternative options Foods, hygiene, make up 5. USA Spanish Language Should I teach my child? How can I learn accessible? Who speak this? 6. USA Mandarin Chinese Language Should I teach my child? How can I learn accessible? Who speak this? 7. USA Japanese Language Should I teach my child? How can I learn accessible? Who speak this?

@jurrien88 4 года назад

Thank you for this video! So the question now is: how can I know if the coffee in drinking is shade or sun grown?

@dogfight156 4 года назад

thank you again. you are awesome!

@eshwar421 3 года назад

My family has been growing coffee for over 3 generations under shade conditions. Infact India is one of the only countries where majority of coffee growers are still growing under shade of forest trees.

@TaniaForsh 4 года назад

great video! how can I identify shade grown coffee? are there specific brands or labels to consider?

@ruffey1748 3 года назад

'The majority world' - I love this term. It is not only factually true, but it flips the perspective of how we understand 'who matters'. Yes, the Global North is rich in money and military might, but the natural resources that power it, are from literally where most of humanity resides.

@mollywithak1697 4 года назад

Buy Fair Trade Certified coffee. Make sure you know where it’s coming from

@grethelarsen4271 4 года назад

What about UTZ certificated coffee?

@fargoflagrant7796 4 года назад

i wonder how yerba mate compares...

@ElodieMelodie 4 года назад

I would love to see a video about "Fairphone" from you! :)

@vietthien9582 3 года назад

Thank you !

@colegerlovich2795 4 года назад

Keep up the good fight

@RT38916 4 года назад

do you create these videos using Adobe After Effects? I like your style of motion graphics. And the subject matter of course :)

@eleoptera 4 года назад

Nice video. I would have liked more information om the water use, especially compared to tea.

@victorolivertabell1342 4 года назад

Great informative video. I agree that the welfare of the environment and the farmers should be prioritized above all else, and I actually believe that this scenario will happen in the near future given all the awareness videos like yours provide. My only concern as a fellow coffee lover -- once industrialized coffee growing methods are controlled, this would reduce the coffee supply globally thus increasing bean costs per pound/gram; ultimately increasing the effective price of our cup of joe :(

@GetNgBy 4 года назад

Could you do a video on the fires going on in NSW, Australia?

@hudson8865 3 года назад

Thank you

@STEPH0USA 3 года назад

You should do a podcast excellent program !

@Zipthelips 4 года назад

That was really interesting. Would you like to do a documentary on Nespresso? It would be really nice to be able to see if they, as they say, reuse de plastic capsules and which kinf of coffee they offer (do they offer shade grown coffee??) Thank you :)

@a.randomjack6661 4 года назад

For having quit smoking (twice) and having stopped coffee, I don't know which habit was hardest to kick, but both were tough.

@superj8502 Год назад

You should do this for other products too like tobacco or alcoholic beverages

@Nmethyltransferase 4 года назад

Can you go over chocolate, tree nuts, and tropical fruits as well?

@tomim451 11 месяцев назад

Agroforestry farming, known as Talun huma, has been practiced for centuries in Indonesia, typical South East Asian cultivation method, not just for coffee but also for other crops. When coffee was introduced to Indonesia by the colonial Dutch in 1696, following a pattern seen in other colonial regions within the coffee belt coffee became a mass-produced, globally traded commodity, largely orchestrated by European colonial powers. European companies established themselves in coffee-producing countries, importing slaves from Africa to work on plantations in the Caribbean, Asia, and the Americas. During this period, the main beneficiaries of coffee sales were the European colonial powers and companies. However, the farmers in coffee-producing regions, like Indonesia, did not receive fair benefits and were even burdened with taxes. Eduard Douwes Dekker described this historical injustice in his famous book "Max Havelaar," also known as "Multatuli." Despite this dark history, coffee has become the second most consumed beverage globally, which is truly remarkable. A video on this topic could hold impactful meaning for coffee consumers worldwide, encouraging awareness and appreciation for the complex history behind this beloved beverage and the impact that it would bear from climate change and continuously increasing market demand.

@LogicGated 3 года назад

A video on tea would be great!

@jupitired777 3 года назад

I usually buy Nescafé. Are there any good brands i can purchase from ?

@zen123w 4 года назад

Great video. A point I would like to add that was not covered in the video was the emissions from transportation. Coffee is shipped all over the world, to every super market and cafe. If people really cared about the environment they would drink less coffee overall. The same is true for bananas. On a personal note I think people need to take more personal responsibility and do less 'finger point' at other countries and corporations; the only behavior you can change is your own.

@puddingball 4 года назад

I simultaneously agree and disagree with you about our own responsibility. I disagree with it because while you and I think dearly about our planet, most big coorporations and governments do not in the slightest. People with lots of money and power came to be into that position because of the highly destructive methods that got us into that mess. They have the power and means to make an end to this and our individual impact on this is relatively small. Also, with every consumption that we make as a consumer there is at least one link in chain of production that is highly destructive for the workers or the environment. Completely ethical consumption is close to impossible without producing your means of living by entirely yourself. And even when you're doing that you are removing yourself from society, effectively minimizing the impact that you can have on the world. And that's a situation where we as individuals would act perfectly. I myself know that I'm doing plenty of things that could make change, even though I'm trying my hardest. When I'm thirsty and forgot my water bottle, I will sometimes buy plastic water bottles. When I want to go on vacation, I could either go with the more environmentally friendly train, but a rental car is literally 30% of the cost (and I don't make a lot of money). And I am one of the people in my circle who cares the most about the environment. Still individual people are imperfect. But I also agree with you, because we as individuals can decide to swim against the stream we're currently in. Because others will realise that there is a better way for the planet when seeing us, it will be easier to follow in our footsteps. The more people swim against the stream, the more we can pressure the people currently in power to better their ways. We can vote for people who care for the environment, stop giving our money (and power) to the wrong people and influence others to do the same. It's not about absolving ourselves for the bad things we are doing now, it's about influencing ohers and changing the current of the stream. It's also exactly about taking away the arguments that big coorperations use. Oil companies like Shell make commercials where they say "how can you yourself make a change and drive less?" while they are the ones making trillions of dollars from fossil fuels. If we can say "we already drive minimally, so stop drilling for oil and invest all of your money in renewable energy" they will have to obey (if we put the right people in governments). So I think our individual choices do certainly matter, but more in the way of a single vote for a better society and a future world. Eventually people with real power should have to make the big changes.

@TheDaspleto 3 года назад

Please do a video on Environmental Charities such as Rainforest Trust, World Land Trust, WWF etc!

@TheThund0r 4 года назад

what about water consumption and carbon footprint when it comes to coffee?

@woodlymarcello2706 4 года назад

Thunder #1 biggest energy consumption is actually boiling the water to make the coffee. People boil water for lots of things...spaghetti, tea, potatoes, rice, beans. Best to invent something that boils water as efficiently as possible.

@intellectualrebel5340 Год назад

I mean, coffee grows on trees/bushes/plants so it probably actually reduces CO2

@ShaudaySmith 4 года назад

i wonder about the legitimacy and safety of using web search extensions like Ocean Hero and Ecosia are. Maybe in the future?

@se7en5es 4 года назад

Never know that you can industrialize coffee 😥, I grew up only seeing coffee plants grows among other plantations like cloves and cashews.

@lordgutterrat9634 2 года назад

Biodiverse farming needs to be implemented everywhere

@saamokari2356 4 года назад

Can I ask you again...could you please consider making a video on the Terraton Initiative and regenerative Agriculture? I would be really happy 😄

@ming4182 4 года назад

So how do we know if the coffee beans we're consuming are shade grown or not?

@devluz 4 года назад

How is the shade grown coffee picked? Is this all manually? How big is the difference in yield? So many questions

@voodoomagic90 4 года назад

Is there a video on Tea as well?

@danielmerka4883 4 года назад

You can always buy properly sourced speaciality coffee from your local roaster. To these saying they drink tea instead - do you think that that doesn't have similar environmental risks? If you buy coffee that is produced in more traditionaly setup way, the roaster buys it directly from farmer and pays more than commodity coffee price you can drink coffee without really thinking you have done something bad. I see comments on this video like the issue is black and white - it isn't and it never will be. Buy quality produce, it doesn't have to have stupid organic label - it needs to be traceble, well paid for and produced in sustainable way. But this type of coffee doesnt cost 15USD per kg....

@brattingprincess 4 года назад

Daniel Měrka 💯💯💯💯💯

@generic-name- 4 года назад

Can you please do a video on Rebo the smart bottle that supposedly cleans the oceans plastics?

@b1-battledroid669 3 года назад

Right before this started I got an ad for coffee...

@coleen9278 4 года назад

how do you know your coffee is shade grown? would love to try it

@marissachilders7550 4 года назад

Usually if you go to a specialty coffee store, they will have "shade grown" written on the bag. Most grocery stores except for whole foods wont have them (and whole foods has it because it sources locally). Ultimately try and buy locally because they do relationship coffee and most will be shade grown.

@750nan 4 года назад

Buy your coffee from India because 100% of indian coffee is shade grown due to our weather pattern

@khangtranduy5173 2 года назад

i don't get it. These videos seem like they deserve millions of views and they do because they're as informative and insightful as those of ted ed or any other educational videos, also made with great care and efforts. Anw all i wish is u get more recognition man, u've been incredible

@notapplicable-zn9us 10 месяцев назад

I agree with you

@joaopcoutinho 4 года назад

I always wonder, why is less mechanization better?

@texicaliblues 4 года назад

Seems like you were right on the verge of discussing fair trade.

@yusuf_206 4 года назад

Is shade grown coffee the same as arabica coffee?

@anelalzhanova7948 4 года назад

I’m binge watching your videos, And, I mean, all of them have to be shown at schools

@bertkruupke2006 4 года назад

nice video

@noraa.616 4 года назад

*Reminder for everyone: Apparently, an apple, or a glass of water, or spiced oatmeal (with cinnamon and sugar) can do just fine to help one wake up. So the cup of coffee can be used ‘just for taste’ (by brewing less than 1/3 of a cup of coffee instead of a whole cup), and relying instead on the other aforementioned things to wake up properly.*

@brattingprincess 4 года назад

Nora A. But coffee tastes amazing?!!!?

@dav5580 4 года назад

Lol. No.

@bbygrlpt2 4 года назад

Great idead! But what can I put in my milk?? To replace coffee?

@IAmPattycakes 4 года назад

Sure I can be awake, but can I actually think clear enough to do actual work instead of just slowly slogging through the day? An apple doesn't get me far enough, water certainly doesn't and idk about oatmeal but I'd doubt it. Caffeine is used for a reason.

@flaviuse 4 года назад

I am not sure if I really want to know

@Carlottamarta 4 года назад

is tea sustainable?

@Audiovisualidades 4 года назад

For all the aforesaid reasons people should prefer Colombian coffee, which is grown traditionally with great agroforestry practices and benefits small to mid-scale farmers. Juan Valdez is an option, but there are many more, offering cheaper and better grain. +1: Robusta coffee is very bitter, but not aromatic; Arabica (the one we grow) is quite the opposite, sweet to fruity taste and an incredible aroma. Unfortunately, large-scale investors have bought harvests in advance to speculate with the prices and keep paying producers the minimum possible, regardless of positive changes in value. I know it is a mixed blessing but farmers still feel that once again, a rich gringo is getting the lion's share of the deal.

@indigotaylor-noguera7119 4 года назад

I would like to see an episode on tea.

@ElizabethJones-pv3sj 2 года назад

One question I didn't notice addressed here, reducing mechanisation means employing more manual labour, which pushes the price up for the producers (even if they are paying extremely low wages that's still a cost increase) what is the proposed solution to motivate producers to make this switch? Other than encourage people in richer countries to buy coffee that cost's many times more than they are used to. How do we stop this from pushing the burden onto the poorest and least powerful people in the world?

@betawarier346 4 года назад

This video is why i still have hope in humanity

@jaiadam8919 4 года назад

When the conversation about coffee comes up. Im always surprised that the single use cups are not mentioned! They contribute slighificqntly further to the unsustainable nature of coffee and reusable coffee cups should be encouraged.

@brattingprincess 4 года назад

Jai Adam They are terrible in so many ways. No coffee lover does that.

@eladcohanim4687 Год назад

What if sun grown coffee were to be grown at sub tropical / desert geography areas? Would that work (besides altering the natural environment again)? What is the climate and soil needed or possible for sun grown coffee plants?