The TRUTH About LEGO Star Wars Minifigures! 

I was super nervous about releasing this, let me know what you think.... To re-cap what I was told since this video is long and just to be super clear. - LEGO has always been able to do a Star Wars CMF and hasn’t done one because they just don’t want to. - LEGO heard the fan theory that Star Wars couldn’t be sold because of Hasbro license and liked it so much they just ran with it. - When the LEGO Magnet Minifigures began being glued to stands it wasn’t because of Star Wars it was because too many Minifigures were falling to the factory floor and couldn’t be used if they touched the floor.

LEGO: I would have gotten away with if it wasn’t for you youtubers

LEGO is exactly like Chancellor Palpatine, playing both sides and deceiving everyone.

To quote Obi-Wan: “He was deceived by a lie, we all were.”

As someone who is new into the Lego Star Wars space (less than or just about a year of collecting and building) I do find it disheartening not being able to buy minifigs or have those random bags to get some figs as well. Don't get me wrong, I want to build the really dope Star Wars sets that they have, but for example: I always walk past the General Grevious star fighter and I WANT IT SO BAD, but seriously ONLY want it for the figures. That is it.

Fans : Why did you lie to us? Lego : (Mr. Krabs voice) Money

“How many other lies have I been told by the council!?” - All of us.

Lego: deceives fans for years Saw Gerrera: makes you wonder what else they’re lying about

HOW MANY OTHER LIES HAVE I BEEN TOLD BY THE COUNCIL!?!

Imagine if Hasbro has came out earlier to say that they didn't restrict lego from selling lego star wars minifigures on their own

Lego: "You've turned *Lego fans* against me" Ryan: "You have done that your self"

This video is a true pìece of lego journalism.

It would not surprise me if LEGO simply waited for CMFs to be $5 to release a Star Wars line that will most likely push the CMFs to $6.

The fact that they just explained it away on another toy company, making LEGO fans upset at that other toy company instead of LEGO almost sounds like grounds for a lawsuit

I mean I feel like Ryan is the most hardcore Lego Star Wars fan and the fact the Lego group hasn’t realized the internet exists....edit: I mean it’s the sad thing about history as well....lots of things taken as truth without questioning it

LEGO is the exact definition of a love hate relationship

Ryan: “I have been framed about a plot, a massive deception” -Fives

Conspiracy theory: the source is Hans Svenson

Lego: "We can't due to our license" Hasbro: I ain't got no idea what you're talking about, but this isn't my fault!

When Lego denies the Dark Bucket project: You were right about one thing master, the negotiations were short

As a big Lego Star Wars Minifigure collector myself it is truly quite heartbreaking to see a company that formed our childhood and has been with us along the way to lie to us for two whole decades. It must have been hard for you Ryan to film this video, I respect you for this.

Lego is Palpatine and we are just poor Jedi Order :'(

You know what let’s just call this brick buster on LEGO

damn, this is one hell of a story arc it must be painful being betrayed by a company that you loved so much for such a long time

Ryan:says he’s a LEGO Star Wars fan. Me looking at his background:really? Hmm didn’t notice.

We’ve been tricked, we’ve been backstabbed and we’ve been quite possibly bamboozled!

Ryan this is well done. Balanced and logical. Good job on the research. I was 30 seconds in and was like - magnets! Thanks for using the reference. One of the two things I called about on more than one occasion to complain about was glued figures. All this makes sense now because they glued everything. It never made sense to me then. I told them just don’t make them if you are going to glue them. If the figures falling off was really the problem why not package them unassembled? That’s an easier solution than gluing them. If you look at the big picture, it is apparent that LEGO does not want people to “collect” minifigures. It’s why you get the May the 4th promos with no figures. They make many sets with no figures or few figures. I think the Minifigure was accidentally popular in their eyes. Probably not as cost effective as standard bricks to produce. They put crap on the build a fig station because they know if they actually put good stuff there they couldn’t keep it in stock. They would rather you spend $100 to get your 3 figs than $10. This discussion made me thing of another thing - what about LEGO “values?” It’s another area they are so inconsistent in explaining. In the end it’s like they just throw excuses out there and hope nobody questions them. All of it comes down to money. Nothing wrong with them making money but if they sacrifice integrity to get it then it’s a big fail

I can’t wait to see if LEGO has ANY type of response to this.

If Ole himself was here today, he would be extremely disappointed.

LOL the Obi-Wan 20th anniversary literally says "Collectible Minifigure" on the packaging.

If what you’ve told me is true, you will have gained my trust...

It's fine that they don't want to sell minifigures, it's a good business move. But the fact they LIED to is is very disappointing. We deserve a apology ASAP

Honestly, if Lego does make a Star Wars CMF, they're probably going to put it in boxes just to get back at you for making this.

Just reminds me that LEGO is a multi-billion dollar company and couldn’t care less about what we think is true or false.

It’s like with the prints, they say they can’t do it but all the other competitors can print their pieces. And there is literally a website which sells the Lego pieces printed so u don’t have to use stickers

Clone Army Customs: Fine, I’ll do it myself

“The attempt on my minifigure life has left me scarred”

POV: You’re early and see comments from 2-4 days ago when the video just now got uploaded...

This is like dating a girl and breaking up and slowly realizing she wasn’t who you thought she was. What else could they be lying about? 🤔

Man, if you can't handle a toy company lying to you, man don't ever grow up because you are going to be so crushed in the real world.

Lego: *Thinking about how lying about this makes them more money* Me: *Thinking about how much money I could've given to Lego over the years for CMF's*

This situation reminds me of the beginning of Harry Potter when Harry finds out that he is a wizard and his aunt and uncle had been lying to him his whole entire life

If you turn up missing, we know who’s behind it 😂

If that was the case, then why did they also sell individual minifig polybags!? 🤔

Wow. A for-profit corporation enjoyed perpetuating a lie that allowed them to make more money? I'm shocked. This has never happened before.

I just realised that in the clip of toysrus, the buildable Jyn Erso was the only one on sale/clearance 😆

I'm heartbroken, a ship has sailed, that will never set sail again.

I feel like Ryan is like fives trying to get the truth out loo

I never heard LEGO straight up say they can’t. The evidence here is just “I got a phone call” that’s really it

None of the “evidence” in this video proves that LEGO ever said that Hasbro was the reason they couldn’t make Star Wars minifigures. Appears to me that someone theorized that to be the reason, and the fans are the ones that ran with it. I am as disappointed as you and everyone else that LEGO hasn’t produced CMF’s for Star Wars. But they are a business, and they’ll do marketing strategies they find to make them more money, and clearly they have no trouble selling sets. Seems reasonable that a CMF series would draw people away from buying the sets, as many people only buy sets for the minifigures. I’m sorry, but I can’t agree that there’s been a perpetuated “lie” by LEGO.

Conspiracy theory: One powerful lego employee is trying to mess up the star wars license and ruin it

‘If you repeat a lie often enough, it becomes accepted as truth’

The worst thing is that lego cant even bother to make sets with highly sought after figures like captain rex

this is literally the first RU-vid video that I ever actually shared to a friend

we've been lied to, backstabbed, and quite possibly, bamboozled

Lepin be like "We would be honored if you would join us"

Last year I even found the A-Wing Pilot and more licensed minifigures sold seperatly at the Leicester Square lego store, the biggest lego store in the word.

That Luke and Darth Vader part was awesome and so true

Technically they probably didn't even lie. Not being able to make products because of the contract could also mean: Due to the license fees, this product won't be so profitable that we can make our 30% profit margin. So in the end, "due to our license" can very easily be a -- technically correct -- way of saying "not profitable enough". They did not lie. You just believed what you wanted to believe.

lego: everything that has transpired has done so according to my design

Lego has really changed. I wonder if I ever really knew them.

"nobody is the villain in their own story" George R.R martin

Ryan is about to ruin a good percentage of my childhood Edit: This just in, he has done it. *My disappointment is immeasurable and my childhood is ruined*

Funny I’ve emailed LEGO myself long ago and got that same response, “you have to buy the sets to get the Mini-figures...”. What a sham...

"You will never find a more wretched hive of scum and villainy. We must be cautious." -- Obi wan Kenobi to Luke concerning LEGO's business practices over the last few years

Just imagine the amount of amazing figures we could have in a stars wars cmf line? It’s unfortunate lego is not interested in doing one.

Finding Unlikeable Kindness Unremarkably Retracts Tangibles! Finding Unlikable Legislation Enables Godly Opinions!

Ryan: I can’t blame myself Also Ryan: *has bought separate Star Wars mini figs multiple times* But seriously, Lego has stabbed my heart.

Hey Ryan when they were “perminanely” attaching them to the stands I have 2 sets of them Han Solo, a scout troooper, an Ewok, mace windu, count dooku and yoda. All you have to do is soak them in hot water and then pry them off with a screw driver. LEGO IS A LIE!

Lego keeps pressing the “swap teams” menu in the options One second they make the 501st battle pack The other they don’t make Lego Star Wars cmfs

This and the McDonald’s ice cream machine situation has rocked my world... I don’t even know what’s real anymore, man.

"How many other lies have I been told by the Council?" - Anakin....and me

They could’ve given us so many different clones :( Such a shame that they decided that making ‘the best’ wasn’t ‘good enough’ for them anymore

I think this video should be renamed, “LEGO refuses to give us a Star Wars cmf series because mini figs are expensive”

I was already having a sad day... This just makes it worse

This feels like an unofficial Brick busters on Lego as a whole

Did LEGO actually ever specifically say that licensing was the reason? I thought that the fans just came up with that

I love how it was so obvious but we still got fooled

The answer is simple: why sell a figure for $5 when you have years of proof that people will pay $100 for a set that "exclusively" includes that figure?

"Oh no, my friend. This is a mistake, a terrible mistake. They have gone too far, this is madness!"

Summary: Lego rickrolled everyone without rickrolling anyone.

"You have become the thing you have sworn to destroy"

LEGO doesn't care about the fans because "only the best is good enough".

LEGO: darn we backed ourselves into this and now we have to make a CMF this wasn’t our plan

Me: “I must admit, My trust in them has been shaken”

The truth about LEGO minifigures is we’ll never get our sweet P2 commander Cody figure

Can’t wait for the next video where Ryan announces he’s quitting Lego.

The thought of having CMF series off of any for the animated star wars property’s breaks my heart :(

Obi Wan : I loved you Lego Lego : I hate you

If hasbro was getting so much hate for holding the rights and not letting lego do this, then why didn’t they come out and say they did not control the rights?

Why didn’t I realize buildable characters are literally action figures

The prof will be here if lego asks MandR to take it down

LEGO is feeling like the pong krell of companies

The whole concept just does not make any sense since, by the Lego rationale of minifigures being action figures alone but not when sold as a set, that would mean Lego could produce molded posable figures that everyone would recognize as an action figure based on Star Wars as long as they sold it with enough accessories to be considered a "set." Somehow a Han Solo action figure would be OK as long as it is sold with a replica (not lego) toy Falcon? It just does not pass even the most basic logic tests. What is considered a set vs a figure? Add a gun? Add a speeder bike? Add a 5 piece turret? If it was possible for Hasbro to win a lawsuit against Lego selling a single figure it would be possible for them to win based on sets with figures and there wouldbhave been public lawsuits long ago.

Star Wars saved LEGO and LEGO kept the hype for Star Wars going in between trilogies, it’s the most popular LEGO series of all time and currently the most hostile to the fans and refuses the most easy to meet feedback. Disgusting

And we still don't have a Cody minfigure smh

LEGO: The attempt on my life has left me scarred and deformed..

That bombshell dropped my jaw man, it feels like the betrayal scene of a movie, holy shit

LEGO: we lied. Me: disappointment

They also sold the shore trooper poly bag, I have like 10 of them still sealed from when I bought them.