The Value Meal Wars Have Begun 

Fast food so expensive I've begun supporting my local diners 😂😂😂

all the items in the $5 mcdonalds meal deal cost $4.79 total when ordered separately before tax at the start of 2020

KFC pretending like they didn't have a $5 fillup this entire time is fkn wild. They axed it and then almost immediately they're marketing "taste of kfc" with "real value"

To answer the question at 3:48, Sonic uses a blend of mushroom and beef in their burgers, which does cut down the ingredient price significantly.

It’s unironically cheaper to go to the fancy independent coffee shop next to my house than Starbucks. Like the place with the art deco look and the high end coffee is legit cheaper than the slop production chain.

Isnt it funny that the MC-Donalds "$5 Meal Deal" consists of 3 previously $1 items? What a bargain!

The proof is right there, the sheer fact they lowered prices in an attempt to increase revenue, is enough proof to say they didn't need to increase the prices that high to begin with.

5 dollars for a Mcdouble fries and a drink doesn't sound like a deal when every one of those items use to be on the dollar menu.

Surge pricing is a great way for me to easily figure out what brands I'm not buying anymore lmao

I love the Starbux meal deal is labeled as "Starting at: $5.99" Like its a new car MSRP before fees and options.

Oh my god, chasing short-term profits lead to long-term loss? Nobody could have seen that coming!

Walmart already does surge pricing. I took a car battery off a shelf that was priced at $159, when I scanned it at self-checkout the price was somehow $220. I asked for a manager to correct the price and he said "We don't do price match anymore." I said I'm asking you to match your OWN price as advertised on shelf. He said oh those prices are incorrect we just haven't had time to change the labels. I went back a week later and the SAME PRICE TAG was on those shelves. No time my ass. They were practicing surge pricing - All of walmart's products change prices via information pulled from the internet. My battery price increased apparently because those specific batteries were low in stock, thus decreasing supply and since I wanted to buy it - the demand was artificially increased by the self-checkout computer which also raised my price. I took the battery back to the automotive section and the manager back there honored the sticker price and told me "Yeah that's been happening a lot more often lately, I don't know why the front manager wouldn't match our own store price. That battery hasn't changed price in months."

It's a problem when my meal at McDonald's costs the same as my meal at 5 Guys.

I don't care how little it is, if the machine at BK tells me my price increased by 30 cents for no reason, i'm getting food somewhere else and leaving a bad review.

Form me it's quite simple. If I'm going to spend 20 dollars on a meal, I'm gonna get a nice burger from a restaurant, not freaking mcdonalds

It's like a drug dealer that doesn't want their "customers" to get "clean", because once they do, they know they will never come back. Once people get used to making high quality meals for one tenth the price at home, they won't come back.

Re: Walmart e tags. I worked in a small grocery store, and it was a pain to replace all the tags. I can't imagine how bad it is for the giant Walmart stores. They're saving hundreds of hours of work (and therefore money) every month by using e tags. They're not stupid enough to do surge pricing, because literally everyone will flip the fuck out, and probably pass a law to stop it. It just makes sense from a cost saving perspective.

I live in Sweden and we've had those digital price tag things here for years, they're super common. The thought never even crossed my mind that they could be used for surge pricing

turns out life isn't Roller Coaster Tycoon and you can't just keep raising prices on umbrellas and bathrooms and the people will just magically have more money.

Whoever made that Burger King jingle should be thrown in prison.

“Even great food reviews are noticing Chili’s is a great value” [clip of himself] I literally spit out my drink laughing, brilliant edit

In conclusion: cook from home.

"Dining out is becoming a luxury" Always was.

Oh they’ll keep this price is people refuse to accept their absence. As soon as you see a price that makes you in the least bit uncomfortable, leave. The fact that they are doing this shows that people are beginning to say no.

that sonic 1.99 value meal would fucking kill a victorian era child, no chance it safe for human consumption

Wow, Gwimbly was spitting straight facts when he said that America has a fucking Fentynal crisis. He was willing to say it when no one else was.

brother im out my mind rn and i swear i heard burgers and zoned out and now it's the NFL? brother you can't do this to my high brain

that taco Bell meal has been around for like 4 years now. the only thing about it that's "limited time" is being able to order it without the app

In the Monday straight up "marketing it". And by "it", well, let's justr say. The meals

Where I live the 4 for $4 meal at Wendy’s is $5, which feels like a lawsuit waiting to happen…

The quality ain't there even with the adjustments... the portions are freaking tiny

I love how all their 5 dollar meals use the smallest burgers and portion sizes possible 💀💀

Fentanyl is scary af. I live on a hill in a middle class neighborhood and no one could even tell you what it is. Exactly 4 streets down, less than a quarter mile away, there’s a run down neighborhood where every day there’s a funeral for someone who OD’d. The people who run the town either have no idea, or are purposely letting it filter out their idea of undesirable people. It’s only a matter of time until that problem moves 4 streets over and the middle class people who don’t know what fentanyl is are introduced to an opioid alternative that can help them. I hope pre emptive education will help but we all see how well that did in the past.

The glarketer doesn’t stop, the streak continues!

Similar here in Germany. The Hamburger at McD was 1,00€ at the beginning of 2020, and now, it‘s 1,99€. They started a value deal in December 2022, two small burgers (Cheese or Chicken), medium frink and fries for 5,99€, which was replicated by Burger King. They‘re still running the deal, let‘s see how long they‘ll keep it

Dude, that Walmart price change screen is just asking to either get hacked to make it super cheap or be turned into something that can play DOOM. Since 90% of employees couldn't care less if a guy got an amazingly good deal, this could totally work.

Really cool to hear him talk so in depth about the fentanyl epidemic. Addiction and recovery is part of my story, and I have seen friends (some as young as 22) who also struggled with SUD pass away from this shit. I've met 18 year olds in meetings who got addicted in high school desperately struggling to get clean instead of going to college like they planned. The disease of addiction doesn't discriminate based on race or wealth. Fentanyl is both powerful, and prevalent enough to entice anyone with addictive tendencies to ruin their lives, regardless of their background. It only takes a single moment of desperation and you are either hooked, dead, or if you're lucky- narcaned and sent to rehab. If anyone out there has a friend/roommate/loved one that you're concerned about, who seems withdrawn and like a ghost of themselves, reach out to them. Once they're in the hole all they can do by themselves is dig deeper. Even if they want to escape. It takes compassion, and a stern helping hand from a friend to pull themselves out. Go to the pharmacy and ask them for narcan (naloxone) nasal spray to keep on hand. It could save your friends life if worst comes to worst.

The Value Meal Wars Have Begun

The amount of fights customers are going to have with Walmart employees at the checkout line when they realise that the cereal that was 5.99 goes up to 8.99 from the walk of the cereal isle to the checkout line is going to be insane 😂

There was a yahoo finance article about the fast food wars. One line that stuck out to me said that price wars hurts everyone yeah everyone except the consumer.

You know these CEOs could totally take a bonus pay cut 😂

big a's been on a generational run w these daily uploads, not unlike how fentanyl has been running through a generation

Thank you for taking about fent, it’s being hidden while the public is distracted.

I don't think most people want value meals the way they are selling it. We want cheap dollar menu items we can buy in bulk. As a teenager I went to mcdonalds cuz I could get 10 big macs and 10 mcchickens for $20 and bring it back to 5 people tryna make a failed band. I get why a mcdpublee can't be $1 anymore, but $3.65 for a single value menu burger is just insane.

The electric price tags are already a thing in Canada. I work at a loblaws owned grocery store (the real Canadian superstore, creative name I know), and these tags have been in use for close to a year at this point. Since this change has been implemented I have noticed the prices going up a lot more frequently. Often time customers will notice and point out the change in price to me and that’s how I find out the price has changed at all.

that moment when you roll up to walmart and see that your nutella costs 4.99$, and after you get to the counter and ring it up you see it just went up to an easy $6.00

Awesome video, glad this showed up in my recommended

Lost my dad to fent. It’s as serious as it’s ever been. Before that… he was hooked on pain pills and Xanax. The history is real folks. Thanks atrioc

5:00 that’s France penalty shootout against Portugal and knocking Ronaldo out in the EUROS

One of the most banger episodes in a while

My first time watching one of your videos. The way you flawlessly transitions between current events made me subscribe. I had to look at the title of the video to remember what I clicked on LOL.

i love your videos. The broad range of topics appeal to me so well.

The fact this was a live stream is very impressive. Fantastic video

If you're investing money in GameStop that you can't light on fire and not lose sleepover you are definitely not doing it right...

A single McDouble is like $3 in the Midwest. Or you get 2 for $4. Found out Wendy’s could get a Biggie Bag with a better burger, fries, nuggets, and drink for $5. I switched for occasional fast food. No wonder everyone’s jumping on the affordability train.

crazy how this went from 5 dollar mcdonald's meal to "how do people launder money from fent sales?"

I love the way you (/your cowriters, editors, what have you) structured the wazzup beijing segment in terms of what different groups of people want vs. what they have. Marketing goat

sometimes the side chick ain’t even a chick it’s the burgzy’s $9 burger fries and Pepsi combo

2018-2019 They still had 1$ cheeseburgers and 1$ Fritos burrito at Tbell as their dollar menus.

My brothers best friend just died of a Fentanyl overdose. He was 19. I can list at least 10 other kids I knew in school that have died from Fentanyl in the last 3 years. Thank you Atrioc for talking about it. Even though it's prevalent here, most people are too scared or ashamed to talk about it.

In SE Asia fast food pricing wars plus delivery app pricing wars mean you can get the $5 BK meal delivered to your door for $3 total after delivery app discounts, unsustainable but winning with double gouging on shareholders

The 5$ value meals are 'limited time', but you'll soon see that they become a full-time menu option. They have already done the same in Australia over a year ago and it succeeded. What it does is brings back consumers with the enticing 5$ offer (that you can only purchase once per MyMaccas Account) per day, whereupon you realise it doesn't satiate your needs, so you order an extra burger or side (where McDonalds or other business makes their money on). Also repeat business in the long-run is more valuable for these companies. It's a very smart marketing tactic that works for already established large corporations.

the actual videos i love to see on yt

Roaring kitty returns after narrowly avoiding being tossed in Federal prison for securities fraud hoping to earn his jumpsuit this time.

Love these, glad I stumbled on your content.

2:12 epic Atrioc cameo

I dig the clothing theme - Enron and Lehman Brothers

the $5 meal deal at mcdonalds is sometimes $6 instead. at the one i work at theres signs posted saying to upcharge people if the drink is larger than a small. we constantly get upset customers for the extreme price for the food and i would say 15-20% of all sales are the meal deals.

This was actually posted 4 am on a tuesday for me, not a monday. My year is ruined.

LETS GO ATRIOC VIDEO

starting with the Lego Racer's victory song gave me whiplash in the beginning.

Just found you bro, great breakdown, subscribed

15:45 I WANT TO HEAR XI JINPING SAY WAZZUP BEIJING; HOW DARE YOU NOT EDIT IT IN??? WE HAVE TO TAKE PART IN THE REVOLUTION IF THIS STAYS THAT WAY!!

All I am saying is that IN-N-OUT has raised prices by a dollar or less these past few years. You can buy an entire combo meal for super cheap compared to other fast food locations and the food is fresh and delicious. Corporate greed has caused these companies to learn that people will not pay whatever they want to fast food. If your food is $1-$4 cheaper than the family owned restaurant down the road. trust me when I say that most people will go there instead. I'm just happy these companies are finally learning their lessons.

The payday music during Wazzup Beijing was perfect

Ahh atrioc is back 🔥 First video I saw from you was the muffin strat. Then the incident happened but glad to see you back.

I love the 24/7 trading messing with investment bankers “mental health” lmao

Marketing monday is hands down on of the best things i watch on youtube, always so informative, so entertaining. thank you atrioc for the effort you put into these.

I can grab a gourmet sandwich with good ingredients and fresh veggies for cheaper than a Big Mac at my local deli 💀😂

this was a great video thank you

5:38 these 'digital priceboards' have existed in the EU for a while. In Denmark its existed almost since i was a child. I'm not sure thats some kind of new amazing invention, let alone a good look for america to be THIS far behind supposedly technologically inferior nations

This legit was one of the best Marketing Mondays in a hot min!

This is the first time I've ever seen your channel - I just wanted to say this video was awesome content! Great lighter presentation of some heavy subjects that affect everyone differently. I'll be coming back to this channel frequently, thanks YT algo for recommending this!

Imagine going to walmart and getting whatever you need, but then the price at checkout isn't the same price as when you picked up the item because they increased the price in the 15 minutes you took to get there

Wow wait, you’re telling me late stage capitalism, where company’s are expected to grow infinitely, forever, doesn’t actually work?! That’s crazy yo.

Hey atrioc, I work for Walmart and that article about the labels has went viral EVERYWHERE and everyone is misrepresenting it and it’s really frustrating. I cannot stress enough how much better the digital labels are compared to paper labels. Walmart sells hundreds of THOUSANDS of items and printing out and changing paper labels takes so so long. The prices on every item is determined by Home Office and we still have to physically update the labels to change the price that is read on the label. Digital labels is good for the consumer and the workers.

wait this guy is unironically quality content, props to the editing and his overall personality

The walmart price thing makes sense to me. Let it be digital, so maybe now everything will actually be labeled instead of the stickers falling off or whatever happens to em.

My favourite Eggplant Elephant is back

15:14 "Be gay, do crimes" grindset stay thriving

"Limited time, they can't afford it." Yes, yes, they can. They just don't want to do it.

In NY, we don’t eat fast food, we eat at the corner stores that gives better food for the same price.

The high quality yet simplistic production of Atrioc’s videos never ceases to amaze me. Being able to break down niche subjects, AND make them interesting, is a rare skill. Thanks for the great content!

ngl that was a banger marketing Monday

Can't wait to leave a double cheeseburger in my online cart, to wait for that sweet "hey, it looks like you left something in your cart" discount

You're wrong about the nfl. Not only is there another way to watch football, it's free. Pirating NFL games is very easy. Multiple sites, multiple livestreams with good video, audio, and no additional ads during the content.

might be a hot take but these $5 deals should stay 🤷‍♂️

Finally I can watch something without completely rotting my brain. I appreciate you

Not the Pokemon Colosseum gang music when talking about Chinese gangs😭

im sorry i cannot watch this video as i am british and we do not have food over the pond.