The Whole Truth Foods founder Shashank Mehta is a rare breed of a CEO who is also a creator. 🌟 A lifelong student of the content & community game, Shashank’s content journey started as a stand-up coming on RU-vid, long before he became the face of The Whole Truth.
On this episode of Matrix Moments, Shashank goes deep on content & community, sharing with candour in a deep chat with Vikram Vaidyanathan. Here are 4 big takeaways around building brands through content & community for founders:
1. Founders must be clear on the WHAT of their content marketing, the HOW is easier with modern tools & AI. 💡
2. Transparency is the biggest tool in the content marketer’s arsenal. Consumers are the best bullshit detectors in today’s hyper-connected world. 👀
3. Brand communities are more about GIVING than TAKING. 🤝
4. ROI from Content Marketing shouldn’t have a hard linkage to Sales: Founders must leverage content as an editorial lever, and not tactically link it to sales. 💼
If you’re a founder who wants to level up your brand’s content & community marketing game, watch this episode as Shashank & Vikram’s easy camaraderie uncovers the Whole Truth.
00:00: Introduction
2:21: How can large companies effectively reach new-age audiences who are disconnected from traditional media like TV?
7:29: How do you maintain truth as the foundation of content creation and community building?
12:31: How do you manage multiple content channels while maintaining a cohesive and consistent brand narrative?
15:20: What is your favourite mode of creation? What do you like the most?
30:38: How do you ensure the presence of truth seekers across different community groups, fostering self-policing behavior?
33:50: How do you engage the community in the NPD process while filtering out noise from valuable feedback?
36:20: What strategies do you use to measure ROI and manage teams effectively in such dynamic environments?
24 авг 2024
