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Thebe Magugu on Recentring the Fashion Conversation on Johannesburg | Hometown 

i-D
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i-D travels to Johannesburg, the adopted hometown of visionary South African designer Thebe Magugu. Ahead of his SS23 show at London’s Victoria & Albert Museum, Thebe takes us on an intimate tour of his studio and production facilities, discussing how his upbringing in a style-conscious family in Kimberly first fuelled his love for fashion, and the processes behind his intricate designs. He also iterates his principle mission as a fashion creative: to create self-sustaining infrastructures for African luxury fashion designers, both of his generation and of those to come.
He reminisces on his move to South Africa’s largest city and fashion capital to complete his studies at STADIO, the country’s most prestigious fashion educational establishment. Thebe also contemplates the struggles and sacrifices that his trajectory to becoming a designer who regularly presents during Paris Fashion Week has entailed - and, in fact, still entails. He recounts, for example, his experience of winning the LVMH Prize, and how it radically transformed his business, but also exposed him to unexpected pressures and incidences of racism. His outlook, however, remains optimistic, as evidenced by his ambitions both for his brand and for the future of South Africa’s burgeoning fashion industry.A global platform for emerging talent, i-D celebrates fashion, culture, individuality and youth.

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25 авг 2024

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Комментарии : 74   
@norbylive
@norbylive Год назад
“Sleepy towns produce dreamers” what an opening line
@jessicasantiago4270
@jessicasantiago4270 Год назад
I was so taken by that comment too
@fashionmusings
@fashionmusings Год назад
as a south african fashion lover it's been amazing to see thebe magugu's career and where he is now. 😌 he's an incredible designer with a unique vision and perspective and i feel like there's still so much more to go for him. 👏🏾💓also seems like a nice person :) loved this!
@sophiaisabelle01
@sophiaisabelle01 Год назад
Thebe Magugu has some of the best insights to share with the world. We can all tell he’s very passionate about his own personal craft.
@welcometomyworld222
@welcometomyworld222 Год назад
Being a legacy brand based on the continent. I love this ! Southern Africans on the rise. Watching this made my soul soar. Thebe's Magugu story is so inspiring and touching. I'm excited to see your brand grow.
@Letsweletse
@Letsweletse Год назад
Yow, JHB is slowly getting the attention it deserves when it comes to the street culture. Give it a young 5-10 years and we will be listed amongst the fashion cities like Paris, Tokyo, Rome, LA, etc... Individuality in art opens up this flower of a place we call Johannesburg that will one day cross pollinate the whole world with its culture.🔥🦅
@Nozipho.Mhlanga
@Nozipho.Mhlanga Год назад
This whole video just makes me so emotional man! So inspired by Thebe Magugu's work! Such an amazing story behind everything he does! What a beautiful and insightful video about him and his work. My heart is so happy to see him share his work and insight. 🥰
@sykonymous
@sykonymous Год назад
4 someone 2 be so renowned, talented, and still maintain such personalized works in design is truly so inspirational. thebe’s come up is so relatable yet unique it’s actually so amazing 2 see success come his way, also that comment invalidating his prize was so sick 2 hear :,( like we know a lot of these elitist ppl within fash still have this oppressive mindset but 2 hear it is so upsetting
@LooksByNaheemah
@LooksByNaheemah Год назад
It is so telling that imo the most interesting emerging designer out right now was rejected from CSM. Learning the behind the scenes of the industry and creating a fashion scene in Joberg is so much more important. The stories that he is telling are so powerful s d the pieces are truly beautiful
@NOBELONEZ
@NOBELONEZ Год назад
A true visionary. So much respect for this man
@OfentsePhogole
@OfentsePhogole Год назад
Slowing down, so that when you create, your creativity is able to manifest into fulfillment despite societal/ current trends. I love the principle.
@sibusisompange6886
@sibusisompange6886 Год назад
Absolutely love Thebe Magugu’s work.
@dantemakoya
@dantemakoya Год назад
So inspiring we love you Thebe ❤️😭
@thickleeyonce853
@thickleeyonce853 Год назад
Forever inspired by Thebe!!!
@Neema150
@Neema150 Год назад
As an African I’m So proud of you.🥰
@snayemdubu4179
@snayemdubu4179 Год назад
This is so inspiring!!!
@toriamartan3295
@toriamartan3295 Год назад
Truth be told, this was definitely by far thoroughly Interesting & greatly appreciated Thank so much For Sharing hopefully you'll have books produced & you'll continue to grow & be successful in all you do...'0' & obviously that person or even the people who are low brow thinkers & so that their jealousy is satisfied they'll always be there to make ignorant judgemental comments😏 never the less, you know who you are & you're capable of achieving & good on your both your mom & dad😌 Much success
@hellenhoshina717
@hellenhoshina717 Год назад
huge love from japan♥️
@lebohangtsinyane
@lebohangtsinyane 4 месяца назад
Wow I’m so happy I bumped into this, glad to know Thebe’s story, it’s really beautiful to see how passionate he is 🙏🏿🔥
@boitumelomolale1964
@boitumelomolale1964 Год назад
This was amazing to watch. Thank you for sharing Thebe’s story and process. The South African creative space is so unique and so interesting. I cannot wait to see what’s next 💫
@idontknowitsweird5077
@idontknowitsweird5077 Год назад
To be a first generation Thebe Magugu owner. 🕯️
@ntombik_
@ntombik_ Год назад
Ah man I didn't want this to end. Loved it!
@entleza
@entleza Год назад
YOU'RE GOING PLACESSSSS!!🤞🚀🚀 LOVE YOUUUU!!!
@Thembanimkhz
@Thembanimkhz Год назад
So proud to have met this very warm, very inspiring, very humble, very beautiful individual! PS - He gives the best hugs!!!
@epifanny
@epifanny Год назад
I'm so happy he talked about trying to find its feet about quality, this is important and not often talked about how it takes a while for young brands to get there. Thebe Magugu is coming up and he's bringing the seamstresses and everyone along with him!
@tracymokgopo
@tracymokgopo Год назад
he’s incredible, love love love him!!!
@bulelanibotman
@bulelanibotman Год назад
ONE OF THE BEST!
@lindilemgqobele4337
@lindilemgqobele4337 Год назад
Huge love from Dubai💪💪💪💪
@thabindlovu9904
@thabindlovu9904 Год назад
Love Thebe Magugu‘s work
@halffull66
@halffull66 Год назад
Very Beautiful story! Excited to see how he grows. ❤
@triciahlongwa6383
@triciahlongwa6383 Год назад
It's so inspiring watching him rise and shine ✨️
@grooviestmaster
@grooviestmaster Год назад
This is incredible. I love this story and really hope Thebe collabs with Telfar or somebody to elevate his brand's visibility. This is truly something special.
@theseamstress_ke
@theseamstress_ke Год назад
knowing your story , being an African doing marvelous things in the industry is quite motivating
@yasinradee
@yasinradee Год назад
I love him💜
@AE-jx5kq
@AE-jx5kq Год назад
Such a beautiful interview - thank you Thebe
@creativeartbyluvensky
@creativeartbyluvensky Год назад
Such a great interview. Good job I-D
@Auntkekebaby
@Auntkekebaby Год назад
He seems lovely and I like his approach.
@onegirlsparty
@onegirlsparty Год назад
the was so cool I was surfing RU-vid today PASSION FOR FASHION and now fan for life XOXO ONE GIRLS PARTY it's all in the bags .... House & Home
@siphiwex4216
@siphiwex4216 Год назад
Thank you for Covering one of our own!!!
@abomatthews
@abomatthews Год назад
I LOVE THIS SO MUCH
@KamoheloM___
@KamoheloM___ Год назад
I love his mind!!!
@asap_odi
@asap_odi 11 месяцев назад
an inspiration fr
@lesegofloydforbes9470
@lesegofloydforbes9470 Год назад
This was beautiful 🌟🥹
@khanyisamhlawuli5676
@khanyisamhlawuli5676 Год назад
I really enjoyed watching this👏🏾
@Trulymo
@Trulymo Год назад
Friends and family ❤
@Divine_4222
@Divine_4222 4 месяца назад
Thebe Magugu ❤🎉
@malebomalatji15
@malebomalatji15 Год назад
I love this video, it's very interesting.
@luthandocollinsmbenge155
@luthandocollinsmbenge155 Год назад
Powerful ❤️
@LooksByNaheemah
@LooksByNaheemah Год назад
A true talent 👏🏾
@Strylover
@Strylover Год назад
Very good video...thanks.
@sizwe7070
@sizwe7070 Год назад
This is beautiful 🔥🔥🔥
@primrose_m
@primrose_m Год назад
SUPERB!!
@Khethss
@Khethss Год назад
So inspiring
@brvndxxxn
@brvndxxxn Год назад
Beautiful
@lindzlindz
@lindzlindz Год назад
Love it
@kiniyya
@kiniyya Год назад
Throwing roses!! 🥀🥀🥀🥀🥀
@lesedikekana6412
@lesedikekana6412 Год назад
I see Virgil in him
@DripcastWithKhuzeka
@DripcastWithKhuzeka Год назад
AFRICA TO THE WORLD
@endurancemahlangu
@endurancemahlangu 8 месяцев назад
Real
@juanbaudiliojapongualan3672
♡♡♡
@johnjacob80
@johnjacob80 Год назад
Thebe looks like his mother
@Andilenm
@Andilenm Год назад
Literal SA hero
@mariagualan9470
@mariagualan9470 Год назад
♡♡♡♡
@Yunglesedi
@Yunglesedi Год назад
11:00
@IoSrlcom
@IoSrlcom 5 месяцев назад
ok
@Ms_Party
@Ms_Party Год назад
Thebe Magugu will name a colour ok! 🤣🤣🤣
@lanoir8770
@lanoir8770 Год назад
Ngwana wako dladleng
@lindilemgqobele4337
@lindilemgqobele4337 Год назад
where are the Man's clothes?
@debbiemcguan1502
@debbiemcguan1502 Год назад
!!!!
@ruthgualan1352
@ruthgualan1352 Год назад
♡♡♤
@bxlis
@bxlis Год назад
Is this a success story or is it about fashion? ??? 20 min god sake
@lordtette
@lordtette Год назад
??Both. It's on I-D magazine's channel
@bxlis
@bxlis Год назад
@@lordtette I know that’s why I was surprised. It’s more about he made it rather than describing his work and his creativity. It’s boring. People are more interested in his creative input his designs and he idea behind his collections than a stupid questions about his personal story he had to answer. It’s not the designers fault. It’s the interviewer who made this content
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