These Should Have Released in 2018.. Adidas ULTRA 4D Review & On Feet 

Damn yall literally need hype around a shoe to actually like them 💀

adidas is for the people, not for resellers

I’m genuinely glad that y’all sleepin on adidas again. They’ve been releasing other great sneakers that are flying under the radar. Sneakers that aren’t boost focused

Why do people need hype to like a shoe? These are nice with or without hype.

Who give a damn about hype! If you like it! Buy it! If you don't! Then move on! Also the 4D get softer/more comfortable with time!

4d is literally the most comfortable midsole I’ve ever experienced, it just needs to break in instead of boost which is good from the go

‘Adidas Marketing Strategy Review & On Feet’

Big shoe brands don’t make most of their money on “hype” releases, most of their revenue comes from their GR stuff. While it’s important for their relevance to release Heat sneakers, whether their limited models sell out or not isn’t a good indicator of the company’s financials :)

I understand how you feel Seth, I still think that these are pretty dope sneakers though even without the hype.

That was a lot of complaining about a really good shoe

Review starts at 5:30 you’re welcome

I actually like the feel of 4D, paired with the upper, it is one of the best combos ever. Hype doesn't mean anything besides resale

I literally needed NONE of the first half of this clip.

I’ll be the oddball and love this Ultra 4D iteration of the Ultraboost way more. Just bought the A ma Maniere collab version. LOVE the difference in materials and just the feel of the 4D midsole over Boost. Awesome vid sir...

JUST GOT MINE TODAY, MOS UNDERRATED SNEAKER OF 2020 SO FAR.

Have these in hand. They’re too clean man

I wanna see these with a white 4D sole, too many releases featuring the black version. Plus, it probably won't yellow as bad as boost.

So do the cushioning isn’t as soft as ultra boost what would you describe it? Is it similar to something more along the lines of the Nike Reacts?

Seth, (or anyone) have you worn the alpha edge 4ds? I owned the OG white pair and size 11 was too tight for me, curious if maybe I should go half size up

been waiting on this review

I reckon that when you're talking about the sizing, you should show us how much space there is in the toe area.

I own a few pairs of these, i think I’m more into fashion as a whole than just sneakers, so i just really liked how these looked on the shelf and purchased them with no context etc. got way more compliments than any yeezys or ultra boosts i ever owned, unreal comfort and quirky note but they literally make 0 noise on foot, like none, i cant even explain it but walking on wood there’s literally no noise. Basically hype or no hype i think these are awesome shoes, and its so lame that people need shoes to be 600 dollars resale to think they’re cool

I was using 4d shoes for a run yesterday..and my feet hurt!!!sooo hard in the sole, no cushioning. The impact directly hit my knee. my feet and knee sore

Hey Seth, recently stumbled on these at a local thrift store. But the gunk inside the midsole is unbelievable. How would you go about cleaning it up? Do you have a video cleaning the 4Ds?

is there any difference between this particular model and ultra 4d 5.0?

Hi, are the shoes comfi, For 2 -3 hours wearing?

How do you feel about the sixers getting swept? sorry just had to ask

Why I can't buy them? I can't find them on the website.

Is this 4D tech comfortable compared to the ultraboost?

Can I get these in the same size as my ultraboost 20s?

Is the top of the shoe reflective?

Great review bro.

‘Sold out’ is hard to say considering you couldn’t actually buy it without it being in a raffle.

Got one in Japan as soon as it released. I never owned any 4D before so I cant tell about any 4D before this but this Ultra4D is definitely fire and comfortable ! (you can still feel that stiffness but its soft like 80% of boost)

Also, GOVRN has been making Ultraboost x 4D customs for a while now...

How is the 4D noticeably softer than the Futurecraft but also not by much?

these shoes are very dope but I can’t imagine how hard it must be to clean this midsole

just watched this because i'm considering buying the wakanda forever version. glad you did this vid and you keep them up.

Where can I buy this Ultra 4D shoe

Good review. I did not cop these in August but I still want them so I have to go for the resell market. I own various pairs of ultra boost and Alpha edge and both walk very comfortable. I was only curious on the sizing. Recently I bought adidas run 4d 1.0 in the same size as my ultraboost. Normally I have a US 9 for the ultraboost but a US 9.5 for the alpha edge. Based on your review I will go for a size US9 because I still think they look great and I don't care about marketing and/or resell value.

My pair just arrived today. I love them

I’d just put vent holes in the insert so you still have the barrier between the 4D plus the airflow

Is the foam firmer than Ultraboost?

Where can I get these?

I’m actually a manager at an adidas concept store. We got those on that Friday and they were gone the same day. And ultra boost as a whole sales like hot cakes. It’s still pretty popular.

Man just enjoy this great sneaker! It seems like you only like a sneaker if its hyped

*Seth completely blew the opportunity to hypebeast lace these for the on foot segment and ignite old memories in all of our minds lmao*

First time I've tried to get a UB in a raffle for years and years. Of course I took the L. I'll get back in my box.

I really want the first 2017 Parley Ultra Boost (the Night Navy colorway) with the 4D midsole

These are nice. I have the 4d parley and if I knew that I’d love them as much as I do I would of copped these as well. I’m not paying resell for these or any Kobe’s that were sold this week

4D: (sends a dm of a pic of ultra4d to ultra) 4D: this could be us but u playin

Love the color combination of this pair of sneakers!

damn seth really is an effin' hypebeast.

I love my Alphaedge 4D. Slightly firmer than boost but that can also be a good thing.

Well I’m happy that Adidas doesn’t have hype cuz I was able to cop a Ultraboost 20 iss for 100 dollars

I hope you'll re-release the plain black reflective's sometime soon.

So it isn't comfortable? Then what's the point? I ware shoes till they fall off or need to be replaced. Who needs more than one pair of shoe. Casual. And run/bike

I still have a pair of the UB 1.0s in this colorway on ice but if not then I would’ve copped these. This colorway is just so nice. Hoping they release the Ultra4D in like a black with green 4D sole colorway

don’t forget, 4D around rage time it came out was $400

Is the size tts?

Pls can you review the AJ12 indigo? Plsssss

Those sold out in the states?! they're sitting in outlets in Japan

Just because the ultra boosts were hyped and sold out years ago doesn’t mean the sales and profits from back then were better than they are now. Adidas might just be increasing the supply now which is seeing a larger number of casual buyers purchasing them. Prices for them are higher too in some countries. I do think that the ultra boost 4D would’ve had a lot more hype a few years ago and sold more during its initial release but its not always about short term sales through hype and limited stock. If the life span of the model is extended you could see more sales longer team. But this is just hypothesising, we don’t know the sales/profit of ultra boosts from now compared to a few years ago

two things.. the 3 stripes are NOT reflective.. they are just silver. And these are more comfortable than my alphas... when you take out the insole there appears to be a wedge of something stitched in to the heel. I think this wedge could possibly be a piece of hidden boost like in the aqua ZXs that dropped

I hope they release a cream colorway for the Ultra 4D.

4D isn't the most comfortable cushioning out there but their Run 1.0 version of 4D is. Should've used that one

*Seth:* notices the ultra 4d upper is the same as the ultraboost 1.0 upper *Seth when editing the video:* inserts upper review from the ultraboost 1.0 video

Sometimes I love how social media has changed the shoe game, but sometimes I hate it. It doesn’t matter if the shoe should have been released 2 o 3 years ago. It is a dope sneaker and the decision from Adidas to revive a silhouette that revolutionized the sneaker game in terms of technology, casual/streetwear and contributed a lot for the actual sneaker “hype”, it’s awesome. I have heard and read a lot of people complaining because the hype for ultra boost or ultra4d’s is dead or that it would be worth consuming if they were released a while ago, it’s just the clear demonstration that many people these days care more about the hype, resell value or the IG/RU-vid flex than the actual shoe.

Can you review the 4d fwd?

I wish i got these in the draw. Hype or no hype, I absolutely love this shoe. Would've gone straight to the feet.

Is it 3m???

When they go on sale, i'll pick them up

I have come to a decision that the little comfort is worth it because of the look 🔥🔥

These shoes are A1 bro sneaker of the year I'm calling it. I'm rocking boost forever and 4D.

Was planning to get one, for daily use. But, as you said, it's not near as comfortable as boost and still not at a level where it can be used as a daily driver, I think I would pass on it.

I'm glad there is no more ultra boost hype. Now I can get them at an affordable price.

Hi Seth, the sixers got swept!

They still sell out and are selling over retail, so I don't think the opportunity is miss as they're a moving their inventory anyways.

these are straight up fire.

I have a pair of 4Ds, not the ultraboosts but the alpha edge 4Ds, I love them. Yes they aren't as comfortable as boost, but damn they still comfy

Back in 2018, 4D had no problem selling out. Adidas didn't need to combine the 4D with the UB at that time. They are doing it now because 4D sneakers aren't selling. Nike/JB does the same thing. Everybody wants the AJ1 Chicago's to re-retro, but why bother, when nearly every AJ1 (low, mid and high) are selling out?

When i heard about this shoe i was so hyped , but the price is to high for how easily this shoe can get destroyed and after all its not something to different ! NB and Reebok have amazing shoes that can live up to their price ! My ultra boost 1.0 were destroyed in like 5 months max . I have my reebok for like 2 years and have done 10 times what i did with the ultra boost and they are like new !

These are pure fire seth better in hand

I really wanted them, but I feel better about missing out now.

👮‍♀️ day one and love them. I like the way 4D feels. Very comfortable and sturdy.

Imma sleep on this and wait for an all white version of ultra 4D

I wonder if water would get to your foot cos of how the 4D technology is, should you walk in a rainy condition

Ive never needed hype to like a sneaker, I like exclusiveness and wearing something I won’t c others wearing.. that said these r pretty dope. Resale is the same as retail rn so I would cop

Why does going up half a size matter? I researched if a change in shoe size meant a change in width but it doesn't. The only thing that changes is the length.

I will get this colorway on the Ultra Boost! 👍

We still have 4Ds sitting on shelves in South Africa.

5:35 for the actual review

*“Hype” is a very interesting thing.* It’s something that is hit or miss and not really understood. What makes a shoe hype? Why are some shoes that meet the hype qualifications not hype? I feel like once Nike and adidas really go back to the drawing board and think about hype, and work with designers who are more likely to make a hype shoe, then they will succeed. I hate to say it, but the sneaker market IS driven by hype to a degree. People don’t think adidas is hype anymore because they thought they were invincible with boost, and adidas sort of walked blindly into the future. All of Nike’s hype has to do with the Jordan brand and the air max line. Besides a few exceptions, most of Nike’s running shoes aren’t hype. But I guess they are not expected to be, because running shoes are about efficiency, not aesthetics. I sort of feel like “hype” amongst non-performance shoes (Many air max shoes and older Jordans) definitely has to do with the materials used and the look of the shoe and the story behind it as opposed to technology or comfort.

These restocked tonight and I was gonna cop but that purple heel cup is so ass so I copped the parley 4D instead

Can't argue with the logic here, but just bear in mind that the ability to make boost midsoles only really came on stream in mid 2017. And adidas completely flooded the market not long thereafter. ultraboosts were just very limited by production constraints prior. Whilst the hype has died off somewhat, the ultraboost is now a readily accessible, extremely comfortable and stylish technology that goes on sale very often - customers win with that, rather than hypebeasts

I was so hype for this and bought them, not was I was expecting at all, really uncomfortable at least for me.

One of the best releases for 2020.

Hey man love your vids you straight up one of my fav youtubers

Got the Parley 4D versions of these and sold immediately. Upper is amazing, but that midsole is like walking on bricks

That black sole is nice! But too much other releases to cop.