You are absolutely correct. Alfa did a poor job promoting its cars. As an example, Watkins Glen held it annual historic car event featuring Alfa Romeo. Hundreds of Alfa owners and enthusiasts showed up, but there was no official representation from the company. Alfa clubs from all over attended, but no one from Alfa Romeo! That would never be the case at a Porsche event. Porsche is always selling, promoting its cars.
BMW NA is also super supportive. They extend a generous discount to members of the BMW Car Club of America who had a membership the 12 months prior to purchase.
Damnnn stepping up the content! Came out phenomenal. Marketing is for sure lacking, significantly. 100% content creators are doing more for the brand, which is not a good thing. Power is slacking, it should’ve came at 350hp. It would’ve been a good second option. QV should’ve came at 600hp. The best thing they could’ve done was add a ZF transmission. Dealer network is such a valid point. Really great video and solid points brotha! Now I need better camera angles 😅
Being a Stelvio owner, every time I see a video titled like this I get defensive. But all your points were spot on. One fact about the Alfas in the U.S. that corporate doesn't advertise is how safe these vehicles are. Only the 2017 Giulia was crash tested in the U.S. and was given an IIHS Top Pick, and I see everyday stories of drivers how their Stelvios or Giulias were involved in horrendous accidents and they walked away with minor injuries. Your video was excellent. Well done, Sir!
Have to agree on all points mate. Alfa here in Australia have struggled with dealerships over the last 20 years or so. There was none in Brisbane for a period of time even after the new Giulia cars were launched. There is one here now and another about 90 minutes away. It would’ve been awesome to see the Veloce have a more powerful engine like 350hp as well. Love your passion for the brand and the mods you’ve done to your car 👍🏻♥️🍀
Sir I agree on all points especially the last point In NC I have to drive 2 hours to the nearest Alfa Romeo dealership. One Alfa Romeo dealership closed it's doors, Alfa Romeo of Greensboro is gone for good. I drive my Alfa in Onslow and Carteret County and folks are surprised they even exist.
Just found your channel and absolutely love it. Regarding dealership network there are 3 dealerships in DFW area and last I checked there is one in Austin too. It is still bad and I am often concerned about driving through areas with no alfa dealers especially in states like Arkansas
I own a sprint (Base Mode) Totally agree with everything you've said. I'm actually making the same decisions as you mod wise as well gradually and just wished they had made them from factory. Getting a new exghasut fitted before the Squadra and adding the Euro Pedal etc. That being said I would actually go a step further and say the Guilia is the best sport sedan ever made. I just don't see anything surpasing it anytime time soon and it will defiinetly become a future classic. I drive mine, probably the same as you, every day just for the sake of driving it. It's incredible how good this car is and the quality of it. Mine is currently at 115k miles and still feels brand (with changed brake discs and tires ofc). P.S I love the channel and I can speak for everyone who owns one in that you know what you are talking about.
If Alfa can't add more new models right now, how about improving the product warranty to best-in-class, like at least 5 yrs/75,000 miles? This is especially critical for US growth, as Alfa was absent in America for too many years.
I totally agree with you in every point! Unfortunately Alfa belongs to the Stellantis group and they are responsible for the poor marketing and the dealer network…😥 If Alfa would be independent, it could show it‘s full potential better 🤔 And then there is also the bad reputation Alfa has from some models that were rusty as f*** and had sh*** electronics…that‘s why some people still laugh at you, when they hear, that you drive an Alfa…but they don‘t know what they‘re missing 😏😏😏 Thank‘s for this great video!!! ☺️🍀
Stellantis will kill Alfa’s soul Alfa is one of the most unique car manufacturers And it’s not suitable for Stellantis vision As an oner off a new stelvio for six months its the first time i really truly love a car Its so unique in a way i can’t explain Wish i had owned Alfas before Because seems like the brand is facing a major change that will take all of its magic Thanks for a great content 👍
Nicely done! The video work was amazing. The only constructive criticism I have is getting a better mic so I can hear you and the car better. Keep up the fantastic work! 😁👊
Great video. You are absolutely right. If the Giulia is the best sedan of its category, the marketing of Alfa Romeo is not good, and the dealership is not good enough in the US, or even in some European countries.
@@club.alfagt Sounds insane. The downpipe makes such a difference. I want to put a full Ragazzon or Milltek exhuast on, but they are so difficult here in South Africa. Alfa told me they will void my motor plan and factory warranty.... Keep up the good content
Totally agree on your view that RU-vidrs have done more for marketing the Giulia than Alfa Romeo USA marketing. I decided to trade my Giulia for the QV based on content in Phil's Auto Fanatic channel and Kevin Deal's review on his QV on his Upscale Audio channel. Hearing first hand about their experiences gave me the confidence to go with the QV.
@@club.alfagt You can practice replacing the serpentine belt in my QV. You need to pump out the A/C, drain coolant from intercoolers, drain coolant from cooling system, remove a lot of parts to access belt, and reverse procedure - charge A/C, add coolant and bleed system. It’s a lot of hours and it’s a $3,500 job in the SF Bay Area. I wonder if this can be done with a lot of patience by a non-professional mechanic. One of my brothers has equipment for A/C work and probably do this part of the work. Can you visit Milan in first week of October? A friend and I will be there and will visit the Alfa Museum. Would be great to meet up. The cars are beautifully displayed.
Awesome points man! They definitely could have done more for power. The capability of the engine and transmission are there, but it was never capitalized on by Alfa with model year refreshes. Also as far as the dealership network goes, I really wish they could use the Stellantis umbrella, and allow us to at least get qualified service through Chrysler, Jeep, Dodge/RAM dealerships. I mean Jeep did use the SAME 4cyl turbo engine from the Giulia in the newer Wranglers. And yo the new production quality??? Freaking great!
@@Club952 Yes, they do warranty work on Alfas. They have a sales room only in downtown Birmingham, but all service is at the Chrysler/Dodge/Ram/Jeep store several miles away. The service area has a stand-alone Alfa waiting room and an Alfa "expert" who apparently only does Alfa work. I've been there a couple times and have been pleased so far.
The points are spot on! Although Alfa Romeo had to tinker on their 4-cyl. GME (and JTD) engines, so they indeed differ mechanically from their equivalent FIAT/JEEP siblings - even though they are from the same engine family, developed at the same time and built on the same production line in Termoli (and Pratola Serra respectively). For instance the 2.0 petrol in the Giulia has a MultiAir head, while the 2.0 "Hurricane" for JEEPs utilise a classic 16V DOHC layout. FCA did this mainly for "prestige" and distinguishing the brands. Alfa got bespoke engines, for a business that sells way less than 100k cars combined annually. It may look nice on paper - for those few who know - but in reality it weakens Alfa economically by being less compatible with their in-house stablemates, increasing overall cost (R&D, production, aftersales) without real benefit.
He's wrong. Alfa don't have the infrastructure to support massive sales either in production, sales/after sales. Their history is questionable re: reliability and so these models may be the start of a new future for them hence the slow burn on this model. Re horse power. It is likely that having the 4 cylinder models with less power allowed them to make the QV. Many manufacturers have to curb emissions on their lower models to allow for the performance models. The dealership network comment relates back to his first comment.
Yeah Alfa really dropped the ball with their marketing. It took in depth research before I was even willing to consider buying one. I finally got a 2017 Giulia but it’s my wife’s car so I can’t tune or anything until I get my own next year.
I'm relatively new to Alfa (had our 22 Veloce for 6 months now) and totally agree with you on all your points. Over the past 5 years or so I've owned every V8 american sports car and outside the C7 the Giulia is the most fun car we've had. I am in the school of fast doesn't always equal fun and totally believe you can have slow cars that are more fun to drive than fast cars. I'm glad your channel was suggested because you seem very similar to my beliefs with the car and your car has definitely given me goals for our's. Also hi from Waco!
Alfa is not alone in the weak marketing department. Take a look at Kia Stinger - this and Alfa are my two favourite cars. Don't know if You've ever driven one, but once You do, It's not far behind Alfa in terms of driving experience, but still looks great inside and outside. Abstolutely great car. And it's yet less expensive (you can get 3.3 for the 2.0 giulia price) with full option package. But at the same time, Stinger has such a bad marketing, that this car is rare as Maserati in the streets. I know it's a Kia, but anyone who hasn't driven this car yet, don't know what that means. Anyways, for Kia and Alfa owners it's better - at least You guys own something that it's not every third car in the street, which gives sort of a feeling being unique :D
How long has your Porterfield r4s pads lasted? I’m trying to get an estimate of how much I would get from them urban use constant stop and go highway traffic
I agree with most of what you said, but you can't pay 100k for advertisement to sell a car for 60k you know and the brad have a bad name for very unreliable cars back in the days and even now this Alfa is totally different level its hard for people to believe in the brand and the Toyotas are known ( at least in Europe ) for very reliable cars for years now and they can start selling total craps and they will still sell those good for the next years just because the name of the brand. About the power of the car I also was expecting more as my previous MiTo QV with 1.4 litter engine and just a remap was running with BMW 330 and mercedes C300 and most of the Alfas can run with cars with 100 HP more than them. But I dont know I want the car to run at least as Golf 8R now but probably if it was good as the Golf R I will want it to be better than the RS3 so the power is never enough :) I cant wait to start upgrading mine
So true on every category but my main is the HP could of been more, quick example the Evo10 out the box 291 after upgraded parts HP are almost doubled from few vids I've seen smh jus sayin
I used to live in Black Forest in a town called Lahr, (between Offenburg and Freiburg), where there was a Canadian Army base. As fun it was a to drive in Germany.. ..you can't just pay for insurance and drive. You have to pay specific taxes too to drive. Unlike north America. These guys do a lot they their Giulias. Might help you ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE--UFHRGaU7BI.html
the problem is the zf8 you cannot do too much on the 2.0lt it is already there almost at the limit. The only thing you can do with the tune is to push to the limit but is right there... not too much difference for the money you have to put on. Anyway you are right it is a fantastic car to drive. Inside and outside. The major problem in usa are the dealerships they are the worst for the services. That is the bad side of the Alfa Romeo Marketing here in the USA. Congratulations for the combo and the tune you have made I can see and feel the difference with my TiSport. Well done!
