This Citizen Is MASSIVELY Overpriced! 

Sometimes I wonder why I even buy watches. It doesn't stop me buying them. I just wonder.

Couldn't agree more. They make Star Wars versions that are even more expensive. Makes me love my Casios all the more.

I remember seeing the Star Wars version of the watch and going "Wow, that looks great!" Then I saw the price tag and went "Wow, that's not so great!"

I completely agree about the pricing given the materials you have explained that the watch is actually made of. But I just can't get over how absolutely beautiful that thing looks on the wrist with those sub-registers. With a better bracelet (same design if that's even possible), sapphire crystal, good lume, a working ambient temperature sensor somehow, better water resistance, just basically all premium materials but retaining the same exact form factor, and even priced like a luxury watch, this thing becomes the perfect luxury watch IMO, it's so pretty.

If this were a resin-based watch, I'd say it's worth $45. But, since it has gold plating, I would say it's maybe worth $100. Anything higher becomes paying for the label.

Bought the black tone from eBay for a decent price ($215 USD), and man I love it. Was slightly overpriced, sure, but I knew I wanted that thing from the second I saw it.

Jody I love Citizen watches but you are 100% correct on this one. I wanted to get one but was in shock when I saw the price so it was a big NO for me.

This is a cool watch, but agree that it's WAY expensive. For this aesthetic, I'd simply buy several Casios and have a bunch of options.

I've been watching the C-3P0 version since it was released telling myself surely i will be able to find this used for $80CAD (similar to Australia bucks) eventually. Not yet. They go on sale often but even at $300CAD it's hard to justify it.

$150 USD at most and that’s because of the Citizen branding. The Citizen MSRP on their website is outrageous compared to what you will actually pay on a third party site. No way is a Promaster with the 8204 worth close to $500.

Oh Jody you bring back memories… For my christening (Konfirmation) in 1984 I got a watch which I was allowed to choose by my own😂 My father went with me to a small jeweler in the neighbor town and they showed me a few watches - mostly Citizen and Seikos which where in the price range my father told them. One of them was this Citizen. We ended up with a Citizen AnaDigi, but not this one which was high up in my list… It was a bit to expensive with as I hopefully remember right a bit over 500,- DM (German Marks) So 250,-€/$ which is the equivalent without inflation… Yes there are watches which offer more for less, but as a fossil in the line a price that doesn’t shifted that much, I really like it… Will I get one? - probably not, but I do like to see that they are still around and available for nearly the same money as they where in the 80ties

I just bought the gold with black dial backs and face from the 8988 version of this watch secondhand for $90 and even though I understand your argument at the end at what else you could've bought - none of them where imho near as cool and great looking as the Ana Digi Temp. I'm so happy with it!

Love the channel! I bought one of these many years ago in stainless for $168 American. At that price I was fine with it, not what they're charging today.

Saw them in the local jewelry store window and couldn't believe the price as well. Also, you need damn good eyesight to see the tiny dials and digital readouts.

my father had one, which I loved to play with as a child, as the hands would rotate fast when I pressed some buttons randomly. but the movement failed due to leaked battery. it was too expensive to fix the watch so I bought an aliexpress homage of this for 35 dollars, pretty good but made of cheaper metal so some bubbling showing up on the case, probably gonna rust soon and is a bit thick. but I love the look.

That price is ridiculous! I've never been into the multi section ana-digi type watches - though I have some, of course - but I do appreciate that many enjoy them. I'm a deal hound and in the last month or so, I've bought a used Phoibos Apollo, a second used Orient Ray II, a used little Berny watch that is basically an SNK type watch with sapphire and a better movement and a modded Casio 1200 with a reverse/blackout display panel and all those were about $340 USD in total and I'm going to try to pick up a very gently used blue Tissot PRX quarts for $200 or $220 in the next couple day and that would come in just barely over that Citizen. That is absolute CRAZY TALK for a price!

There is a watch that looks like this, it has daft name, it's called Humbuck it seems do have the same functionality

I was considering this one last week, but for 349AUD. If I’d known the temp sensor stops working when you wear it I wouldn’t have bothered. Thank you. 🙂

I worked for a Citizen boutique for a short time, and it was very clear to me during that time that they don't have a clear sense of direction, as far as where they want to position their brand and the value proposition thereof. Are they rugged and reliable, a la Eco Drive? Are they fashion forward, a la new Bulova releases? Are they trying to move upmarket with their Series 8, The Citizen, 0100, etc.? Are they playing into retro reissues with the Devil's Diver? There's nothing wrong with doing a little of all of these, per se, but I think if they had a better finger to the pulse of what drives watch people and what they want, they could formulate a clearer direction for each brand they own. But we're just cogs in a wheel and they're going to do whatever they want. 🤷‍♂️

I own a vintage version of this Citizen digi-ana, they’re unique fun looking timepieces but personally I think Citizen stuffed up royale here with this retro reissue, it would’ve been a hit if they were reasonably priced. The limited edition Star Wars variant is very pricey and one comes to expect crazy prices for limited editions these days, but the price they’re asking for the standard issue is completely bonkers.

I really LOVE the STAR WARS version of this watch and THINKING of getting one... Should I buy it, REALLY NEED YOUR OPINION JODY! The star wars rebel watch is like 350$

My dad owns this watch in gold tone and it’s 37 years old and it’s still working great 🎉❤🇮🇳

I agree with your assessment about what it should be valued at. BUT. I just love the nerdiness and goofy-ness of this watch. I'm waiting for delivery of mine, and I can't wait! 😊 I paid a little over $300 AUD.

I think Jody is being unfair, the price he paid is just right. If Casio can charge $100 for a plastic watch, I think Citizen can charge for the unique feature set like a 1/1000 second stop watch which measures down to milliseconds and is full stainless steel. Even high end casios don't have it. This is a JDM watch and can be found for 200$ in JP websites which is absolutely reasonable. Jody always has something against Citizen watches

Considering the materials, the slim build, the unique display and limited market, something of a bargain.

The Star Wars watches cost a lot because a licensing fee would need to be paid to Lucas Films. I’ve also discovered chronographs where the seconds hand measures fractions of a second cost more. The cheap chronograph stopwatches only tick in 1 Second increments.

I bought mine for £90 back in the 90's. The price of the Star Wars reissues is ridiculous. The Ana Digi does have a lot of nice features and is pretty unique. It's great for playing around with. Mine eats batteries but i do have a lifetime Timpsons card for it!😉 I have a lot of nice, cheapish watches. This is at least permanently in use, measuring the temperature in the conservatory.

A couple of years ago I bought a Casio edifice model EFA120D-1AV which had ani/digi display and temperature sensor made from stainless steel and quite smart but not retro. It was only £50. It suffered from the same problem when taking temperature readings. I bought it to wear on holiday to check the temperature but because you have to take it off for a while it becomes useless for that.

This watch would be ten times cheaper if Casio made it.

I had an original of these in black with silver in the late 90s before dropping it on a hotel floor, and so I have been quietly keeping my eye on them hoping to pick one up for nostalgia. But the asking price is laughable and not even a consideration, and even discounted it hasn't dropped far enough to make me actually pick one up. I would probably consider it under the equivalent of A$200 here, but at the current situation it actually makes a MoonSwatch look good value!

I’d buy a Casio tbh although I have just bought a Seiko Sport 55 reissue for £350 in the Uk 😊

I'd buy this if it were at the $100 price point.

Loved the quips about the arm hair removal. This is no where near worth the price - would rather pick up some G-Shock watches for that price

I recently bought a Citizen Skyhawk Blue Angels secondhand for $250 in almost new condition (I see them go for over $600 in the mall) and feel exactly the same way. I always lusted over those watches as a kid because they look so cool and have so many features but could never afford it. Now that I have one I'm heavily disappointed. I guess my watch tastes are too refined and cultured now. It has the knurling for the screw down pushers and crown but it's fake and the watch as a whole is way too complicated to operate. Had to watch almost a 30 minute video just to set the time and learn how to use it. Even the clasp reminds me of the one on the $20 Rolex homage (Tevise T801). Also for a $600 watch the crystal really should be sapphire.

I think the issue here is catch 22, the cost of the watch is so high because they no longer sell enough of them to provide economies of scale for the cost to manufacture all the parts, so this keeps the price high, but because the price is high people won't buy it. To me Citizen have 2 choices, bite the bullet and run at a loss for a short while to try and drive the numbers up or just kill it, my thoughts are the latter, and I'm a bit of a Citizen fan boy or at least I don't understand the hate towards a brand who are innovative, environmentally conscious (eco drive, recyclablility etc) and make some nice watches, with quality control way better than the watch collectors beloved Seiko.

At first I thought, why the hate with the price? Knowing that the temperature Not really works and having in mind what you would get instead for the money, i totally agree with you. Its kind of cool looking but really not even close to consider buying. thx for the review and greets from germany ☀️👋🏻

so what is an original worth .... mine is same but colours on face/dials are reversed ... got it at a thrift store for $15 Canadian !? and yes it works !!

For comparison, I've recently paid a bit less than you did for a Rangeman Armour Jacket, and thats a flipping massive G-Shock wirh compass, barometer, and equally useless on board thermometer. Its also solar and multi-band 6.

Got 7 minutes into the video and concluded that that is a $50 watch at best.

Wow, the last time you damned a watch so comprehensively I think it was the Megalith! Hundred quid watch, the Citizen. Great video.

The only way your buying this is if you just have to have one. Id say it’s worth closer to $100usd in my opinion. It’s hard to read it’s not particularly well made and the materials are pretty entry level. So it’s a retro watch cash grab. What else- yes it looks cheap. Nice review Mr M. Can we have a Certina soon please. Great entry level Swiss brand in case you hadn’t heard of them: 😊😅

The Casio SGW100 does all the same things for $40-$50 with the EL backlight. In my opinion the best Casio ever!

I have 3 of the originals in different styles. They are cool watches and I bought mine broken to repair. Cheap as chips 5-6 years ago but now even the originals are skyrocket. Annoyingly the new version module does not fit the originals!

This is a really unique piece and it's noticeably better built than $100-200 Casios. The other watches you listed are arguably objectively better but they also all look like a million other watches and are totally forgettable, whereas pretty much nothing else looks like this Citizen. $300-400 AUD seems very fair to me.

Creo que no vale más de US $ 50. ¿Porqué la marca juega así con nuestros sentimientos y nuestro dinero? Salú2 desde Puebla México.

Reminds me of a phrase I heard a long time ago..."just because you can doesn't mean you should." I think I would rather you had reviewed the Dick Tracy watch! Cheers!

As someone who owns this model watch, another moan and niggle I can add is that it is a hassle to set/adjust the time on the A1 (top left) dial. To set the time you have to hold down one of the buttons to move the minute/hour hands. The hands only adjust forwards and not backwards, so if you miss and set the hands a bit too ahead of the actual time, you have to start all over again. Another beef with adjusting the A1 dial time is that it doesn't hack; the minute hand will still progress on its own in increments every 20 seconds while you are trying to set the time. That makes it frustrating if you're trying to set the A1 time to precisely match the digital time. 🤬 Otherwise, I still love this watch. 😂😂

I had a sports version of that watch,it had slight bulges around the buttons and was 100m waterproof.That was over 30 years ago and it cost around £100 but I would never pay more than that for it.

I was always curious about this watch and it’s Star Wars themed cousins. I hate this watch now.! This was a good critical review, thanks.

there are homages in aliexpress that cost about 30 dollars

I get that it’s a SS case up coated. If I were to be wearing it every day I would want that, but a watch like this will get warm a week then rotated out maybe once a month if it’s lucky. I’ll take a Casio with a plastic case for this style.

Supply - Demand Willing Buyer - Willing Seller It's worth what someone will pay.

I bought one that’s in pristine condition for about $45 on eBay. Seller is Japanese. First watch that I buy and that has not been gifted to me. I like the design since it looks like Casio designs. I’m glad I got it for such a low price.

I might pay $99 for one of the Star Wars versions. But then again, I'd never wear it so probably not. The temp sensor on the Casio Pro-Trek watches are the same, your skin temp throws it off unless you take it off your wrist. Citizen's MSR prices are almost as absurd and Invicta's, they rarely sell for half that.

Thankyou ive been looking at it now I know what to expect

It is quite rare to see this model in brick and mortar shop but a mall in my country carries it. Used to price at US$150 2 yrs ago but now it is about US$270. Agree it is overpriced, the fake speaker sticker is even slanted on some pieces and probably will come off eventually.

It should be priced about the same as a Casio databank at around £80. It's a shame the temperature sensor isn't useful either. I'd save my money and buy something else.

Fair point on the value, but - look at what people will pay for some brands of mass-produced steel watches. There's no logic or reason in wristwatch pricing.

I've been looking at the Digi-Ana for a few months now & almost pulled the trigger on the stainless steel one. It's one of those quirky styled watches that just pull at my heart strings because of the ridiculousness of the thing. But I couldn't pull the trigger, even at the sale price, because I couldn't justify the funds for the watch. Thank you for confirming exactly what I suspected, that it's not worth the money they're charging for it.

I thought the price for this watch should be around $150 Aussie only because unlike Casio it has a metal case. The temp sensor is similar to the Casio. It also doesn’t read well when checking temp on the wrist. On my Casio Pro Trek you have to take it off the wrist and leave it for 30 mins to get an accurate room temp. Bit of a gimmick really

It's underpriced. There's nothing like it. It's beautiful and retro. You don't buy this for "Features" - you just need it for time/date/stopwatch.

7:10 excellent meme Jody. You are truly down with the kids.

Someone must have given this a silly name like the , "C-3PO", and that's why they are charging so much! So crazy! I put this with the Timex Q lca, around $120-$150 USD tops.

I have plenty of those watches! I LOVE THEM😊 Citizen is utilizing same module in several variants. I buy them, repair them, sel them and collect them too. I would NEVER pay 500 for this type of watch! To answer your questions regarding the price. They are wort about 100-150,£ exceptions apply.

$125 USD, and only if it had a better night light. In its current state I would say $80.

I would pay $80US, tops. I'm basing that off of my similar Casio analog/digital (as shown in the video), and adding some consideration for the unique temperature tech, the all-metal construction, and theoretical fondness for the retro looks (I don't personally like them enough, in this case).

$100 AUD max. I looked at it in the same sale you bought it. Looked at pictures and saw that rolled link bracelet and I said no way I am paying 300 for this.

I wouldn’t pay more than 65 USD. If you want the Stars Wars livery, their analog ecodrives are a much better value. My wife has Model: EM0808-51W) and my daughter has EW2251, both lovely watches and a good deal for each one.

I keep looking at this one myself but then realize it's just a expensive novelty that will never get worn. I like the starwars ones but again way too much money for them. Also that other relic you showed at the start. Did you see the deal on that one the other day at starbuys? So cheap compared to its asking price it made me want to buy it just for being so cheap but it's really one of the few divers watches that really is only good for people that dive because styling wise it's not really something one would wear outside of swimming/diving.

For those who may not know, Armitron make affordable stainless steel retro digital and ana-digital watches if you're look for an alternative to the more popular resin Casios.

It's an interesting looking watch, however before I continue the video and see what you think, when I compare to my Casio Royale which has a similar look, though only plastic,, with this Citizen being stainless steel I suppose US$80 to $100 would be what I'd be willing to pay.

Jody: perfect review through systematic analysis but one slight disagreement not $149 but $99 USA would fit like "OJ's" glove!

Very happy to see another digital watch with a steel case. And not many are made that are not a G-Shock. (The Casio A1000 comes to mind. And maybe there are a few other ones. But not many. For me, I would be willing to pay 200 euro max ( US $224-) for the Citizen.

Welcome to the new JOMW Segment: Jody’s Gentle Sunday Roast. Yes, RRP’s of certain brands (possibly most brands) tend to be… optimistic. Still enjoyed the entertaining review though.

From the West? Edinburgh this end. You should convert the costs into UK pounds.

A really stylish looking Casio! At $75 it's a bit pricey but since it's a reissue I guess you are paying for the nostalgia Oh wait

The temperature function LOL - that 'aint nobody got time for that' meme made me spit out my coffee 🤣🤣🤣

Looked at this online a couple of months ago, thought the same thing. Would probably get it for around $80

Morning Jody, only thing it's got going for it is the brand name and warranty. So many better citizens or casios out there. I'd get a promaster and 5610 and still have enough for a couple of pints and a fish supper on the way home. Cheers 🍻

Hahahaha you had me spit out my coffee with that "ain't no body got time for that!" I love it! I say it all the time. Thanks for the roast to go with my roasted coffee!

I agree with your thoughts Jody. This watch must not be over Aus$149 just as you mentioned, but if some watch enthusiast would like to add more for it, then a Aus$100 extra wouldn't hurt his feelings, which will make this watch worth of Aus$249

I like it, looked online in aussie, $349, yes abit expensive, but its the look, nothing like it, still may buy one.

I just saw a Jurassic Park gold one. It looks awesome... expensive for sure.

I though you were a bit generous in your pricing. I was thinking around 75 AUD.

Yes

Passed up an original in an antique shop in Napier NZ for 85 NZD just last week. Kicking myself now.

I would pay no more than a hundred for this one. For a hundred you can buy the steel A1000. The best thing about this kind of watches is the retro feeling combined with an affordable price, that's why I have not one but a few vintage Casios.

10:25 Now if they only made the in an all digital version or better yet keep just the upper side but just lcd.

300 USD seems fair compared to the competition.

I think we’ve been spoiled by Casio. Amazing, affordable iconic watches that make the digi watch offerings from Bulova, Timex and now Citizen look like downright highway robbery for what you’re getting.

I bought it when it was around 120 and it's worth it and I love it :) I wish it was a tiny bit bigger as I have big hands so it kinda looks smallish...

I thought you were going to say it cost like $100 or less more along the $66 casio seems even high to me I would say $40 max

I would pay asking price if: they make it solid steel (no gold plate), 100m water resistant, bigger size, solid steel bracelet with solid end links, solar powered, and a sapphire crystal.

I agree. I think $49US is about right.

I agree . I like it . I like the style. I am a fan of Casio digitals the royals the calculators : they are a lot of fun for the bucks. This is too many bucks. Richard

Yeah, I love plenty of Citizens, but this one is puzzling as I just don't understand the appeal at all. It's a shame the bracelet pulls hairs, I own a couple of vintage Casios with cheap rolled links which don't pull hairs and are really comfy, so they do exist (I've owned horrors too so it's not just that I have numb arms!).

@JustOneMoreWatch When you changed the mode iy looked like the temperature changed to 19.2°C? Are you able to calibrate the temperature to take your body temp into account?

Hello, I bought one and it is beautiful, but I cannot tell the original from the fake

Man I love that shirt and the color but, it should be Kong with the choppers from Skull Island xD Oh, and on topic. I bought a Citizen before from a local retail store with probably 3 or 4 coupons that all stacked and I thought I definitely gamed the system. Even with all that it was still cheaper on Joma by $15. I was early in (serious) watch collecting and that's how I learned about Joma LOL. I couldn't imagine how many people off the street just purchased it at the "msrp" without thinking.

I keep forgetting this isn't a $25 Casio😂