Shantanu Deshpande struck a chord in the first episode ( • Shantanu Deshpande’s L... ) where he spoke about his growing-up days, joining NIT in Nagpur, cracking IIM Lucknow, and working with the best possible minds at McKinsey. In this part, Shantanu talks in detail about building Bombay Shaving Company, a 1500 crore valuation brand that he built from scratch in less than a decade’s time.
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Shantanu talks about his decision to leave McKinsey and the factors that led him to believe that the grooming industry in India was becoming big.
He put on his consultant’s hat to further understand the requirement of the market and amidst multiple failures, finally found his product market fit.
He talks in detail about his strategy to build a brand, how Bombay Shaving Company started to shape its own identity, and how it differentiates from the competition.
He further answers questions from the audience where he talks about his secret sauce to stay happy, how he believes Gillette won’t be able to topple or copy their offering, why the subscription model in India doesn’t work, and how he builds his team.
There’s a lot for you to learn in this episode and if you are someone who wants to startup, this is a must-watch. Share it with friends and like the video to beat the RU-vid algorithm for the video to reach as many people as possible.
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21 авг 2024
