"This marks the end of Rolex dealers"

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Rolex has bought Bucherer and everyone within the watch world is talking about it right now - and for a very good reason! Is Rolex now following Audemars Piguets path to a boutique only concept?
✅ Our new watch rolls leinbach.shop
Follow Kai here on RU-vid ‪@WATCHVICE‬ and @kai_watchvice on Instagram!
Thank you for watching this video!
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In this Video:
0:00 Teaser
0:58 What we're covering in this video
1:32 Bucherers history with Rolex
3:06 Why it made sense to sell NOW
4:29 What Rolex has to say about the buy
5:16 What do other brands think about this?
7:17 Rolex partnerships with ADs in the past
8:59 How much autonomy do ADs actually have
10:35 competition authority and the Rolex / Bucherer deal
12:30 The affect it will have on the customer
12:48 Current situation at ADs
14:38 Our watch rolls are out soon!
15:23 Kais recent experience at two ADs in Munich
20:32 News about sales associate training
23:30 The middle men and current AD store concepts
25:00 Reason why Rolex customer experience is lacking
26:52 The future of waitlists due to this change
28:15 Waitlists will stay and here's why
31:40 Are they going to go down the boutique route?
35:50 What's with other AD concessions?
37:00 Small ADs are getting the boot

Опубликовано:

15 июл 2024

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Комментарии : 564

@JenniElle 10 месяцев назад

Subscribe now to get a reminder for our new LEINBACH watchrolls: leinbach.shop

@haioac2369 10 месяцев назад

Are you wearing a Black Bay 54? Looks great on you!

@michielroskam3877 10 месяцев назад

Hello jennielle, you said something about watchgroups beeing in arms.....do you look at watchuseek, uhrforum, or also maybe youre dutch forum friends on horlogeforum?

@kart182 10 месяцев назад

Would love a deeper explanation of what makes your watch rolls good! What kind of leather, what details, etc.

@alimuzhussain8394 10 месяцев назад

Woolex woolex 🤣🤣🤣🤣🤣

@thereader7776 10 месяцев назад

The answer is simple stop buying rolex

@teenoso4069 10 месяцев назад

Im up for adoption if Mr Bucherer is ready for a son and heir

@steelsteez6118 10 месяцев назад

😂 . Can I be the butler?

@ScotchOnyx 10 месяцев назад

same

@TheReidjames7 10 месяцев назад

Second that

@ailestriker9888 10 месяцев назад

We’re all just sad and hopeful aren’t we

@BeckVMH 10 месяцев назад

I have first dibs on yard maintenance supervisor.

@syktgrei 10 месяцев назад

Whenever Bucherer sells an Omega, Rolex will make money. I think Rolex will love that.

@nickgalla-barth6336 10 месяцев назад

I agree. Rolex doesn't produce enough to satisfy demand, so why not make a profit on other brands? Unless the long term goal is to ramp up (Massively) production to squash 'lesser' brands. I'm not sure Patek needs to worry, completely different market.

@Cohen.the.Worrier 10 месяцев назад

But will Omega love that? And if you enter the shop for an Omega but they gently nudge you towards their Rolex models, will you like that?

@matthewdale956 10 месяцев назад

@@Cohen.the.Worrierwhat the display only selection 😮

@nickgalla-barth6336 10 месяцев назад

@@Cohen.the.Worrier Gently nudge you towards a Daytona or Submariner at retail? (I would love that) This only works if you have models to nudge people towards. Someone looking for a Seamaster will not be nudged towards a Cellini (Or whatever they are calling it now) or a 31mm pearl dial datejust. The ADs have always been a thorn in the side of Rolex, this is a start to take back control. Everyone laughed at CPO....no one is laughing now. Hats off to you Rolex, you played a blinder!

@BourbonInhibitions 10 месяцев назад

@@nickgalla-barth6336They definitely produce enough to satisfy demand. They just don't make enough accessible to satisfy demand.

@stueyx 10 месяцев назад

Rolex are basically De Beers now. Controlling supply and spending a fortune on marketing to hype demand for a product that actually isn't that special.

@GregoryIngle 10 месяцев назад

Hard agree.

@simonpchambers 10 месяцев назад

+1. For a brand selling, arguably not very often special watches, pimped by social media NVAs and celebs with no watch passion, to be that arrogant always confounded me. To have such clear contempt for your ADs and end customers is hard to understand. There are plenty of amazing watch brands you could be supporting rather accepting the controlling and coercive behaviour from Rolex. And I know It's not just Rolex but this is the subject of the video.

@efreutel 10 месяцев назад

Your’s the best description of what Rolex is I’ve ever read.👍👍👍

@bobbywatchaddict523 10 месяцев назад

Look, I would agree that Rolex is not be-all, end-all of the watch world: there are many, many excellent watches out there for us to buy, cheaper than Rolex, and more expensive than Rolex. I own many, including Rolex, Omega, Tudor, Seiko, Grand Seiko, Citizen, Weiss, Vaer, Casio, etc. However, there is nothing like a Rolex for quality, fit, finish, value retention, time keeping, etc.; at least not in the below $20,000 range. Hate if you want, but once you’ve had a properly Rolex on your wrist that fits both your personality and your life, it’s hard to forget that feeling of quality and assurance.

@GregoryIngle 10 месяцев назад

Nailed it @@simonpchambers

@zuke-ci4vd 10 месяцев назад

I have never had the pleasure of buying a Rolex, but I do have my Omega Speedmaster. I can not express how much I enjoyed the experience of simply buying a watch! The staff at the Omega store here in San Francisco was outstanding!

@LlyleHunter 10 месяцев назад

Exactly. Now everyone has to deal with the same issues customers deal with when buying a Rolex.

@clivemcquire7686 10 месяцев назад

What I think Rolex are doing is starting the process of having complete control over point of sale, as at long last they have “Become aware” of the shenanigans going on within their AD network, and the current feeling amongst what are often long term Rolex fans, regarding their treatment. This is affecting the brand image, and by placing the point of sale under their direct control they can halt this decline. I think this will be the first of many acquisitions.

@nedflanders3769 10 месяцев назад

I also had a terrible experience at the AD recently, looking at a Rolex. The salesperson was quite arrogant and snobby, and spoke down to me. She made me feel like a second class citizen. I was ready to buy until she treated me like crap. I’ve heard countless stories similar to mine.

@BobbyDazzler888 10 месяцев назад

Yes majority are scumbags who think they own the brand. Kinda like a corrupt cop

@sergesmets5685 10 месяцев назад

Go to different brand , Rolex thinks they own the watch world . Omega , IWC , Breitling ... all very happy to help you out .

@nedflanders3769 10 месяцев назад

@@sergesmets5685 Definitely. I'm a big fan of Omega. They have amazing quality and designs, and you can actually buy them.

@skolappacaguy 9 месяцев назад

I recently visited a couple of dealers in my area and I was completely surprised by the experience I had. It feels like a racket. At one dealer, they had a freakin line outside. I just don't get it. Plus all the stupid rules that don't fit the 21st century like, you can't pre order, you can only create a wish list, we cannot tell you when we can get it to you. Please..it is a freaking watch. It all feels like complete marketing bullshit to me in the name of maintaining exclusivity. I am glad these guys do not make life saving medication.

@sergesmets5685 9 месяцев назад

@@skolappacaguy it is all marketing , EVERY AD got watches in stock . Only they get to decide you might buy 1 or not .By doing this they try to keep "exclusivity" and it is working ( hence the line in front of the AD) . What people do not realize is that there are other watchbrands around and while Rolex does make good watches , the others do also . Not to mention , that Rolex are very likeable by persons with "less visits to the AD" if you know what i mean . They do not recognize a Omega , AP , VC, IWC when it bit them in their nose .

@tuzu1758 10 месяцев назад

You guys are fantastic. This is a great way to get news like this. When you take time to break it down for us. History, current condition, and projections for the future. Pluse a touch of industry gossip. Keep it coming.

@alphacause 10 месяцев назад

Its been over a month since your last upload, so it is nice to have such a long form discussion to make up for that. Please do more of these. Thank you Jenni and Kai!

@matthewhelm3035 10 месяцев назад

Excellent coverage. My two cents: Eventually Bucherer stores will all become Rolex owned Boutiques. No more Rolex ADs. Like Omega Boutiques.

@shrinikketh 10 месяцев назад

We need more Kai on this channel please. He's so knowledgeable about the AD model

@sushivision 10 месяцев назад

He has is own channel and you can head over there for his content. But I think more of both of them having discussions is gonna be good.

@truthdragon7719 10 месяцев назад

Interesting to hear your experience at AD's. Ive had the same experiences and told the manager at a Goldsmiths branch in the UK, I would never buy from them or their affiliates ever again. He was arrogantly ambivalent. I understood I was on the 'list' for a GMT even though they said it could be a 5-7 year wait, 2 years in I asked at the same store where I was on the list, to be told I wasn't and that they had no record of me ever being. This sort of behaviour is disgusting, the AD's, their staff and Rolex themselves are only viable due to us the customer. I bought a 2nd hand GMT from a grey market jeweller, I was able to try on the watch I might buy and was treated as a valued customer in their shop. I like Rolex watches but the current situation of wait lists and supposedly having to create a portfolio of purchases to be considered worthy is ridiculous, stupid and extremely insulting. Thank you for making this video!

@JASONEAVIS 10 месяцев назад

I've had similar experiences with Goldsmiths. Despite being a customer with purchase history, including a Datejust, plus other non Rolex pieces, I've been continuously messed around. After nearly 4 years of waiting for a GMT I finally got told that there was no possibility of getting a GMT so please stop asking. They did however grant me an interview (how very generous of them) to see if I would be suitable for a Sea Dweller or a 41mm Datejust, both of which they assured me had short lead times... That was nearly a year ago. I'd be less annoyed if they at least occasionally responded to my emails. Of course whenever I called to discuss the money I was trying to give them, the agent was always with another customer, despite it being at the very start or end of the day. I'm just fed up and frustrated with the whole thing. Fortunately the grey market prices for certain models, including the Sea Dweller are getting pretty close to retail so I'll soon be able to cut them out of the equation... mind you I'm sure that the day I do put some money into a grey option will be the day I finally do get the call from GS.

@truthdragon7719 10 месяцев назад

4 years is beyond ridiculous, I was baffled when the concept of courting AD’s became a thing. Just take your name and give you a number on the list. To have to prove you may or may not be worthy to a high street retailer is pathetic & demeaning. I spent 18 months hating Rolex but I think it really is the AD’s that have ruined the whole experience. Now hopefully they’ll start to be judged correctly. In my business the customer is always right, occasionally you may have to gentle push alternate scenarios but always with their acquiescence.

@bgandjsco1 10 месяцев назад

Maybe Rolex checked with those other brands, and they didn't have a problem with it. ? That would be a hell of a risk in buying a business and then losing a bunch of brands that it sells.

@jc2426 10 месяцев назад

The other revenue stream not being discussed much is that Bucherer is the the main Rolex Certified Pre-Owned reseller. That is a multiple stream of reselling revenue for a single time piece multiplied by all of the Rolexes ever sold. Example below: - A buyer purchases a Rolex Certified Pre-Owned piece from Bucherer. - He later sells this piece back to Bucherer at below resell market value to purchase another Rolex or any other brands within Bucherer (This is standard practice for all grey market dealers). - Bucherer services this timepiece and resells it at a higher margin. - Multiply this by the lifetime of this timepiece, multiply this over all of the Rolexes that come into Bucherer's supply chain.

@TrumanBurbankFE 10 месяцев назад

For me, it doesn't affect me as Bucherer has no stores in my country. Of course, that can change down the road. Bucherer will in time become a boutique focusing only on their brand. I think it could be a good sign as many ADs are dirty and sell the most sought after models to the grey market dealers.

@marktime61 10 месяцев назад

I think perhaps Rolex might have been between a rock and a hard place. They also wouldn’t want to add more power to the other Luxury houses like Richmont or LVMH so taking on Bucherer after many years of loyal service (99 years) protecting that business and staff etc. may be better for everyone even if others fear for the future of ADs. It maintains or increases Rolex’s power and control but cant see them taking on the world and ditching ADs. I would imagine they prefer normally to hide behind resellers…

@kabirdas1976 10 месяцев назад

WOW! What a fantastic discussion - all very logically laid out and persuasive. This is by far the most informed and informative presentation on Rolex's acquisition of Bucherer that I've seen. Thanks for dedicating so much time to it (the thing that really sets you video apart imo) and really laying it out so expertly.

@Pr4mer 10 месяцев назад

I've seen 5 announcements from other cc's and I appreciate the deep dive. Sadly, AD's are very often snobbish and turn folks off of the brand. Gray market boutiques are excited to see you, are knowledgeable and passionate about the brand (unlike a majority of the AD's), and go to great lengths to build a relationship with you leading to a purchase. This just makes you want to come back when you want to upgrade or trade up. You just can't compare the experiences and I see that gap as more of a chasm regardless of what Rolex is trying to do. Great coverage. Thank you both.

@TheSavagederek 10 месяцев назад

So many Grey Market con men out there . I'd rather just buy something else from an AD . Breitling or Longines or Omega , Hamilton, Seiko etc...

@vincent67239 10 месяцев назад

@@TheSavagederekThat’s right. Never pay above retail!

@TheSavagederek 10 месяцев назад

@@vincent67239 I reckon after the Anthony Farrer nonsense , and the way things are going , these dodgy characters have had their day and the Grey market won't be around much longer . There will be some survive like Roman Sharf and Nico , but on the whole I think they will die out .

@davidcrandall4958 10 месяцев назад

My Paganni is very nice since you mentioned it!

@Milofchg 10 месяцев назад

I heard the AD's that were sold to flippers/grey market dealers lost their accounts with Rolex. The AD's that remain are long term Rolex AD's (small family businesses). I think this merger will give Rolex more direct control of their products. Unfortunately Bucherer stores are not located in the United States (only Las Vegas). So this will not effect the US market.

@ScoobieDoo-zy1rh 10 месяцев назад

Tourneau store ?

@tylerhall7727 10 месяцев назад

Exactly, Bucherer owns Tourneau, Rolex now owns Tourneau. They are in 11-12 states?

@emc14000 10 месяцев назад

Bucherer is in New york city

@csanadbarczy9153 10 месяцев назад

And NYC. Bucherer purchased Tourneou

@Milofchg 10 месяцев назад

@@ScoobieDoo-zy1rh In Chicago yes but that store is empty and it was closed due to looting a few years ago.

@mauriebarnes8272 10 месяцев назад

Great chat. I think it's a savvy move by Rolex. Taking greater control over their retail supply chain is a huge positive. Agree that some AD's are dreadfully unwelcoming and this has hurt the brand.

@HarrisLoops 10 месяцев назад

I’ve bought Rolexes at both The Hour Glass and Langfords here in Australia and both places we amazing throughout the entire process, very friendly staff and my wife and I were made to feel very special on the actual day of purchase. I’m surprised to hear other Rolex ADs offer a substandard experience.

@gazzzzza911 10 месяцев назад

SUPERB video. So well informed, so well debated and so nice to see you two together. More of the same please!

@Cmdtheartist 10 месяцев назад

I didn’t know what to expect from this video. I am very pleasantly surprised by how informed it is and how enjoyable it was. Waaay better, apparently, than a visit to Rolex A.D. #1.

@darrincunningham 10 месяцев назад

You should of come to Lunn’s in Belfast. We do respect all customers.👍👍

@masoncusack 10 месяцев назад

Kinda wild that a competition regulator would allow this. Now what if Patek or Omega buy Watches of Switzerland? Maybe all big brands go boutique only? that has been talked about for years tbf.

@carlkim2577 10 месяцев назад

Congrats on your blessed event! This video was very enjoyable. The energy between you and Kai was fun to see. Recently, I started making watch videos as an economist, so I have a lot of say about this. It should be fun!

@awdturbopowah773 10 месяцев назад

Great discussion! Loved the longer format.

@notenoughtime7274 10 месяцев назад

Great video, very well informed, love the double act. Got to think, Rolex owning Bucherer incentivises 1/ encouraging new customers to establish buying history first with Tudor, then Rolex. 2/ ultra high demand watches going only through Bucherer where they control the distribution

@zander4517 10 месяцев назад

Some of the most insightful commentary I’ve heard on RU-vid in a long time. Thank you!!

@ramontscharner6516 10 месяцев назад

Omega is already not selling new watches through Bucherer anymore since a month. Now I know why😂

@2Hats74 10 месяцев назад

I was in the Omega boutique in Vancouver recently, and it was a very nice experience. The staff was friendly and helpful and the atmosphere was great. Better than the one in New York which tends to be kind of cold feeling and the security.make it less friendly. Of course, with Omega, unless you want one of the hot limited edition models (like a Silver Snoopy) you can always go grey market and save between 15% and 25%.

@alphacause 10 месяцев назад

I appreciate this video for two reasons: 1. It contains some great insight into the watch market, from two very knowledgeable people. 2. I love hearing the German accent. It makes everything sound so sophisticated.

@CupOfJav 10 месяцев назад

In Canada I had never heard of Bucherer until this news broke but it'll be interesting to see if all those brands want to keep selling through Rolex and if Rolex wants to keep selling those brands.

10 месяцев назад

Great discussion format, please, keep on doing such videos guys!

@affegorilla1299 10 месяцев назад

With that move they put a lot of pressure on ALL other watch brands! No idea where this is going in the future but it is very interesting!

@GrumblingForesight 10 месяцев назад

Best discussion on this topic I've seen so far! I also agree that I think it would be beneficial for them , instead of going with the full boutique model, to go with the Owned AD model (via Bucherer) and reap the profits of the secondary market that the sky high resale value of their models affords.

@lechad 10 месяцев назад

Amazing podcast, also totally true on the fact that makes zero sense how bad is the Rolex buying experience is vs the brand

@btmontres1423 10 месяцев назад

Amazing content. Too bad about the treatment from the boutiques because we love the crown. At the same time, you're hardly the typical customer and not to put too fine a point on this, you know much more than the salespeople do. Just thinking about this, some salespeople want to be at the level of their customers creating enmity, frustration, and a possible sense of entitlement since they represent the crown. So I think you are so right about proper training and guidance. God save us so we can move on from dealing with all this when we just want to buy ourselves a great watch...Just ranting at this point so I'll stop. Love your channel and learning so much about fine timepieces and the business.

@teddybitner3302 10 месяцев назад

Great summary of the situation. Your video was much more informative than any other I’ve seen about this development. Also great interaction, it was fun to see you together working on the video!

@frankyrubino9178 10 месяцев назад

Thank you for the great info. Really good production.

@petewatchcollector 10 месяцев назад

Great content you two! I am fortunate to have a great AD and two very personable contacts there. I've had access to a lot of desirable Rolex sports models and would be very sad to see our local AD shut down. There isn't a Bucherer near us, so at least here in Pennsylvania in the USA, it would hopefully be a long time till they'd pull their product from our local AD. I can see Rolex shifting most of the AD inventory to their Bucherer locations, though.

@Jay-xr3sb 10 месяцев назад

Better then don't all go to a few special clients like you or the flippers. Perhaps people can be treated the same

@petewatchcollector 10 месяцев назад

I generally pick up 1 or 2 pieces a year, so I'm hardly making a dent in Rolex availability to others. If you don't live close to a major city here in the USA, you're not likely to find a Bucherer location unless you're making a special trip for it. I don't think bringing things in house (as AP did) without other authorized dealers is really good for the consumer.

@Jay-xr3sb 10 месяцев назад

@@petewatchcollector I've had my name on an imaginary list for 3 years for a no date sub. I'm sure they will be more selective on AD's and not get rid of all. Most have sold out the back door or use a sports rolex to get sales in other lines. A general sense of resentment has been built up unless you can pick up what you want. You don't see top end brand available in many locations, if they want to move up then you'll have to travel to get it.

@Travyhaq 10 месяцев назад

Great format for this video! Loved the conversation!

@sinjinadams2862 10 месяцев назад

This was the best analysis of this story I have seen on RU-vid so far. Great job!

@Mpayne1472 10 месяцев назад

There is no analysis. The management team stays the same

@Watchgang123 10 месяцев назад

Watches of Switzerland stock fell 30% following news of the acquisition, but then recovered after Rolex confirmed it won’t interfere in the normal daily operations of Bucherer. The Swiss regulator made a ruling and the deal looks like it has gone through. So it seems Rolex and Bucherer will be independently managed. As for the future of ADs, nothing is likely to change as it produces 1 million watches a year and it will need the global distribution network. Bucherer has only 53 stores with Rolex counters and it doesn’t have any outlets in Asia. Whereas Rolex currently has over 1,000 ADs globally. AP produces less than 50,000 watches a year so it can go boutique only. You shouldn’t compare Rolex with AP as the scale is completely different. As for allocating more Rolex watches to Bucherer stores, I think Rolex can’t do this as it’s bound by the Swiss fair competition laws that it has agreed to in order to get the acquisition approved by Swiss regulators.

@marcusedcofficial 5 месяцев назад

These long format videos are the best!!

@David-nx2vm 10 месяцев назад

We are in the western US and had good AD experiences - bought two Rolexes in the past year from two ADs with no spend history. The staff were great. I follow a lot of watch content on YT so I know many people have bad experiences. From what I see, 95% of Rolex-related complaints are dealer-related. As obsessed as Rolex is with horizontal and vertical integration, they have to be deeply concerned that the last link in the chain has been hard-broke and out of their control. They’re taking control. Good.

@efreutel 10 месяцев назад

Rolex arrogance and “deeply concerned” go together like oil and water.

@clintonshiells3095 10 месяцев назад

Very interesting video, great to have Kai‘s insights along side yours, both of which are considerable! My experience with Bucherer in Vienna has been offputting. I was actively in the market for a watch (JLC) that they sold but was not even invited to sit down to try it on, in contrast to the JLC boutique, where I visited multiple times and they talked to me for over an hour.

@PapriceP 10 месяцев назад

Bucherer is replacing the Sub with the Patravi SubaTec.

@nklds 10 месяцев назад

Great Video Guys! I love the fact that Kai has to check back with Jenni for some translations 😜 so relatable! Also (is it just me) or has Kai’s mic been disconnected right before the first ad for your watch roles? His sound is a bit off for the rest of the conversation (but still good enough) 😅!

@davidcrane7603 10 месяцев назад

Rolex will now be profiting off the sale of every Patek, AP, Omega, Cartier, JLC, TAG-Heuer, etc. sold by Bucherer...so it behooves them to sell the other brands' watches enthusiastically, especially if Rolex continues to have limited production/supply. If they can't sell their own sports models due to them not being available for sale, they might as well profit off the competition.

@ruadhagainagaidheal9398 10 месяцев назад

I always thought that Kai didn’t speak English as he makes the German language videos and Jenni does the English ones. very impressed. Puts native monoglot English speakers to shame.

@Joebo31 10 месяцев назад

Seeing Jenni and her husband in a video together is incredible. Been waiting for this collab for too long!

@Lost_JSY 10 месяцев назад

Brilliant video. I live on on an island where there is only 1 Rolex AD and unless you are willing to spend thousands with them you will never get your name on any list.

@felipebezerra682 10 месяцев назад

Such an interesting conversation! I’m becoming a watch geek because of Jeni and Kai, Theo and Harris

@avakkai 10 месяцев назад

Acid watch content and consumer but haven’t really checked out @Jennie yet. Impressed with the more in-depth discussion on this topic than other stuff out there on social media and the Web. Nicely done.

@chadsmith3171 10 месяцев назад

You guys are so entertaining and good at what you do. Very impressive you can do it all in English, too.

@david.9633 10 месяцев назад

Thank you for another episode

@Justme0495 10 месяцев назад

Finde das neue Format echt super! Hoffe da kommt noch mehr in dieser Reihe 👍

@darkeye77 10 месяцев назад

I know it’s kinda what everyone is doing nowadays, but I really like you two in this podcast format. I’d say do more!

@wingeren 10 месяцев назад

Like the new format. Keep it up!

@johnschuller2157 10 месяцев назад

Very in-depth and informative talk on the buy out and what it means now and in the future of Rolex and how the general public will be able to purchase one. On a side note Jenni is so cute!

@danielfrancis3660 10 месяцев назад

We need more watch conversation from these two.

@Mal_uim 10 месяцев назад

I found it funny that the ad for this video was watches of Switzerland. Rolex hasn’t purchased Bucherer yet it still has to pass the competition boards of several countries.

@cheemomugdoo799 10 месяцев назад

A few thoughts: Is Rolex tired of hearing about bad experiences and watches not being available? Perhaps this will be a way to rectify that to a degree, and keep fewer watches off the grey market, out of the hands of flippers, and make more profit per watch. Will it be easier to get a Rolex now? That remains to be seen but it would go a long way in bringing people back into the Rolex fold if wait lists are more democratic. and reasonable with regards to wait times. I don't know how it works with AD's, but if Bucherer becames the place to buy a Rolex, then it will be easier for Rolex to know which watches they should make more of, and which ones just aren't moving. Of course they will never get to a point where supply is greater than demand.

@patrik3450 10 месяцев назад

Honestly just by distribution and sales of ADs should give this data.. they can easily find information about this. But now maybe they can be more involved? I don’t know. I can’t get a Rolex nor afford one. I’ll just use my budget on a omega or just be happy with a Tissot for now

@MrKeaneNg 10 месяцев назад

I decided Kai needs his own show the second he said rolex has the AD’s balls in their hand 😂😂

@user-yp6in8nl9z 10 месяцев назад

there are close to almost 1900 ADs worldwide. I think even if Rolex leveraged their entire net worth, they'd be hard pressed to be capable of owning and operative all those locations.

@garykirscher9456 10 месяцев назад

I’m sure Rolex/ Bucherer would be delighted to sell ( and make a profit and learn about their marketing strategies) of their competitors . The question is will their competitors want to sell through a Rolex subsidiary.

@kevinmccalister8197 10 месяцев назад

My left ear appreciated this format.

@JASONEAVIS 10 месяцев назад

Firstly, loving the new format guys, really enjoyable to watch you discussing this topic together. Also his kudos for presenting so clearly and fluently in your second language, I don't suppose most viewers realise just how special this gift is. My two cents on the subject of Rolex's latest power play... I wouldn't be at all surprised if Rolex are eyeing ways to generate ongoing revenue through services and subscriptions as Apple and others do. Can you imagine for example a Rolex Platinum club, with a monthly subscription fee of €30 which gets you access to exclusive Rolex content and events, and guess what... people in the Platinum Club seem to be able to buy more watches and quicker than those not in the club.

@Emach76 10 месяцев назад

I'm glad to see you back Jenni!

@davidopalecky7318 10 месяцев назад

Thanks for sharing 👍

@justplainlawr 9 месяцев назад

new format rocks. keep them coming!

@joewestfall9682 10 месяцев назад

great conversation I enjoyed it.

@carlmullender2941 10 месяцев назад

The irony - the first advert that came up for me was Watches of Switzerland - advertising Breitling and Omega 😳

@1114gabby 10 месяцев назад

Good discussion. I've always liked Bucherer. I have several watches that we bought in my youth in Switzerland. Everyone in my family had one. I am sad to hear they are being acquired by Rolex but that is business. Unfortunate that Mr. Bucherer has no one to leave the company tol.

@felixcedillosalazar5129 10 месяцев назад

e Excellent informative upload! Congratulations and please, keep this discussion format as often as possible, as the ones you use to offer, dear Jenni Elle.

@jamesfannon1406 10 месяцев назад

I really enjoyed this one. Like the format. More, please. :-)

@watcheswithabdullah 10 месяцев назад

Bucherer isn't present in some of the major markets for Rolex like Asia (Singapore, China, HK) and Middle East. So I don't think that Bucherer will pull out of other retailers entirely. But hard to predict anything at this point.

@jimtrevor3023 10 месяцев назад

If Rolex can swallow Bucherer ...Rolex can swallow anything everything

@FinisimaPersonaLive 10 месяцев назад

I just came here to listen to Jenni and Kai pronounce "Rolex" and "Bucherer". JK, you guys rock!

@GABEEJEE1 10 месяцев назад

This changes nothing for the consumer. Empty watch displays are just that. Empty.

@barronrh1964 10 месяцев назад

Good discussion. I think availability will be increased at the dealers for most watches at the lower price point. With the CPO the prices/value will be stable and almost predictable. I think the high end Rolex watches will remain aspirational items.

@HenryPerez_royal_hp 10 месяцев назад

I have insider news for you straight from my AD - Bucherer (at least here in Boston!) I’ve bought a couple of watches from them 👍 Patek has pulled out all of their models (it all makes sense now! When my AD told me I was like wtf???) as they state they want to go full “boutique” I was told this by my sales rep at Bucherer a month back!

@henriquetamashiro2762 10 месяцев назад

I enjoyed very much!! more discussions pls! XP

@jjlad5037 10 месяцев назад

Rolex AD's have been behaving poorly these last few years and have done irreparable harm to the Rolex brand with their fake wait list, and their back door sales. It was only a matter of time before they were eliminated. And we're all better off for it.

@travelswithpapajohnsutton601 10 месяцев назад

Excellent analysis of the latest development at Rolex! Jenni, you and your husband are great!

@inlandwatchreviews5745 10 месяцев назад

Love seeing both of you

@conradbailey33 10 месяцев назад

This has been the most interesting video I’ve seen in a long while. Do you think the other watchmakers will pull there products out of Bucherer?

@alwayspooh1588 10 месяцев назад

If they do, then Rolex have wasted a ton of money. I can see why companies like Omega and so would. Watches of Switzerland would profit if companies do pull out of Bucherer, but I am not sure they will.

@Timep3 10 месяцев назад

So will I not be able to sign up for that class on how to buy from my AD anymore?

@mychetboy 10 месяцев назад

What about the APAC region..they buy the most and have no Bucherer ADs in that region. I think Rolex would be fools to discontinue their ADs (local) unless they offered online sales globally.

@carlmetcalf2361 10 месяцев назад

Nice to "meet" Kai on your channel!

@tpoz48 10 месяцев назад

This can be a win-win for Rolex. They can now buy other brands at wholesale and sell them at retail because they own the dealership. This brings in more profits to Rolex.

@marktime61 10 месяцев назад

Most large Enterprises prefer to deal with fewer larger organisations so reducing outlets is likely part of their strategy. It makes life simpler and reduces cost of sale of you have fewer discussions with fewer resellers..

@vinnieldn 10 месяцев назад

Good for Watches of Switzerland, they’ll have more brands moving with them. It won’t be long until the existing Bucherer boutiques will be converted into Rolex-only or Tudor-only retail space.

@mathiasweinreich1100 9 месяцев назад

This was very interesting, thanks

@pedromiguelareias 10 месяцев назад

If Omega popularizes the 9920 movement, it will be tough. Many Rolex models look dated and noncompetitive.

@coveksplanine 10 месяцев назад

Rolex buyers don't care about movements

@JJPurp 10 месяцев назад

True. But, you won’t fix something that’s not broken. Rolex designs are timeless, and will never go out of style…

@lupino1414 10 месяцев назад

Great show. Jenni, what Watch are you wearing? Looks great!

@f5garage401 10 месяцев назад

You dont need additional staff to sell rolexes that are not available or basically all pre-sold

@Cohen.the.Worrier 10 месяцев назад

I live 15 min drive from the nearest Rolex AD, but over 2 hour drive to the nearest Bucherer shop. Do you expect me to drive 2 hours, to _build a relationship_ with them then drive 2 hours back? At least you're looking at this from all perspective and not just shout GENIUS MOVE ! ! ! like some.

@JJPurp 10 месяцев назад

Exactly… I’m sort of the in the same position. 😢

@rickjason215 10 месяцев назад

Bucherer bought out Tourneau, high end watch stores. They are big Rolex dealers in the New York area. I imagine Rolex will start buying up other high end watch stores.