This "Natural" Clothing Brand is Greenwashing - OGL Move Review

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Let's investigate what's going on with this "sustainable", "natural" and "plastic free" brand OGL Move. Here are some red flags to keep an eye our for.
Clothing is Not Biodegrable (Even 100% Cotton): • Can you Compost Clothi...
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💚 ABOUT MY GREEN CLOSET
Hi! My name is Verena but most people call me Erin (my middle name). I studied Fashion Design & Technology and through this became aware of and passionate about environmental and ethical issues in the fashion industry. On this channel I share my journey to live more consciously and create videos to help you build a wardrobe that reflects both your style and values. 🌎
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#greenwashing #SustainableFashion

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25 июл 2024

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Комментарии : 80

@clarekrmiller 2 года назад

I love that they say their clothes are “100% degradable.” Well, yeah-everything degrades. It’s called entropy. It’s literally one of the laws of thermodynamics!

@memori365 2 года назад

Would love to see more of this type of video (eg. Kotn and Frank and Oak). It should be a habit to analyze the company and process involved with the product before checking out items in the shopping cart online or offline.

@brettannlalli 2 года назад

I bought a few things from this brand and I really do love them, but I did think their sustainability statements were VERY sus. Plus it's way too affordable to be ethically produced. I think I was hoping against hope I was wrong :(((((

@k3upikachu Год назад

Exactly! I was on the fence but figured it was worth a shot, but once I saw they were selling sweaters for $10, I was like, there's no way

@nadiac3319 Год назад

I love the style of their clothes but haven’t bought any. What is a sustainable brand with a similar style? I’m willing to pay more for a higher quality product that is sustainable but I haven’t seen sustainable companies making similar styles.

@lisapoulsen5452 2 года назад

Thank you for this sneak peek into your process for checking out a brand’s actual sustainability. A huge red flag is when nothing is mentioned about where the clothes are made and by whom.

@anjelicamaemangahasaurelio7185 2 года назад

Eye-opener. Also continually amazed on your fabric knowledge and all of the insights when analyzing a website. Still trying to understand how to keep sustainability not just in the product used but at the core of the overall production. Thank you so much!

@RexySmith 2 года назад

God It must be one if the things that trigger me the most all these "sustainable brand" almost none of them use natural fibers. The one that actually indicate the fiber content because a lot is not even listed. Like they will list "made of Crepe" "made of a light fabric" THAT MEANS NOTHING. It's like a sandwich and the ingredient list would be "Made of bread" 😬 I can't stand it.

@nu9222 2 года назад

Thank you so much for walking us through the process! This was super helpful and I feel like I have a better sense on how to judge corporations on their sustainability practices

@silliepixie 2 года назад

This is great! Looking closer at what a brand is saying about themselves and thinking critically about the information they provide is a good practice. I'd love to see a guide to next steps. Where to verify the brands claims. Reliable 3rd party organizations that assess and report which companies are actually sustainable.

@SoZen08 11 месяцев назад

Thank you! I was just about to order, but I already picked up some red flags (vague About Me; cheap prices; yes, the fabrics did not seem that different from generic brands; and grammatical errors in the advertising). I really love the styles, so this will be an exercise in desire vs. environmental values. I really appreciate your breakdown.

@valdezd625 2 года назад

Love that you're sharing this! Thank you!!

@xstefx08 2 года назад

I LOVE that you do these types of education videos! I send them to so many of my friends as a sort of "here's something to learn about that can easily help you make more conscious choices"

@MyGreenCloset 2 года назад

That's wonderful to hear!

@allyirvine7537 2 года назад

That was really enlightening! Love the work that you do 💚

@jennybanana2296 2 года назад

Thanks so much for your great work! This shows once again that you should really inform yourself well and go deeper. A good reminder that next time I will take more time and not blindly trust what the companies publish on their site is certainly true

@sandramaki7819 2 года назад

Thanks so much for this amazing video! So great that you share how to evaluate brands. More videos like this please! 💚💚💚

@alexirossi Год назад

I just got an email from this brand for a collaboration so I VERY much appreciate this video!!

@LS-sg8rb 2 года назад

This is really helpful! I don't know much about fabrics or how they're made.

@user-vt7tf1uc8n Год назад

I knew immediately when I saw the price of the items and how hard they were shoving "eco" and "sustainable" down my throat that they were greenwashing.

@k3upikachu Год назад

Yeah I just got an ad for them and I'm always looking for sustainable brands bc I typically thrift shop but sometimes want a new item :) their website had too many grammar errors and unsubstantiated claims for me to take their "sustainability" at face value. So I'm here lol. Thank you for looking into this

@SagaJohanna 2 года назад

I love this video and how you walked us through it! So many people don’t know these things and just buy stuff of marketing. I myself work with several companies that do drop shipping and many times the certifications aren’t even real :(

@MyGreenCloset 2 года назад

Oof, it seems like more and more shady brands are popping up with fake certifications. 😞

@SagaJohanna 2 года назад

@@MyGreenCloset yes I think so too. And customers aren’t asking so they get away with fake certifications.

@pinkpilatesprincess 2 года назад

ugh hate when brands do this, thank you for letting us know!

@Theatriics Год назад

i thought it was SO suspicious when i looked into their materials and it was “ecosy™” fabric or some thing like that. like.. no seriously what is the material???

@daniellesherlock9725 2 года назад

Thank you, this video was great and so informative.

@jen.... 2 года назад

Very interesting and helpful - thanks.

@JUWLZ777 3 месяца назад

Thanks for this video ❤ it really helps.

@Alkestisj 2 года назад

such an informative video, thank you!

@andreadekrout5222 2 года назад

Great video! I would love to see a series on this one since the brand reached out to you. Send them an email with your questions and let us know how they respond. Especially about the recycled materials certification, this is confusing! I would love to know how brands react to further probing.

@MyGreenCloset 2 года назад

In my experience most brands like this just never reply, but it's worth a try!

@winwinnie4905 Год назад

keep up the great work!!!

@emilym4600 Год назад

very informative, thank you!

@KairyMarquez 2 года назад

Thank you! More of these videos please :)

@HedlesChikN7th 2 года назад

omg I wish I had seen this video before a put in an order. Def had some greenwashing vibes... Hopefully returns aren't a hassle. Thank you for this video so I don't make the same mistake again!

@shaunaburton7136 2 года назад

It’s good to break down their marketing scheme.

@lindabard3811 2 года назад

Thank you for this, I was about to buy some of their dresses but decided to see if they were actually sustainable and this was so helpful. I will not be purchasing from them!

@WeaselBeeH 2 года назад

Please do more videos like that!

@againstthetimes 2 года назад

Just based off that screen share of their website. It kinda looks like a fake brand... Photos looked stock or plagiarized and the whole website just had a fake, low quality feel. I admit that I'm judging 100% on the cover, but i agree with your analysis. At best, they are greenwashing. :/

@Jennifer-id6ks 8 месяцев назад

Great. I just ordered stuff not because of the sustainability factor but because their clothes are cute, comfortable, & affordable 😂

@marinasophie6336 8 месяцев назад

That’s why ordered too and I am also happy with the quality it’s way better than regular fast fashion brands and I live all the pieces I got so comfy and soft so I’ll order from them again 🤷🏼‍♀️

@missmatti 2 года назад

I had to pause the video to take in my shock after learning about that 'Eco-Mousse' fabric... 😳 All that talk about plastic free and then acrylic included of all materials... and then teflon-coated! F-a-n-t-a-s-t-i-c! (The cotton BS and rayon/viscose BS I am just so used to seeing I am not even gonna comment on it...) Also, I wonder what "feels natural" means? 🤨

@MyGreenCloset 2 года назад

Right?! It's so sketchy!

@StellaMariaGiulia 2 года назад

My jaw dropped at “Teflon”! Aside from its biodegradability (good luck with that) I thought it was discontinued in clothing, it’s a Forever Chemical, it could potentially be downright harmful.

@missmatti 2 года назад

@@StellaMariaGiulia I temporarily forgot about that part with Teflon 😳 You’re so right! It baffles me.

@laura8451 Год назад

They want to collaborate with me too… I’d loooove it so much to really have a sustainable and eco friendly fashion brand to work with me. When I looked at their materials and how they say their clothes are biodegradable- I just thought HOW?! All of their clothes have plastic fibers in there, but they say they’re plant based. But there’s literally nowhere any info on how they create these fibers etc🙄🙄 they’re not using organic cotton for their denim, not recycled materials… etc. But at least they throw some nice words on their website.

@AD-jj3hd 2 года назад

Love this! Its so hard to know, would you be open to analyzing other brands? There are a few that im a but confused with "they are doing their best vs greenwashing"

@MyGreenCloset 2 года назад

Maybe! What brands would you be interested in seeing?

@AD-jj3hd 2 года назад

@@MyGreenClosetI would love to see Bluesky (a small BC based company) and Boodywear are two that come to mine! Thanks

@MsOriginalCliche Год назад

Boody is one that I'd be interested in seeing, I haven't looked through your catalogue yet to check if you've covered it, I'll do that now lol @MyGreenCloset

@ryusu 2 года назад

Great video! I looked at their instagram account and it looks like some of their materials require less water and emit less co2 in production. Interesting and curious that they did not mention this on the website.

@MyGreenCloset 2 года назад

The CO2 comparison doesn't make sense to me because they're saying the Eco-Mousse produces less CO2 than acrylic and viscose, but it's made of acrylic and viscose (rayon). And they offer zero explanation why their acrylic and viscose is better than the ones they're comparing too. 🤔

@ryusu 2 года назад

@@MyGreenCloset good point. They made a claim without support, which is probably why they didn’t mention this on the website. I appreciate your thorough analysis and the quick response! I’m learning alot 🥰

@tannazs6398 Год назад

I just stumbled across this brand and I could immediately tell they were greenwashing. The biggest red flag for me was seeing a “sustainable brand” with fast fashion prices. Glad I didn’t get duped into buying anything. Do your research people!!

@RexySmith 2 года назад

I wonder if you pay for the license you can get fsc certification if you make a Acrylic shirt. As it doesn't contain Trees 🤔😂

@bonza8438 2 года назад

I feel like such an idiot, I just bought like 3 things from ogl. Wish I saw this vid before. Imma see if I can cancel 😞

@klaramathilda9929 Месяц назад

Damn i was about to buy from them bc i didnt take the time you did-thanks for your education!!! I will not buy and will look at some of your videos for suggestions where to buy NATURAL fibres

@dorisreese2440 Месяц назад

They don’t provide details on how their fabrics are manufactured. They use a lot of fluffy language and buzz words.

@saraiblack3329 2 года назад

Thanks for the through video, it was really helpful. I’d definitely be interested in seeing more videos like this in the future. One thing I did wish to question though is you talked about biodegradability and how the fabrics weren’t 100% biodegradable but I noticed that the website actually said 100% degradable. I thought that was interesting and a slightly different word from what you used, now I’m certainly not an expert on the differences between the two but is it possible that the company are correct in that the garment is degradable as a quick Google search says that ‘Degradable - anything that can be broken down either biologically or chemically (every product).’ Which is ever so slightly different to biodegradable which is something that is broken down by ‘bacteria and organisms’. It looks like a very clever use of words by the brand by making people think of biodegradable rather than what they actually mean without lying either as the statement is technically correct?

@MyGreenCloset 2 года назад

I noticed that too. Above where it says "Degradable" it also says "Biodegradable" though. They use both terms for the product, I'm not sure if it's intentional or not but they seem to be suggesting it is biodegradable.

@saraiblack3329 2 года назад

@@MyGreenCloset interesting, I had missed the biodegradable. I was trying to give them the benefit of the doubt that they were choosing their words carefully not to outright lie, but I was clearly wrong. Thank you for the clarification.

@brainblastinn 2 года назад

Could you please do a video on how to find the best/most sustainable bed sheets? I am trying to find some that are eco-friendly and will last long without tearing but it seems there's a lot of conflicting info.

@MyGreenCloset 2 года назад

I have a blog post talking about the different sustainable materials available and a roundup of some brands. mygreencloset.com/sustainable-sheets-bedding/ Hope that's helpful! :)

@brainblastinn 2 года назад

@@MyGreenCloset so helpful thank you! Looks like I'll be splurging on some quality linen :)

@JC-yy8iv 2 года назад

Omg it almost feels like satire, “Natural Clothing for a sustainable life” like could they have a more meaningless phrase on their front page

@rosemaryjones7492 2 года назад

I downloaded their ethical standards and the pdf shows which factories make the produce and how many workers and states fairly standard fair trade principles, fair work, fair wages and limited hours. Apart from that yeah the sustainability is very sus.

@MyGreenCloset 2 года назад

Where did you find the ethical standards pdf? Because I was going around in circles trying to find any manufacturing info.

@Cristina-qo7dc 2 года назад

Hi, do you think you can check out rapanui?

@Ami5Jo 2 года назад

I feel like she was actually trying to guide us in to the way we can do this ourselves, tools for critical thinking. I mean all of us should check any claims whenever brands make them. And the info is available for all of us if the website includes it, it only takes a couple of clicks and likely the same time it takes to watch a video.

@oglmove_official 2 года назад

Hey Verena, Thank you so much for your attention for us! And we appreciate your suggestion which will be a motivation for us to do better. Our original intention for OGL is building a sustainable apparel that is comfortable, affordable and less pollution to our plant. As OGL is a fresh brand founded in 2020, we know deeply that there is a long way for us to do better, including telling a better brand story. And that is also something that we are working for. We are dedicated to visualize our brand content including our fabric, our factory and our production in more easy and transparent measure. Again, thank you so much and hope that you can witness our growth in the future!

@MyGreenCloset 2 года назад

Thanks for your reply. Could you please share more information about what makes your clothing and products sustainable? Also where do you manufacture? What wage, safety, and manufacturing standards do you have?