This New Twist on a Marketing Funnel is GENIUS.

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What if I told you I have a super simple twist on the typical marketing funnel? One that defies the norms, brings in more qualified leads, and keeps everyone engaged until they’re perfectly primed for your service or product?
In this video, I’m showing you exactly how it’s done and how to implement it into your own business.
I’m talking to digital marketing expert, Zach Spuckler of Heart, Soul & Hustle, about the Sphere of Influence and how to use it to get the most out of your marketing time, effort, and dollars. It’s an easy-to-implement marketing funnel that will attract leads and optimize your marketing budget.
Check out more about Zach: www.heartsoulhustle.com/
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.com/training
🤑 Need website hosting? Grab my exclusive affiliate discount and save up to 80% off normal hosting price: wesmcdowell.com/hosting

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Опубликовано:

17 июл 2023

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Комментарии : 81

@WesMcDowellInc 10 месяцев назад

Watch this video next to learn how the experts do email marketing...in a way that works for beginners! - ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-58u4Ob1GmG0.html

@stephenpearce3880 7 месяцев назад

This is basically standard core CRM marketing principles. It may be a new concept to inexperienced funnel first timers, but to experineced marketers this is nurturing multichannel marketing. It's a well known fact that COA is significantly less through such practices when comoared to cold prospecting.

@gruesomedead 11 месяцев назад

This is database marketing, and it's the greatest way to grow and scale as a salesperson or business. Unfortunately most people are too lazy to stay in touch with the people who bought from them.

@adamspeaking373 3 месяца назад

It’s not even “database marketing” it’s just marketing. They just put another name on it to repackage and sell basic marketing concepts. 😂

@dimitruscherry 11 месяцев назад

The way this man broke down this complex web of functions was compreshensive, simple, and easy to understand. Great vid

@WesMcDowellInc 11 месяцев назад

Glad it helped Dimitrus😀👍!

@millionairemoxie 11 месяцев назад

I wonder if the price comparison was accurate. It seemed like a one-off cost, but the 'warm' audience has a lifetime cost that is higher than that... especially if they were drawn in through a lead magnet advertisement or content boost. It could still be cheaper per customer acquisition, but it's hard to tell from that single point analysis.

@TILTAN_ACTIVE 6 месяцев назад

As some one who has a business and provides marketing services, i can definitely tell you that facebook knows which audience is warmer and they will up you cpc cost for sure !

@glambyshey 11 месяцев назад

Such fantastic and practical information! I Definitely need to watch this a few times to fully put a plan in motion, thank you so much, Wes!

@WesMcDowellInc 11 месяцев назад

Glad it was helpful Shey! Yes this is definitely a bit more advanced than my usual strategies, and its a lot of work, but WORTH IT work :)

@bayoumonkey69 11 месяцев назад

Great content. I've learned more watching a few of your videos in a couple days than I have in some time. Keep up the good work!!!!

@WesMcDowellInc 11 месяцев назад

Glad to hear it! 😀 👏

@joshwagnerfilms 11 месяцев назад

This is so incredibly helpful! I am so very grateful for your content. I'd love a video at some point that talks about how you make your videos!

@WesMcDowellInc 11 месяцев назад

Thanks Josh! I probably won't do that bc it's not what my audience is looking for from me. But maybe one day!

@alpegra 11 месяцев назад

Amazing video, Wes, as always. Got a lot of insights, that will apply immediately. Thanks for your time and dedication to this channel. You are a gift to the world.

@WesMcDowellInc 11 месяцев назад

Aw thanks, I appreciate that!

@luxeconcretecoatings 11 месяцев назад

Been thinking about this all week this is why you need to focus on that main keyword or keywords that are already ready to buy that’s who you go after! Been cutting out the bs and running Google ads like this almost 15 years. Don’t waste your time on anyone that ain’t ready to buy with ads and use your seo efforts towards education and offering!

@psicol.clin.silverdb 8 месяцев назад

Your content is so digestible 🎉 great stuff brother ❤

@WesMcDowellInc 8 месяцев назад

I appreciate that! thx for watching 😀👍

@carlosf3421 4 месяца назад

Genius! I just bought his course. Super affordable. Get it before he raises the price.

@rodlivz 7 месяцев назад

Hey Wes, Thanks you for such amazing content. Was wondering what tool do you use to create your illustrative animations?

@toolstechgadgets 11 месяцев назад

your videos & your marketing knowledge is highly informative..

@WesMcDowellInc 11 месяцев назад

Glad you think so! It's appreciated 👍😊

@chitv6985 11 месяцев назад

Love❤ your contents man

@WesMcDowellInc 11 месяцев назад

Thank you!

@ashkan_d2578 11 месяцев назад

could you add auto trasition to your sub tiltle video for persian ?

@nonononono296 11 месяцев назад

I first heard about sphere of influence from André Chaperon and Shawn Twing's course (Tiny Little Businesses)

@WesMcDowellInc 11 месяцев назад

Cool, havent heard of that before! Worth checking out?

@lightfireradioproductions 8 месяцев назад

Oh man, your style makes me all warm and even laugh out loud - funnest, most engaging vid on business, like ever so far. Haven't even seen your other ones yet. Thank you, man. This is way helpful - my personal block as an artist is not relating to biz types. I relate to you. Thank you.

@WesMcDowellInc 8 месяцев назад

Wow, thanks so much for the nice comment! 😄🙌

@MasterBrain182 11 месяцев назад

Wes McDowell 🔥🔥🔥 🚀

@WesMcDowellInc 11 месяцев назад

😊 Thx for watching 🙌

@samkarazi 11 месяцев назад

Thank you Wes! Really appreciate your insights during our consultation call yesterday. I'm getting mixed answers when it comes to running ads effect on your organic reach. Does your Facebook limit your organic reach when you run ads, to make sure you spend more money? Of course they deny that. But I heard the opposite from a couple of content creators.

@WesMcDowellInc 11 месяцев назад

Thanks Sam, it was great chatting with you! Honestly I wouldn't worry too much about that. They limit organic reach to a crazy degree anyway. Anything you post will be seen by roughly 2% of your followers. In other words, they penalize you if you're advertising, and if you're not, lol.

@MarcoDastareal 11 месяцев назад

10:47 this is what i call a onnipresence retargeting and work like crazy

@WesMcDowellInc 11 месяцев назад

Indeed it does! Glad its working for you too!

@manishneermul2112 11 месяцев назад

Great video

@WesMcDowellInc 11 месяцев назад

Glad you enjoyed it Manish😀 👏

@ErikHill1 11 месяцев назад

gold 👑

@WesMcDowellInc 11 месяцев назад

thanks Erik! 👏

@MichaelWilliams-lo3ix 11 месяцев назад

Brilliant

@WesMcDowellInc 11 месяцев назад

😎

@richardtalks 11 месяцев назад

Hi Wes. I was curious about the price comparison that you make. The cold leads is a first time advertisement that has a fixed cost but the warm leads have a longer cost of acquisition and so is the comparison you made correct or does it factor in lower engagement ad cost but over a longer time period? What happens to the audience that did not buy from the cold campaign, do they then go into the sphere? 10:20 was the time of the price comparison

@WesMcDowellInc 11 месяцев назад

Hey Richard I don't have Zach's exact numbers, but I do know that his engagement ads where he gets people to enter the sphere to begin with are pretty low. Its a much more economical way to ultimately convert people than just running a cold ad direct to an offer. Cheers!

@richardtalks 11 месяцев назад

@@WesMcDowellInc Thanks Wes, It seems to work well with your previous video on "Genius Facebook Hacks" to have "organic-like" posts as Ads that create the initial awareness. I'm still learning but that seems to be a better path. I'm experimenting with this method now both on Facebook and LinkedIn. I'm trying (big word trying) to create awareness, problem, and agitate method with the campaign as awareness with a lower CPC. I'm giving it a 3-week timeframe and will measure the result. Thank you for a teaching moment.

@paulydee5650 10 месяцев назад

@@richardtalks Hey Richard! How did it work out for you?

@richardtalks 10 месяцев назад

@@paulydee5650 Hey. It’s not conclusive at the moment but I think it’s more related to what I’m doing and the demographic of the customer / country I’m targeting. What I am finding is that using a post as the content of your ad gets a lot more engagement than a direct ad copy. I would be very cautious listening to me though as I’m trying to figure things out on a tiny budget. What is evident is that you need to use the data as feedback to make small changes and then test the results.

@paulydee5650 10 месяцев назад

@@richardtalks Thanks Richard! I really appreciate you getting back to me. Hope it works out for you :)

@ODaughterofZionMinistries 2 месяца назад

I lack core content but I have the others. My emails titles aren’t great so I get sales but only a small amount. My website was great 2 years ago but it needs updating. My ads are carrying everything on their shoulders. I’m binge watching your videos for help.

@marczimmermann4510 Месяц назад

I am searching a video wherer you compare website sections withe the ikea experience. I cant find it in the list. Do you what video i mean?

@WesMcDowellInc Месяц назад

yep! here ya go: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-jsOoglMSpdY.htmlsi=Xg4FH0g3GpuVtJXI

@ashkan_d2578 11 месяцев назад

when is your ernoll program start i ll wwding for that

@WesMcDowellInc 11 месяцев назад

Enrollment begins in Septemeber - just add your name to the waitlist here: wesmcdowell.com/profitable-website-launchpad/ 😀👍

@ashkan_d2578 11 месяцев назад

@@WesMcDowellInc i will get old but thanks a lot i should save my mony untill that day

@kaludactn 11 месяцев назад

It's getting more and more complicated!

@WesMcDowellInc 11 месяцев назад

There are definitely a lot of moving parts, but the way they fuel each other is pretty simple!

@mwntsimanyanaii2847 4 месяца назад

Sphere of influence is something Andre Chaperone has been teaching for years... When did your guest come up with this concept?

@WesMcDowellInc 4 месяца назад

No idea, feel free to ask him! Also not sure he claims to have invented it.

@mwntsimanyanaii2847 4 месяца назад

@@WesMcDowellInc fair enough. At 0:42 you mentioned it was a new type of sales funnel. It's not as new as any reasonable person would be lead to believe based on your statement. At 1:10 you say that "this is actually his concept, he calls it the sphere of influence". it is important to have this cleared up. These are your words. So again I must ask, when did he come up with this concept? I am not putting into question the effectiveness of the strategy. It is effective. Neither am I putting into question your guest's experience and ability to generate results. I am, however concerned that you may have attributed a concept to the wrong person. I do not know who came up with it. Andre may very well have got it from your guest. So again, I must ask you, when did your guest come up with the concept that you said was his? By saying it is his concept implies to any reasonable person that you are attributing the formulation of the concept to your guest.

@rayfellers 11 месяцев назад

If I got the core concept right, you need to be spending around $450/month to keep the circle in motion and suck others in while hoping that your product or service is something those trapped inside will buy.

@WesMcDowellInc 11 месяцев назад

Don’t just hope… you should prove your offer converts before you invest in this. That’s just business 101

@StratexMedia 2 месяца назад

can u breakdown the cost for all of this please

@whatifoundout 6 месяцев назад

Lol some guy on YT and Twitter stole this concept. He says it in a few videos and tweets

@mrki731 11 месяцев назад

Duh. We know all that. But you have to become a full media company instead of doing what you are in business for. Not as easy as listing all the things we should do...

@Lightflames85 8 месяцев назад

No one says you need to do it in house. They can be outsourced.

@wesleyceo 5 месяцев назад

That's exactly why I created the ultimate follow up machine! To do all this for you. 😊

@ArmorofValor 5 месяцев назад

@@wesleyceo where do we find this?

@CGMPassion 3 месяца назад

Lol right.. this is common sense.

@marisolaviles958 3 месяца назад

This is a strategy for entrepeneurs and agencies that will do the job or ultimately will assess and teach this to the entrepreneur/business in trouble to learn and start doing by themselves if they can't pay you full service

@alexandrevaliquette3883 6 месяцев назад

This seem to be a lot of work! I want to do sale, not creating social media content each week. Sure, creation of content is an investment, but your time is limited and time is 'money'. I prefer to make great paid ads and great content for the email list. But only new content 4 time/years, not every weeks!!!