TikTok for Business: Who, What, and Why for Marketers 

Wondering if your business should be on TikTok?
TikTok marketing expert Rachel Pedersen breaks down the demographics stats, potential business benefits, user behavior, and other details so you can decide if marketing your brand on TikTok is the right move.
You’ll find out which types of businesses are best suited to TikTok, learn how following the 4 Es (Education, Entertainment, Engagement, Emotion) will help you create TikTok content that draws the right audience to you, and discover examples from real brands successfully marketing on TikTok.
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00:00 Intro
00:55 TikTok Demographics
01:46 Connect Authentically With Customers
02:16 Untapped Viral Potential
03:44 TikTok Ads Platform Emerging
04:04 The Four Es
06:36 Businesses Best Suited for TikTok
08:41 Sponsored Content Opportunities
09:32 How to Find TikTok Influencers
09:59 Additional Resources
#SocialMediaMarketing #TikTok #TikTokMarketing