The key to all coolers is to fill them and keep them topped up with e.g. Cans, frozen bottles, frozen food where possible etc , and yes ice or ice blocks - Void air -is the enemy! Adding additional polystyrene or similar will also help - Dry food should not get wet so you could also add small bins, clip locks etc. This looks a very cleverly designed cooler at a steal of a price for you.
I just paid $89 for mine at Walmart. Once the initial ice melt from the hot drinks I drained the water and refilled with ice. It's perfect for this beach trip.
Thanks for the video it really helped in my decision on getting this cooler. Compared to the artic zipperless I have now it's way better for my work environment. One way to keep the ice longer is to prechill your drinks and idk if that was added to the test but all in all thank you