TOFU, MOFU & BOFU explanations & best practices 

Ever heard of TOFU, MOFU & BOFU?
You might be wondering what kind of marketing slang this is.
Let us explain:
⬆️ TOFU = Top of the Funnel - This is the first stage of the process, which consists of creating awareness.
➡️ MOFU = Middle of the Funnel - This is the stage where the customer considers making a purchase and is researching what type of products suit their needs.
⬇️ BOFU = Bottom of the Funnel - This is where the purchase decision is finally made by the customer.
Want to know what the difference is and what kind of campaigns work best? Just take 3 minutes and watch this video!